EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Private-label brand"
Narrow search

Narrow search

Year of publication
Subjects
All
Handelsmarke 595 Store brand 595 Brand management 172 Markenführung 172 Deutschland 145 Germany 143 Markenartikel 124 Brand 119 Theorie 117 Theory 117 Consumer behaviour 116 Konsumentenverhalten 116 Einzelhandel 76 Retail trade 76 Food retailing 60 Lebensmitteleinzelhandel 60 Markenimage 58 Brand image 56 USA 53 United States 53 Markenpolitik 38 Lieferantenmanagement 34 Supplier relationship management 34 Handelsmarketing 33 Retail marketing 33 Beziehungsmarketing 28 Relationship marketing 28 Großbritannien 27 Markenwert 27 United Kingdom 27 Estimation 25 Schätzung 25 Welt 25 World 25 Wettbewerb 24 Competition 23 Bewertung 22 Einzelhandelspreis 22 Markenrecht 22 Retail price 22
more ... less ...
Online availability
All
Free 44 Undetermined 14
Type of publication
All
Article 399 Book / Working Paper 190 Journal 9
Type of publication (narrower categories)
All
Article in journal 295 Aufsatz in Zeitschriften 295 Article in book 103 Aufsatz im Buch 103 Graue Literatur 76 Non-commercial literature 76 Dissertation 64 Thesis 64 Hochschulschrift 63 Arbeitspapier 54 Working Paper 54 Collection of articles of several authors 19 Sammelwerk 19 Case study 14 Fallstudie 14 Amtsdruckschrift 7 Government document 7 Aufsatzsammlung 6 Survey 5 Übersichtsarbeit 5 Annual report 4 Bibliographie enthalten 4 Bibliography included 4 Jahresbericht 4 Market information 3 Marktinformation 3 Statistics 3 Statistik 3 Congress report 2 Elektronischer Datenträger 2 Handbook 2 Handbuch 2 Kongressschrift 2 Company information 1 Firmeninformation 1 Interview 1 Lehrbuch 1 Lexikon, fachgebunden (kein Formschlagwort) 1 Magazin 1 Mehrbändiges Werk 1
more ... less ...
Language
All
English 337 German 246 French 11 Italian 2 Polish 2 Spanish 2 Czech 1 Portuguese 1 Russian 1 Swedish 1 Ukrainian 1
more ... less ...
Persons
All
Olbrich, Rainer 16 Ahlert, Dieter 9 Greenhalgh, Christine 9 Sattler, Henrik 9 Dekimpe, Marnik G. 8 Steenkamp, Jan-Benedict E. M. 8 Bauer, Hans H. 7 Bruhn, Manfred 7 Rubio Benito, Natalia 7 Wolf, Annett 7 Deleersnyder, Barbara 6 Diallo, Mbaye Fall 6 Kenning, Peter 6 Martos-Partal, Mercedes 6 Möhlenbruch, Dirk 6 Rogers, Mark 6 Réquillart, Vincent 6 Braun, Daniela 5 Geyskens, Inge 5 Grewe, Gundula 5 Baroncelli, Eugenia 4 Burmann, Christoph 4 Dawes, John 4 Fink, Carsten 4 Herstein, Ram 4 Huber, Frank 4 Javorcik, Beata K. Smarzynska 4 Lamey, Lien 4 Lymperopoulos, Constantine 4 Lévy Mangin, Jean-Pierre 4 Nies, Salome 4 Sethuraman, Raj 4 Strebinger, Andreas 4 Yagüe Guillén, María Jésus 4 Ailawadi, Kusum L. 3 Arslan, Aslıhan 3 Barsky, Robert B. 3 Bontemps, Christophe 3 Bontems, Philipe 3 Calvo-Porral, Cristina 3
more ... less ...
Institutions
All
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle) 5 Springer Fachmedien Wiesbaden GmbH 3 A. C. Nielsen <New York, NY> 2 Eurohandelsinstitut 2 Autohaus Buch und Formular 1 Brandsboard e.V. 1 Harvard Graduate School of Business Administration 1 Institut für Finanzwirtschaft und Finanzrecht <Sankt Gallen> 1 Institut für Gewerblichen Rechtsschutz <Zürich> 1 Laboratory of Economics and Management <Pisa> 1 Nordic Council of Ministers 1 Tschechische Rpublik / Ministerstvo Zemědělství 1 Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew> 1 University of Colorado Boulder / Department of Economics 1 University of Essex / Department of Economics 1 Universität St. Gallen 1 Weltorganisation für Geistiges Eigentum 1 Ûnîversîṭat Bar-Îlān <Rāmat-Gan> / Department of Economics 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 21 International journal of retail & distribution management 12 The international review of retail, distribution and consumer research 12 Handelsforschung 11 Jahrbuch der Absatz- und Verbrauchsforschung 8 Neue Ansätze in Markenforschung und Markenführung 7 Journal of food products marketing 6 Journal of marketing research : JMR 6 The journal of product & brand management 6 European journal of marketing : EJM 5 Gabler Edition Wissenschaft 5 Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik 5 Journal of agricultural & food industrial organization 5 Journal of business research : JBR 5 Journal of marketing management : MM 5 Journal of retailing 5 Marketing : ZFP : journal of research and management 5 Marketing letters : a journal of research in marketing 5 Review of industrial organization : RIO 5 The journal of brand management : an international journal 5 The journal of consumer marketing 5 European retail research 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 4 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 4 Melbourne Institute working paper series 4 PhD thesis series / Center for Economic Research, Tilburg University 4 Reihe: Marketing, Handel und Management 4 Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl 4 The journal of business : B 4 Tuck School of Business working paper / Tuck School of Business at Dartmouth 4 Working paper 4 American journal of agricultural economics 3 ERIM report series research in management 3 European review of agricultural economics : ERAE 3 Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen 3 Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb 3 Journal of euromarketing 3 Journal of marketing theory and practice 3 Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende 3
more ... less ...
Sources
All
ECONIS (ZBW) 598
Showing 1 - 50 of 598
Cover Image
Essays on consumer welfare
Lin, Pin - 2017
Saved in:
Cover Image
Consumer taste uncertainty in the context of store brand and national brand competition
Nalca, Arcan; Boyaci, Tamer; Ray, Saibal - 2017
In this paper, we focus on the uncertainty in consumer taste and study how a retailer can benefit from acquiring that taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In this context, we also identify the optimal information...
Saved in:
Cover Image
Private labels : the brands of the future
Keller, Kristopher Oliver - 2017
Saved in:
Cover Image
Der Wert von Marken : (Brand equity)
Sattler, Henrik - 2016
Verschiedene Prognosen weisen darauf hin, daß das Markenwertkonzept zu den einflußreichsten Themen der nächsten zehn Jahre innerhalb des Marketings werden wird. Die hier präsentierte Studie untersucht, für welche Zwecke der Markenwert verwendet werden kann, auf welche inhaltlichen...
Saved in:
Cover Image
Markenbewertung
Sattler, Henrik - 2016
Verschiedene Prognosen weisen darauf hin, daß das Markenwertkonzept zu den einflußreichsten Themen der nächsten zehn Jahre innerhalb des Marketings werden wird. Die hier präsentierte Studie untersucht zunächst, für welche Zwecke der Markenwert verwendet werden kann und welche Anforderungen...
Saved in:
Cover Image
Die Store Brand : Einkaufsstätten als Marken verstehen, aufbauen und steuern
Redler, Jörn - 2018
Preview
Preview
Saved in:
Cover Image
Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence; Jolibert, Alain - In: Journal of retailing and consumer services 40 (2018), pp. 213-220
Saved in:
Cover Image
Full versus partial collusion among brands and private label producers
Hasnas, Irina; Wey, Christian - 2015
We analyze the incentives to collude when brand manufacturers compete with a private label producer of inferior quality. Full collusion is easier to sustain than partial collusion from the brands.perspective when horizontal differentiation is large and vertical differentiation is small. The...
Preview
Preview
Saved in:
Cover Image
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta; Metharom, Rinrada - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 197-215
Saved in:
Cover Image
Handelsmarkenmanagement : Grundlagen – Strategien – Umsetzung
Schwertfeger, Marko - 2017
Preview
Preview
Saved in:
Cover Image
Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp - 2017
Preview
Preview
Saved in:
Cover Image
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Saved in:
Cover Image
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, S. Chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Saved in:
Cover Image
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368
Saved in:
Cover Image
Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Saved in:
Cover Image
Own brand strategy of the Japanese apparel manufacturers
Urakami, Takuya; Wu, Xueying - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 114-128
Saved in:
Cover Image
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Saved in:
Cover Image
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Saved in:
Cover Image
Growth factors of store brands in different store formats in Italy
Cristini, Guido; Laurini, Fabrizio - In: The international review of retail, distribution and … 27 (2017) 2, pp. 109-125
Saved in:
Cover Image
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.; Bartels, Jos - In: The journal of brand management : an international journal 24 (2017) 1, pp. 68-85
Saved in:
Cover Image
Drivers of private-label purchase behavior across quality triers and product categories
Noormann, Philipp; Tillmanns, Sebastian - In: Journal of business economics : JBE 87 (2017) 3, pp. 359-395
Saved in:
Cover Image
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya; Matsubayashi, Nobuo - In: International journal of production economics 185 (2017), pp. 128-138
Saved in:
Cover Image
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay; Trapp, Paul; Pinar, Musa; Gulsoy, Tanses; … - In: Journal of marketing theory and practice 25 (2017) 1, pp. 39-56
Saved in:
Cover Image
Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian - 2017
Preview
Preview
Saved in:
Cover Image
Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Saved in:
Cover Image
Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem; Lamey, Lien; Verboven, Frank - In: Journal of retailing and consumer services 36 (2017), pp. 39-52
Saved in:
Cover Image
The retail kaleidoscope of private labels with special reference to food products in Chennai
Raja, M.; Ali, Saifil - In: International journal of economic research 14 (2017) 1, pp. 107-112
Saved in:
Cover Image
I nuovi equilibri competitivi tra le marche negli assortimenti commerciali
Fornari, Daniele; Grandi, Sebastiano; Fornari, Edoardo; … - In: Sviluppo, sostenibilità e competitività delle aziende …, (pp. 249-267). 2017
Saved in:
Cover Image
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin Henley - In: Journal of food products marketing 23 (2017) 6, pp. 668-682
Saved in:
Cover Image
Perceptions of private label apparels & foorwear among Indian consumers
Gupta, Rahul - In: GITAM journal of management : a quarterly publication … 12 (2014) 4, pp. 192-204
Saved in:
Cover Image
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Saved in:
Cover Image
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR : the official journal … 27 (2015) 5, pp. 495-512
Saved in:
Cover Image
Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Saved in:
Cover Image
Handbook of research on strategic retailing of private label products in a recovering economy
Gómez Suárez, Mónica (ed.);  … - 2016
Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo,...
Preview
Preview
Saved in:
Cover Image
Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Cui, Qinquan; Chiu, Chun-Hung; Dai, Xin; Li, Zhongfei - In: Transportation research : an international journal 90 (2016), pp. 69-88
Saved in:
Cover Image
Trademarks and brands in merger control : an analysis of the European and Swiss legal orders
Canapa, Damiano Max - 2016
Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The...
Preview
Preview
Saved in:
Cover Image
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos; Martins, Marisa; … - In: The journal of product & brand management 25 (2016) 2, pp. 184-195
Saved in:
Cover Image
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Saved in:
Cover Image
Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang; Geise, Fabian A.; Pömpner, Alexandra - In: Marken- und Kommunikationscontrolling, (pp. 55-67). 2016
Saved in:
Cover Image
Derecho de la competencia y gran distribución
Cachafeiro García, Fernando (ed.);  … - 2016 - Primera edición
Preview
Preview
Saved in:
Cover Image
Private label brands in an emerging economy : an exploratory study in India
Sarkar, Siddhartha; Sharma, Dinesh; Kalro, Arti D. - In: International journal of retail & distribution management 44 (2016) 2, pp. 203-222
Saved in:
Cover Image
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Saved in:
Cover Image
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Saved in:
Cover Image
When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Saved in:
Cover Image
China's increasing participation in ICT's global value chain : a firm level analysis
Sun, Yutao; Grimes, Seamus - In: Telecommunications policy : the international journal … 40 (2016) 2/3, pp. 210-224
Saved in:
Cover Image
Marketing für Handelsmarken : Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel
Hurth, Joachim; Sievers, Herrmann - 2016
Preview
Preview
Saved in:
Cover Image
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique; Caplliure, Eva-María; … - In: Psychology & marketing 33 (2016) 12, pp. 1046-1053
Saved in:
Cover Image
Product design and decision rights in vertical structures
Dubois, Pierre; Jullien, Bruno - In: Research in economics : an international review of economics 70 (2016) 4, pp. 558-568
Saved in:
Cover Image
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Saved in:
Cover Image
The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
A service of the
zbw
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...