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Search: subject_exact:"Schnelldrehende Konsumgüter"
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Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
Consumer behaviour
6
Konsumentenverhalten
6
Consumer goods industry
5
Konsumgüterindustrie
5
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
1
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ECONIS (ZBW)
23
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1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://ebtypo.dmz1.zbw/10014430979
Saved in:
2
Konsum in der Krise? : zur Stellung von Qualität und Werten in der modernen Wegwerfgesellschaft
Peters, Patrick
-
2024
-
1. Auflage
Persistent link: https://ebtypo.dmz1.zbw/10014434855
Saved in:
3
The underdog effect : when low expectations increase performance
Nurmohamed, Samir
- In:
Academy of Management journal : AMJ
63
(
2020
)
4
,
pp. 1106-1133
Persistent link: https://ebtypo.dmz1.zbw/10012300964
Saved in:
4
Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias
;
Leibinger, Tina
-
2020
Persistent link: https://ebtypo.dmz1.zbw/10012292617
Saved in:
5
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://ebtypo.dmz1.zbw/10011576864
Saved in:
6
Products that flow : circular business models and design strategies for fast-moving consumer goods
Haffmans, Siem
;
Gelder, Marjolein van
;
Hinte, Ed van
; …
-
2018
Persistent link: https://ebtypo.dmz1.zbw/10011880598
Saved in:
7
A live study on market performance of Fem hair removal cream & bleach in Guwahati region
Pareek, Prashant
;
Pareek, Yash
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 73-85
Persistent link: https://ebtypo.dmz1.zbw/10011961835
Saved in:
8
Job attitude and job satisfaction
Kaur, Harleen
-
2017
Persistent link: https://ebtypo.dmz1.zbw/10011618616
Saved in:
9
Sustainability - indispensable part of the logistics development
Zdziarska, Martyna
- In:
Efficiency in sustainable supply chain
,
(pp. 53-62)
.
2017
Persistent link: https://ebtypo.dmz1.zbw/10011609336
Saved in:
10
Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, Arvind
;
Vohra, Anupama
;
Dangi, Hamendra Kumar
- In:
International journal of consumer studies
41
(
2017
)
2
,
pp. 121-137
Persistent link: https://ebtypo.dmz1.zbw/10011685499
Saved in:
11
Empirical regularities in average price paid across different types of households
Pare, Vipul
;
Trinh, Giang
;
Wright, Malcolm
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 269-277
Persistent link: https://ebtypo.dmz1.zbw/10011792208
Saved in:
12
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://ebtypo.dmz1.zbw/10011430666
Saved in:
13
Identifying profitable clientele using the analytical hierarchy process
Verma, Rakesh
;
Koul, Saroj
;
Pai, Sushanth S.
- In:
International journal of business and systems research
10
(
2016
)
2/3/4
,
pp. 220-237
Persistent link: https://ebtypo.dmz1.zbw/10011675251
Saved in:
14
Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://ebtypo.dmz1.zbw/10011280121
Saved in:
15
Toilet soap case
Maghraby, Engy El
;
Tolba, Ahmed
- In:
The MENA journal of business case studies : MENA
2015
(
2015
),
pp. 1-7, 2-4
Persistent link: https://ebtypo.dmz1.zbw/10011447443
Saved in:
16
Mental Convenience bei Produktlinien : kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga
-
2014
Persistent link: https://ebtypo.dmz1.zbw/10010237820
Saved in:
17
Der Einsatz von Internetanwendungen im Rahmen der externen Unternehmenskommunikation durch Unternehmen der ostdeutschen Konsumgüterwirtschaft
Sommer, Stefan
-
2014
-
1. Aufl.
Persistent link: https://ebtypo.dmz1.zbw/10010378951
Saved in:
18
Mental Convenience bei Produktlinien : Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga
-
2014
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl...
Persistent link: https://ebtypo.dmz1.zbw/10014017236
Saved in:
19
Einkauf von Fast-Moving-Consumer-Goods in türkisch- und russischstämmigen Haushalten in Deutschland : aktuelle Ergebnisse aus dem GfK Consumer Panels
Kecskes, Robert
- In:
Ethnische Zielgruppen: ein ungenutztes Potenzial : …
,
(pp. 53-65)
.
2013
Persistent link: https://ebtypo.dmz1.zbw/10010221535
Saved in:
20
Lean production, employee learning and workplace outcomes : a case analysis through the ability-motivation-opportunity framework
Sterling, Amanda
;
Boxall, Peter F.
- In:
Human resource management journal
23
(
2013
)
3
,
pp. 227-240
Persistent link: https://ebtypo.dmz1.zbw/10009784675
Saved in:
21
Transformation of rural market in Assam : issues and challenges
Bhattacharjee, Abhigyan
-
2012
Persistent link: https://ebtypo.dmz1.zbw/10010510394
Saved in:
22
Market segmentation in Russian subsidiaries of FMCG MNEs : practitioner and academic perspectives
Wilson, Ian
;
Mukhina, Maria
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 53-68
Persistent link: https://ebtypo.dmz1.zbw/10009508091
Saved in:
23
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://ebtypo.dmz1.zbw/10002341921
Saved in:
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