Are public relations a socially irresponsible profession? Although the image of public relations professionals can still be negative, in theory, they should help their organizations be socially responsible. This paper aims to explore the work of public relations experts concerning corporate...

Die Corona-Pandemie hat Veränderungen in vielen Bereichen der Gesellschaft beschleunigt oder verstärkt. Daraus ergeben sich neue Chancen, aber auch Gefahren für die Unternehmenskommunikation. Doch welche Themen sind wirklich wichtig? Ein Forscherteam der Universität Leipzig und Unviersität...

Wie kann Nutzerverhalten in eine Richtung gelenkt werden, ohne es gleich zu manipulieren? Digital Nudging könnte darauf eine Antwort geben. Aber was bedeutet das für die Unternehmenskommunikation? Ein Forschungsteam der Universität Duisburg-Essen hat sich mit folgenden Fragestellungen rund um...

Der Begriff "Public Affairs" ist im Alltag des deutschen Klinikwesens gelebte Praxis, z. B. bei der Krankenhausplanung, Krankenhausstrukturgesetzgebungen, Bauvorhaben, Drittmitteleinwerbung und vielem mehr. Hier gilt es, enge Kontakte zu Bund, Land und Kommune sowie zu den einschlägigen...

The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to...

New media technology influences almost all aspects of traditional media, including subscriptions, readership, circulation, and advertising revenue. In particular, the possibility to access information and receive instant updates via the internet has threatened the existence of traditional...

We study optimal information disclosure in static contests where players do not know their own values of winning but can learn them, publicly or privately, from the designer. The designer chooses a disclosure policy that maximizes the total expected effort and commits to it before observing the...

Do firms release news strategically in response to investor inattention? We consider news about earnings and analyze the response of returns to announcements on Friday and other weekdays. Friday announcements have less immediate and more delayed stock return response. The delayed response as a...

During health emergencies and economic crises, country leaders make extensive use of direct communication to inform citizens and encourage compliance. We use real-time survey data to assess the effectiveness of an unexpected broadcast speech on economic aid measures delivered by the Prime...

‘Communication Strategies’ is a new ESP module with an emphasis on ‘essential skills’ of generating and deliberating powerful ideas in multiple contexts and processes. The module adopts Critical Discourse Analysis and Framing Theory. The main contributions are: We elicited and...

Social media offers a platform for diffused stakeholders to interact with firms – alternatively praising, questioning, and chastising businesses for their CSR performance and seeking to engage in two-way dialogue. In 2014, 163,402 public messages were sent to Fortune 200 firms’ CSR-focused...

In this paper, we study the incentives of low-quality sellers to separate them from high-quality sellers. We consider a framework with asymmetric quality information where the only way to communicate quality is via cheap-talk messages. In this framework, any separating strategy pursued by...

Firms are required to provide financial information via the financial statements and the MD&A—a narrative explanation of the financial statements. Our study examines how firms use the MD&A channel when their financial statement channel is inadequate. We proxy for the adequacy of the financial...

This paper aims to discuss and propose corporate communication actions in response to companies’ crises in the context of stakeholder salience theory (SST). In this perspective, a normative categorization for corporate communication action is presented considering four definitive classes of...

The mining industry, particularly coal, has always been known for its negative effects to the environment. The implementation of good mining practices by a number of mining industries seem unable to deter this opinion. The negative public opinion has a significant impact on the reputation of...

Does it matter what the central bank had said during a monetary policy announcement? The paper proposes a new approach to identifying the effects of forward guidance taking into account what the central bank had said and how financial markets perceived it. I use computational linguistic methods...

A central bank's ability to measure the impact of its communications is nothing less than challenging. This is for several reasons: (i) the general public is a vastly broad audience with varying degrees of knowledge of, interest in and engagement with economics and central banking; (ii) some...

Virtualisierung ist ein zentraler Trend in der Kommunikation. Wenn das persönliche Gespräch in den virtuellen Raum verlagert wird, können einige Herausforderungen entstehen. Denn Vertrauen und persönlicher Kontakt ist eine wichtige Grundlage für die Beziehung zwischen Unternehmen und ihren...

We study a communication game between an informed sender and an uninformed receiver with repeated interactions and voluntary transfers. Transfers motivate the receiver's decision‐making and signal the sender's information. Although full separation can always be supported in equilibrium,...

This paper studies the effect of disclosing conflicts of interest on strategic communication when the sender has lying costs. I present a simple economic mechanism under which such disclosure often leads to more informative and, at the same time, also to more biased messages. This benefits...

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital...

Human resources are vitally important to banking. The mission statements of 50 banks with the biggest market value are analyzed qualitatively and quantitatively for subsequent judgments of consideration of employees among top strategic priorities of these organizations. The staff-related notions...

How informative is a firm's voluntary disclosure of its gender diversity? We focus on the FTSE 350 and exploit a 2017 UK regulation that mandates public disclosure of detailed gender pay gap ("GPG") data. Using a firm's GPG revealed post-mandate to proxy for the firm's true gender diversity, we...

This study was conducted to assess the awareness level of the residents of Baliwag, Bulacan, Philippines in terms of the environmental policies implemented by the Municipal Environment and Natural Resources Office (MENRO). Respondents were selected based on their availability. During the conduct...

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

We examine the voluntary disclosure theory’s prediction of heterogeneous stock market reaction to M&A conference calls attributable to the uncertainty of investors’ response. Using a series of quantile regressions, we find that the incidence of conference calls is associated with both...

We investigate the association between disclosures about key value drivers (i.e., growth, synergies, human capital, brands, customers and technology) in press releases announcing mergers and acquisitions (M&A) deals and acquirer stock returns upon the announcement. We find that, after...

Illiberal regimes use overt and covert propaganda tools to influence public opinion in democracies. We present an argument about how such propaganda impacts targeted publics. We posit that effectiveness depends on whether the source of the message is revealed, on the foreign or domestic nature...

This paper characterizes equilibrium persuasion through selective disclosure based on the personal information that senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning. We derive positive and normative implications...