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  • Search: subject_exact:"Referral marketing"
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Year of publication
Subjects
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Viral marketing 1,338 Virales Marketing 1,338 Social Web 337 Consumer behaviour 287 Konsumentenverhalten 287 Online-Marketing 193 Internet marketing 190 Customer satisfaction 124 Kundenzufriedenheit 124 Beziehungsmarketing 118 Relationship marketing 117 USA 100 United States 98 Brand management 84 Markenführung 84 E-commerce 81 Marketing management 81 Marketingmanagement 81 Online-Handel 81 Dienstleistungsqualität 71 Service quality 71 Deutschland 67 Germany 66 Soziales Netzwerk 66 Social network 59 Advertising effects 57 Werbewirkung 57 Kommunikation 56 Internet 53 Word-of-mouth 52 Communication 51 Marketing 51 Advertising 45 Brand image 45 Markenimage 45 Werbung 45 word of mouth 45 Confidence 42 Emotion 42 Vertrauen 42
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Online availability
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Free 77 Undetermined 3
Type of publication
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Article 1,126 Book / Working Paper 214
Type of publication (narrower categories)
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Article in journal 939 Aufsatz in Zeitschriften 939 Article in book 192 Aufsatz im Buch 192 Graue Literatur 67 Non-commercial literature 67 Hochschulschrift 63 Dissertation 54 Thesis 54 Working Paper 50 Arbeitspapier 49 Case study 30 Fallstudie 30 Collection of articles of several authors 24 Sammelwerk 24 Collection of articles written by one author 9 Sammlung 9 Congress report 7 Kongressschrift 7 Kongress 4 Konferenzschrift 3 Interview 2 Lehrbuch 2 Accompanied by computer file 1 Aufsatzsammlung 1 Elektronischer Datenträger als Beilage 1 Mikroform 1 Ratgeber 1 Survey 1 Übersichtsarbeit 1
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Language
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English 1,164 German 175 Undetermined 2 French 1 Italian 1
Persons
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Berger, Jonah 12 Law, Rob 8 Kumar, V. 7 Kimmel, Allan J. 6 Libai, Barak 6 Scott, David Meerman 6 Van Den Bulte, Christophe 6 Buttle, Francis A. 5 Esch, Franz-Rudolf 5 Groeger, Lars 5 Iyengar, Radha 5 Lin, Tom M. Y. 5 Mazzarol, Tim 5 Peres, Renana 5 Swanson, Scott R. 5 Trusov, Michael 5 Wallace, Elaine 5 Walsh, Gianfranco 5 Aral, Sinan 4 Balaji, M. S. 4 Benkenstein, Martin 4 Bond, Samuel D. 4 Buil, Isabel 4 De Chernatony, Leslie 4 Dobele, Angela 4 Godes, David 4 Gopinath, Shyam 4 Gu, Bin 4 Huber, Frank 4 Jacob, Frank 4 Kawakami, Tomoko 4 Kitchen, Philip J. 4 Li, Xinxin 4 Liu, Ling 4 Moe, Wendy W. 4 Möller, Michael 4 Okazaki, Shintaro 4 Parry, Mark E. 4 Román, Sergio 4 Skiera, Bernd 4
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Institutions
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Deutscher Dialogmarketing Verband 6 Springer Fachmedien Wiesbaden GmbH 4 European School of Business <Reutlingen> 2 Nomos Verlagsgesellschaft 2 Academy of Marketing 1 BusinessVillage GmbH 1 Center of Market Oriented Product and Production Management 1 Frankfurt School Verlag GmbH 1 Institute for the Study of Labor (IZA) 1 Springer International Publishing AG 1 Universität Mannheim 1 Universität Rostock 1 Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz> 1
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Published in...
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Psychology & marketing 30 Journal of business research : JBR 29 Journal of advertising research 25 European journal of marketing : EJM 24 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 21 Journal of marketing research : JMR 20 Journal of travel and tourism marketing 20 Tourism management : research, policies, practice 19 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 18 International journal of hospitality management 17 Journal of marketing management : MM 16 Journal of retailing and consumer services 16 The journal of services marketing 16 International journal of research in marketing : IJRM : official journal of the European Marketing Academy 15 Journal of marketing 15 International journal of advertising : the quarterly review of marketing communications 13 Journal of marketing communications 13 Capturing, analyzing, and managing word-of-mouth in the digital marketplace 12 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 12 Journal of hospitality marketing & management 12 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 12 Journal of service research : JSR 12 Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings 12 International journal of contemporary hospitality management 11 International journal of internet marketing and advertising : IJIMA 11 Journal of consumer research : JCR ; an interdisciplinary bimonthly 11 Journal of electronic commerce research : JECR 11 Journal of retailing 11 International journal of electronic commerce : IJEC 10 Journal of consumer behaviour : an international research review 10 Electronic commerce research and applications 9 Information systems research : ISR : an information systems journal of the Institute for Operations Research and the Management Sciences 9 International journal of electronic marketing and retailing : IJEMR 9 Journal of vacation marketing : an international journal 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Marketing letters : a journal of research in marketing 9 Word of mouth and social media 9 Journal of advertising : official publication of the American Academy of Advertising 8 Journal of internet commerce 8 Journal of service management 8
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Sources
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ECONIS (ZBW) 1,338 EconStor 1 RePEc 1
Showing 1 - 50 of 1,340
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Dynamics in platform ecosystems : evidence from crowdfunding
Thies, Ferdinand - 2017
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Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion : a study through gender lens$vRaja Ahmed Jamil, Syed Rameez ul Hassan, Asdaq Far...
Jamil, Raja Ahmed; Hassan, Syed Rameez ul; Farid, Asdaq; … - In: Management science letters 7 (2017) 4, pp. 185-196
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Nudges as conversion funnel enhancers in digital business models
Koch, Oliver Francis - 2017
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Does job satisfaction increase sales and customer satisfaction? : evidence from retail banking in South Korea
Gil, Ricard; Kim, Myongjin; Koo, Inhyouk - In: The B.E. journal of economic analysis & policy 17 (2017) 3, pp. 1-18
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Manipulation of cursed beliefs in online reviews
Sargsyan, Vahan; Šípek, Jan - 2017
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Fast, easy and cheap job matching : social networks in Bangladesh
Matsuda, Norihiko; Nomura, Shinsaku - 2017
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Referral incentives in crowdfunding
Naroditskiy, Victor (contributor);  … - 2014
Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
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The effect of electronic word of mouth communication and brand image on purchase intention : a case of consumer electronics in Haripur, Pakistan
Kazmi, Anees; Mehmood, Qazi Shujaat - In: Management science letters 6 (2016) 7, pp. 499-508
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Analyzing the effect of customer loyalty on virtual marketing adoption based on theory of technology acceptance model
Ashtiani, Peyman Ghafari; Parsayan, Atefeh; Mohajerani, … - In: Management science letters 6 (2016) 8, pp. 545-556
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans' purchase intention and word of mouth...
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Contracting with word-of-mouth management
Kamada, Yuichiro; Öry, Aniko - 2016
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The green brand marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia
Haryanto, Budhi; Budiman, Santi - In: Global business and finance review 21 (2016) 2, pp. 20-33
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Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand
Esmaeilpour, Majid; Aram, Farshad - In: International journal of business and economic sciences … 9 (2016) 3, pp. 24-33
Background - Due to the rapid growth of the Internet and use of e-commerce in recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on...
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The impact of service quality and sport-team identification on the repurchase intention
Oman, Branimir; Pepur, Mario; Arnerić, Josip - 2016
During the last few decades, the role of the service sector in the overall economic activities has become more significant in many countries, particularly the most developed ones. This has provoked increased scholars' interest so they have begun researching many service markets more extensively....
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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S. - In: Service business 10 (2016) 2, pp. 283-299
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
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An unexpected journey : the influence of social media on consumer decision-making
Weitzl, Wolgang; Hutzinger, Clemens - In: Contemporary issues in social media marketing, (pp. 149-161). 2018
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The rise of social media : implications for emerging markets
Adeola, Ogechi - In: Contemporary issues in social media marketing, (pp. 282-292). 2018
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Measuring and managing customer engagement value through the customer journey
Venkatesan, Rajkumar; Petersen, J. Andrew; Guissoni, Leandro - In: Customer engagement marketing, (pp. 53-74). 2018
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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
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The emotional engagement paradox
Aksoy, Lerzan; Keiningham, Timothy L.; Buoye, Alexander; … - In: Customer engagement marketing, (pp. 293-305). 2018
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Consumer satisfaction and loyalty in digital markets : exploring the impact of their antecedents
Russo, Ivan; Confente, Ilenia; Borghesi, Antonio - In: Digital technology and organizational change : …, (pp. 141-148). 2018
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Consumer behavior, trust, and electronic word-of-mouth communication : developing an online purchase intention model
Di Virgilio, Francesca; Antonelli, Gilda - In: Social media for knowledge management applications in …, (pp. 58-80). 2018
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Pricing innovation in the presence of word of mouth communication
Čugaj, Roman N. - 2015
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Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen
Wolfgruber, Marlene - 2015
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Trend Empfehlungsmarketing in der Personalbeschaffung : Einordnung und empirische Analyse
Klukas, Jörg - 2015
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Information technology adoption models in retailing industry
Su, Hsiang-ting; Fu, Hsin-pin - In: International journal of management, economics and … 4 (2015) 1, pp. 32-41
The purpose of this study, which drew upon an implementation model of information technology to apply a systematic strategy for services innovations in Taiwan's retailing industry. The two major differences between the business model before and after importing an information system were as...
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique (contributor);  … - In: Service business 9 (2015) 2, pp. 209-232
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Customers' innovation potential : exploring negative consequences of co-creation with customers
Urban, Kathrin - 2015
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Vertrauen in der Share Economy : Studie: Analyse von Vertrauensfaktoren für Online-Profile
Repschläger, Jonas (contributor);  … - 2015
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Online booking and information : competition and welfare consequences of review aggregators
Piolatto, Amedeo - 2015
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Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik; Senecal, Sylvain; Fredette, Marc; … - In: Bridging the gap between advertising academia and practice, (pp. 79-86). 2017
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The influence of majority agreements on attitudes
Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang - 2017
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Social media networks : rich online data sources
Hanlon, Annmarie - In: Alternative market research methods : market sensing, (pp. 149-181). 2017
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UnMarketing : everything has changed and nothing is different
Stratten, Scott; Kramer, Alison - 2017 - Second edition
Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel...
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Electronic Word of Mouth (eWOM) in the marketing context : a state of the artanalysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh; Slade, Emma; … - 2017
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Customer reviews : the importance of personal factors that influence the consumer reaction within webshops
Gahbauer, Michaela - In: Conference proceedings trends in business communication 2016, (pp. 115-123). 2017
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Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash; Irani, Seda; Rana, Nripendra P.; … - In: Journal of business research : JBR 70 (2017), pp. 346-355
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
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The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods
Yang, Wan; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 1, pp. 3-22
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Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions : the moderating role of technology acceptance factors
Yang, Fiona X. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 1, pp. 93-127
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Public brand auditing : a pathway to brand accountability
Gabl, Sabrina; Wieser, Verena E.; Hemetsberger, Andrea - In: Research in consumer behavior 18 (2017), pp. 147-167
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Sharing tourism experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D. - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 179-225
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Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.; Saenger, Christina - In: The journal of consumer marketing 34 (2017) 1, pp. 66-73
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Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM : … 34 (2017) 1, pp. 69-99
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Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Harris, Patricia; Khatami, Nasim Alsadat - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 2-15
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
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Einsatz von Empfehlungssystemen zur Kundenansprache in Banken : eine konzeptionelle Untersuchung anhand des Retailgeschäfts traditioneller Universalbanken
Leonhardt, Fabian - 2017 - 1. Auflage
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Marketing and the domestication of social media
Mellet, Kevin - In: Markets and the arts of attachment, (pp. 55-71). 2017
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