Mahlangabeza, Luyolo; Twum-Darko, Michael - In: Administrative Sciences : open access journal 16 (2026) 5, pp. 1-24
Digital transformation (DT) is becoming of strategic importance for Small, Medium and Micro Enterprises (SMMEs), especially in the retail sector, where a significant portion of customer engagement, operational efficiency, and market competitiveness is shaped by digital technologies. Even though...