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Year of publication
Subject
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Sales promotion 1,200 Verkaufsförderung 1,163 Consumer behaviour 412 Konsumentenverhalten 412 Sales-promotion 398 United States 380 USA 379 Theorie 153 Theory 153 Einzelhandel 142 Marketingmanagement 138 Retail trade 137 Marketing management 127 Marketing 123 Deutschland 118 Werbewirkung 114 Advertising effects 113 Germany 108 Werbung 102 Beziehungsmarketing 99 Relationship marketing 99 Advertising 89 Preismanagement 76 Pricing strategy 76 Ladengestaltung 73 Store design 73 Verkauf 63 Brand management 60 Markenführung 60 Kundenbindungsprogramm 56 Loyalty program 56 Markenartikel 54 Lebensmitteleinzelhandel 53 Selling 50 Brand 49 sales promotion 49 Ratgeber 47 Food retailing 45 Rabatt 45 Salespeople 44
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Online availability
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Undetermined 227 Free 111
Type of publication
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Article 907 Book / Working Paper 687 Journal 9
Type of publication (narrower categories)
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Article in journal 752 Aufsatz in Zeitschrift 752 Aufsatz im Buch 134 Book section 134 Graue Literatur 103 Non-commercial literature 103 Working Paper 82 Arbeitspapier 81 Hochschulschrift 68 Thesis 56 Ratgeber 27 Guidebook 26 Lehrbuch 26 Collection of articles of several authors 22 Sammelwerk 22 Case study 19 Fallstudie 19 Dissertation u.a. Prüfungsschriften 17 Amtsdruckschrift 7 Government document 7 Conference paper 6 Glossar enthalten 6 Glossary included 6 Handbook 6 Handbuch 6 Konferenzbeitrag 6 Aufsatzsammlung 4 Bibliografie enthalten 4 Bibliography included 4 Collection of articles written by one author 4 Sammlung 4 Bibliographie 3 Systematic review 3 Wörterbuch 3 Übersichtsarbeit 3 Bibliografie 2 Mikroform 2 Nachschlagewerk 2 Reference book 2 Reprint 2
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Language
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English 1,091 German 333 Undetermined 168 French 6 Lithuanian 3 Indonesian 1 Dutch 1 Portuguese 1 Romanian 1
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Author
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Gedenk, Karen 13 Neslin, Scott A. 12 Görtz, Gunnar 10 Mullin, Roddy 10 Ebeling, Peter 9 Bauer, Hans H. 8 Belch, George E. 8 Belch, Michael A. 8 Grewal, Dhruv 8 Rajagopal 8 Ailawadi, Kusum L. 7 Heerde, Harald J. van 7 Kaiser, Harry M. 7 Breugelmans, Els 6 Cummins, Julian 6 Detroy, Erich-Norbert 6 Geffroy, Edgar K. 6 Gómez, Miguel I. 6 Jain, Amit 6 Johnston, Mark W. 6 Kind, Hans Jarle 6 Leeflang, Peter Samuel H. 6 Malik, Garima 6 Malshe, Avinash 6 Marshall, Greg W. 6 Ziglar, Zig 6 Chandon, Pierre 5 Churchill, Gilbert A. 5 Conrad, Uwe 5 Ford, Neil M. 5 Foros, Øystein 5 Fuchs, Wolfgang 5 Lang, Ewald 5 Richards, Timothy J. 5 Roggeveen, Anne L. 5 Ruhleder, Rolf H. 5 Shimp, Terence A. 5 Villas-Boas, Sofia 5 Walker, Orville C. 5 Wittink, Dick R. 5
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Institution
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Springer Fachmedien Wiesbaden GmbH 4 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 3 Europäischer Rechnungshof 3 Université Paris-Dauphine (Paris IX) 3 Institut für Betriebswirtschaft <Braunschweig> 2 Université Paris-Dauphine 2 Vytautas Magnus University 2 AMACOM 1 American Marketing Association 1 Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig> 1 BWV Berliner Wissenschafts-Verlag GmbH 1 Berkeley Electronic Press 1 Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel 1 Bundesverband Druck und Medien 1 Center for Economic Research <Tilburg> 1 Centre for International Economic Studies 1 Department of Business Economics and Public Policy, Kelley School of Business 1 Deutschland <Bundesrepublik> / Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit 1 Deutschland <Bundesrepublik> / Umweltbundesamt 1 Erasmus Research Institute of Management 1 Erich-Schmidt-Verlag <Berlin> 1 Europäische Kommission 1 Europäischer Wirtschafts- und Sozialausschuss 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg 1 FinanzBuch Verlag 1 Forum Berufsbildung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Graduate School of Economics, Osaka University 1 Institut für Finanz- und Aktuarwissenschaften <Ulm> 1 Kogan Page Ltd. <London> 1 Lithuanian University of Agriculture 1 National Industrial Conference Board 1 RWTH Aachen 1 Reserve Bank of New Zealand 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Shaker Verlag GmbH 1 The Nielsen Company (Germany) 1 UVK Verlagsgesellschaft mbH 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1
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Published in...
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Journal of promotion management : JPM 39 Journal of business research : JBR 38 Journal of retailing 36 Journal of retailing and consumer services 36 Journal of marketing research : JMR 33 Marketing letters : a journal of research in marketing 16 The international review of retail, distribution and consumer research 15 Journal of marketing 14 Management science : journal of the Institute for Operations Research and the Management Sciences 14 Psychology & marketing 14 Journal of consumer behaviour : an international research review 13 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 11 European journal of marketing : EJM 10 European journal of operational research : EJOR 9 International journal of retail & distribution management 9 Journal of the Academy of Marketing Science 9 Working paper / National Bureau of Economic Research, Inc. 9 Journal of marketing communications 8 The journal of consumer marketing 8 The journal of product & brand management 8 The service industries journal 8 Company and customer relations 7 Journal of advertising research 7 Journal of business economics : JBE 7 Journal of marketing management : MM 7 Journal of promotion management : innovations in planning and applied research 7 American journal of agricultural economics 6 Faculty & research / Insead : working paper series 6 Gabler Edition Wissenschaft 6 International journal of production economics 6 Journal of the Operational Research Society : OR 6 Management science letters 6 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 6 Australasian marketing journal 5 Der Verkaufsberater 5 ERIM report series research in management 5 Journal of consumer research : JCR ; an interdisciplinary bimonthly 5 MI-Taschenbücher 5 Marketing Science 5 Report / Marketing Science Institute 5
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Source
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ECONIS (ZBW) 1,250 USB Cologne (EcoSocSci) 301 RePEc 40 BASE 10 EconStor 1 Other ZBW resources 1
Showing 1 - 50 of 1,603
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Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru
Cordova, Gladys Idone; Guerreros Surichaqui, Sayuri del … - In: Management science letters 10 (2020) 11, pp. 2447-2454
Persistent link: https://ebtypo.dmz1.zbw/10012203460
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Professionelle Verkaufsförderung : Zielgruppen, Aktionsphasen und Erfolgsmessung von Sales Promotion
Pepels, Werner - 2020
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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
Persistent link: https://ebtypo.dmz1.zbw/10012161875
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Price promotions in "freemium" settings
Runge, Julian; Nair, Harikesh S.; Levav, Jonathan - 2019 - This draft: March 18, 2019
Persistent link: https://ebtypo.dmz1.zbw/10012065236
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Quantitative analysis of qualitative data : using voyant tools to investigate the sales-marketing interface
Hetenyi, Gabor; Lengyel, Attila; Szilasi, Magdolna - In: Journal of industrial engineering and management : JIEM 12 (2019) 3, pp. 393-404
Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI). Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and...
Persistent link: https://ebtypo.dmz1.zbw/10012138020
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA : ENTerprise REsearch …, (pp. 476-483). 2019
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://ebtypo.dmz1.zbw/10012221822
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Creating value in the entrepreneurial university : marketization and merchandising strategies
Fantauzzi, Chiara; Frondizi, Rocco; Colasanti, Nathalie; … - In: Administrative Sciences : open access journal 9 (2019) 4/82, pp. 1-16
Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a strategic manner, by performing marketing...
Persistent link: https://ebtypo.dmz1.zbw/10012208176
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A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim; Yıldız, Salih - In: Handbook of research on applied AI for international …, (pp. 559-579). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012303529
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://ebtypo.dmz1.zbw/10012175889
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
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Sales promotion techniques and VAT in the EU
Wittock, Nathalie - 2019
Sales Promotion Techniques and VAT in the EU' provides more accurate and comprehensive information on how a more ideal and clear VAT treatment for the use of sales promotion techniques (SPTs) can be conceived, not only providing neutrality for businesses using SPTs but also respecting the other...
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SALES PROMOTION TOOLS FEATURES
Išoraitė, Margarita - 2020
The article analyzes that sales promotion is the totality of customer-oriented actions aimed at increasing sales by facilitating the purchase of goods. In order to achieve sales growth, not only end users but also salespeople can be encouraged. Sales promotion can have three strands: end-user...
Persistent link: https://ebtypo.dmz1.zbw/10012271300
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Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish; Najam, Hammad; Nik Kamariah Nik Mat; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 1, pp. 1-22
Persistent link: https://ebtypo.dmz1.zbw/10012286411
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Sales and distribution management for organizational growth
Choudhury, Rahul Nath - 2020
"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--
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Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod; MacGilchrist, Renaud; Rafiq, Shuddhasattwa - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://ebtypo.dmz1.zbw/10012171909
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The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai; Yilmaz, Aykut - In: Improving marketing strategies for private label products, (pp. 306-327). 2020
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How rational thinking style affects sales promotion effectiveness
Yang, Bi; Mattila, Anna S. - In: International journal of hospitality management 84 (2020), pp. 1-8
Persistent link: https://ebtypo.dmz1.zbw/10012146209
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Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.; Perakis, Georgia - In: Channel strategies and marketing mix in a connected world, (pp. 71-97). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012146857
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Composing tweets to increase retweets
Jalali, Nima Y.; Papatla, Purushottam - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 647-668
Persistent link: https://ebtypo.dmz1.zbw/10012152471
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Leszczyc, Peter T. L. Popkowski - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://ebtypo.dmz1.zbw/10012153635
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The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo; Lee, Jiyoung; Lim, Sung Soo - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 207-232
Persistent link: https://ebtypo.dmz1.zbw/10012179118
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The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 350-371
Persistent link: https://ebtypo.dmz1.zbw/10012179131
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://ebtypo.dmz1.zbw/10012179140
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Combining channels to make smart purchases : the role of webrooming and showrooming
Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://ebtypo.dmz1.zbw/10012132254
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://ebtypo.dmz1.zbw/10012229417
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Case analysis I : sales promotion planning TML
Basu, Anirban - In: Vision : the journal of business perspective 24 (2020) 2, pp. 233-237
Persistent link: https://ebtypo.dmz1.zbw/10012229818
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Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok - In: Vision : the journal of business perspective 24 (2020) 2, pp. 238-241
Persistent link: https://ebtypo.dmz1.zbw/10012229820
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Case analysis III : sales promotion planning TML
Arakal, Jeevan J. - In: Vision : the journal of business perspective 24 (2020) 2, pp. 242-245
Persistent link: https://ebtypo.dmz1.zbw/10012229822
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://ebtypo.dmz1.zbw/10012230370
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Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling; Cui, Geng; Chung, Yuho - In: Journal of business research : JBR 109 (2020), pp. 337-349
Persistent link: https://ebtypo.dmz1.zbw/10012238078
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The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I; Chuang, Shih-Chieh; Cheng, Yin-Hui; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10012238338
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Value Added Tax analysis of merchandise sales in political activities (case study society of friends ABC)
Wijaya, Suparna; Deceng, A. Ozilia Batari; Suardani, Anik; … - In: Public sector accountants and quantum leap : how far we …, (pp. 265-269). 2020
Persistent link: https://ebtypo.dmz1.zbw/10012305659
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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145
Persistent link: https://ebtypo.dmz1.zbw/10012241114
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Management and effects of in-store promotional displays
Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494
Persistent link: https://ebtypo.dmz1.zbw/10012242921
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Customer Experience : Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala
Gahler, Markus - 2020 - 1. Auflage
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior; Santini, Fernando de Oliveira; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 855-873
Persistent link: https://ebtypo.dmz1.zbw/10012258143
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Influence of retail atmospherics as nonverbal communication on purchase behaviour in the Nigerian retail environment
Alakwe, Kizito Ogedi; Okpara, Ngozi - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 45-62
This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most significant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the...
Persistent link: https://ebtypo.dmz1.zbw/10012116818
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Interpersonal consumer decision making
Straeter, Laura Marjolein - 2017
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Consumer stockpiling and sales promotions
Lu, Anna - 2017
In retailing markets of storable goods, consumer behavior is typically characterized by stockpiling. While existing research has developed rich models for such strategic consumer behavior, little is known about how sellers should ideally respond to it. In this paper, we provide insights into how...
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://ebtypo.dmz1.zbw/10011962032
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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868
Persistent link: https://ebtypo.dmz1.zbw/10011971269
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Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88
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Promotional marketing
Mullin, Roddy - 2018 - Second edition
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Persistent link: https://ebtypo.dmz1.zbw/10011798461
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Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair; Khan, Muhammad Kaleem; Peng, Hui; … - In: Journal of electronic commerce in organizations : the … 16 (2018) 2, pp. 29-47
Persistent link: https://ebtypo.dmz1.zbw/10011876914
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Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo; Flores, Constanza - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 107-118
Persistent link: https://ebtypo.dmz1.zbw/10012017470
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Rehumanize your business : how personal videos accelerate sales and improve customer experience
Beute, Ethan; Pacinelli, Stephen - 2019
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://ebtypo.dmz1.zbw/10012023703
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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250
Persistent link: https://ebtypo.dmz1.zbw/10011995588
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Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion : considering the impact of product invo...
Peng, Lifang; Zhang, Weiguo; Wang, Xiaorong; Liang, Shuyi - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 317-328
Persistent link: https://ebtypo.dmz1.zbw/10011997670
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Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode
Yang, Lu; Huang, Yunhui; Ho, Yi-Chun; Lin, Zhijie - In: Information & management : the internat. journal of … 56 (2019) 7, pp. 1-12
Persistent link: https://ebtypo.dmz1.zbw/10012109445
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