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  • Search: subject_exact:"Segmentierung von Märkten"
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Year of publication
Subject
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Market segmentation 3,771 Marktsegmentierung 3,771 Consumer behaviour 989 Konsumentenverhalten 989 Theory 938 Theorie 937 Zielgruppe 535 Target group 529 Marketing management 408 Marketingmanagement 408 Beziehungsmarketing 293 Relationship marketing 293 Deutschland 237 Germany 235 USA 215 Cluster analysis 214 Clusteranalyse 214 United States 209 market segmentation 206 China 180 Holiday behaviour 179 Urlaubsverhalten 179 Segmentation 168 Financial market 160 Finanzmarkt 160 Preismanagement 151 Pricing strategy 151 Marktforschung 149 segmentation 149 Market research 138 Preisdifferenzierung 132 Price discrimination 132 Aktienmarkt 128 Stock market 127 Marketing 125 Tourism marketing 121 Tourismusmarketing 121 Tourismus 117 Tourism 112 Börsenkurs 111
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Online availability
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Undetermined 1,072 Free 942 CC license 64
Type of publication
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Article 2,467 Book / Working Paper 1,302 Journal 2
Subcategories
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Article in journal 2,087 Working paper 415 Book section 303 Case study 49 Proceedings 26 Textbook 12 Handbook 5 Guidebook 3 Literature review 3 Glossary included 2 Government document 2 Reference work 1 Review 1 Statistics 1
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Language
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English 3,372 German 386 French 5 Italian 3 Spanish 3 Polish 2 Russian 2 Dutch 1
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Author
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Dolnicar, Sara 26 DeSarbo, Wayne 14 Dibb, Sally 14 Jong, Frank de 14 Rundle-Thiele, Sharyn 14 Vayanos, Dimitri 14 Gromb, Denis 13 Bauer, Hans H. 11 Occhino, Filippo 11 Atkeson, Andrew 10 Bergemann, Dirk 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Leisch, Friedrich 10 Simkin, Lyndon 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Engel, Charles 9 Grün, Bettina 9 Kruger, Martinette 9 Nijkamp, Peter 9 Rogers, John H. 9 Wedel, Michel 9 Bruwer, Johan 8 Caporale, Guglielmo Maria 8 Pepels, Werner 8 Raza, Syed Asif 8 Reisinger, Markus 8 Saayman, Melville 8 Schrimpf, Andreas 8 Spann, Martin 8 Bekaert, Geert 7 Brooks, Ben 7 Cespa, Giovanni 7 Chawla, Deepak 7 Degryse, Hans 7 Fong, Duncan K. H. 7 Harvey, Campbell R. 7 Kamakura, Wagner A. 7
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Institution
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National Bureau of Economic Research 28 Rutgers University / Department of Economics 6 Centre for Social and Economic Research on the Global Environment 4 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 IPSOS 2 London Economics 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bank of England / Economics Division 1 Books on Demand GmbH <Norderstedt> 1 Bucerius Law School 1 Centre for International Economic Studies 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 1 City University / Centre for the Study of Financial Institutions 1 Committee on Merchant Marine and Fisheries, House of Representatives 1 Deloitte LLP 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde 1 Euromonitor International Plc <London> 1 European Commission / Joint Research Centre 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 Federal Reserve Bank of New York 1 Federal Reserve System / Board of Governors 1 Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS 1 Företagsekonomiska Institutionen <Turku> 1 Geographische Gesellschaft <Trier> 1 IGI Global 1
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Published in...
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Journal of retailing and consumer services 41 NBER working paper series 28 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 Journal of business research : JBR 25 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 European journal of operational research : EJOR 20 Journal of revenue and pricing management 19 Management science : journal of the Institute for Operations Research and the Management Sciences 19 Marketing intelligence & planning 19 SpringerLink / Bücher 19 Working paper / National Bureau of Economic Research, Inc. 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 Journal of financial economics 16 Journal of vacation marketing : an international journal 16 Journal of targeting, measurement and analysis for marketing 15 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 Discussion papers / CEPR 13 European journal of marketing : EJM 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 CESifo working papers 12 Gabler Edition Wissenschaft 12 International journal of industrial organization 12 International journal of wine business research 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 International journal of consumer studies 11 International journal of production research 11 International journal of retail & distribution management 11 Journal of banking & finance 11 Journal of hospitality marketing & management 11
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Source
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ECONIS (ZBW) 3,771
Showing 1 - 50 of 3,423
 
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Authenticity-driven motivations in oligopoly : efforts, pricing, and welfare
Semenov, Aggey; Tondji, Jean Baptiste - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564578
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Productivity dispersion and misallocation : industry vs. market
Kim, Seho - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015612420
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Developing consumer segments in Canada for a shift towards sustainable diets
Mollaei, Sadaf; Dias, Goretty M.; Lynes, Jennifer K. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620356
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Is Gen Z willing to pay for sustainability? : an advanced market segmentation analysis
Rohm, Andrew; Namin, Aidin; Stefl, Matt - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620398
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Stablecoin flows and spillovers to FX markets
Aldasoro, Iñaki; Beltran, Paula; Grinberg, Federico - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015668201
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Segment and rule : modern censorship in authoritarian regimes
Heo, Kun; Zerbini, Antoine - 2026 - Version February 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015665408
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Beyond intentions to apply the circular economy : segmenting generation Z’s recycling behaviour through personality and decision-making styles
Huertas-Garcia, Ruben; Sáez-Ortuño, Laura; Coll, … - 2026
Recycling is a fundamental component of the circular economy. It is implemented in urban waste management services through citizen co-production, infrastructure provision, and communication promotion. This study examines the psychological and situational determinants of recycling among...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015675602
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Interest-rate fee substitution : credit facilitation in segmented markets
Cocco, João F.; Naaraayanan, S Lakshmi; Tripathy, Jagdish - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063704
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Interest-rate fee substitution : credit facilitation in segmented markets
Cocco, João F.; Naaraayanan, Lakshmi; Tripathy, Jagdish - 2026
Book / Working Paper
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A formal concept analysis framework for data-driven insurance customer segmentation
Rungruang, Chongkolnee; Saelee, Jarunee; Intarasit, Arthit - 2026
Effective marketing strategies for customer relationship management (CRM) require identifying potential customers and their needs. Marketers can use customer segmentation through cluster analysis to develop practical and profitable business marketing plans. Formal concept analysis (FCA) is a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016082737
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From street stalls to screens : The price integration of China’s cities
Glushenkova, Marina; Zachariadis, Marios - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016082572
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From baseline expectations to high-barrier signals : mapping Indonesian generation Z's sustainable food consumption through item response theory and motive-based segmentation
Kristia Kristia; Kovács, Sándor; Sándor, Nádasi Levente - 2026
This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596244
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Customer segmentation for marketing and business management in electronic retailing
Duong, Hoan Thi; Pham, Tinh Duc - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016085694
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Examining the efficacy of risk relievers in online shopping : a market segmentation analysis
Kaur, Simarpreet; Arora, Sangeeta - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015611621
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Revisiting Airbnb's disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015375128
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334534
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A comprehensive framework for customer retention in e-commerce using machine learning based on churn prediction, customer segmentation, and recommendation
Jahan, Ishrat; Sanam, Tahsina Farah - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595626
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The Brander-Spencer model
Ishikawa, Jota - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620513
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015179470
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Foreign monopoly and trade policy under segmented and integrated markets
Ishikawa, Jota - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620514
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From segmented markets to integrated markets : an analysis of economic integration and antidumping legislation
Ishikawa, Jota - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620515
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From Segmented Markets to Integrated Markets : An Analysis of Economic Integration and Antidumping Legislation
Ishikawa, Jota - 2004
Book / Working Paper
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On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015325813
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Non-discriminatory personalized pricing
Strack, Philipp; Yang, Kai Hao - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417535
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Shopping orientation - defined segments based on store-choice criteria : case of supermarkets in Ho Chi Minh City
Tien Minh Dinh; Vu, Tu Anh; Lai, Thi Hoai Huong; Pham, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015620575
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ESG performance and cross-region investment : evidence from China
Li, Mingyang; Hu, Yang - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624699
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On the drivers of customer needs and satisfaction in insurance : a small enterprises based study
Mussak, Pirmin; Stricker, Lukas - 2025
Das Segment der Kleinunternehmen, dem Unternehmen mit bis zu 49 Mitarbeitern angehören, wird von 70% der befragten Schweizer Schaden- und Lebensversicherungsunternehmen als wichtige strategische Zielgruppe in der Geschäftsentwicklung betrachtet. Trotz dieser Bedeutung wurde bisher...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015419471
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Who stays loyal to transit? : Understanding preference-based heterogeneity in service satisfaction
Asharpour, Sina; Askari, Sajad; Mohammadian, Abolfazl Kouros - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015450574
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Artificial intelligence analysis of tourist behavior for designing personalized nudge strategies
Iwamoto, Takashi - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653408
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Public housing and market segmentation : evidence from the Joint Property Ownership scheme in China
Li, Keyang; Su, Shidong; Zhang, Fan; Zhang, Yanjiang - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015560491
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Fragmentation in European equity markets since 2019
Danieli, Lorenzo; Fruzza, Raoul; Le Moign, Caroline - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455059
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Values and lifestyles of the consumers of the farmers' markets of Valle De Aburrá, Antioquia - Colombia
Casadiego-Alzate, Rodolfo; Sanguino-García, Vanesa; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015671778
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Arbitrage networks
Rahi, Rohit; Zigrand, Jean-Pierre - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015409210
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Consumer preferences for super app services : e-commerce, social media, and banking dominate
Hasselwander, Marc; Weiss, Daniel - 2025
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015410594
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Market integration in the digital era : can public data openness break market segmentation?
Li, Peiyu; Li, Liping; Liu, Xinzhi; Zhou, Hanmei - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015672686
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Monopsony Power and the Transmission of Monetary Policy
Bardóczy, Bence; Bornstein, Gideon; Salgado, Sergio - 2026
This paper studies how labor market power affects the transmission of monetary policy. Using administrative U.S. Census data, we show that firms with high monopsony power--defined as those accounting for over 10 percent of the local wage bill--respond less to monetary policy in terms of their...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015671175
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FOMC news and segmented markets
Golez, Benjamin; Kelly, Peter; Matthies, Ben - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432423
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FOMC News and Segmented Markets
Golez, Benjamin; Kelly, Peter; Matthies, Ben - 2023
Book / Working Paper
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Local institutional ownership and price discovery around extreme weather events
Bauer, Rob; Broeders, Dirk; De Carolis, Flavio - 2025
In this event study, we analyze the effect of market segmentation on stock returns in Europe amid extreme weather events. We show that local institutional ownership (LIO) mitigates the negative effect of the uncertainty from the occurrence of extreme weather events on stock prices. We assess...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015434031
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Heterogeneity of tourists' destination brand experiences : a segmentation analysis
Zhu, Fangcao; Tse, Serene Wai Tsz; Tung, Vincent Wing Sun - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063941
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Screening and segmenting : a consumer surplus perspective
Bergemann, Dirk; Heumann, Tibor; Wang, Michael - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667743
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Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination
Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - 2025
Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436046
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Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets
Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - 2025
Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015438769
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The role of psychographic personality traits in shaping marketing strategies for Indonesia's tourism sector
Nuralam, Inggang Perwangsa; Dahana, Wirawan Dony; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063972
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Democratizing private markets : equilibrium predictions
Pástor, Ľuboš; Stambaugh, Robert F.; Taylor, Lucian A. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016082810
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Evolutions in the financial reporting quality : a comparative analysis of Romanian companies listed on the Bucharest Stock Exchange
Istrate, Costel - 2025
The permanent evolution of accounting and financial reporting standards, in particular for listed companies, is justified by the need to adapt these standards to economic, societal, financial, institutional and technological developments. The main objective of the standard setters is that the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015457830
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Generic entry, price competition, and market segmentation in the prescription drug market – a comment
Jelovac, Izabela - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016082726
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The influence of a hypothetical eco-score on purchase decisions : empirical evidence on consumer preferences and consumer segments for mobile phones
Jacobs, Kathleen; Bergener, Jens; Gossen, Maike - 2025
Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015458957
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The capital structure of microfinance borrowers : a dynamic market segmentation analysis
Souza, Lucas Lopes Ferreira de; Bassi, Francesca; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015462498
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King Pong : how Atari bounced across markets to make millions
Guins, Raiford - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015622899
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Collective arbitrage and the value of cooperation
Biagini, Francesca; Doldi, Alessandro; Fouque, Jean-Pierre - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016081487
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Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI
Chen, Qiuying; Choi, Beom-Jin; Lee, Sang-Joon - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441209
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