Many enterprises selling products on e-commerce platforms have adopted livestreaming to increase sales volume. A high return rate, caused by an exaggerated presentation of the products, can overwhelm the supply chain. Livestreaming considering the product return issue has received little...

In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic. It is crucial to address the current challenges faced by the restaurant industry, such as decreasing diner numbers due to rising prices, which can have a negative impact on the...

This study examines the cover design of 1,113 video games. Based on cue utilization theory, it is argued that video game covers represent important product cues that should affect sales as consumers evaluate them before purchasing. Analysis of the data shows that the depiction of male and female...

From the keyword search "sale" in Google Trends, this research aims to re-examine the association between Google Trends keyword search and related topics in order to develop a marketing strategy towards sale performance and household consumption. The study analysed sales performance and...

Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

With the digital transformation of the global economy, a new mode of knowledge service has emerged on open innovation platforms such as those for the sharing economy. This mode is the paid knowledge-sharing service, where knowledge providers share knowledge with only those who have paid for it....

In the realm of corporate dynamics, lead management remains a relatively underexplored subject, despite its increasing significance and annual resource allocation. This study addresses the enigmatic "sales lead black hole" by investigating the influence of enhanced collaboration between...

Panic selling causes long-term losses and hinders investors' return to the market. It has been explained using prospect theory aspects such as loss and regret aversion. Additionally, overconfidence and overreaction contribute to the disposition effect, leading investors to sell stocks...

This study investigates the relationship between neuroticism and panic-selling behavior among investors, particularly during market downturns. Building on the theoretical framework of behavioral finance, we hypothesize that higher levels of neuroticism are positively associated with an increased...

This essay attempts to build a simple theoretical model of optimization to decipher the effect of digitalization of a part of the entire production structure which we call here trading or transaction or marketing. In the basic model we use traditional Cobb - Douglas production function to argue...

The supply and demand for data analytics is growing rapidly. Recent years have seen a surge in the availability of massive consumer data and in the emergence of data sellers (e.g., brokers and intermediaries). Unlike standard products, the value of data analytics for marketers depends on how...

We apply both auction-dynamics and assortment planning/revenue management lenses to study the effectiveness of repeatedly offering prints of a series for sale at various international auction houses. Theory suggests the potential for differences in the ability of auction houses to buffer sale...

Sales professionals play an important role in securing revenue and continued profitability for any industry. This research aimed to develop a scale for micro-skills in selling that contains research-based items specifically for sales professionals in Thai petrochemical industries. An exploratory...