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  • Search: subject_exact:"SME marketing"
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Year of publication
Subject
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SME marketing 89 KMU-Marketing 68 SME 31 KMU 30 Marketingmanagement 22 Marketing management 21 Marketing 19 Internet marketing 13 Online-Marketing 13 Entrepreneurship 12 Klein- und Mittelbetrieb 11 Brand management 10 Deutschland 10 Germany 10 Markenführung 10 Social Web 10 Social web 10 B-to-B-Marketing 9 Business-to-business marketing 9 Entrepreneurship approach 9 International marketing 9 Beziehungsmarketing 7 Internationales Marketing 7 Relationship marketing 7 Firm performance 5 Großbritannien 5 International market entry 5 Internationaler Markteintritt 5 United Kingdom 5 Business start-up 4 Export marketing 4 Marketingstrategie 4 USA 4 United States 4 Unternehmensgründung 4 Unternehmensperformance 4 Cross-cultural marketing 3 Emerging economies 3 Erfolgsfaktor 3 Globalisierung 3
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Online availability
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Undetermined 22 Free 7
Type of publication
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Article 62 Book / Working Paper 28
Subcategories
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Article in journal 46 Book section 15 Case study 10 Working paper 4 Guidebook 3 Textbook 3 Glossary included 1
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Language
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English 65 German 19 Italian 3 Undetermined 2 Ukrainian 1
Author
All
Jones, Rosalind 4 Cheng, Ranis 3 Fearne, Andrew P. 3 Kahiya, Eldrede Tinashe 3 Resnick, Sheilagh 3 Rowley, Jennifer 3 Simmons, Geoffrey 3 Ali, M. Yunus 2 Cacciolatti, Luca 2 Dean, David L. 2 Didonet, Simone 2 Guercini, Simone 2 Hossain, Md Afnan 2 Lourenço, Fernando 2 Muhammad Sabbir Rahman 2 Palmer, Mark 2 Ruzzier, Maja Konečnik 2 Seibold, Michael 2 Sell, Stefan 2 Seronato, Kelly Mara 2 Vogt, Wolfgang 2 Zaman, Mahmud Habib 2 Abrahams, Alan S. 1 Alexander, Andrew 1 Antonelli, Gervasio 1 Armstrong, Gillian 1 Atanassova, Iva 1 Barron, Andrew 1 Barton, Harry 1 Bhatli, Dhruv 1 Blesa, Andreu 1 Brannen, William H. 1 Brindley, Clare 1 Brüggelambert, Gregor 1 Buratti, Andrea 1 Bögenhold, Dieter 1 Büchler, Jan-Philipp 1 Cacciolatti, L.A. 1 Cacciolatti, Luca A. 1 Caprano, Cornelia 1
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Institution
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Autohaus Buch und Formular 1 Hotel and Catering EDC 1 NEDO [National Economic Development Office] 1 Springer Fachmedien Wiesbaden 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of research in marketing and entrepreneurship : JRME 5 Asia Pacific journal of marketing and logistics 3 Industrial marketing management : the international journal for industrial and high-tech firms 3 Journal of research in marketing and entrepreneurship 3 Journal of small business and enterprise development 3 Asia Pacific Journal of Marketing and Logistics 2 Innovations in SMEs and conducting e-business : technologies, trends and solutions 2 International journal of entrepreneurship and small business 2 International small business journal : researching entrepreneurship 2 Marketing Intelligence & Planning 2 Marketing intelligence & planning 2 Piccola impresa 2 Research handbook on export marketing 2 SpringerLink / Bücher 2 Advances in Business Strategy and Competitive Advantage 1 Advances in business strategy and competitive advantage (ABSCA) book series 1 Applied research on strategic international management 1 Arbeitspapiere der FOM 1 Arbeitspapiere der Nordakademie 1 Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung 1 Bibliography series / American Marketing Association 1 Cases on SMEs and open innovation : applications and investigations 1 Customer-centric marketing strategies : tools for building organizational performance 1 Edward Elgar E-Book Archive 1 Elgaronline 1 International Journal on Food System Dynamics 1 International journal of entrepreneurial behaviour & research 1 International journal of internet marketing and advertising : IJIMA 1 International small business journal : ISBJ 1 Journal of Research in Marketing and Entrepreneurship 1 Journal of Small Business and Enterprise Development 1 Journal of business research : JBR 1 Journal of customer behaviour 1 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 1 Journal of marketing management : MM 1 Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research 1 Journal of strategic management education : JSME 1 Journal of world business : JWB 1 KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung 1 Kommunikation kleiner und mittlerer Unternehmen 1
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Source
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ECONIS (ZBW) 82 Other ZBW resources 6 RePEc 2
Showing 1 - 50 of 86
 
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Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
Kuhn, Stefanie Wilhelmina; Van der Westhuizen, Liezl-Marié - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419302
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina; Bögenhold, Dieter - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295535
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Linking SMEs' customer strategy to firm growth : the case of manufacturing suppliers in South Korea
Seo, Eunjeong; Lee, Euehun - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626729
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The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance
Seronato, Kelly Mara; Martins, Tomas Sparano - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352490
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The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance
Seronato, Kelly Mara; Martins, Tomás Sparano - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419272
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013259081
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Global marketing organization
Zou, Shaoming - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012498460
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Integriertes Markenmanagement im B2B-Bereich : am Beispiel der Holger Clasen GmbH & Co. KG
Jöns, Torben; Kuckailyte, Justina; Regenhardt, Jutta; … - 2016
Seit mehr als 50 Jahren entwickelt und vertreibt das Hamburger Familienunternehmen Holger Clasen hochwertige, industrielle Werkzeuglösungen in den Sparten Druckluft, Hydraulik und Elektrotechnik. Der funktionale Grundnutzen der qualitativ hochwertigen Produkte reicht im heutigen B2B-Umfeld...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011442219
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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012214667
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Service marketing strategies for small and medium enterprises : emerging research and opportunities
Muhammad Sabbir Rahman; Zaman, Mahmud Habib; Hossain, … - 2019
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011908140
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Service marketing strategies for small and medium enterprises : emerging research and opportunities
Muhammad Sabbir Rahman; Zaman, Mahmud Habib; Hossain, … - 2019
Book / Working Paper
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Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland; Gritsch, Stephanie - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009771288
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Business to business marketing implications for smalller enterprises in Africa
Tesar, George - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011843550
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Schlankes Marketing für den Mittelstand : Effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang - 2018
Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014017834
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Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang - 2018
Book / Working Paper
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Entrepreneurial marketing in small enterprises
Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012034376
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Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009705135
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A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective
Cacciolatti, Luca; Wan, Tingting - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010878852
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Zakonomirnosti i perspektyvy rozvytku maloho pidpryjemnyctva v strukturi nacionalʹnoï innovacijnoï systemy Ukraïny : monohrafija
Smerčevsʹkyj, S. F. - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011723531
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Educating graduates for marketing in SMEs : An update for the traditional marketing curriculum
Cheng, Ranis; Lourenço, Fernando; Resnick, Sheilagh - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014903955
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Caratteristiche distintive e performance delle piccole imprese italiane orientate all'entrepreneurial marketing
Ferrero, Giancarlo; Buratti, Andrea - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012219803
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Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis; Lourenço, Fernando; Resnick, Sheilagh - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011575569
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Marketing in small businesses
Kenny, Brian - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011515805
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen; Alexander, Andrew; Wood, Steve - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011648608
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The role of political intelligence in firms' export decisions durin the Euro crisis
Barron, Andrew; Hultén, Peter; Vanyushyn, Vladimir - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011602818
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Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen
Brüggelambert, Gregor; Büchler, Jan-Philipp; Çakir, … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011620460
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Export barriers and business confidence: a quasi-longitudinal examination
Kahiya, Eldrede Tinashe; Dean, David L - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674958
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Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe; Dean, David L. - 2015
Article
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011284312
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Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Hensch, Georg - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011343782
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Entrepreneurial marketing for SMEs
Cacciolatti, Luca; Lee, Soo-hee - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011383455
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Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva; Clark, Lilian - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011412327
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A framework for SME retail branding
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry; … - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011406203
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Особенности маркетинга малого бизнеса в мясной индустрии
Sidorchuk, Roman - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008587498
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Export performance: multiple predictors and multiple measures approach
Tinashe Kahiya, Eldrede; L. Dean, David - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014675616
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Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe; Dean, David L. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010384991
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Vom Hidden Champion zum Brand Champion : mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern
Sell, Stefan; Seibold, Michael - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010355905
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Internationales Marketing für Ingenieure
Kohlert, Helmut - 2014 - 2. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010412550
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The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.; Ntanos, Stamatios S. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010416848
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Erfolgreich auf YouTube : Social-Media-Marketing mit Online-Videos
Gerloff, Joachim - 2014 - 1. Aufl.
Verl.Beschr.: YouTube ist mittlerweile die zweitgröt︢e Suchmaschine der Welt. Die YouTube-Community verbringt mehr als sechs Milliarden Stunden pro Monat auf der Videoplattform. Besonders junge User suchen nicht nur nach lustigen Videos für die Mittagspause, sondern informieren sich über...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010260172
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Marketing in der Praxis für kleine Unternehmen & Selbstständige
Johne, Thomas - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010215587
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Marketing for nonprofit organizations : insights and innovation
Grau, Stacy Landreth - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010240742
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SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep; Chitakunye, Pepukayi; Fields, Ziska - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010241437
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Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus; Shamsuddoha, A. K. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010472832
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Warum wir ein neues Business-Denken brauchen : wie Sie Krisen meistern und Ihr Wachstum erfolgreich steuern ; die Schlüsselkompetenz für kleine und mittelständische Unternehmen
Sawtschenko, Peter - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011338506
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Impact of export promotion programs on SME export performance: empirical evidence from an emerging nation
Ali, M. Yunus; Shamsuddoha, A.K. - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015525435
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Vom Hidden Champion zum Brand Champion : Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern
Sell, Stefan - 2014
Betriebswirtschaftliche Organisationen brauchen Wachstum. Das gilt auch und gerade für das Rückgrat der deutschen Wirtschaft, den Mittelstand. Ob 10 Mio. Umsatz, 100 Mio. oder 1 Mrd. – das Wachstum im jeweiligen Marktsegment ist der wesentliche Erfolgstrigger für die Unternehmen. Aber was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014019285
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Marketing intelligence in SMEs: implications for the industry and policy makers
Cacciolatti, L.A.; Fearne, A. - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014946328
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Marketing for entrepreneurs and SMEs : a global perspective
Ruzzier, Maja Konečnik; Hisrich, Robert D. - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010434734
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Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.; Painbéni, Sandra; Barton, Harry - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009734593
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Multicultural marketing and business consulting
Spratlen, Thaddeus; Lum, Leslie; Montoya, Detra Y.; … - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009755061
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The five phases of SME brand-building
Centeno, Edgar; Hart, Susan; Dinnie, Keith - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009766389
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia; Ergenzinger, Rudolf - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009772311
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