Search Results - subject_exact:"Relationship marketing"

A conceptual discussion of how social power theory and the extended marketing mix can be used to improve alignment and engagement in organisations

Khan, Sardana Islam; Shaw, Michael; Bandara, Priyantha - 2026

Instead of being a mechanism used by management in the name of productivity, it is suggested that social power theory can be combined with the extended marketing mix to empower groups of actors in organisations. These two foundational rubrics usually perpetuate the status quo, but when used with...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625269

Changes in the digital world : an explanatory analysis of the key factors linked to virtual interactivity

Villar-Guevara, Miluska; García-Salirrosas, Elizabeth … - 2025

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436040

The moderating role of FinTech in the relationship between customer satisfaction and retention in the banking sector

Ajouz, Mousa; Shehadeh, Maha; Issa, Sara; Nawawra, Haya - 2025

This study investigates the influence of banking service quality and customer trust on customer retention behavior, considering the mediating role of customer satisfaction and the moderating role of FinTech. In light of the growing digitalization in the banking sector, the study aims to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015590748

Effects of university's social media presence on students' organizational media use and loyalty

Maring, Nathalie Camille; Gmür, Markus - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624889

Pricing, quality, and engagement as relationship marketing strategies in Sri Lanka’s online clothing sector

Hussain, Rashmi Shihara; De Peiris, Nayomi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638279

The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia

Xia, Zongwen - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616809

An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data

Okyere Sefa, Ama Anomwaa; Rezaei, Mohammadreza; … - 2026

As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654343

Continuous learning and customer value creation in the healthcare : mediating effects of innovations adoption value recognition

Binto, Binto M.; Mbura, Omari Khalifa - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611368

The value addition of Healthcare 4.0 loyalty programs : implications for logistics management

Vieira, Maria João; Ramos, Ana; Amaral, João - 2026

Background: Digital transformation is reshaping healthcare operations, with loyalty programs increasingly used to strengthen patient engagement and streamline administrative workflows. However, fragmented information systems and manual verification routines continue to create bottlenecks,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612391

Is trust about more than just money? : insight into South African banking customers

Petzer, Daniel J.; Roberts-Lombard, Mornay - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614066

Humanizing the customer experience with AI chatbots : a study in the food services industry toward achieving SDG 11 and SDG 12

Hitti, Sandreen; Ramadan, Alaaeddine - 2026

This study explores how AI chatbots in the food service industry can enhance customer experience while contributing to SDG 11 (Sustainable Cities and Communities). It also examines how collaborations between AI developers, restaurants and sustainability-focused organizations can drive...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616452

The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry

Abdulla, Anas; Saberi, Maria - 2026

Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592496

Mapping customer-to-customer helping behaviour in financial services and digital platforms : a bibliometric and content analysis

Mpinganjira, Mercy - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592791

Ongoing value co-creation amidst service encounter setbacks in the banking environment : a viewpoint and call to action

Van Tonder, Estelle - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592804

Sound in mode on : how sound stimuli influence customer engagement?

Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595714

The different effects of mass-media marketing and personal sales budgets across the life cycle of B2B high-tech start-ups

Vomberg, Arnd; Frieß, Maximilian; Alavi, Sascha; Maag, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597072

Involvement as moderator between the antecedents and outcomes of brand avoidance

Mostert, Pierre; Steyn, Derik - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597336

Can generative artificial intelligence enhance brand performance in tourism? : a mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory

Giri, Arunangshu; Chakrabarty, Dipanwita; Lim, Weng Marc; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585445

Integrating artificial intelligence with market research : a dual approach to boosting brand value

Škare, Marinko; Sinkovic, Dean; Kowalska, Magdalena; … - 2026

This study investigates the impact of artificial intelligence (AI) capabilities on brand management and value creation, proposing a comprehensive competitiveness framework for firms. Utilizing a panel dataset spanning 26 years across 30 countries, Arellano-Bond and Blundell-Bond System GMM...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015606819

Intimate relationship communication, knowledge and relationship satisfaction in entrepreneurial success : the mediating role of self-efficacy and achievement motivation

Awruk, Katarzyna; Staniewski, Marcin; Słomski, Wojciech - 2026

The purpose of this study was to investigate the mechanisms through which intimate relationships influence the business achievements of both men and women. The study involved 400 Small and Medium Enterprises (SME) entrepreneurs (177 women and 223 men) in Poland, all of whom are currently in a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015606820

Candidate exit and voter loyalty during early democratization

Dewan, Torun A.; Kam, Christopher; Meriläinen, Jaakko; … - 2026

Hirschman's Exit, Voice, and Loyalty (1970) proposed that organizations persist when loyalty tempers incentives to exit after adverse shocks. We test this argument using newly digitized individual-level voting records from 28 English constituencies (1832-1868), covering 134,000 real votes....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625472

Chatbots that win hearts and wallets : maximizing customer satisfaction and repeat purchases

Zhao, Xiaochao; Khan, Ali Nawaz; Shahzad, Khuram; … - 2026

This study examines how customer satisfaction and their repurchase intentions are shaped by chatbot interactions in online shopping experience. Three human-like chatbot attributes, i.e., responsiveness, anthropomorphism, and social presence, are examined for their influence on customer...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627313

Unraveling user switching dynamics in P2P mobile payments : investigating satisfaction and trust in a duopoly market

Mombeuil, Claudel; Jean Pierre, Sadrac - 2026

Research on users' switching intentions in peer-to-peer (P2P) mobile payment systems, particularly in developing markets, remains limited. This study examines how two satisfaction dimensions, transaction-based satisfaction and experience-based satisfaction, influence switching intentions through...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628725

Competence, loyalty & exit evidence from Iranian provinces

Grigoriadis, Theocharis; Shahmohammadi, Shahrzad - 2026

We study the political careers of provincial governors in Iran and ask whether competence and loyalty shape the risk of exit from office. Using province-year panel data with province and year fixed effects, we implement two IV strategies to address selection into hard postings and measurement...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638625

Building sustainable competitive advantage through customer centricity : evidence from FMCG firms in Indonesia

Damanik, Oskar Fajar; Simangunsong, Elliot; Rahman, Fathony - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638849

Unveiling AI deployment and social support on customer value co-creation and stickiness in social commerce : a PLS-SEM and NCA approach

Catacutan, Zandro M.; Perlado, Christian Edwin M. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638852

How ephemeral content marketing fosters brand love and customer engagement

Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638925

Power of social media influencers on brand awareness, value, and consumer purchases

Munir, Tanya; Watts, Sean - 2026

This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639175

The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

Tulebayeva, Nazym T.; Kozhamkulova, Zhanna T.; … - 2026

Purpose This study examines how channel integration quality influences consumer behavior-specifically satisfaction, purchase intentions, and brand loyalty-in omnichannel and multi-channel retail environments. It aims to highlight cross-country differences by comparing the Turkish and Kazakhstani...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639602

Advanced insurance risk modeling for pseudo-new customers using balanced ensembles and transformer architectures

Solly, Finn L.; Soriano-Gonzalez, Raquel; Juan, Angel A.; … - 2026

In insurance portfolios, classifying customers without a prior history at a given company is particularly challenging due to the absence of historical behavior, extreme class imbalance, heavy-tailed loss distributions, and strict operational constraints. Traditional machine learning approaches,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640346

AI companions as hyper attachment and caregiving targets

De Freitas, Julian - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641877

Customer obsession, innovation, and service quality : shaping strategy in Taiwan firms

Ta, Hong Ngoc; Chang, Chia-Hua - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015643339

How does AI acceptance in logistics services influence value co-creation behavior and brand loyalty among Thai Gen Z consumers?

Anuman Chanthawong; Narinthon Imjai; Kanyarat Nimtrakool; … - 2026

Background: Artificial intelligence (AI) is increasingly integrated into logistics services, yet limited research explains how AI acceptance translates into relational outcomes among Generation Z consumers. This study investigates the influence of AI acceptance in logistics services on value...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650494

Philanthropic practice on consumer attitude mediation of CRM campaign and CRM purchase intention

Durgha Devi, L.; Arumugam, Thangaraja - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651511

The influences of brand ethnicity on Chinese consumers' brand attachment, brand trust and purchase intention : focused on domestic brand

Li, Shan; Cao, Tuo; Xu, Ju - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651590

From engagement to action in hospitality management : brand experience and value co-creation as dual engines of hotel loyalty

Karalazarou, Maria Magdalini; Christou, Evangelos; … - 2026

This study develops and tests an Engagement-Experience-Co-creation-Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (HBX) and hospitality value co-creation...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653637

Investment in demand and dynamic competition for customers

Hubmer, Joachim; Nord, Lukas - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653797

Customer satisfaction level of users of the different areas and services of a private mid-cost fitness center in Zaragoza

Ara Aguirre, Ander de; Valcarce-Torrente, Manel; … - 2026

Customer loyalty has become a critical factor for the sustainability of fitness centers amid growing industry competition, yet limited research has examined recommendation patterns across user profiles in mid-cost facilities. This study aimed to analyze customer recommendation in a mid-cost...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653840

A hybrid machine learning approach for customer valuation and decision-making in peer-to-peer lending

Machado, Marcos R.; Karray, Salma - 2026

Risk-Adjusted Revenue (RAR) is a key customer valuation metric that incorporates risk factors into financial assessments. While traditional methods have focused on structured data to estimate RAR, the potential impact of unstructured textual data has not been fully explored. This study addresses...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654241

Digital transformation and administrative harmonization under the New EU customs reform : the case of post-clearance control in Bulgaria

Antov, Momchil; Zhelev, Zhelyo; Kostova, Silviya; … - 2026

The digitalization of global supply chains and the increasing complexity of international trade have created both opportunities and challenges for customs administrations. The European Union has responded to these dynamics through the new EU customs reform, which aims to achieve full digital...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633642

Shopping motives as moderators in sustainable food consumption : gender differences and brand loyalty implications in the Danish food market

Hansen, Torben - 2026

In recent years, consumer preference for sustainable food product attributes has increased. This research aims to investigate the moderating influence of consumers' shopping motives on the interplay among gender, preferences for sustainable attributes, and brand loyalty. An online...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633833

Customer perceptions of hygiene and trust in Johannesburg's informal food economy

Sepadi, Maasago Mercy; Hutton, Timothy - 2026

Background: Street food vending plays a central role in urban nutrition and informal employment across South Africa; however, its sustainability largely depends on consumer trust, which is strongly influenced by perceptions of hygiene. Objectives: This paper investigates customer expectations,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633861

Corporate self-representation on official websites : strategic signifiers and sentiment profiles

Kostelić, Katarina; Gonan Božac, Marli - 2026

Organizations communicate across many channels, yet official websites remain a controlled, authoritative space where firms articulate identity and strategy. This study examines how Croatia's top enterprises (n = 100) describe themselves on their websites and which emotional tones they use to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633936

Quality function deployment method for streamlining access to information in governance

Šimonová, Timea; Malindzakova, Marcela; Štofková, Zuzana - 2026

Nowadays information logistics and its integration with information systems is a competitive advantage for a company. The focus is on theoretical knowledge gained from e-maintenance environments, security measures, and objectives. In companies, it is important to conduct a risk analysis and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636720

Brand hate : unraveling antecedents, moderators, and consequences through meta-analysis

Ladeira, Wagner Junior; Lim, Weng Marc; Sampaio, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666222

Customs agents in international trade

Chung, Wanyu; Elliott, Robert J. R.; Han, Yangjun - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639140

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Customs agents in international trade

Chung, Wanyu; Elliott, Robert J. R.; Han, Yangjun - 2026

Book / Working Paper

Development of marketing tools for the express delivery industry to increase consumer loyalty

Bocevičius, Hubert; Tamulienė, Vilma - 2026

This research explores how to develop and enhance marketing tools to increase consumer loyalty in the express delivery industry. The study analyzes the influence of these tools on customer loyalty by reviewing scientific literature. The theoretical framework examines various marketing tools,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667696

The dynamics of customisation, perceived fairness, and customer loyalty within a corporate sustainability framework

Omazić, Mislav Ante; Renić, Mijo; Grilec, Alica - 2026

Customisation, understood as tailoring products, services, or communication to individual customer preferences, is increasingly used to enhance customer satisfaction, yet its impact on customer loyalty remains complex. Businesses increasingly focus on customisation to enhance customer...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667930

Four dimensions of brand storytelling : framework for managing and analyzing online brand stories

Zimand-Sheiner, Dorit - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015669285

Brand advocacy : a scoping review and future research agenda

Shimul, Anwar Sadat; Faroque, Anisur Rahman; Quader, Esnaina - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665838