Search Results - subject_exact:"Social marketing"

Leveraging livestreaming to enrich influencer marketing

Buckley, Oliver; Ashman, Rachel; Haenlein, Michael - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422348

A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B

Parsons, Katherine; Payne, Simon; Codling, Saoirce; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014575143

Cues, attention, and charitable giving

Henkel, Luca; Oslislo, Christoph; Schwerter, Frederik - 2026

We identify cue-based beliefs as a source of context dependence in charitable giving. Adapting associative memory models to donations, we predict that cues shift giving by changing which beneficiaries and needs come to mind, even when the cues are uninformative about the donation decision. In...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015650743

Factors influencing consumers' intention to donate blood : a South African perspective

Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N. … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014575147

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - 2024

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015052072

How a metaphor inspired by Formula 1 motor racing can help enhance the work of a social inclusion community center

Trim, Peter R. J.; Lee, Yangim - 2024

Not-for-profit organizations provide a range of services that satisfy the needs of individuals and help a community to be sustainable. To explain how staff based at a social inclusion community center contribute to social impact, we undertake a case study and incorporate the stakeholder approach...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015332842

Nonprofit marketing : a systematic review

Werke, Shimelis Zewdie; Tadesse Bogale, Addisalem - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191881

Social marketing and consumer behavior : a bibliometric analysis

Shekhar, Suraj Kushe; Venugopal, Pulidindi - 2025

This research offers insights to both researchers and policymakers to address major societal issues through the lens of social marketing and consumer behavior research from the Web of Science relevant empirical evidence that may aid in planning interventions in the future. The publication,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614084

Using segmentation to co-design a healthy eating program

Kitunen, Anna; Carins, Julia; Isbanner, Sebastian; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015519560

Digital nudging and cookie rejection : an experiment

Congiu, Luca; Moscati, Ivan; Scacchi, Matteo - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015587508

A meta-meta-analysis of behavior change interventions : two tales of behavior change

Kaiser, Tim; Kloidt, Juliane; Mata, Jutta; Hertwig, Ralph - 2025

Behavioral science interventions like incentives, nudges, and boosts are increasingly used in public policy, but their effectiveness remains debated. We conducted a meta-meta-analysis on behavior change interventions across health, finance, and sustainability outcomes. Our analysis covers 838...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015397011

Platform cooperatives in the sharing economy : how market challengers bring change from the margins

Atanasova, Aleksandrina; Eckhardt, Giana M.; Laamanen, Mikko - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015508824

Comparing transparent and covert nudges : a meta-analysis calling for more diversity in nudge transparency research

Bruns, Hendrik; Fillon, Adrien; Maniadis, Zacharias; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015402205

The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability

Russell-Bennett, Rebekah; Kelly, Nick; Letheren, Kate; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014246981

Antecedents of consumer intentions towards e-waste recycling : a perspective on the toy industry from Romania

Gheorghe, Iuliana Raluca; Purcarea, Victor Lorin; … - 2023

Building a circular economy in Romania has raised several challenges, specifically referring to the management of electronic waste. Although Romania has made significant progress in the collection, recycling, and recovery of large waste, little attention has been paid to recycling small...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014464201

Rescuing unwanted household goods : moving towards a circular economy

Chad, Paul - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014381385

No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain

Bhattacharyya, Jishnu; Dash, Manoj Kumar; Kundu, Soumyadeep - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014366157

Exposure to food temptations reduces subsequent consumption through goal activation

Grubliauskiene, Aiste; Liu, Yunxin; Dewitte, Siegfried - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333800

Factors influencing household recycling behavior in Lima, Peru : insights for social marketing strategies

Tassano Ramos, Alvaro Santiago; Bazo Quintana, Pedro Vicente - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191890

The Mediterranean diet from the perspective of social marketing and happiness

Galiano Coronil, Araceli; Blanco Moreno, Sofía; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015462846

A journey towards happiness management as a leitmotiv for well-being, social marketing and business success

2025

"In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432275

Social marketing in health emergencies : content analysis of campaigns from public sector and nonprofit organizations

Fernandez-Haddad, Marilu; Landavazo Lopez, Victoria - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624920

Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements

Gordon, Ross; Harada, Theresa; Waitt, Gordon; Gurrieri, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014631851

Don't be a hamster! : social appeals to curb panic buying at the point-of-sale

Arnet, Sandro Philippe; Nissen, Marcia Katharina; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015101951

Are advertising campaigns for water conservation in Latin America persuasive? : a mixed-method approach

Sánchez, Carolina; Bianchi, Enrique Carlos; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015080787

Imagine it happening to my classmates : using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Fitrianto, Mohammad Eko; Dharmmesta, Basu Swastha; … - 2024

Each year, the average age of new smokers decreases in Indonesia, and at least one student in the classroom is a smoker. However, previous literature on adolescent smoking that focused on emotion and peer relationship remains largely underexplored. This study aimed to examine the effects of the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014528078

Biases and nudges in the circular economy : a review

Congiu, Luca; Botta, Enrico; Zoli, Mariangela - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420115

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Biases and nudges in the circular economy : a review

Congiu, Luca; Botta, Enrico; Zoli, Mariangela - 2024

Book / Working Paper

Corporate social marketing and brand equity : a case of dairy products in Vietnam

Thi Quy Vo; Tuan Nguyen-Anh - 2024

The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014529020

Motivating change in commuters' mobility behaviour : digital nudging for public transportation use

Zimmermann, Sina; Schulz, Thomas; Hein, Andreas; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014511929

The Nutri-Score in the German perception : a qualitative expert-based study of front-of-pack visual nudging and consumer behaviour

Skretkowicz, Yvette; Perret, Jens K. - 2024

The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014532606

Decarbonizing travel decisions by using digital nudges

Riedlsperger, Patrick - 2024

The current climate crisis was caused by our everyday, individual decision-making. People have the opportunity to decide between options that contain more or less greenhouse gases. This is particularly relevant for the travel industry which has historically been a major contributor to global...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014500935

Verification of GPDS planning framework for social marketing : a Delphi method

Akbar, M. Bilal; Barnes, Elizabeth - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014501177

Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - 2024

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014518860

Market nudges and autonomy

Ivanković, Viktor; Engelen, Bart - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014520003

The effect of SMS nudges on higher education performance

Brandt, Alicia; Oskorouchi, Hamid R.; Sousa-Poza, Alfonso - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014520172

What factors influence choosing fish over meat among grocery shoppers? : insights from an unsuccessful nudge intervention

Lindahl, Therese; Linder, Noah - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015162869

Cleaning like crazy : how resistance processes lock in problematic practices and damaging overconsumption

Lay Tyng Chan; Little, Vicki Janine - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015166422

Nudges increase choosing but decrease consuming : longitudinal studies of the decoy, default, and compromise effects

Polman, Evan; Maglio, Sam J. - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015338591

The effectiveness of a green default nudge in achieving resource conservation

González-Ramírez, Jimena - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015188511

Collective impact for ocean literacy : inspiring the next generation of ocean champions using social marketing

McHugh, Patricia; Dromgool-Regan, Cushla; Domegan, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015198382

Which nudge is better to use? : BOTTOM, a holistic framework for the analysis of nudges

Ballicu, Gabriele - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595836

Artificial intelligence analysis of tourist behavior for designing personalized nudge strategies

Iwamoto, Takashi - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653408

Nudging consumer engagement for food brands : a machine learning and visual framing-based typological approach

Lianbiaklal, S.; Rehman, Varisha - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015665869

Social marketing and behaviour change : from theory to action

Brennan, Linda; Parker, Lukas; Micallef, David; Nguyen, Luu - 2026 - Second edition

"This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts. Drawing on a global review of social...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015654099

Conducting social marketing research : a practical guide

Lee, Nancy R. - 2026

"High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap. Offering a clear and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015582542

Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health

Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013165425

Marketing, Ethik und Nachhaltigkeit : eine Value-Cocreation-Perspektive

Haase, Michaela - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667224

Examining household intentions to use green power : insights from TPB

Harorli, Emre; Erciş, Aysel - 2023

This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014574938

Exploring the use of gender-fair language by influencers

Nicolas, Carolina; Urrutia, Angelica; González Díaz, … - 2023

Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014507415

Nudge and Nudging in Public Policy

Banerjee, Sanchayan; John, Peter - 2023

Nudging has been used to make public policies widely, in various fields such as personal finance, health, education, environment/climate, privacy, law, and human well-being. Nonetheless, with an increase in the applications of nudging, the toolkit of nudges also expanded massively, which...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014256149