Search Results - subject_exact:"Social commerce"

Global cultural convergence in social commerce : how platforms transform trust-building among Gen Z consumers

Whitwam, Bryce - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509274

Examine the factors influencing the behavioral intention to use social commerce adoption and the role of AI in SC adoption

Sadiq, Shahzad; Kaiwei, Jia; Aman, Ihsan; Mansab, Muhammad - 2025

This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410554

Exploring the decision-making for entrepreneurship in social commerce : the influence of startups and social media

Liu, Anne Yenching; Lin, Sungmin - 2025

This study investigates the motivations that drive individuals to initiate startup businesses using social media, in response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model, this study explores the influence of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410557

Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation

Huy Pham Quang; Kien Phuc Vu - 2025

Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has been...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614217

Mitigating seller uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals

Herzallah, Fadi; Al-Sharafi, Mohammed A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612056

The effect of interpersonal interaction factors on buyers purchase intention in TikTok livestreaming of local fashion product

Talitha, Moza Abel; Irianty, Ira - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625184

Antecedents of social commerce purchase intention : evidence from Tanzanian social media users

Charles, Goodluck; Kanani, Renger - 2025

While social commerce is developing as a relatively new stream in e-commerce that combines commercial and social activities, there is limited evidence regarding the social commerce environment and consumers' purchase intention. For the purpose of contributing knowledge to this area, this study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607645

Social commerce attributes, customer engagement and repurchase intention in social commerce platforms : a stimulus-organism-response approach

Herzallah, Fadi; Abosamaha, Amer J.; Salameh, Salameh … - 2025

The integration of social interactions with e-commerce has given rise to social commerce, creating digital environments where consumers engage with each other while shopping. Despite growing research on customer engagement in social commerce, there remains a limited understanding of how specific...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015557186

AI-driven personalisation and customer engagement in social commerce : evidence from Kosovo

Emini, Adelina; Budić, Hrvoje; Klopotan, Igor - 2025

Background: The study aims to examine the role of artificial intelligence-oriented personalisation in customer interaction of social commerce platforms in the developing market, such as Kosovo. Objectives: A quantitative design was used, and 312 active users were sampled, with surveys offered to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561571

The effect of interpersonal interaction factors on buyers purchase intention in TikTok livestreaming of local fashion product

Talitha, Moza Abel; Irianty, Ira - 2025

Manuscript type: Research Article. Research Aims: This study aims to identify which interpersonal interaction factors, grounded in the Stimulus-Organism-Response (SOR) theory, influence purchase intentions for local Indonesian fashion products during TikTok live stream shopping....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591896

What drives customers to engage with social commerce : a systematic review and factor derivation approach

Busalim, Abdelsalam; Asadi, Shahla - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015593489

Mitigating seller uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals

Herzallah, Fadi; Al-Sharafi, Mohammed A. - 2025

In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410571

Social commerce and SME competitiveness in the fashion industry : insights from an emerging market

Gunawan, Hery; Listiyani, Paulina Mego - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015642041

The influence of live shopping on consumer purchase decisions : analysing the role of social commerce in Indonesia’s retail sector

Irfan; Nur Yadin S; Hafipah; Adi, Yusram - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638781

Exploring the influence of service quality and perceived value on customer satisfaction and loyalty in a social commerce environment

Yum, Kyeongmin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323939

How real-time interaction and sentiment influence online sales? : understanding the role of live streaming danmaku

Zhang, Yihan; Li, Kai; Qian, Chen; Li, Xiaotong; Yuan, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095239

Generation Z and Indonesian social commerce : unraveling key drivers of their shopping decisions

Huwaida, Labibah Alya; Yusuf, Ali; Satria, Ariq Naufal; … - 2024

The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581592

Scroll, Stop, Shop : decoding impulsive buying in social commerce

Azad Moghddam, Hamed; Carlson, Jamie; Wyllie, Jessica; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015127220

Self as source : the interplay of sharing eWOM with consumer engagement and incentive acceptance

Levy, Shalom; Gvili, Yaniv - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114729

Continued purchase intention in live-streaming shopping : roles of expectation confirmation and ongoing trust

Ko, Hsiu-Chia; Ho, Shun-Yuan - 2024

Consumer demands have recently shifted toward an efficient shopping experience, which is a process that minimizes the time, money, effort, and cognitive load required by consumers to make purchase decisions and complete transactions. This shift has prompted social commerce platforms to invest in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446693

Conceptualising and examining a social media marketing framework to predict consumer buying intentions in emerging apparel markets

Dangaiso, Phillip - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457049

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Conceptualising and examining a social media marketing framework to predict consumer buying intentions in emerging apparel markets

Dangaiso, Phillip - 2024

Article

Blending traditional sales techniques with livestream commerce : strategies for personal selling and streamer engagement

Chu, Hsunchi - 2024

The advent of livestream technology signifies a significant paradigm shift in consumer engagement and sales strategies within the digital era. This study explores the transformation from traditional salespeople, known for their direct selling techniques, to modern-day livestreamers who leverage...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449005

Show one more version 1

Blending traditional sales techniques with livestream commerce: strategies for personal selling and streamer engagement

Chu, Hsunchi - 2024

Article

The effect of brand heritage on social commerce site privacy risk, brand equity, and brand advocacy

Al-Haddad, Hadeel B.; Al-Amad, Amjad H.; Al Smadi, Sami; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433598

Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase

Wu, Dezhi; Wang, Xinwei; Ye, Hua - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015407714

Help-and-haggle : social commerce through randomized, all-or-nothing discounts

Yang, Luyi; Chen, Jin; Shao, Zhen - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138003

Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531757

The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce

Peng, Yi; Lu, Liling - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125122

Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - 2024

By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374473

Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City

2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465033

Impulse Buying Behavior of Consumers Through Social Commerce

2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014478439

Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust

Ko, Hsiu-Chia; Ho, Shun-Yuan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456621

Blending influence and e-commerce : the rise of social commerce marketing

Chandratreya, Abhijit - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015328985

Micro-moments in social commerce : impact, triggers, and digital transformation

Grover, Abhay; Arora, Nilesh - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206725

Channel selection for the manufacturer considering online firestorms in social commerce era

Liu, Yuhong; Zhang, Lu - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605062

Extending the investment model in social commerce : the role of trust in continuance purchase intention

Chiu, Weisheng; Kim, Taehwan; Cho, Heetae - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651201

People, profiles, and purchases : investigating the impact of environmental cues in social commerce

Bryant, Morgan M.; Basu, Rituparna - 2023

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505215

The role of online interaction in user stickiness of social commerce : the shopping value perspective

Qu, Yi; Cieślik, Andrzej; Fang, Shanshan; Qing, Yuxiao - 2023

Recent studies indicate that online interactions generate significant effects on consumer behavior, such as customer loyalty and satisfaction, through shopping values, while there are only very few studies devoted to user stickiness. Therefore, the purpose of this paper is to contribute to the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014476446

Bibliometric study on the social shopping concept

Barbosa, Branca; Duarte Santos, José - 2023

Social shopping has been increasing its impact on e-commerce, motivating companies to rethink their product or service marketing strategies. Also, academics from various countries, aware of this growth, seek, through their scientific publications in various journals, to present studies that...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014443844

Mediating role of social commerce trust in behavioral intention and use

Jeyaraj, Anand; Ismagilova, Elvira; Jadil, Yassine; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014454755

Factors affecting social commerce intention : an empirical study on social media platforms

Efi̇loğlu Kurt, Özlem; Aktaş, Tuğrul - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014373619

Social commerce and its role in women's empowerment and innovation in crises

Al Omoush, Khaled Saleh; Al-Qirem, Raed - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396171

Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era

Mourelatos, Evangelos; Manganari, Emmanouela - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014302692

Causal factors influencing the use of social commerce platforms

Saranchana Asanprakit; Tanpat Kraiwanit - 2023

As the world of commerce evolves rapidly with the digital transformation, understanding the dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves into the causal factors influencing the adoption of online s-commerce platforms, employing a Structural Equation...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513715