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Year of publication
Subject
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Produktmanagement 2,015 Product management 1,638 Theorie 363 Theory 361 Innovation 247 Deutschland 240 Germany 230 Innovationsmanagement 210 Produktentwicklung 204 Innovation management 200 USA 177 United States 171 Produktlebenszyklus 166 Marketingmanagement 159 Marketing management 152 Consumer behaviour 147 Konsumentenverhalten 146 Product life cycle 143 New product development 140 Produktgestaltung 130 Brand management 126 Markenführung 126 Product design 109 Strategisches Management 104 Beziehungsmarketing 97 Relationship marketing 96 Marketing 93 Strategic management 91 Preismanagement 87 Pricing strategy 87 Automotive industry 79 Kfz-Industrie 79 Productivity 74 Produktivität 73 Portfolio selection 71 Portfolio-Management 71 Management 63 Industrie 61 Erfolgsfaktor 59 Marktforschung 57
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Online availability
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Undetermined 183 Free 178
Type of publication
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Book / Working Paper 1,108 Article 899 Journal 8
Type of publication (narrower categories)
All
Article in journal 542 Aufsatz in Zeitschrift 542 Aufsatz im Buch 342 Book section 342 Graue Literatur 216 Non-commercial literature 216 Hochschulschrift 201 Thesis 151 Working Paper 139 Arbeitspapier 128 Collection of articles of several authors 73 Sammelwerk 73 Lehrbuch 66 Case study 62 Fallstudie 62 Textbook 55 Aufsatzsammlung 42 Bibliografie enthalten 40 Bibliography included 40 Ratgeber 25 Guidebook 21 Konferenzschrift 21 Dissertation u.a. Prüfungsschriften 18 Reprint 13 Conference proceedings 12 Handbook 12 Handbuch 12 Collection of articles written by one author 11 Sammlung 11 Fallstudiensammlung 10 Forschungsbericht 5 Glossar enthalten 5 Glossary included 5 Article 4 Company information 4 Festschrift 4 Firmeninformation 4 Mikroform 4 Systematic review 4 Übersichtsarbeit 4
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Language
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English 1,157 German 793 Undetermined 47 French 8 Polish 5 Italian 4 Russian 3 Swedish 2 Dutch 1 Slovak 1
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Author
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Herrmann, Andreas 27 Pepels, Werner 25 Huber, Frank 20 Melitz, Marc J. 16 Bernard, Andrew B. 13 Mayer, Thierry 13 Albers, Sönke 12 Aumayr, Klaus J. 11 Gaubinger, Kurt 11 Harkonen, Janne 11 Kairies, Peter 11 Hofbauer, Günter 10 Haapasalo, Harri 9 Wildemann, Horst 9 Crawford, C. Merle 8 Lippmann, Herbert 8 Ottaviano, Gianmarco I. P. 8 Werani, Thomas 8 Bruhn, Manfred 7 Cooper, Robert G. 7 Gierl, Heribert 7 Homburg, Christian 7 Kahn, Kenneth B. 7 Rabl, Michael 7 Rubik, Frieder 7 Schott, Peter K. 7 Tolonen, Arto 7 Blecker, Thorsten 6 Di Benedetto, C. Anthony 6 Gorchels, Linda 6 Haines, Steven 6 Herstatt, Cornelius 6 Immonen, Anselmi 6 Keller, Kevin Lane 6 Matys, Erwin 6 Okubo, Toshihiro 6 Redding, Stephen 6 Bauer, Hans H. 5 Baumgarten, Antje 5 De Chernatony, Leslie 5
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Institution
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Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 5 Books on Demand GmbH <Norderstedt> 4 Duncker & Humblot 3 IGI Global 3 International Federation for Information Processing / Working Group Automation of Production Planning and Control 3 Arthur D. Little International Inc. <Wiesbaden> 2 Deutsches Institut für Normung 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 International Association for the Study of Insurance Economics 2 NetLibrary, Inc 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Integrationsmanagement im Produktentstehungsprozeß 2 Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement 2 Universität Ulm 2 Verlag Franz Vahlen 2 Working Conference on Knowledge Based Production Management Systems <1988, Galway> 2 expert-Verlag GmbH Fachverlag für Wirtschaft und Technik 2 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 2 American Management Association / Research and Development Division 1 Baden-Württemberg / Ministerium für Umwelt und Verkehr 1 British Institute of Management 1 Bundesstelle für Büroorganisation und Bürotechnik / Arbeitskreis Corporate Design in Vordrucken 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Centre for Economic Performance 1 Circular Economy Initiative Deutschland 1 Commercial Development Association 1 Deutsche Landwirtschafts-Gesellschaft 1 Deutscher Betriebswirtschafter-Tag <45, 1991, Berlin> 1 Econometrisch Instituut <Rotterdam> 1 European Society for Opinion and Marketing Research 1 Europäische Kommission 1 Festkolloquium "Marktorientiertes Produkt- und Produktionsmanagement in Digitalen Umwelten" Anlässlich des 75. Geburtstages von Univ.-Prof. Dr. Klaus Bellmann <2018, Mainz> 1 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 1
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Published in...
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SpringerLink / Bücher 42 The PDMA handbook of new product development 36 Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen 18 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 15 International journal of technology management : IJTM 15 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 14 Europäische Hochschulschriften / 5 13 International journal of product lifecycle management : IJPLM 13 Springer eBook Collection / Business and Economics 13 Discussion paper / Centre for Economic Policy Research 12 Harvard business review : HBR 11 Produktportfoliomanagement 10 Harvard-Business-Manager : das Wissen der Besten 9 International journal of manufacturing technology and management 9 Journal of business research : JBR 9 Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten 9 Gabler Edition Wissenschaft 8 International journal of production economics 8 Journal of economics & management strategy : JEMS 8 Kontakt & Studium 8 Management science : journal of the Institute for Operations Research and the Management Sciences 8 Strategic management journal 8 The journal of product innovation management : an international publication of the Product Development & Management Association 8 Working paper / National Bureau of Economic Research, Inc. 8 Beiträge zum Produkt-Marketing 7 International journal of production research 7 Springer eBook Collection 7 European journal of marketing : EJM 6 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 6 Journal of business strategy 6 Journal of marketing 6 Journal of the Academy of Marketing Science 6 Lehrbuch 6 Research 6 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 6 CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte 5 Faculty & research / Insead : working paper series 5 Industrial marketing management : the international journal for industrial and high-tech firms 5 Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse 5 International journal of product development : IJPD 5
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Source
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ECONIS (ZBW) 1,758 USB Cologne (EcoSocSci) 231 EconStor 18 USB Cologne (business full texts) 6 BASE 1 RePEc 1
Showing 1 - 50 of 2,015
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How product managers use senseshaping to drive the front-end of digital product innovation
Nagaraj, Varun - In: Research-technology management 65 (2022) 2, pp. 29-40
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Technology differentiation and firm performance
Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2022
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From traditional product lifecycle management systems to blockchain-based platforms
Hayat, Mubashir; Winkler, Herwig - In: Logistics 6 (2022) 3, pp. 1-14
Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...
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The effect of competition on product removal
Barriola, Xabier - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 203-214
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Der digitale Produktpass als Politik-Konzept: Kurzstudie im Rahmen der umweltpolitischen Digitalagenda des Bundesministeriums für Umwelt, Naturschutz und nukleare Sicherheit (BMU)
Götz, Thomas; Adisorn, Thomas; Tholen, Lena - 2021
Durch den "European Green Deal" und den "Circular Economy Action Plan" der Europäischen Union (EU) hat die EU-Produktpolitik 2019 und 2020 neue Impulse erhalten. In beiden Strategiepapieren der Europäischen Kommission wird ein elektronischer bzw. digitaler Produktpass als wesentliches...
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Der digitale Produktpass als Politik-Konzept : Kurzstudie im Rahmen der umweltpolitischen Digitalagenda des Bundesministeriums für Umwelt, Naturschutz und nukleare Sicherheit (BMU)...
Götz, Thomas; Adisorn, Thomas; Tholen, Lena - 2021
Durch den "European Green Deal" und den "Circular Economy Action Plan" der Europäischen Union (EU) hat die EU-Produktpolitik 2019 und 2020 neue Impulse erhalten. In beiden Strategiepapieren der Europäischen Kommission wird ein elektronischer bzw. digitaler Produktpass als wesentliches...
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Circular Economy Roadmap für Deutschland
Circular Economy Initiative Deutschland - 2021
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Competences of production managers in the biomaterial sector : study in a high medical technology multinational company
Salomão, Camila Valadares; Lima, Reginaldo de Jesus … - In: International journal of innovation : IJI journal 9 (2021) 2, pp. 267-294
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Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert; Gong, Yiran - 2021
The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...
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The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.; Periyadi; Zulfikar, Rizka; Permana, Yudi - In: International journal of management innovation systems … 6 (2021) 1, pp. 1-16
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Product Choice and Product Switching
Bernard, Andrew B.; Redding, Stephen J.; Schott, Peter K. - 2021
This paper develops a model of endogenous product selection by firms. The theory is motivated by new evidence we present on the importance of product switching by U.S. manufacturers. Two-thirds of continuing firms change their product mix every five years, and product switches involve more than...
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Aumayr, Klaus J. - 2023
Product management: positioning, core competencies and organizational integration -- Product marketing: structures, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and innovation management.
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Product switching, market power and distance to core competency
Monin, Rémi; Suarez Castillo, Milena - 2020
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Biased sampling of early users and the direction of startup innovation
Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020
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Product portfolio management strategic targets and kpis over life-cycle : a case study in telecommunications business
Mustonen, Erno; Seppänen, Jonne; Tolonen, Arto; … - In: Managing global transitions : international research journal 18 (2020) 1, pp. 5-23
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The perverse effect of environmental regulation on emissions : the role of product-mix changes
St. Pierre, Marc; Elrod, Aaron A. - In: Journal of public economic theory 24 (2022) 1, pp. 197-235
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Early entrants attract better customer evaluations : evidence from the digital camera industry
Kirjavainen, Johanna; Mäkinen, Saku J.; Dedehayir, Ozgur - In: European journal of innovation management 25 (2022) 1, pp. 95-112
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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - National Bureau of Economic Research - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
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Leadership im Produktmanagement : wie Sie Stakeholder und Entwicklungsteams effektiv führen
Pichler, Roman - 2022 - 1. Auflage
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The innovation mindset : eight essential steps to transform any industry
Marchand, Lorraine H.; Hanc, John - 2022
"Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know...
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Innovation, product and technology management
Laier, Peter - 2022 - 1st edition
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Chatbots als Instrument zur Reduzierung von Consumer Confusion und Produktcommoditisierung
Sepúlveda Simon, Fernanda Rayen - 2022
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Product development : an engineer's guide to business considerations, real-world product testing, and launch
Tennant, David V. - 2022
"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering...
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Digitalisation of a company decision-making system : a concept for data-driven and fact-based product portfolio management
Hannila, Hannu; Kuula, Seppo; Harkonen, Janne; … - In: Journal of decision systems 31 (2022) 3, pp. 258-279
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The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan - In: The journal of product & brand management 31 (2022) 6, pp. 899-937
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Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan; Koslow, Scott; Mashhady, Arash - In: The journal of product & brand management 31 (2022) 6, pp. 951-970
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Product development management complexity : emerging challenges and the role of senior leadership
Stefanovitz, Juliano Pavanelli; Jabbour, Ana Beatriz … - In: Journal of knowledge management 26 (2022) 7, pp. 1676-1686
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Erfolgreich im Pharma-Marketing : wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Umbach, Günter - 2022 - 4., aktualisierte Auflage
Nutzen für Sie -- Rechtliche Aspekte -- Marketing-Fachwissen -- Ziele und Strategien -- Ausdrucksoptionen der Kommunikation -- Optimieren durch Testen -- Internes Marketing-Programm -- Externe Kommunikationskanäle -- Customer-Relationship-Management -- Umgang mit der Zeit und Prioritäten...
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Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir; Moeen, Mahka - In: Strategic management journal 43 (2022) 11, pp. 2217-2252
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Unifying customer, product and brand performance management
Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 398-412
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Adoption of product lifecycle management in new product development : a case study of automotive organisation
Tanpure, Ganesh; Yadav, Vinod; Jain, Rakesh; Soni, Gunjan - In: Benchmarking : an international journal 29 (2022) 5, pp. 1546-1561
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Problematic product management : the case of flibanserin to address women's hypoactive sexual desire disorder
Friedmann, Enav - In: International journal of pharmaceutical and healthcare … 16 (2022) 3, pp. 317-336
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Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo; Reimann, Martin - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 215-236). 2022
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Produktmanagement im digitalen Zeitalter : Leitfaden zur effizienten Steuerung von Produkten und Dienstleistungen während des gesamten Produktlebenszyklus
Keite, Lothar - 2022 - 1. Auflage
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Product Ownership meistern : Produkte erfolgreich entwickeln
2022 - 1. Auflage
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Methode zum adaptionsorientierten Produktstrukturmanagement
Masior, Jonathan - Universität Stuttgart / Institut für … - 2022
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Produktmanagement im digitalen Zeitalter : Leitfaden zur effizienten Steuerung von Produkten und Dienstleistungen während des gesamten Produktlebenszyklus
Keite, Lothar - 2022 - 1st ed. 2022.
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Produktportfolio-Management im Zeitalter der Digitalisierung
Schicker, Günter; Strassl, Johann - 2019
Dieses Papier beschäftigt sich mit dem Produktportfolio-Management (PPM) und seiner Rolle im Zeitalter der Digitalisierung. Während einige betonen, dass strategische, langfristige Planung und PPM in Zeiten kürzerer Produktlebenszyklen, digitaler Innovationen und disruptiver Geschäftsmodelle...
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The Impact of Commodity Taxation on Firms' Product Portfolio and Market Structure
Hong, Sungtak - 2019
Increasingly more countries are adopting new commodity taxes to discourage consumption of socially undesirable or unhealthy products. When considering implementation of such taxes, the current policy and academic discussions have focused on potential outcomes due to price changes. In this paper,...
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What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao; Trefler, Daniel - 2019
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Model integration and traceability for product service systems engineering
Wolfenstetter, Thomas - 2019
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Produktportfolio-Management im Zeitalter der Digitalisierung
Schicker, Günter; Strassl, Johann - 2019
Dieses Papier beschäftigt sich mit dem Produktportfolio-Management (PPM) und seiner Rolle im Zeitalter der Digitalisierung. Während einige betonen, dass strategische, langfristige Planung und PPM in Zeiten kürzerer Produktlebenszyklen, digitaler Innovationen und disruptiver Geschäftsmodelle...
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The product manager's desk reference
Haines, Steven - 2021 - Third edition
"Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller,...
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Empowered : ordinary people, extraordinary products
Cagan, Marty; Jones, Chris - 2021
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they...
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Extending target costing to include targets for R&D costs and production investments for a modular product portfolio : a case study
Stadtherr, Frank; Wouters, Marc - In: International journal of production economics 231 (2021), pp. 1-16
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Product portfolio management in industrial design : a model of design strategies for mature portfolios
Andersson, Torbjörn; Warell, Anders; Ölvander, Johan; … - In: International journal of product development : IJPD 25 (2021) 4, pp. 343-368
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Optimal production strategy for a manufacturing and remanufacturing system with return policy
Tao, Feng; Fan, Tijun; Jia, Xuefeng; Lai, Kin Keung - In: Operational research : an international journal 21 (2021) 1, pp. 251-271
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An analysis of product strategy in cloud transition considering SaaS customization
Xiao, Zhongdong; Shu, Wenjun; Owusu, Abigail Osei - In: Information systems and e-business management : ISeB 19 (2021) 1, pp. 281-311
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Innovation management and new product development
Trott, Paul - 2021 - Seventh Edition
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the...
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Produktmanagement - agil und lean : Methoden und Spielregeln für die Arbeit an der besseren Lösung
Schneider, Jan - 2021 - 1. Auflage
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