In this paper, we focus on the uncertainty in consumer taste and study how a retailer can benefit from acquiring that taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In this context, we also identify the optimal information...

Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The...

Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo,...

The recent economic downturn has made consumers more focused on obtaining good value-for-money and on keeping their spending in check. This dissertation covers the implications of two recent developments indicative of such smart shoppingʺ: the increased popularity of the hard-discounterʺ...