Wirtz, Jochen; Kunz, Werner H.; Paluch, Stefanie; … - In: A Research Agenda for Service Marketing, (pp. 23-43). 2024
The digital service revolution will significantly change the way we do business. Service robots in various forms and shapes are a big part of this revolution. In this chapter, we illustrate the implication of service robots for the service sector. We compare service robots with traditional...