EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Public sector marketing"
Narrow search

Narrow search

Year of publication
Subjects
All
Nonprofit marketing 591 Nonprofit-Marketing 591 Deutschland 165 Germany 163 Nonprofit-Organisation 104 Nonprofit organization 94 Marketingmanagement 90 Marketing management 88 Hochschule 84 Higher education institution 83 Fundraising 79 USA 72 United States 72 Marketing 66 Brand management 45 Markenführung 45 Beziehungsmarketing 44 Relationship marketing 43 Public relations 37 Öffentlichkeitsarbeit 37 Theorie 36 Theory 36 Nonprofit management 30 Nonprofit-Management 30 Museum 26 Großbritannien 24 United Kingdom 24 Consumer behaviour 22 Konsumentenverhalten 22 Aufsatzsammlung 21 Zielgruppe 21 Cultural management 20 Kulturmanagement 20 Target group 20 Philanthropie 19 Philanthropy 19 Students 19 Studierende 19 Church 18 Kirche 18
more ... less ...
Online availability
All
Free 41 Undetermined 5
Type of publication
All
Article 386 Book / Working Paper 196 Journal 12
Type of publication (narrower categories)
All
Article in journal 199 Aufsatz in Zeitschriften 199 Article in book 192 Aufsatz im Buch 192 Collection of articles of several authors 54 Sammelwerk 54 Graue Literatur 36 Non-commercial literature 36 Case study 32 Fallstudie 32 Reprint 31 Hochschulschrift 29 Dissertation 28 Thesis 28 Working Paper 18 Arbeitspapier 17 Aufsatzsammlung 17 Lehrbuch 16 Handbook 11 Handbuch 11 Bibliographie enthalten 8 Bibliography included 8 Kongress 7 Congress report 3 Kongressschrift 3 Advisory report 2 Gutachten 2 Amtsdruckschrift 1 Glossar enthalten 1 Glossary included 1 Government document 1 Interview 1 Ratgeber 1
more ... less ...
Language
All
English 326 German 252 Polish 10 Portuguese 2 Undetermined 2 Bosnian 1 French 1 Macedonian 1 Russian 1
more ... less ...
Persons
All
Klein, Armin 12 Helmig, Bernd 10 Dietrich, Martin 7 Sargeant, Adrian 7 Kotler, Philip 6 Brömmling, Ulrich F. 5 Meffert, Heribert 5 Schwarz, Peter 5 Tscheulin, Dieter K. 5 Wymer, Walter W. 5 Baaken, Thomas 4 Bekmeier-Feuerhahn, Sigrid 4 Bruhn, Manfred 4 Christa, Harald 4 Mottner, Sandra 4 Purtschert, Robert 4 Andreasen, Alan R. 3 Chapleo, Chris 3 Dolnicar, Sara 3 Ford, John B. 3 Fritsch, Nina 3 Gainer, Brenda 3 Gattwinkel, Hilmar 3 Giroud, Charles 3 Grau, Stacy Landreth 3 Hausmann, Andrea 3 Heinze, Thomas 3 Klausegger, Claudia 3 Maclaran, Pauline 3 Niggemann, Elisabeth 3 Parsons, Elizabeth 3 Randle, Melanie 3 Schauer, Reinbert 3 Schellberg, Klaus 3 Shang, Jen 3 Tadajewski, Mark 3 Waters, Richard D. 3 Weinberg, Charles B. 3 Won, Doyeon 3 Śliwińska, Krystyna 3
more ... less ...
Institutions
All
Gemeinschaftswerk der Evangelischen Publizistik 3 Berliner Kommunikations-Forum 1 Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR 1 Deutscher Akademischer Austauschdienst 1 FH Münster / Fachbereich Gesundheit 1 Fachhochschulbibliothek Münster 1 Forum Kulturmarketing <2002, Ludwigsburg> 1 Hermann Rauhe Stiftung 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Genossenschaftswesen <Münster (Westf)> 1 Institut für Social Marketing <Stuttgart> 1 Institut für Südwestdeutsche Wirtschaftsforschung <Stuttgart> 1 International Institute of Administrative Sciences / European Group for Public Administration 1 National Bureau of Economic Research 1 Springer Fachmedien Wiesbaden GmbH 1 Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)> 1 Syneco ASBL 1 Verlag Franz Vahlen GmbH 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
more ... less ...
Published in...
All
International journal of nonprofit and voluntary sector marketing 35 International journal of nonprofit & voluntary sector marketing 25 Journal of marketing for higher education 23 Journal of nonprofit & public sector marketing 17 Nonprofit marketing : sectoral applications 16 The evolution of nonprofit marketing 14 Kompendium Kulturmarketing : Handbuch für Studium und Praxis 12 The Routledge companion to nonprofit marketing 10 International review on public and non-profit marketing 9 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 9 Wissenschaftsmarketing : Dialoge gestalten 7 Hochschulmarketing 6 Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007 6 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 5 Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag 5 Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU : zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP 5 International journal of advertising : the quarterly review of marketing communications 4 Leadership in nonprofit organizations ; Vol. 2 4 Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts 4 The Jossey-Bass handbook of nonprofit leadership and management 4 DBI-Materialien 3 Europäische Hochschulschriften 3 Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen 3 Freiburger betriebswirtschaftliche Diskussionsbeiträge 3 Hamburger Schriften zur Marketingforschung 3 International journal of arts management 3 Journal of advertising : official publication of the American Academy of Advertising 3 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 3 Nonprofit-PR 3 PR-Kampagnen 3 Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011 3 Sage library in marketing 3 Studienbrief / Hochschulverbund Distance Learning / Marketing sozialer und öffentlicher Unternehmen 3 The Routledge companion to contemporary brand management 3 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 Beiträge zum Innovationsmarketing 2 Beiträge zur Marketingwissenschaft : Arbeitspapiere 2 Contemporary research in e-branding 2 DUV / Wirtschaftswissenschaft 2 Dienstleistungsmarken : Forum Dienstleistungsmanagement 2
more ... less ...
Sources
All
ECONIS (ZBW) 593 EconStor 1
Showing 1 - 50 of 594
Cover Image
Countering counterfeit branding : implications for public-sector marketing
Ahmed, Tanvir - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 273-286
Saved in:
Cover Image
Marketing in der sozialen Marktwirtschaft : Redundanzen - Defizite - Potenziale
Zentes, Joachim - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 389-399). 2018
Saved in:
Cover Image
Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Saved in:
Cover Image
Place, organization, democracy : three strategies for municipal branding
Wæraas, Arild; Bjørnå, Hilde; Moldenæs, Turid - In: Public management review 17 (2015) 9, pp. 1282-1304
Saved in:
Cover Image
Kompendium Kulturmanagement : Handbuch für Studium und Praxis
Klein, Armin (ed.) - 2017 - 4., überarbeitete Auflage
Preview
Preview
Saved in:
Cover Image
Marketing approach for non-profit organizations
Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017
Saved in:
Cover Image
Financial and strategic management for nonprofit organizations
Bryce, Herrington J. - 2017 - Fourth edition
Preview
Preview
Saved in:
Cover Image
Mecanismos para problemas de ação coletiva
Melo, Valdir - 2014
Problems of collective action are at the roots of several public policies and, as shown in this text, there are many mechanisms and tools to be used in order to solve those problems. Although three groups of mechanisms and tools have not been stressed in the usual debates of public policy, they...
Saved in:
Cover Image
Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen; Mortimer, Gary - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 143-163
Saved in:
Cover Image
CSR and service quality in nonprofit organizations : the case of a performing arts association
Andreini, Daniela; Pedeliento, Giuseppe; Signori, Silvana - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 127-142
Saved in:
Cover Image
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine; Kern, Sarah; Helmig, Bernd - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 76-91
Saved in:
Cover Image
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.; Morgan, Gareth G.; Coule, Tracey M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 57-75
Saved in:
Cover Image
Mecanismos para problemas de ação coletiva
Melo, Valdir - 2014
Problems of collective action are at the roots of several public policies and, as shown in this text, there are many mechanisms and tools to be used in order to solve those problems. Although three groups of mechanisms and tools have not been stressed in the usual debates of public policy, they...
Saved in:
Cover Image
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Saved in:
Cover Image
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.; McKeever, Brooke Weberling - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 224-238
Saved in:
Cover Image
Rhetorical framing : examining the message structure of nonprofit organizations on Twitter
Auger, Giselle Andree - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 239-249
Saved in:
Cover Image
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 250-261
Saved in:
Cover Image
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth; Mitsis, Ann - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 314-321
Saved in:
Cover Image
Marketing for nonprofit organisations
Sargeant, Adrian; MacQuillin, Ian - In: The marketing book, (pp. 533-554). 2016
Saved in:
Cover Image
Handbuch Fundraising
Urselmann, Michael (ed.) - 2016
Preview
Preview
Saved in:
Cover Image
(Sozial-)Marketing: Das Geschäft mit der Moral?!
Reinbacher, Paul - In: Moral und Geschäft : Positionen zum ethischen …, (pp. 79-92). 2016
Saved in:
Cover Image
Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Saved in:
Cover Image
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12
Saved in:
Cover Image
Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek; Eikenberry, Angela M. - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 31-42
Saved in:
Cover Image
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian; Shang, Jen - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 43-56
Saved in:
Cover Image
Social sector communication in India : concepts, practices, and case studies
Jethwaney, Jaishri N. - 2016
Preview
Preview
Saved in:
Cover Image
Marketing for social entrepreneurship
Chiweshe, Nigel - In: Incorporating business models and strategies into …, (pp. 131-144). 2016
Saved in:
Cover Image
Marketing in social ventures
Derera, Evelyn; Shayamunda, Cynthia - In: Incorporating business models and strategies into …, (pp. 113-130). 2016
Saved in:
Cover Image
Social enterprise and nonprofit ventures
Helm, Scott T. - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 334-365). 2016
Saved in:
Cover Image
Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 366-395). 2016
Saved in:
Cover Image
Star for life
Rosencreutz, Annette - In: Brands with a conscience : how to build a successful …, (pp. 27-30). 2016
Saved in:
Cover Image
Marketing jednostek terytorialnych : przykłady z Polski
Kuć-Czajkowska, Katarzyna (ed.); Muszyńska, Katarzyna (ed.) - 2016
Preview
Preview
Saved in:
Cover Image
Reciprocity based concept of nonprofit marketing
Novatorov, E. V. - In: Inventi impact: microfinance & banking (2016) 2, pp. 98-107
Saved in:
Cover Image
Not-for-profit branding
Stride, Helen - In: The Routledge companion to contemporary brand management, (pp. 294-308). 2016
Saved in:
Cover Image
Branding higher education
Nguyen, Bang; Hemsley-Brown, Jane; Melewar, T. C. - In: The Routledge companion to contemporary brand management, (pp. 407-422). 2016
Saved in:
Cover Image
Political branding : the case of the Scottish referendum 2014
Lannoy, Camille; Baines, Paul; Mortimore, Roger - In: The Routledge companion to contemporary brand management, (pp. 423-447). 2016
Saved in:
Cover Image
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje; Parsonage, Isobel - In: Journal of advertising research 56 (2016) 4, pp. 401-413
Saved in:
Cover Image
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426
Saved in:
Cover Image
Ustojčivoe razvitie Rossii v uslovijach globalʹnych izmenenij : odobreno učenym sovetom Čeljabinskogo filiala Finansovogo universiteta pri Pravitelʹstve Rossijskoj Federacii : mono...
Ugrjumova, Natalʹja Viktorovna - 2016
Preview
Preview
Saved in:
Cover Image
Sozialmarketing
Wolde-Lübke, Friederike in; Berswordt-Wallrabe, Martin von - FH Münster / Fachbereich Gesundheit - 2016 - 2. Auflage
Preview
Preview
Saved in:
Cover Image
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Saved in:
Cover Image
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George; Monastiridis, Prodromos; Goulaptsi, … - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 133-147
Saved in:
Cover Image
First-year donation behavior and risk of supporter lapse
Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224
Saved in:
Cover Image
(Cognitive) mobilization and political blogs
Moreno, Ramón Rufín; Molina, Cayetano Medina; Morena, … - In: Global business perspectives 1 (2013) 1, pp. 48-67
Saved in:
Cover Image
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea - In: International review on public and non-profit marketing 10 (2013) 2, pp. 143-161
Saved in:
Cover Image
Does definition of self predict adopter dog breed choice?
Tesform, Goitom; Birch, Nancy J. - In: International review on public and non-profit marketing 10 (2013) 2, pp. 103-127
Saved in:
Cover Image
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Saved in:
Cover Image
Co-creating nonprofit brand equity
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132
Saved in:
Cover Image
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick; Fowles, Joe - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 52-59
Saved in:
Cover Image
Launching a new middle donor programme and making it work
Armson, Meriel; McKenzie, Angharad - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 24-30
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
A service of the
zbw
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...