Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...

The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...

Durch den "European Green Deal" und den "Circular Economy Action Plan" der Europäischen Union (EU) hat die EU-Produktpolitik 2019 und 2020 neue Impulse erhalten. In beiden Strategiepapieren der Europäischen Kommission wird ein elektronischer bzw. digitaler Produktpass als wesentliches...

This paper develops a model of endogenous product selection by firms. The theory is motivated by new evidence we present on the importance of product switching by U.S. manufacturers. Two-thirds of continuing firms change their product mix every five years, and product switches involve more than...

Product management: positioning, core competencies and organizational integration -- Product marketing: structures, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and innovation management.

"Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know...

"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering...

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

Warren Buffett once famously stated that airlines were infamous for destroying shareholder value . His hindsight proposition to better have taken the Wright brothers out of the sky violently surely was a pointed one, if not entirely serious. This paper seeks to shed some light on the challenges...

Warren Buffett once famously stated that airlines were infamous for destroying shareholder value . His hindsight proposition to better have taken the Wright brothers out of the sky violently surely was a pointed one, if not entirely serious. This paper seeks to shed some light on the challenges...

Increasingly more countries are adopting new commodity taxes to discourage consumption of socially undesirable or unhealthy products. When considering implementation of such taxes, the current policy and academic discussions have focused on potential outcomes due to price changes. In this paper,...

Purpose of the article: The author's interest focuses on brand managers as brands are among the factors strongly contributing to increasing intellectual capital of any organization. This paper provides a comparison of requirements for brand managers at the phase they are addressed by employers...