EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Product management"
Narrow search

Narrow search

Year of publication
Subject
All
Product management 2,296 Produktmanagement 2,291 Theorie 453 Theory 453 Innovation 355 Innovationsmanagement 298 Produktentwicklung 294 Innovation management 291 Deutschland 244 New product development 242 Germany 239 Consumer behaviour 224 Produktgestaltung 211 Produktlebenszyklus 208 Product design 198 Product life cycle 198 Konsumentenverhalten 193 Marketing management 191 Marketingmanagement 191 Brand management 163 Markenführung 156 USA 151 United States 138 Marketing 129 Strategisches Management 124 Strategic management 115 Beziehungsmarketing 114 Relationship marketing 113 Productivity 107 Produktivität 107 Pricing strategy 99 Industrie 97 Preismanagement 97 Manufacturing industries 96 Automotive industry 93 Kfz-Industrie 93 Product differentiation 91 Produktdifferenzierung 88 Portfolio selection 85 Portfolio-Management 85
more ... less ...
Online availability
All
Undetermined 626 Free 277 CC license 14
Type of publication
All
Article 1,385 Book / Working Paper 1,241 Journal 9 Other 2
Type of publication (narrower categories)
All
Article in journal 720 Aufsatz in Zeitschrift 720 Aufsatz im Buch 364 Book section 364 Graue Literatur 235 Non-commercial literature 235 Hochschulschrift 206 Thesis 151 Working Paper 150 Arbeitspapier 148 research-article 148 Collection of articles of several authors 75 Sammelwerk 75 Lehrbuch 67 Case study 63 Fallstudie 63 Textbook 54 Aufsatzsammlung 50 Bibliografie enthalten 39 Bibliography included 39 review 31 Ratgeber 26 case-report 25 Konferenzschrift 22 Guidebook 21 Dissertation u.a. Prüfungsschriften 17 conceptual-paper 15 viewpoint 14 Bibliographie 12 Collection of articles written by one author 12 Conference proceedings 12 Handbook 12 Handbuch 12 Reprint 12 Sammlung 12 review-article 12 Fallstudiensammlung 11 Forschungsbericht 5 Glossar enthalten 5 Glossary included 5
more ... less ...
Language
All
English 1,761 German 795 Undetermined 63 French 8 Polish 5 Italian 4 Russian 3 Swedish 2 Dutch 1 Slovak 1
more ... less ...
Author
All
Herrmann, Andreas 29 Pepels, Werner 26 Bernard, Andrew B. 20 Huber, Frank 19 Melitz, Marc J. 17 Haapasalo, Harri 13 Harkonen, Janne 13 Aumayr, Klaus J. 12 Mayer, Thierry 12 Schott, Peter K. 12 Albers, Sönke 11 Gaubinger, Kurt 11 Kairies, Peter 11 Ottaviano, Gianmarco I. P. 11 Redding, Stephen 11 Cooper, Robert G. 9 Kahn, Kenneth B. 9 Wildemann, Horst 9 Crawford, C. Merle 8 Di Benedetto, C. Anthony 8 Hofbauer, Günter 8 Homburg, Christian 8 Kapferer, Jean-Noël 8 Okubo, Toshihiro 8 Pitta, Dennis A. 8 Werani, Thomas 8 Bruhn, Manfred 7 Eppinger, Steven D. 7 Gierl, Heribert 7 Haines, Steven 7 Keller, Kevin Lane 7 Lippmann, Herbert 7 Rabl, Michael 7 Rubik, Frieder 7 Tolonen, Arto 7 Bauer, Hans H. 6 Biçer, Işık 6 Buffa, Elwood S. 6 De Chernatony, Leslie 6 Eckel, Carsten 6
more ... less ...
Institution
All
National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 8 Books on Demand GmbH <Norderstedt> 4 Duncker & Humblot 4 IGI Global 4 International Federation for Information Processing / Working Group Automation of Production Planning and Control 3 ToKnowPress 3 University of Western Sydney 3 Arthur D. Little International Inc. <Wiesbaden> 2 College of Business 2 Deutsches Institut für Normung 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 NetLibrary, Inc 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Integrationsmanagement im Produktentstehungsprozeß 2 Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement 2 Universität Ulm 2 Universität Ulm / Institut für Technologie- und Prozessmanagement 2 Verlag Franz Vahlen 2 Working Conference on Knowledge Based Production Management Systems <1988, Galway> 2 expert-Verlag GmbH Fachverlag für Wirtschaft und Technik 2 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 2 American Management Association / Research and Development Division 1 American Management Associations 1 Baden-Württemberg / Ministerium für Umwelt und Verkehr 1 British Institute of Management 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Centre for Economic Performance 1 Centre for Industry and Innovation Studies 1 Circular Economy Initiative Deutschland 1 College of Law and Business 1 Commercial Development Association 1 Deutsche Landwirtschafts-Gesellschaft 1 Deutscher Betriebswirtschafter-Tag <45, 1991, Berlin> 1
more ... less ...
Published in...
All
Journal of Product & Brand Management 90 SpringerLink / Bücher 44 The PDMA handbook of new product development 39 International journal of product lifecycle management : IJPLM 27 International journal of production research 22 Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen 18 European Journal of Marketing 17 International journal of technology management : IJTM 17 Marketing science 17 Strategic Direction 17 International journal of production economics 16 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 15 Journal of Consumer Marketing 14 Europäische Hochschulschriften / 5 13 Springer eBook Collection / Business and Economics 13 Discussion paper / Centre for Economic Policy Research 12 Harvard business review : HBR 11 International Journal of Operations & Production Management 11 International Marketing Review 11 Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat 10 Journal of business research : JBR 10 Marketing Intelligence & Planning 10 Produktportfoliomanagement 10 Strategic management journal 10 Harvard-Business-Manager : das Wissen der Besten 9 International journal of manufacturing technology and management 9 Journal of economics & management strategy : JEMS 9 Journal of the Academy of Marketing Science 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten 9 The journal of product & brand management 9 The journal of product innovation management : an international publication of the Product Development & Management Association 9 European journal of marketing : EJM 8 Gabler Edition Wissenschaft 8 IEEE transactions on engineering management : EM 8 Kontakt & Studium 8 Marketing Science 8 NBER working paper series 8 Working paper / National Bureau of Economic Research, Inc. 8 Faculty & research / Insead : working paper series 7
more ... less ...
Source
All
ECONIS (ZBW) 2,125 Other ZBW resources 250 USB Cologne (EcoSocSci) 224 RePEc 24 BASE 8 EconStor 6
Showing 1 - 50 of 2,637
Cover Image
Good practice for product management decision-making : using Amazon's dataset and ChatGPT
Bervar, Mitja; Bertoncel, Tine - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 675-687
This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415239
Saved in:
Cover Image
An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron; Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 16 (2024) 1, pp. 139-156
While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073345
Saved in:
Cover Image
Good practice for product management decision-making: Using Amazon's dataset and ChatGPT
Bervar, Mitja; Bertoncel, Tine - In: Amfiteatru Economic 27 (2025) 69, pp. 675-687
This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415984
Saved in:
Cover Image
A decision analysis framework for the identification and performance preservation of strategic products in the supply chain
Abbasnia, Fatemeh; Zandieh, Mostafa; Bahrami, Farzad; … - In: Logistics 9 (2025) 3, pp. 1-16
Background: This study develops a decision-making framework for the identification and performance preservation of strategic products using a non-parametric analysis of items within the product portfolio. Methods: Data Envelopment Analysis (DEA) and the sensitivity analysis of Inverted Data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015506417
Saved in:
Cover Image
Resilient product design : effective product development for the circular economy
Pfletschinger, Thilo; Stölzle, Merlin; Kreimeyer, Matthias - In: Swiss journal of business 79 (2025) 3, pp. 328-332
Companies are currently facing the challenge of having to transform their linear approach to product design into a circular one in order to remain competitive. The reason for this is the increasing pressure in the supply of primary resources, consumer and employee expectations, as well as...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015555143
Saved in:
Cover Image
The evolving role of product manager : a systematic review
Parikh, Nishant - In: Foundations of Management : the journal of Warsaw … 17 (2025) 1, pp. 37-56
This systematic review examines the evolving role of product manager (PM), from its inception in the early 20th century to its current state, with a focus on how technological advancements, shifting market dynamics, and evolving company's strategy have shaped the profession. While numerous...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410388
Saved in:
Cover Image
Import competition, product switching, and r&d activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327773
Saved in:
Cover Image
Phases, metrics, and techniques of product discovery
Canhoto, Gonçalo; Almeida, Rafael; Silva, Miguel Mira da - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-27
This paper aims to explore, synthesize, and analyze gray literature on the product discovery process, focusing on its key metrics, phases, and techniques to ofer valuable insights into efective product management practices. A comprehensive review and analysis of gray literature sources,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324659
Saved in:
Cover Image
Product and price competition with selection of unique and common features and different quality levels
Çelik, Burak; Schwarz, Justus Arne; Tan, Barış - In: International journal of production economics 287 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604001
Saved in:
Cover Image
An analytical hierarchy process-based decision making for sustainable medical devices development
Duangpun Kritchanchai; Siti Norida Wahab; Tan, Albert; … - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 18 (2022) 4, pp. 481-493
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013479381
Saved in:
Cover Image
Rich pictures as a research method in project management : a way to engage practitioners
Marnewick, Carl; Romero-Torres, Alejandro; Delisle, Julie - In: Project leadership and society 5 (2024), pp. 1-10
Project management needs a greater variety of research methods that go beyond case studies, interviews, surveys, and so on. We claim that soft systems methodology (SSM) has underdeveloped potential to contribute to developing project management knowledge. In this paper, we propose to mobilise...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415643
Saved in:
Cover Image
Digital twin application for smart product management and production engineering and deployment in China
Hofbauer, Günter; Ting, Zhang; Maier, Daniel; Zhi, Li - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062189
Saved in:
Cover Image
Product portfolio adjustments and the bullwhip effect : the impact of product introduction and retirement
Jalali, Hamed; Menezes, Mozart B. C. - In: European journal of operational research : EJOR 318 (2024) 1, pp. 87-99
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047667
Saved in:
Cover Image
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas; Pečornik, Nina; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 329-348
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047772
Saved in:
Cover Image
Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults
Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - In: Cogent business & management 11 (2024) 1, pp. 1-35
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529764
Saved in:
Cover Image
Import competition, product switching, and R&D activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014474271
Saved in:
Cover Image
An introduction to product essentiality : conceptualisation and measurement
Nunes, Breno; Alamino, Roberto C.; Bennett, David; … - In: Technology analysis & strategic management 36 (2024) 12, pp. 4247-4264
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015120960
Saved in:
Cover Image
Rich pictures as a research method in project management: A way to engage practitioners
Marnewick, Carl; Romero-Torres, Alejandro; Delisle, Julie - In: Project Leadership and Society (PLAS) 5 (2024), pp. 1-10
Project management needs a greater variety of research methods that go beyond case studies, interviews, surveys, and so on. We claim that soft systems methodology (SSM) has underdeveloped potential to contribute to developing project management knowledge. In this paper, we propose to mobilise...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626193
Saved in:
Cover Image
Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Alaniz, Teresa; Biazzo, Stefano - 2024
The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014475013
Saved in:
Cover Image
Digital Product Management : Frameworks - Tools - Cases
Hoffmann, Sascha (ed.) - 2024
User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager --...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015053266
Saved in:
Cover Image
Methodology for the development of sustainable products
Lachmayer, Roland; Wurst-Köster, Johanna; Thelemann, Jorin - 2026
Preface -- Introduction -- Systems and Business Models -- Compliance, Rules and Guidelines -- Product Life Cycle and Circular Economy -- Footprint and Assessment -- Creativity Techniques -- Task Clarification and Requirements Management -- Product Architecture and 9R Strategy -- Effects and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560046
Saved in:
Cover Image
Product portfolio management for performance
Baisya, Rajat K.; Burke, James E. - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015589340
Saved in:
Cover Image
Product renewal in platform-based ecosystems : the impact of product portfolio complexity in global derivative exchanges
Su, Yiyi; Fan, Di; Rao-Nicholson, Rekha; Wu, Sihong; … - In: The journal of business & industrial marketing 41 (2026) 3, pp. 357-375
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610422
Saved in:
Cover Image
Productivity
In: Bulletin / Reserve Bank of Australia (2023), pp. 1-5
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372829
Saved in:
Cover Image
Renewal of Companies Through Product Switching
Kuosmanen, Natalia - 2023
The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. This study examines product switching in Finnish manufacturing firms from 2009 to 2019. The findings reveal a notable trend towards specialization, with more firms focusing on a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014345712
Saved in:
Cover Image
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - In: Cogent business & management 10 (2023) 3, pp. 1-16
Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506374
Saved in:
Cover Image
Renewal of companies through product switching
Kuosmanen, Natalia; Valmari, Nelli - 2023
The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. Against this backdrop, this study investigates product switching in Finnish manufacturing firms during the period of 2009-2019. The findings indicate a growing trend towards...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014286126
Saved in:
Cover Image
Revenue management in a refurbishing duopoly with cannibalization
Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - In: Journal of operations management 69 (2023) 2, pp. 246-260
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293332
Saved in:
Cover Image
The Capacitated Product Portfolio Mix-and-Allocation Problem with Integrity Constraints
Pinto, Roberto; Ruiz-Hernández, Diego; Menezes, Mozart - 2023
In this paper, we address the capacitated product portfolio mix-and-allocation problem (CPPMA), which arises where a decision maker has to determine simultaneously (a) the optimal product mix; (b) its allocation to different production facilities; and (c) the capacities of the facilities given...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359912
Saved in:
Cover Image
When the Monopoly is the Limit : Product Portfolio Depth in Competitive Environments
Jradi, Sleiman; Lamas, Alejandro; Menezes, Mozart - 2023
We study the problem of defining the product-variety portfolio of a firm in a competitive environment. Large portfolios have become prevalent in many industries supported by competitive pressures and the expectations of increasing revenues due to a wider offer. Such practice, however, is often...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360418
Saved in:
Cover Image
Research of scientific approaches to assessing the effectiveness of corporate enterprise product strategy
Derzhavska, Anna - In: Technology audit and production reserves 1 (2023) 4/69, pp. 42-47
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388620
Saved in:
Cover Image
What makes a product manager? : a dynamic capabilities view of product management
Finch, David J.; Levallet, Nadège; McIntyre, Sharon M.; … - In: International journal of product development : IJPD 27 (2023) 3, pp. 213-244
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014432569
Saved in:
Cover Image
Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele
Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage
Nutzerzentrierte Produktvisionen -- Produktstrategie -- Objectives und Key Results (OKR) -- Product Roadmaps -- Product Discovery -- Validierung von Produktideen -- Product Delivery -- Growth -- Produktänderungen -- A/B-Testing im digitalen Produktmanagement -- Zu einem herausragenden...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014415157
Saved in:
Cover Image
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance
Park, Soo Hyung; Griffith, David A. - In: Journal of the Academy of Marketing Science 53 (2025) 5, pp. 1306-1334
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509051
Saved in:
Cover Image
Partner similarity and crossover product development : evidence from the PC game market
Jeong, Seongkyoon; Oke, Adegoke; Chen, Yi-Su; … - In: Journal of operations management 71 (2025) 6, pp. 828-850
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466441
Saved in:
Cover Image
Leveraging blockchain to optimize online strategies for remanufactured products with cannibalization
Wang, Chen; You, Yuting; Dai, Shufen; Shang, Jennifer; … - In: Transportation research : an international journal 199 (2025), pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451131
Saved in:
Cover Image
Building Cloud Software Products : Innovation, Technology, and Product Management
Hajizadeh, Yasin (ed.); Poth, Alexander (ed.);  … - 2025
Chapter1: Motivation and Chapter Overview -- Chapter2: Cloud product strategy, vision, market positioning, and pricing -- Chapter3:Understanding Product Strategy and Roadmaps -- Chapter4: The Challenges of User Research in Product Management -- Chapter5: Integrating the Voice of the Customer in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440748
Saved in:
Cover Image
The impact of ethical logos on purchase intention : the mediating role of product social responsibility
Collange, Véronique; Bernard, Yohan; Ingarao, Aurore; … - In: European journal of marketing 59 (2025) 4, pp. 849-878
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396305
Saved in:
Cover Image
Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets
Shirazi, Farid; Tajvidi, Mina; Adegbite, Olu; Hajli, Nick; … - In: Industrial marketing management : the international … 125 (2025), pp. 303-318
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331680
Saved in:
Cover Image
Introduction to product management : theory and practice
Pingali, Srinivas; Prakash, Shankar; Korem, Jyothi R.; … - 2025
Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015186852
Saved in:
Cover Image
Product line strategy and supply chain structures for mass customized production using 3D printing
Li, Bing; Zhang, Qing; Lu, Shouwang - In: International journal of production research 63 (2025) 4, pp. 1399-1414
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202278
Saved in:
Cover Image
How is a product manager-designer relationship in a professional setting stimulated to generate a creative outcome?
Sameti, Ardalan; Mashhady, Arash; Khalili, Hamidreza; … - In: Technovation : an international journal of technical … 145 (2025), pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446112
Saved in:
Cover Image
Standing out while fitting in : an objective measure of visual branding cohesion across a product portfolio
Ward, Ella; Trinh, Giang; Beal, Virginia; Dawes, John; … - In: International journal of market research 67 (2025) 1, pp. 53-76
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562802
Saved in:
Cover Image
Product development
Shehab, Saadeddine; Switzky, Rachel; Jahnke, Keilin - In: Technology entrepreneurship in theory and practice : …, (pp. 57-64). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357810
Saved in:
Cover Image
The intelligent production line configuration strategy
Gong, Qiguo; Zhang, Yanyu; Chen, Guohui; Wang, Hui - In: International journal of production economics 285 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015603843
Saved in:
Cover Image
Zielorientierte Produktwechsel- und Produktionsanlaufplanung innerhalb des Change Managements
Schulz, Pascal - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412032
Saved in:
Cover Image
Logistische Produktportfoliobereinigung
Kämpfer, Tim - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460091
Saved in:
Cover Image
Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - National Bureau of Economic Research - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012938690
Saved in:
Cover Image
Omnia Juncta in Uno : foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012806652
Saved in:
Cover Image
Omnia Juncta in Uno: foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012818319
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...