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Year of publication
Subject
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Product management 1,948 Produktmanagement 1,948 Theorie 426 Theory 426 Innovation 318 Innovationsmanagement 274 Innovation management 269 Produktentwicklung 249 Deutschland 229 Germany 228 New product development 208 Produktgestaltung 191 Produktlebenszyklus 190 Product life cycle 186 Consumer behaviour 185 Konsumentenverhalten 185 Product design 175 Marketingmanagement 168 Marketing management 165 USA 135 United States 135 Brand management 129 Markenführung 129 Strategisches Management 116 Beziehungsmarketing 108 Relationship marketing 108 Strategic management 104 Productivity 96 Produktivität 96 Preismanagement 95 Pricing strategy 95 Industrie 94 Manufacturing industries 92 Automotive industry 91 Kfz-Industrie 91 Portfolio selection 87 Portfolio-Management 87 Product differentiation 87 Produktdifferenzierung 87 Erfolgsfaktor 66
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Online availability
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Undetermined 290 Free 239 CC license 10
Type of publication
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Article 1,077 Book / Working Paper 895 Journal 7
Type of publication (narrower categories)
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Article in journal 696 Aufsatz in Zeitschrift 696 Aufsatz im Buch 364 Book section 364 Graue Literatur 224 Non-commercial literature 224 Hochschulschrift 186 Thesis 146 Arbeitspapier 143 Working Paper 143 Case study 61 Fallstudie 61 Collection of articles of several authors 58 Lehrbuch 58 Sammelwerk 58 Textbook 46 Bibliografie enthalten 37 Bibliography included 37 Aufsatzsammlung 36 Ratgeber 25 Guidebook 20 Collection of articles written by one author 12 Handbook 12 Handbuch 12 Reprint 12 Sammlung 12 Konferenzschrift 11 Conference proceedings 9 Fallstudiensammlung 8 Glossar enthalten 5 Glossary included 5 Company information 4 Conference paper 4 Firmeninformation 4 Interview 4 Konferenzbeitrag 4 Mikroform 4 Systematic review 4 Übersichtsarbeit 4 Bibliografie 3
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Language
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English 1,277 German 683 French 7 Polish 5 Italian 4 Russian 3 Swedish 2 Undetermined 2 Dutch 1 Slovak 1
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Author
All
Herrmann, Andreas 25 Bernard, Andrew B. 20 Huber, Frank 20 Pepels, Werner 20 Melitz, Marc J. 17 Mayer, Thierry 12 Schott, Peter K. 12 Harkonen, Janne 11 Ottaviano, Gianmarco I. P. 11 Redding, Stephen 11 Gaubinger, Kurt 10 Haapasalo, Harri 9 Wildemann, Horst 9 Cooper, Robert G. 8 Homburg, Christian 8 Okubo, Toshihiro 8 Albers, Sönke 7 Aumayr, Klaus J. 7 Eppinger, Steven D. 7 Gierl, Heribert 7 Werani, Thomas 7 Biçer, Işık 6 Buffa, Elwood S. 6 Eckel, Carsten 6 Immonen, Anselmi 6 Kahn, Kenneth B. 6 Kumar, Vineet 6 Rabl, Michael 6 Rubik, Frieder 6 Sääksvuori, Antti 6 Tolonen, Arto 6 Alfaro, Laura 5 Bao, Ge 5 Bauer, Hans H. 5 Bilbiie, Florin 5 Boyacı, Tamer 5 Calantone, Roger J. 5 Chen, Maggie Xiaoyang 5 Craumer, Martha 5 Di Benedetto, C. Anthony 5
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Institution
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National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 6 Books on Demand GmbH <Norderstedt> 4 Duncker & Humblot 4 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 IGI Global 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Technische Universität Clausthal 2 Universität Ulm 2 Universität Ulm / Institut für Technologie- und Prozessmanagement 2 Verlag Franz Vahlen 2 expert-Verlag GmbH Fachverlag für Wirtschaft und Technik 2 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 2 American Management Association / Research and Development Division 1 American Management Associations 1 Baden-Württemberg / Ministerium für Umwelt und Verkehr 1 British Institute of Management 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Centre for Economic Performance 1 Circular Economy Initiative Deutschland 1 Commercial Development Association 1 Deutsche Landwirtschafts-Gesellschaft 1 Deutsches Institut für Normung 1 Econometrisch Instituut <Rotterdam> 1 Ekonomiska forskningsinstitutet <Stockholm> 1 Eric Cuvillier <Firma> 1 Europäische Kommission 1 Festkolloquium "Marktorientiertes Produkt- und Produktionsmanagement in Digitalen Umwelten" Anlässlich des 75. Geburtstages von Univ.-Prof. Dr. Klaus Bellmann <2018, Mainz> 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Fördergesellschaft Produktmarketing 1 Herbert Utz Verlag 1 International Conference on Energy Productivity Research <1, 1987, Miami, Fla.> 1 International Telecommunications Society 1 Internationale Tagung Wirtschaftsinformatik <5, 2001, Augsburg> 1 Joint Economic Committee Congress of the United States, 96. congress, 1. session 1 Klima- + Energiefonds 1 Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus> 1
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Published in...
All
The PDMA handbook of new product development 39 SpringerLink / Bücher 33 International journal of product lifecycle management : IJPLM 27 International journal of production research 22 Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen 18 International journal of technology management : IJTM 17 Marketing science 17 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 15 International journal of production economics 14 Discussion paper / Centre for Economic Policy Research 12 Springer eBook Collection / Business and Economics 12 Harvard business review : HBR 11 Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat 10 Europäische Hochschulschriften / 5 10 Journal of business research : JBR 10 Produktportfoliomanagement 10 Strategic management journal 10 Harvard-Business-Manager : das Wissen der Besten 9 International journal of manufacturing technology and management 9 Journal of economics & management strategy : JEMS 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten 9 The journal of product innovation management : an international publication of the Product Development & Management Association 9 Gabler Edition Wissenschaft 8 IEEE transactions on engineering management : EM 8 Journal of the Academy of Marketing Science 8 NBER working paper series 8 The journal of product & brand management 8 Working paper / National Bureau of Economic Research, Inc. 8 European journal of marketing : EJM 7 Faculty & research / Insead : working paper series 7 International journal of automotive technology and management : IJATM 7 International journal of product development : IJPD 7 Journal of business strategy 7 NBER Working Paper 7 Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005] 7 Industrial marketing management : the international journal for industrial and high-tech firms 6 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 6 Journal of marketing 6 Lehrbuch 6
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Source
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ECONIS (ZBW) 1,970 USB Cologne (EcoSocSci) 8 USB Cologne (business full texts) 1
Showing 1 - 50 of 1,979
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Import competition, product switching, and r&d activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327773
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The evolving role of product manager : a systematic review
Parikh, Nishant - In: Foundations of Management : the journal of Warsaw … 17 (2025) 1, pp. 37-56
This systematic review examines the evolving role of product manager (PM), from its inception in the early 20th century to its current state, with a focus on how technological advancements, shifting market dynamics, and evolving company's strategy have shaped the profession. While numerous...
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Good practice for product management decision-making : using Amazon's dataset and ChatGPT
Bervar, Mitja; Bertoncel, Tine - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 675-687
This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415239
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Import Competition, Product Switching, and R&D Activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014474271
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Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults
Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - In: Cogent business & management 11 (2024) 1, pp. 1-35
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...
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An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron; Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 16 (2024) 1, pp. 139-156
While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...
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An introduction to product essentiality : conceptualisation and measurement
Nunes, Breno; Alamino, Roberto C.; Bennett, David; … - In: Technology analysis & strategic management 36 (2024) 12, pp. 4247-4264
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Digital twin application for smart product management and production engineering and deployment in China
Hofbauer, Günter; Ting, Zhang; Maier, Daniel; Zhi, Li - 2024
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Product portfolio adjustments and the bullwhip effect : the impact of product introduction and retirement
Jalali, Hamed; Menezes, Mozart B. C. - In: European journal of operational research : EJOR 318 (2024) 1, pp. 87-99
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How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas; Pečornik, Nina; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 329-348
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The Capacitated Product Portfolio Mix-and-Allocation Problem with Integrity Constraints
Pinto, Roberto; Ruiz-Hernández, Diego; Menezes, Mozart - 2023
In this paper, we address the capacitated product portfolio mix-and-allocation problem (CPPMA), which arises where a decision maker has to determine simultaneously (a) the optimal product mix; (b) its allocation to different production facilities; and (c) the capacities of the facilities given...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359912
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When the Monopoly is the Limit : Product Portfolio Depth in Competitive Environments
Jradi, Sleiman; Lamas, Alejandro; Menezes, Mozart - 2023
We study the problem of defining the product-variety portfolio of a firm in a competitive environment. Large portfolios have become prevalent in many industries supported by competitive pressures and the expectations of increasing revenues due to a wider offer. Such practice, however, is often...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360418
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Renewal of Companies Through Product Switching
Kuosmanen, Natalia - 2023
The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. This study examines product switching in Finnish manufacturing firms from 2009 to 2019. The findings reveal a notable trend towards specialization, with more firms focusing on a...
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Research of scientific approaches to assessing the effectiveness of corporate enterprise product strategy
Derzhavska, Anna - In: Technology audit and production reserves 1 (2023) 4/69, pp. 42-47
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Productivity
In: Bulletin / Reserve Bank of Australia (2023), pp. 1-5
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Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - In: Cogent business & management 10 (2023) 3, pp. 1-16
Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506374
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Revenue management in a refurbishing duopoly with cannibalization
Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - In: Journal of operations management 69 (2023) 2, pp. 246-260
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293332
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Renewal of companies through product switching
Kuosmanen, Natalia; Valmari, Nelli - 2023
The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. Against this backdrop, this study investigates product switching in Finnish manufacturing firms during the period of 2009-2019. The findings indicate a growing trend towards...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014286126
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Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets
Shirazi, Farid; Tajvidi, Mina; Adegbite, Olu; Hajli, Nick; … - In: Industrial marketing management : the international … 125 (2025), pp. 303-318
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331680
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Product line strategy and supply chain structures for mass customized production using 3D printing
Li, Bing; Zhang, Qing; Lu, Shouwang - In: International journal of production research 63 (2025) 4, pp. 1399-1414
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Introduction to product management : theory and practice
Pingali, Srinivas; Prakash, Shankar; Korem, Jyothi R.; … - 2025
Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015186852
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Product development
Shehab, Saadeddine; Switzky, Rachel; Jahnke, Keilin - In: Technology entrepreneurship in theory and practice : …, (pp. 57-64). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357810
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How product managers use senseshaping to drive the front-end of digital product innovation
Nagaraj, Varun - In: Research-technology management : RTM 65 (2022) 2, pp. 29-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821739
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Customer participation in new product development : an Industry 4.0 perspective
Naeem, Hafiz Muhammad; Di Maria, Eleonora - In: European journal of innovation management 25 (2022) 6, pp. 637-655
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Omnia Juncta in Uno : foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
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Omnia Juncta in Uno: foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012818319
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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - National Bureau of Economic Research - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012938690
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From traditional product lifecycle management systems to blockchain-based platforms
Hayat, Mubashir; Winkler, Herwig - In: Logistics 6 (2022) 3, pp. 1-14
Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287771
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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923—an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013306852
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Product Portfolio Size Strategy in Markets for Fast-Moving Consumer Goods : Theory and Evidence
Kaiser, Ulrich; Reisinger, Markus - 2022
The optimal number of products to offer consumers constitutes one of the core strategic problems that firms face. While the existing literature has studied this question mainly in markets with long-lived goods, little is known for markets in which firms sell fast-moving consumer goods---i.e.,...
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An analytical hierarchy process-based decision making for sustainable medical devices development
Duangpun Kritchanchai; Siti Norida Wahab; Tan, Albert; … - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 18 (2022) 4, pp. 481-493
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Technology differentiation and firm performance
Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2022
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Quality in the era of industry 4.0 : integrating tradition and innovation in the age of data and AI
Yang, Kai - 2024
"The Industry 4.0 revolution is shifting the way that quality engineers, managers, and product developers must think about quality control. Super connectivity, IoT, and big data have enabled a transition from traditional "voice of the customer" surveys to the "voice of Big Data," which...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014437691
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Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert; Gong, Yiran - In: International journal of industrial organization 97 (2024), pp. 1-22
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What's on the menu : platform focality and data commercialization
Markovich, Sarit; Rayo, Luis; Yehezkel, Yaron - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325390
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Branding vertical product line extensions
Jungbauer, Thomas; Schmid, Christian - In: Journal of economics & management strategy : JEMS 33 (2024) 4, pp. 909-936
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144373
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McDonald's cross-cultural product strategy
Bartosik-Purgat, Małgorzata; Chojnowska, Katarzyna - In: International business and culture : challenges in …, (pp. 11-27). 2024
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Komplexität verstehen, beherrschen, gestalten : Denkanstöße für Manager und Unternehmer
Grohganz, Harald G. - 2024
Vorwort -- Teil I: Komplexität in der Theorie -- Einführung und Begriffe -- Der Umgang mit Komplexität -- Realität und Modelle -- Bewusster Aufbau von Komplexität -- Natürliche Komplexitätsreduktion: Sprache und Weltbilder -- Teil II: Komplexität in der Praxis -- Beispiel...
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Data-driven Decision-making for Product Managers : A Primer to Data Literacy in Product Management
Steinhardt, Gabriel - 2024
This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and...
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Are there generalizable patterns in line extension performance?
Victory, Kirsten; Tanusondjaja, Arry; Dawes, John; … - In: The journal of product & brand management 33 (2024) 6, pp. 733-744
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165274
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The Lean-Agile Dilemma : Product Management Inside a Chunky Corporate
Tamblin, Katie - 2024
Chapter 1. The Luxury of a Lean Startup -- Chapter 2. Execution Not Innovation -- Chapter 3. Putting on Weight -- Chapter 4. Chief Poo-Poo Officer and Saying No -- Chapter 5. Deciding what to Build and How -- Chapter 6. The Challenges of Replatforming -- Chapter 7. Replatforming the Right Way --...
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Agile marketing competency and innovation capability mediating on new product management for industrial business development guidelines
Kanyarat Sukhawatthanakun; Supannika Supapon - In: International journal of product lifecycle management : … 15 (2024) 3, pp. 259-283
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Marketing : strategisch analysieren und marktorientiert umsetzen
Helm, Roland; Endres, Herbert - 2024 - 9., vollständig überarbeitete und erweiterte Auflage
Marketingstrategien effektiv entwickelnSie wollen in die dynamische Welt des Marketings und der marktorientierten Unternehmensführung eintauchen - dann ist dieses Buch ideal für Sie. Es bietet Praxiseinblicke und lässt Neues, wie Künstliche Intelligenz, Chatbots, Metaverse und Virtual...
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Branding consistency across product portfolios in the wine industry
Jeffery, Tayla; Hirche, Martin; Faulkner, Margaret; … - In: International journal of wine business research 36 (2024) 4, pp. 473-488
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Product failures in emerging markets : product design vs. brand. Insights from an experimental study on automobiles
Kesavapanikkar, Pradeep; Ramu, Palaniappan; Amit, R.k. - In: International journal of automotive technology and … 24 (2024) 4, pp. 396-419
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Strategic international marketing : strategy development and implementation
Solberg, Carl Arthur; Huse, Håvard - 2024 - Second edition
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Data-driven product design and assortment optimization
Yu, Yugang; Zheng, Shengming - In: Transportation research : an international journal 182 (2024), pp. 1-15
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Supply chain interactions and strategic product deletion decisions : a game-theoretic analysis
Sang Hoo Bae; Zhu, Qingyun; Sarkis, Joseph - In: Transportation research : an international journal 186 (2024), pp. 1-25
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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Alaniz, Teresa; Biazzo, Stefano - 2024
The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real...
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Product digitization and differentiation strategy change : evidence from the book publishing industry
Miller, Cameron D.; Wang, Richard D. - In: Strategic management journal 45 (2024) 7, pp. 1241-1272
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