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  • Search: subject_exact:"Produktpositionierung"
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Year of publication
Subjects
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Marktsegmentierung 1,464 Market segmentation 1,462 Theorie 307 Theory 307 Deutschland 207 Consumer behaviour 202 Konsumentenverhalten 202 Germany 201 USA 136 United States 134 Zielgruppe 123 Marketingmanagement 116 Target group 116 Marketing management 112 Produktpositionierung 100 Beziehungsmarketing 89 Relationship marketing 89 China 86 Marketing 71 Aktienmarkt 63 Stock market 63 Estimation 61 Schätzung 61 market segmentation 58 Market research 55 Marktforschung 55 Cluster analysis 54 Clusteranalyse 54 Preismanagement 53 Pricing strategy 53 Preisdifferenzierung 50 Price discrimination 50 Financial market 48 Finanzmarkt 48 Holiday behaviour 40 Urlaubsverhalten 40 EU countries 39 EU-Staaten 39 Product differentiation 39 Produktdifferenzierung 39
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Online availability
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Free 165 Undetermined 28
Type of publication
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Article 999 Book / Working Paper 557 Journal 4
Type of publication (narrower categories)
All
Article in journal 775 Aufsatz in Zeitschriften 775 Graue Literatur 278 Non-commercial literature 278 Arbeitspapier 220 Working Paper 220 Article in book 219 Aufsatz im Buch 219 Hochschulschrift 147 Dissertation 138 Thesis 138 Case study 44 Fallstudie 44 Collection of articles of several authors 22 Dissertation u.a. Prüfungsschriften 22 Sammelwerk 22 Collection of articles written by one author 20 Sammlung 20 Bibliographie enthalten 13 Bibliography included 13 Lehrbuch 9 Handbook 6 Handbuch 6 Reprint 6 Aufsatzsammlung 4 CD-ROM 3 Market information 3 Marktinformation 3 Survey 3 Übersichtsarbeit 3 Accompanied by computer file 2 Elektronischer Datenträger 2 Elektronischer Datenträger als Beilage 2 Glossar enthalten 2 Glossary included 2 Statistik 2 Amtsdruckschrift 1 Bibliographie 1 CD-ROM, DVD 1 Company information 1
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Language
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English 1,106 German 429 Undetermined 12 French 5 Italian 3 Polish 2 Russian 2 Spanish 2 Dutch 1
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Persons
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Dolnicar, Sara 14 Bauer, Hans H. 12 Occhino, Filippo 11 Dibb, Sally 8 Jong, Frank de 8 Pepels, Werner 8 Huber, Frank 7 Karmasin, Helene 7 Nijkamp, Peter 7 Vayanos, Dimitri 7 Albers, Sönke 6 Atkeson, Andrew 6 Gromb, Denis 6 Kehoe, Patrick J. 6 Simkin, Lyndon 6 Tomczak, Torsten 6 Trout, Jack 6 Alvarez Garrido, Fernando 5 Caporale, Guglielmo Maria 5 DeSarbo, Wayne 5 Engel, Charles 5 Leisch, Friedrich 5 Perrey, Jesko 5 Raza, Syed Asif 5 Rogers, John Harold 5 Wind, Yoram 5 Ammann, Paul 4 Bekaert, Geert 4 Day, Brett 4 Degryse, Hans 4 Haimerl, Elmar 4 Harvey, Campbell R. 4 Kervel, Vincent van 4 Kesting, Tobias 4 Kruger, Martinette 4 Lundblad, Christian 4 Ohnemus, Ralph 4 Rennhak, Carsten 4 Ries, Al 4 Roon, Frans Adrianus de 4
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Institutions
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Rutgers University / Department of Economics 6 Centre for Social and Economic Research on the Global Environment 4 Center for Economic Research <Tilburg> 2 Ekonomiska forskningsinstitutet <Stockholm> 2 European School of Business <Reutlingen> 2 Forschungsstelle für den Handel Berlin 2 The Wharton Financial Institutions Center 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Center for Urban & Real Estate Management <Zürich> 1 Centre for International Economic Studies 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde 1 Euromonitor International Plc <London> 1 Federal Reserve Bank of New York 1 Federal Reserve System / Board of Governors 1 FfH - Institut für Markt- und Wirtschaftsforschung 1 Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS 1 Företagsekonomiska Institutionen <Turku> 1 Geographische Gesellschaft <Trier> 1 INSEAD 1 INSEAD-Wharton Alliance Center for Global Research & Development 1 Innocenzo Gasparini Institute for Economic Research <Mailand> 1 Institut für Weltwirtschaft 1 Institute of Finance and Accounting <London> 1 Josef Eul Verlag GmbH 1 Katholische Universität Eichstätt-Ingolstadt 1 Ogilvy & Mather Dataconsult <Frankfurt, Main> 1 RWTH Aachen 1 School of Economics and Political Science <Sydney> 1 Schweiz / Bundesamt für Energie 1 Svenska Handelshögskolan <Helsinki> 1 USA / Market and Trade Economics Division 1 Universität Regensburg / Institut für Betriebswirtschaftslehre 1 Universität St. Gallen / Institut für Marketing und Handel 1 Universität St. Gallen / Institut für Versicherungswirtschaft 1 Universität Zürich / Institut für Schweizerisches Bankwesen 1
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Published in...
All
Working paper 16 Journal of targeting, measurement and analysis for marketing 15 Discussion paper / Centre for Economic Policy Research 14 Tourism management : research, policies, practice 14 Discussion paper 13 Journal of travel and tourism marketing 12 Gabler Edition Wissenschaft 11 Marketing intelligence & planning 11 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 10 CESifo working papers 9 Jahrbuch der Absatz- und Verbrauchsforschung 9 Journal of banking & finance 9 Journal of international financial markets, institutions & money 9 Journal of marketing management : MM 9 Faculty & research / Insead : working paper series 8 International journal of industrial organization 8 International journal of production economics 8 Journal of retailing and consumer services 8 Journal of strategic marketing 8 Journal of vacation marketing : an international journal 8 The journal of consumer marketing 8 European journal of operational research : EJOR 7 Europäische Hochschulschriften 7 Instrumentarium zur Bearbeitung segmentierter Märkte 7 International journal of contemporary hospitality management 7 Methoden zur erfolgreichen Marktsegmentbearbeitung 7 The journal of finance : the journal of the American Finance Association 7 Thexis : Fachzeitschrift für Marketing : Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 7 Tourism analysis : an interdisciplinary journal 7 Working papers / Rutgers University, Department of Economics 7 Die Bank : Zeitschrift für Bankpolitik und Praxis 6 European journal of marketing : EJM 6 Harvard-Business-Manager : das Wissen der Besten 6 Journal of business research : JBR 6 Journal of marketing research : JMR 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 6 The journal of industrial economics 6 The service industries journal 6 Asia Pacific journal of marketing and logistics 5
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Sources
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ECONIS (ZBW) 1,504 USB Cologne (EcoSocSci) 52 USB Cologne (business full texts) 4
Showing 1 - 50 of 1,560
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Reversals in global market integration and funding liquidity
Akbari, Amir; Carrieri, Francesca; Malkhozov, Aytek - 2017
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Does marketing widen borders? : cross-country price dispersion in the European car market
Dvir, Eyal; Strasser, Georg - 2017
We study cross-country price differences in the European market for new passenger cars based on detailed pricing and technical data. Car prices in Europe converged until the year 2003, but not thereafter. Within the EU 15 countries the price range of the median model in 2004 was close to 20...
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Does marketing widen borders? : cross-country price dispersion in the European car market
Dvir, Eyal; Strasser, Georg - 2017 - This version: May 2017
We study cross-country price differences in the European market for new passenger cars based on detailed pricing and technical data. Car prices in Europe converged until the year 2003, but not thereafter. Within the EU 15 countries the price range of the median model in 2004 was close to 20...
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A deeper analysis on pharmaceutical submarket concentration : the US market in 1987-1998
DiIorio, Francesca; Giorgetti, Maria Letizia - 2017
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Search frictions, competing mechanisms and optimal market segmentation
Cai, Xiaoming; Gautier, Pieter; Wolthoff, Ronald - 2016
In a market in which sellers compete for heterogeneous buyers by posting mechanisms, we analyze how the properties of the meeting technology affect the allocation of buyers to sellers. We show that a separate submarket for each type of buyer is the efficient outcome if and only if meetings are...
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Wie heterogen sind deutsche Städte? : zur Segmentierung deutscher Wohnimmobilienmärkte
Heinrich, Michael; Just, Tobias - 2016
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Search frictions, competing mechanisms and optimal market segmentation
Cai, Xiaoming; Gautier, Pieter; Wolthoff, Ronald - 2016
In a market in which sellers compete for heterogeneous buyers by posting mechanisms, we analyze how the properties of the meeting technology affect the allocation of buyers to sellers. We show that a separate submarket for each type of buyer is the efficient outcome if and only if meetings are...
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Search frictions, competing mechanisms and optimal market segmentation
Cai, Xiaoming; Gautier, Pieter; Wolthoff, Ronald - 2016
In a market in which sellers compete for heterogeneous buyers by posting mechanisms, we analyze how the properties of the meeting technology affect the allocation of buyers to sellers. We show that a separate submarket for each type of buyer is the efficient outcome if and only if meetings are...
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Interest rates, corporate lending and growth in the Euro area
Tondl, Gabriele - 2016
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Design des Vertriebsmodells nach Unternehmensübernahmen im IT-Markt : eine empirische Analyse des Kundennutzens, der Mitarbeiterzufriedenheit und der Kostenstrukturen
Borchert, Carsten - 2016
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Customer acceptance of smart grid products and services
Gamma, Karoline - 2016
Energieversorger stehen vor grossen Herausforderungen. Sie müssen den Anteil erneuerbarer Energien im Elektrizitätsmix erhöhen und dabei die Netzstabilität gewährleisten, Effizienzziele erfüllen und dem Wettbewerbsdruck im freien Markt standhalten. Intelligente Energienetze, sogenannte...
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Understanding investor retirement planning : infusing a consumer behavior perspective in financial literacy theory
Klooster, Erik van 't - In: Marketing from information to decision 9 (2016), pp. 11-20
Improving financial literacy is high on the agenda of many governments. The purpose of this paper is to broaden the theoretical approach towards the concept of financial literacy. The paper introduces and integrates several consumer behavior and marketing concepts to better understand how they...
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Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?
Skiera, Bernd - 2016
The common approach for aligning territories is the balancing approach which establishes territories that are almost balanced relative to one or more territory attributes like potential or workload. Although this approach has been extremely populär for at least the last 25 years, it has been...
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Deckungsbeitragsorientierte Verkaufsgebietseinteilung und Standortplanung für Außendienstmitarbeiter
Haase, Knut - 2016
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Why segmentation matters
Trevenen, Linda - In: Innovation in pricing : contemporary theories and best …, (pp. 174-189). 2018
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The five fundamental value factors
Drews, Ralf - In: Innovation in pricing : contemporary theories and best …, (pp. 190-203). 2018
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Euro area government bonds : integration and fragmentation during the sovereign debt crisis
Ehrmann, Michael; Fratzscher, Marcel - 2015
The paper analyzes the integration of euro area sovereign bond markets during the European sovereign debt crisis. It tests for contagion (i.e., an intensification in the transmission of shocks across countries), fragmentation (a reduction in spillovers) and flight-to-quality patterns, exploiting...
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Equilibrium price dispersion and the border effect
Chahrour, Ryan; Stevens, Luminita - 2015
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A review of market segmentation and inefficiencies of the Chinese stock market
Feng, Shuang; Stewart, Jon T. - In: International journal of finance & banking studies : JJFBS 4 (2015) 4, pp. 18-28
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Euro area government bonds : integration and fragmentation during the sovereign debt crisis
Ehrmann, Michael; Fratzscher, Marcel - 2015
The paper analyzes the integration of euro area sovereign bond markets during the European sovereign debt crisis. It tests for contagion (i.e., an intensification in the transmission of shocks across countries), fragmentation (a reduction in spillovers) and flight-to-quality patterns, exploiting...
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Inflation, endogenous market segmentation and the term structure of interest rates
Vries, Casper G. de; Wang, Xuedong - 2015
The term structure of interest rates does not adhere to the expectations hypothesis, possibly due to a risk premium. We consider the implications of a risk premium that arises from endogenous market segmentation driven by variable inflation rates. In the absence of autocorrelation in inflation,...
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Inflation, endogenous market segmentation and the term structure of interest rates
Vries, Casper G. de; Wang, Xuedong - 2015
The term structure of interest rates does not adhere to the expectations hypothesis, possibly due to a risk premium. We consider the implications of a risk premium that arises from endogenous market segmentation driven by variable inflation rates. In the absence of autocorrelation in inflation,...
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Firm-size wage gaps along the formal-informal divide : theory and evidence
Balkan, Binnur; Tumen, Semih - 2015 - Forthcoming in: Industrial Relations, 2016
Observationally equivalent workers are paid higher wages in larger firms. This fact is often named as the "firm-size wage gap" and is regarded as a key empirical puzzle. Using micro-level data from Turkey, we document a new stylized fact: the firm-size wage gap is more pronounced for informal...
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The role of traditional exchanges in fragmented markets : an empirical analysis post MiFID
Spankowski, Ulli - 2015
The Markets in Financial Instruments Directive (MiFID) has changed regulated European equity trading significantly after its introduction in November 2007. This dissertation analyses the impact of MiFID on trading intensity and market quality from an intraday and interday perspective by...
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Welfare consequences of information aggregation and optimal market size
Kawakami, Kei - 2015
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Equilibrium price dispersion and the border effect
Chahrour, Ryan; Stevens, Luminita - 2015
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Der Marketingplan : die 10 Gebote des erfolgreichen Marketings
Nagl, Anna - 2017 - 2. Auflage
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Clustering and segmentation
Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017
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A new perspective on RFM analysis
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami - In: Handbook of research on intelligent techniques and …, (pp. 1-20). 2017
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Market segmentation and pricing strategies based on product platform
Su, Qin; Liu, Weiyan - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 183-199
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Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette; Viljoen, Armand; Saayman, Melville - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 312-340
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Dynamic pricing and market segmentation responses to low-cost carrier entry
Varella, Rafael R.; Frazão, Jessica; Oliveira, … - In: Transportation research : an international journal 98 (2017), pp. 151-170
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A risk tolerance analysis for a joint price differentiation and inventory decisions problem with demand leakage effect
Raza, Syed Asif; Rathinam, Sivakumar - In: International journal of production economics 183 (2017), pp. 129-145
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The impact of development cost on product line design and its environmental performance
Zhang, Yibin; Hafezi, Maryam; Zhao, Xuan; Shi, Victor - In: International journal of production economics 184 (2017), pp. 122-130
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To join or not to join group purchasing organization : a vendor's decision
Yang, Yu-Chen; Cheng, Hsing Kenneth; Ding, Chao; Li, Shengli - In: European journal of operational research : EJOR 258 (2017) 2, pp. 581-589
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A constraint-based approach to wine tourism market segmentation
Cho, Meehee; Bonn, Mark Andrew; Brymer, Robert A. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 4, pp. 415-444
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Selling through outlets : the impact of quality, product development risk, and market awareness
Li, Zhaolin; Ryan, Jennifer K.; Sun, Daewon - In: International journal of production economics 186 (2017), pp. 71-80
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Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena; Tabi, Andrea; Wüstenhaben, Rolf - In: Marketing renewable energy : concepts, business models …, (pp. 91-108). 2017
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Identification of customer groups in the German term life market : a benefit segmentation
Schreiber, Florian - In: Annals of operations research ; volume 254, numbers 1/2 …, (pp. 365-399). 2017
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Depth versus breadth in video rental kiosks
King, Amanda S.; King, John T. - In: Applied economics letters 24 (2017) 7/9, pp. 623-626
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Segmenting beyond behavioural intentions : fine tuning music festival visitors’ music appreciation
Kruger, Martinette; Saayman, Melville - In: International journal of event and festival management 8 (2017) 2, pp. 204-223
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Zukunftsfähige Lebensmittelversorgungskonzepte für Seniorinnen und Senioren
Kreipl, Claudia - In: Alter(n) und Soziale Nachhaltigkeit : …, (pp. 109-135). 2017
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Consumption of organic food products : an emerging market perspective
Sondhi, Neena - In: International journal of management practice : IJMP 10 (2017) 1, pp. 30-48
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Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang - In: Media Economics revisited : (wie) verändert das …, (pp. 199-229). 2017
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Market segmentation, information asymmetry and investor responses in the Chinese A- and B-markets
Yao, Juan - In: Australasian accounting business and finance journal : AABF 8 (2014) 1, pp. 79-100
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ECB interventions in distressed sovereign debt markets : the case of Greek bonds
Trebesch, Christoph; Zettelmeyer, Jeromin - 2014
This paper analyses the determinants and effects of ECB interventions in times of severe distress. We focus on the Greek government bond market in mid-2010 and use a unique new dataset to show, for the first time, what type of bonds the ECB bought. We then explore the short-term effects of ECB...
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Information aggregation and optimal market size
Kawakami, Kei - 2014
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The fallacies of regulatory market splits : network neutrality regulation ante portas
Knieps, Günter; Stocker, Volker - 2014
Network neutrality regulations for the Internet have been discussed for about a decade. In Europe, recent efforts have produced a proposal by the European Commission for a network neutrality regulation. Envisaged is the introduction of a two-tiered Internet traffic regulation based on a...
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The dynamics of financially constrained arbitrage
Gromb, Denis; Vayanos, Dimitri - 2014
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Archetypische Konsumenten : Entwicklung, Anwendung und Evaluation einer die Schnittstelle zwischen Marketing und Design optimierenden Segmentierungsmethode am Beispiel des deutsche...
Schulte, Peter - 2014
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