Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...

Durch den "European Green Deal" und den "Circular Economy Action Plan" der Europäischen Union (EU) hat die EU-Produktpolitik 2019 und 2020 neue Impulse erhalten. In beiden Strategiepapieren der Europäischen Kommission wird ein elektronischer bzw. digitaler Produktpass als wesentliches...

Durch den "European Green Deal" und den "Circular Economy Action Plan" der Europäischen Union (EU) hat die EU-Produktpolitik 2019 und 2020 neue Impulse erhalten. In beiden Strategiepapieren der Europäischen Kommission wird ein elektronischer bzw. digitaler Produktpass als wesentliches...

The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...

This paper develops a model of endogenous product selection by firms. The theory is motivated by new evidence we present on the importance of product switching by U.S. manufacturers. Two-thirds of continuing firms change their product mix every five years, and product switches involve more than...

Product management: positioning, core competencies and organizational integration -- Product marketing: structures, success factors and practical tools -- Process-oriented product management: work processes, process-oriented marketing and innovation management.

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

"Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know...

"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering...

Nutzen für Sie -- Rechtliche Aspekte -- Marketing-Fachwissen -- Ziele und Strategien -- Ausdrucksoptionen der Kommunikation -- Optimieren durch Testen -- Internes Marketing-Programm -- Externe Kommunikationskanäle -- Customer-Relationship-Management -- Umgang mit der Zeit und Prioritäten...

Dieses Papier beschäftigt sich mit dem Produktportfolio-Management (PPM) und seiner Rolle im Zeitalter der Digitalisierung. Während einige betonen, dass strategische, langfristige Planung und PPM in Zeiten kürzerer Produktlebenszyklen, digitaler Innovationen und disruptiver Geschäftsmodelle...

Increasingly more countries are adopting new commodity taxes to discourage consumption of socially undesirable or unhealthy products. When considering implementation of such taxes, the current policy and academic discussions have focused on potential outcomes due to price changes. In this paper,...

Dieses Papier beschäftigt sich mit dem Produktportfolio-Management (PPM) und seiner Rolle im Zeitalter der Digitalisierung. Während einige betonen, dass strategische, langfristige Planung und PPM in Zeiten kürzerer Produktlebenszyklen, digitaler Innovationen und disruptiver Geschäftsmodelle...

"Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller,...

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they...

"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the...