Search Results - subject_exact:"Purchase decision"

Promotion's power in halal product purchases : the mediating role of trust and knowledge

Sri Rahayu; Saputra, Yudha Mahrom Darma; Helmi, Sulaiman; … - 2025

This study explores the effect of promotion on halal product purchasing decisions, with mediation of trust and knowledge among college students in Palembang. The study used a cross-sectional design, with data from 201 students randomly selected through a questionnaire. The analysis was conducted...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607109

Farm characteristics and exogenous factors influencing the choice to buy land in Italy

Russo, Silvia; Raggi, Meri; Bimbati, Barbara; … - 2025

Access to land is one of the key factors of farm growth. However, related research is characterised by important gaps, in particular, facing the change over time in the nature and role of drivers of the land market. The objective of this paper is to identify the endogenous and exogenous factors...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416233

The power of social media in the decision-making of current and future professionals : a crucial analysis in the digital era

Macías Urrego, Jackeline Andrea; García Pineda, Vanessa; … - 2024

This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research questions and 3 hypotheses were developed,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449115

The influence of social media marketing on purchase decision through brand image and brand trust on Larutan Penyegar Cap Badak

Krisnandiva, Radya Ayu; Yuliati, Lilik Noor; Nurhayati, … - 2024

Manuscript type: Research article Research Aims: To investigate the influence of social media marketing on purchase decisions through brand image and trust focusing on Larutan Penyegar Cap Badak. Design/methodology/approach: Data was collected from December 2023 to January 2024 using Google...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439003

Exploring the dynamics among eco-friendly vehicles, sustainability, and consumer purchasing behavior

Narci, Muhammed Talha - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618677

EV competitiveness beyond incentives

Das, Shyamasis; Kaur, Tarandeep - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626559

Power of social media influencers on brand awareness, value, and consumer purchases

Munir, Tanya; Watts, Sean - 2026

This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639175

Second-hand luxury goods purchase intention among millennials : a perspective on value

Sikakana, Anele Desiree; Cunningham, Nicole; Lubbe, Isolde - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653368

Confusion to clarity : role of online reviews on purchase decision of online customers

Chhibber, Rakhee; Srivastava, Anil - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015632765

Analysing the impact of perceived quality on consumer purchase behaviour and decision-making from the perspective of a marketing mix

Das, Runumi - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633430

A meta-analysis on the effects of product scarcity

Ladeira, Wagner Junior; Lim, Weng Marc; Santini, … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291891

The role of brand experience and E-Wom on purchase decisions

Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325073

Consumers' digital shopping experience: a study of the factors influencing purchase decision

Patro, Chandra Sekhar - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051068

Compra de muebles de madera con características sostenibles

Estrada-López, Hilda Helena; Cáceres-Martelo, Adriana … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441411

Farm characteristics and exogenous factors influencing the choice to buy land in Italy

Russo, Silvia; Raggi, Meri; Bimbati, Barbara; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425825

Use of online shop chatbots : how trust in seller moderates brand preference and purchase intention

Illescas-Manzano, María; Martínez-Puertas, Sergio; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117944

Socioeconomic determinants of awareness of energy labels and their influence on purchase decisions in the EU

Barahona-Varon, Monica; Doganoglu, Toker; Grzybowski, Lukasz - 2025

This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189924

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Socioeconomic determinants of awareness of energy labels and their influence on purchase decisions in the EU

Barahona-Varon, Monica; Doganoglu, Toker; Grzybowski, Lukasz - 2025

Book / Working Paper

How insurance prices affect consumers' purchase decisions : insurance price as a risk signal

Reiner, Jochen; Wamsler, Julia; Bornemann, Torsten; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175410

Do consumers go through imagery processing processes differently? : The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing

Zhang, Yakun; Kokkranikal, Jithendran; Parker, Brianna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417282

Public transport reliability and season ticket ownership : the case of the Deutschlandticket

Gaus, Dennis; Link, Heike - 2025

This paper provides a systematic analysis of peoples’ decision to purchase the Deutschlandticket, identifying primary customer groups and the role of public transport irregularities such as delays and cancellations. It builds on a panel dataset covering survey answers from almost 3000...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422324

Income's moderating effect on the 4P's influence on purchase intention : the Garnier cosmetics case

Vuković, Marija; Marušić, Filipa; Mihaljević, Anðelina - 2025

The paper presents how the marketing mix elements influence the customers' purchase intention in the context of Garnier cosmetic products and looks at the moderating role of customer income. The marketing mix or 4P can be a way to create profitable marketing strategies and motivate customers to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423984

Does automation reduce stigma? : the effect of self-checkout register adoption on purchasing decisions

Cardinali, Rebecca; Lusher, Lester; Taylor, Rebecca; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471131

When AI meets influencers: role of AI-powered instagram influencers driving consumers' purchase intentions : an integration of SMIV & SOR framework

Dhiman, Rohit; Bhati, Narender Singh - 2025

Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471454

Media attention and price competition : evidence from Norwegian grocery retailing

Foros, Øystein; Friberg, Richard; Kind, Hans Jarle; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471611

Purchasing decisions with reference points and prospect theory in the metaverse

Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; … - 2025

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450375

From theory to action : what motivates consumers to purchase IoT sustainable products

Bozdog, Luminița-Ștefania; Glovațchi, Bogdana; … - 2025

In an era marked by the importance of sustainability and technological integration, this paper explores the drivers behind sustainable consumption in a rapidly evolving market, focusing on Romanian consumer perspectives towards sustainable products driven by the relationship between the circular...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450666

Compra de muebles de madera con características sostenibles

Estrada-López, Hilda Helena; Cáceres-Martelo, Adriana … - 2025

Furniture is a necessity in modern life, both for individual and social activities. Its production demands a large amount of resources and manufacturers have worked to mitigate its environmental impacts. This study investigated whether the characteristics of these sustainable products influence...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015437912

Assessing economic and infrastructure constraints on electric vehicle purchase decisions : a demographic-moderated analysis in emerging markets

Alzoubi, Haitham M.; Al Shurideh, Muhammad; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438829

"Hold on, do I really need this?" : countering impulse clothing purchases through short reflections

Grünzner, Maja; Richter, Isabell; White, Mathew P.; … - 2025

Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455998

The influence of a hypothetical eco-score on purchase decisions : empirical evidence on consumer preferences and consumer segments for mobile phones

Jacobs, Kathleen; Bergener, Jens; Gossen, Maike - 2025

Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458957

Choosing versus rejecting : the effect of decision mode on subsequent preferential choices

Yoon, Sangsuk; Venkatraman, Vinod - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463066

Exploring purchase intention in metaverse retailing : insights from an automotive platform

Zhang, Haowei; Lv, Yang; Zhang, Zuopeng; Hollebeek, Linda D. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441264

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Mennekes, Theresia; Schramm-Klein, Hanna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441853

Impact of AI-generated virtual streamer interaction on consumer purchase intention : a focus on social presence and perceived value

Liu, Hao; Zhang, Peilin; Cheng, Hongqing; Hasan, Najmul; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441866

The impact of green attitudes and environmental perception on electric vehicle purchase willingness in Jeju Island

Lee, Seon Ju; Lee, Sun; Kang, Sung Jin - 2025

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445586

Use of the topsis method in consumers' luxury electric vehicle purchasing decisions

İnan, Ümmü Saliha Eken - 2025

Research background: The increasing variety of electric vehicles affects users' electric vehicle purchasing preferences. Purpose: The aim of this study is to determine the importance levels of the factors that affect consumer decisions in purchasing electric vehicles whose prices are above a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607878

Consumer intentions to purchase organic pasta with blockchain-based traceability

Maesano, Giulia; Sadrmousavigargari, Seyyedehsara; … - 2025

The increasing complexity of global food supply chains has heightened consumer concerns about food safety, quality and authenticity, and triggered a growing demand for transparency-enhancing technologies such as blockchain. This study examines the factors influencing consumers' intention to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609692

Leveraging social media for sustainable fashion : how brand and user-generated content influence Gen Z's purchase intentions

El-Shihy, Dina; Awaad, Sarah - 2025

Purpose This study examines how brand‑generated content (BGC) and user‑generated content (UGC) on TikTok and Instagram shape Gen Z consumers' purchase intentions for sustainable fashion. It also investigates the mediating role of social media engagement (SME) in these relationships....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614020

A study of the neural mechanisms by which reference groups and low-carbon product types influence individual purchase decisions

Zhang, Peng; Li, Shuang; Feng, Jing; Mei, Lei - 2025

Low-carbon consumption is an important way to alleviate environmental and resource pressures and realize sustainable development, but the existence of problems such as information asymmetry of implicit low-carbon products often hinders consumers' willingness to purchase. Nowadays, with the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595578

Social media influencer attributes and purchase of counterfeit fashion goods : self-determination as a mediator

Tamil Selvi Renganathan; Mei Teh Goi; Goi, Chai Lee - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550175

Gamification im E-Commerce : Optimierung von Konversionsraten und Warenkorbabbrüchen

Wolf, Nadine; Perret, Jens K.; Moss, Christoph - 2025

In einer Zeit des rasanten digitalen Wandels steht der E-Commerce-Sektor an der Spitze der wirtschaftlichen Entwicklung, bietet beispiellose Wachstumschancen und verändert traditionelle Geschäftsmodelle. Die zunehmende Integration von Gamification-Elementen durch Online-Marktplätze wie Temu...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550217

Social media advertising : a study on millennial purchase intentions

Vukasović, Tina; Weis, Lidija; Kramar, Tina - 2025

Millennials represent one of the most significant consumer groups, combining high purchasing power, technological literacy, and a strong influence on the behaviour of other consumers. Despite their significance, the impact of social media advertising on their purchase intentions remains...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015557533

Beyond likes! Investigating the influence of social relationships on eWOM and purchase intention in social media

Arora, Nilesh; Rana, Sudhir; Rana, Meghna; Prashar, Sanjeev - 2025

The emergence and pervasive adoption of social networking sites (SNSs) have evolved the means in which people communicate and share information. Accompanying this advancement, electronic word-of-mouth (eWOM) has garnered considerable interest as a potent tool for information transmission and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607078

Structural equation model of sensory preferences, acceptance, and purchase intentions of a novel food product and their relationship to emotional responses : the case of an instant congee product mixed with cricket protein powder

Peerapong Wongthahan; Amporn Sae-Eaw; Apirachai … - 2025

Sensory perceptions significantly influence consumer acceptance of innovative food products, including alternative protein sources like house cricket powder. This study explored the impact of cricket protein powder concentrations on sensory preferences, acceptance, purchase intentions, and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607143

Health is wealth-eating for tomorrow : factors influencing purchase intention of plant-based diets in India

Chopra, Anjali; Jagose, Jennifer; Pandey, Aparna - 2025

Many people are shifting towards plant-based diets due to health and ethical considerations about climate change and animal welfare. Changes in dietary patterns are increasing rapidly in some countries, while this trend is just emerging in others. The present study reviews plant-based food...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607622

The green dilemma : what drives consumers to green purchase intention in an emerging EU economy?

Mihuț, Ioana Sorina Andreica; Sterie, Luigia-Gabriela; … - 2025

In a world divided between consumerism and environmental protection, between greening and greenwashing, there is a strong need for enhancing comprehension regarding the effects that a certain consumption behavior might have on the present and future generations. This study examines what drives...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620771

Social media stars : how influencers shape consumer’s behavior on Instagram

Wahab, Hamza Kaka Abdul; Alam, Faizan; Lahuerta-Otero, Eva - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637713

Predictors of the frequency of consumption and purchase of convenience food in modelling approaches

Platta, Anna; Mikulec, Anna; Mikulec, Karolina; … - 2025

Objective: To determine the variables influencing the frequency of consumption and purchase of convenience foods with the use of economic modelling. Research Design & Methods: The empirical material consisted of the results obtained using computer-assisted web interviewing methodology (by means...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638597

The influence of live shopping on consumer purchase decisions : analysing the role of social commerce in Indonesia’s retail sector

Irfan; Nur Yadin S; Hafipah; Adi, Yusram - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638781

Environmental awareness and students' purchasing decisions

Kubica, Natalia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641745