"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...

Dieses Buch erklärt von Grund auf, wie kleinere und mittelgroße Unternehmen sowie junge Gründer und Start-ups eine systematische Marketingstrategie entwickeln, umsetzen und konsistent fortführen können. Das Ziel: potenzielle Käufer mit einem wirtschaftlich sinnvollen Plan und vernünftigem...

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your...

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Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...

'A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. The book is...

Small Business Marketing For Dummieshelps you promote your business.It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and...