There is a growing need for small and medium-sized businesses (SMEs) to employ Integrated Marketing Communication (IMC) components to develop a robust brand-focused communications strategy given the present uncertain market circumstances and the consequent market volatility. For SMEs, the IMC...

This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft cocktail bartenders who act as both ‘agent’ and...

Indonesia’s services sector has emerged as a key driver of economic growth and employment. Services have also been the driving force of global trade and investment. Advances in technology are expected to further improve the tradability of services, creating new opportunities for Indonesia....

The prominence of Energy Performance Contracting (EPC) has grown particularly dramatically in recent years, prompting countries to enact policies aimed at fostering wider EPC adoption and backing up the growth of Energy Service Companies (ESCOs). However, the effectiveness of these overarching...

Using a cross-section of more than 33,000 services firms in 104 low- and middle-income countries from the World Bank's Enterprise Surveys, this paper examines whether the female labor share premium of international firms relative to non-international firms in manufacturing also holds for...

Microeconomic theory posits that in competitive markets, wages are determined by the marginal revenue product of labor. This study empirically tests this theoretical prediction using comprehensive firm-level register data from Finland's manufacturing and service industries in years 2000-2022. We...

This study develops a moderated mediation model to investigate the relationship between organizational innovativeness and organizational competitiveness, with service innovation as a mediating variable. It further explores the moderating effects of organizational support and organizational...

This report examines the factors shaping productivity in Finland's private service industries. Specifically, we focus on the link between capital intensity and labor productivity, as well as the allocation of labor. In addition, the report highlights the roles of global megatrends, such as...

Objective: The article aims to develop and validate a new scale - Customer Engagement Orientation (CENOR) - to measure a firm's customer engagement orientation and to provide evidence of its impact on firm performance. Although customer engagement marketing has received growing scholarly...

We investigate the relationship between manufacturing sector productivity and two new measures proxying for barriers to trade in services – restrictions affecting payment for cross-border imports of services and receipts for inward investment. Our services trade policy proxies span the...

The study aims to examine the determinants that affect the firm's performance in the service industries. Moreover, the study examines step-by-step how to choose the best model among the various panel data models.After employing the secondary data of the service industry firms from the CRIBIS...

Performance management is critical for aligning human capital with organizational strategy, particularly in the increasingly competitive service sector. However, universally effective performance appraisal systems (PASs) exist, as effectiveness depends on contextual and organizational...

Small-scale wind turbines are essential energy sources for hospitals because they have several advantages, such as lower maintenance costs and the possibility of customization. However, small-scale wind energy projects often have high capital requirements. Many factors affect the performance of...

With the development and application of new-generation information technology, a wave of intelligent transformations in enterprise services has emerged. As a combination of various information technologies, industrial Internet platforms are becoming the new engine for driving the intelligent...

This paper investigates the impact of services sector liberalization on product innovation of downstream manufacturing firms. Leveraging firm-product panel data from India and employing a shift-share research design, I find that services liberalization significantly increases firms’ product...

This paper examines the services sector's contribution to the South African economy and the extent to which the sector can drive structural transformation. The South African economy has continued along a path of tertiarization and can be classified as a de facto services-based economy....

Trade in services is an important component of international trade and is becoming increasingly more important with growth rates exceeding the rates with which goods trade increases. This is also true in the bilateral U.S. - EU relationship: Trade in services, and especially trade in digitally...

This research examines the impact of customer engagement on the speed of innovation in the Telecom sector in Jordan, focusing on the mediating roles of employee creativity and innovation capability. The study employs a quantitative approach, utilizing a structured questionnaire to collect data...

Agriculture is the primary sector sustaining the Indonesian economy. However, appropriate policies are also required to support the service sector. Therefore, this study aims to analyze two central policies: the impact of trade openness and the role of the service sector on agriculture and...

The surge in women's participation in the workforce has been a defining feature of advanced economies in recent decades. This paper explores cross‑country variations in the relationship between service sector expansion and female employment in Europe and the US. We estimate the elasticity of...

We study the effects of services trade reforms in a multi-country multi-sector quantitative trade model with input-output linkages. We find that (i) welfare gains from substantial services trade liberalization are large, around 3 percent on average; (ii) gains are larger by 0.7 percentage points...

This paper examines the impact of growth of the service sector on economic fluctuations and its underlying mechanisms from the perspective of global production networks. We analyze this mechanism by constructing general equilibrium model of production networks and empirically test it by using...