Live streaming commerce, a combination of live streaming and e-commerce, has been a huge phenomenon over the past few years. Recently, lucky draw (also known as sweepstakes) stands out as one of the most popular promotion innovations for traffic acquisition in live streaming commerce. As a...

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase...

Store pricing policy helps consumers form perceptions about the products as well as the store. This paper studies two commonly used pricing policies, EDLP and HiLo from the customers point of view. We contribute by breaking down these policies based the amount of variability and the degree of...

This paper investigates the effect of sales and promotions on the pricing decisions of firms by providing a novel theoretical model where firms face menu costs when adjusting their price and offer items on sale to attract bargain hunters. It is demonstrated that in a recession, the frequency of...

This paper shows the promotional tools effect on pharmaceuticals marketing. The study is based on survey method using marketing field force and their opinion in relation to the promotional tools used in pharmaceuticals marketing. Descriptive study has been primarily focused using tools as...

Can firms exploit behavioral biases to increase profits? Does consumer sophistication about these biases limit the scope of exploitation? To answer these questions, I run a series of natural field experiments with over 600,000 consumers and estimate novel sufficient statistics of consumer...

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

The main goal of this study is to investigate the influence of store formats and sales promotion on consumers selecting retail store. The data was collected through an online survey of 230 Indomaret consumers in Bandung, and were analyzed using SmarPLS 3. The results reveal that both store...

Retailers often offer price and quantity promotions to customers during clearance sales. In a price promotion, they offer discounted unit prices. In a quantity promotion, they usually offer a buy-one-get-one free (BOGO) or buy-two-get-one free (BTGO) policy. Under BOGO, customers buying one unit...

The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...

Purpose – Personal factors may be the exciting indicators of business uniqueness and their attraction may influence the buying behavior of consumers, but to know how these buying behaviors interact with personality traits to affect buying intensity is a big challenge. This is more pertinent in...

This paper studies seven rebate programs aiming at accelerating the replacement of energy-intensive household appliances. Based on a large product-level data set for several European countries, we study the effects on unit sales and prices of both subsidized and non-subsidized products. The...

Slotting allowances are fees paid by manufacturers to get access to retailers' shelf space. Both in the USA and Europe, the use of slotting allowances has attracted attention in the general press as well as among policy makers and economists. One school of thought claims that slotting allowances...

The traditional way retailer keeps their sales and inventory details is in spreadsheets which are not effective anymore when the size of the shop gets bigger. This is because more items will be made available in a larger quantity, thus tracking the sales made with inventory level in the shop...

This study aims to determine whether there is an effect of Price, Promotion, and Word of Mouth on buying interest. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study was the...

Since the industry standard approach to judge on the effectiveness of promotion is based on the impact on expected sales it cannot grasp other impacts in the distribution of future sales. Since retailers operate with very high strategic service level targets (e.g. 98%) high quantiles of the...

While the use of free-samples is extensive across industries, the effects of free-samples across individuals with varying levels of usage have yet to be systematically examined. The models discussed in the literature consider targeting only the current nonusers of a product. In this research, we...

This study covers the application of asymmetric accuracy metrics in the daily retail sales prediction problem. The paper is focused on the empirical validation of an accuracy metric derived from the newsvendor model. We scrutinize the accuracy metric's advantages and describe its properties....

This study aims to determine whether the influence of product, promotion, price and location of the buying decisions. The research was carried out for two months, starting in November to December 2019. The research method used was survey method with approach of causality. The population in this...

Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including discounting to a zero price is common. We ask how price...

Intensive promotional marketing campaigns can be used to introduce products to consumers with the goal of increasing awareness, consideration, purchase, and word-of-mouth (WOM). In this paper, we study the role of campaign duration on solar photovoltaic adoption using a large-scale field...

A gift card promotion provides customers an incentive to spend more than an expenditure level on regularly priced (as opposed to discounted) products, by rewarding customers with a gift card to be redeemed against a future purchase. This type of promotion is widely used by luxury fashion,...