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Access-based consumption 1 Advertising effects 1 Consumer behaviour 1 Consumer guilt 1 Consumer minimalism 1 Consumer pride 1 Emotion 1 Konsumentenverhalten 1 Pro-environmental advertisements 1 Rental services 1 Self-conscious emotions 1 Werbewirkung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chatterjee, Ravi 1 Mishra, Sita 1 Moharana, Tapas Ranjan 1
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Marketing intelligence & planning 1
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Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
Mishra, Sita; Moharana, Tapas Ranjan; Chatterjee, Ravi - In: Marketing intelligence & planning 42 (2024) 2, pp. 262-283
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056857
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