This paper explores the vital contributions of indigenous knowledge and practices among home-based women entrepreneurs in Pakistan, emphasizing their role in fostering sustainability across generations. Through a qualitative approach, the study involved fifty-six semi-structured interviews with...

Psychosocial research, which explores the unconscious and affective dynamics of organizational and social phenomena from critical perspectives, often adopts ethnographic methods. However, its locus, the unconscious, has an obscure, diffuse and dynamic nature that calls into question two central...

"Transnational entrepreneurs with technological know-how have been promoted by the Chinese state and academic literature as a central force for regional development of industrial competitiveness. But what motivates them, and what do they experience and aspire to when building a start-up in...

Trends in Ethnography have changed over the years, and just as in the initial years, fieldwork and the Participant Observation method replaced armchair ethnography, shorter-duration in locales close to the Ethnographer’s residence have come into vogue. Ethnographic studies have traditionally...

This ethnographic study explores the implementation of bilingual education in Mozambique: how it is understood, adapted, and resisted by school directors, teachers, and local officials. Bilingual education uses local languages in early grades before a gradual shift into Portuguese, which most...

Plattformen werden im gesellschaftlichen Diskurs häufig als maßgebendes Merkmal des digitalen Kapitalismus unserer Gegenwart genannt. Doch werden selten Einblicke in diesen Kapitalismus ermöglicht, die nicht nur als Berichte der Mitarbeitenden zu bewerten sind. Dennis Eckhardt führt in...

Chapter 1: Emic and Etic Marketing Approaches – Applying Anthropological Concept to Marketing -- Chapter 2: Do You Have What It Takes to Succeed in Emerging Indonesia? -- Chapter 3: Move On From China, Go ASEAN -- Chapter 4: Indonesian Market: Consumer Insight and Proven Strategy - A closer...

"This fascinating book illuminates the need for innovative research to better understand women's roles in entrepreneurship and family firms. Underscoring the importance of using diverse methodologies to accurately capture real-world experiences, it explores the corporate challenges women face,...

My research suggests that world inequality is explained by the incidence of extractive and inclusive institutions. But why do some countries have extractive institutions? I distinguish between two main reasons; first, power relations; second, the "normative order." Normative orders provide...

In this Handbook chapter, I examine how integrating ethnographic and folklore records has shaped research on culture and economics in the 21st century. Advances in text analysis techniques and the incorporation of historical and satellite data have transformed the field. I explore how George...

"Who is to be attended first? And how should such a decision be made? The Negotiation of Urgency: Economies of Attention in an Italian Emergency Room ethnographically explores the everyday life of one of the thickest places in contemporary societies: the ER, where aging, economic precarity,...

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science