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Year of publication
Subject
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Social Web 24,376 Social web 24,345 Online-Marketing 7,314 Internet marketing 7,228 Konsumentenverhalten 7,030 Consumer behaviour 7,028 Soziales Netzwerk 3,013 Online-Handel 2,894 Online retailing 2,892 Social network 2,857 Beziehungsmarketing 2,703 Relationship marketing 2,701 Viral marketing 2,618 Virales Marketing 2,618 Electronic Commerce 2,545 E-commerce 2,469 Markenführung 2,070 Brand management 2,067 Social media 2,001 social media 1,904 Internet 1,787 Customer integration 1,490 Kundenintegration 1,490 Web 2.0 technologies 1,434 Web 2.0-Technologien 1,434 Digitale Plattform 1,298 Digital platform 1,297 Marketingmanagement 1,257 Marketing management 1,251 Markenimage 1,203 Brand image 1,198 Brand 1,101 Markenartikel 1,096 Soziale Beziehungen 980 Social relations 979 Digitalisierung 931 Werbewirkung 908 Advertising effects 907 Digitization 898 Wissensmanagement 878
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Online availability
All
Undetermined 10,913 Free 5,810 CC license 594
Type of publication
All
Article 17,682 Book / Working Paper 7,140 Journal 6
Type of publication (narrower categories)
All
Article in journal 14,377 Aufsatz in Zeitschrift 14,377 Aufsatz im Buch 3,079 Book section 3,079 Graue Literatur 1,200 Non-commercial literature 1,200 Working Paper 944 Arbeitspapier 929 Hochschulschrift 472 Collection of articles of several authors 465 Sammelwerk 465 Case study 353 Fallstudie 353 Aufsatzsammlung 350 Thesis 259 Conference paper 217 Konferenzbeitrag 217 Ratgeber 135 Konferenzschrift 128 Guidebook 122 Conference proceedings 54 Collection of articles written by one author 51 Lehrbuch 51 Sammlung 51 Dissertation u.a. Prüfungsschriften 42 Textbook 35 Handbook 26 Handbuch 26 Forschungsbericht 20 Glossar enthalten 19 Glossary included 19 Amtsdruckschrift 12 Government document 12 Reprint 12 Interview 10 Mehrbändiges Werk 7 Multi-volume publication 7 Research Report 7 Systematic review 7 Übersichtsarbeit 7
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Language
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English 22,559 German 2,258 French 23 Polish 12 Spanish 8 Undetermined 5 Italian 3 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
All
Law, Rob 48 Dwivedi, Yogesh K. 42 Tan, Yong 40 Kuchler, Theresa 38 Qiu, Liangfei 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Bailey, Michael 32 Füller, Johann 32 Filieri, Raffaele 29 Hajli, Nick 28 Ozuem, Wilson 27 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Gu, Bin 25 Stephen, Andrew T. 23 Kummer, Michael E. 22 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Leimeister, Jan Marco 21 Petrova, Maria 21 Rita, Paulo 21 Sabatini, Fabio 21 Allcott, Hunt 20 Dennis, Alan 20 Gentzkow, Matthew Aaron 20 Hollebeek, Linda D. 20 Pitt, Leyland F. 20 Haenlein, Michael 19 Hinz, Oliver 19 Rana, Nripendra P. 19 Vrontis, Demetris 19 Agnihotri, Raj 18 Dhir, Amandeep 18 Enikolopov, Ruben 18 Ghose, Anindya 18 Krcmar, Helmut 18 Kreutzer, Ralf T. 18 Rand, William 18
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Institution
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IGI Global 146 Springer Fachmedien Wiesbaden 80 National Bureau of Economic Research 60 European Commission / Joint Research Centre 19 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 10 Information Resources Management Association 10 Nomos Verlagsgesellschaft 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 American Marketing Association 8 European Institute for Gender Equality 8 OECD 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Technische Universität Dresden 6 Verlag Dr. Kovač 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Springer International Publishing 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Technische Universität Dresden / Fakultät für Informatik 4 Universität Mannheim 4 Wiley-VCH 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3
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Published in...
All
Journal of business research : JBR 539 Journal of retailing and consumer services 319 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 262 International journal of internet marketing and advertising : IJIMA 180 Information systems research : ISR 176 SpringerLink / Bücher 170 Tourism management : research, policies, practice 151 Journal of management information systems : JMIS 149 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 130 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 120 International journal of hospitality management 117 Electronic commerce research 114 International journal of business information systems : IJBIS 110 Business horizons 106 Industrial marketing management : the international journal for industrial and high-tech firms 105 Psychology & marketing 105 Management science : journal of the Institute for Operations Research and the Management Sciences 104 Journal of internet commerce 98 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Journal of marketing communications 90 International journal of networking and virtual organisations : IJNVO 87 Management information systems : mis quarterly 84 Marketing science 84 International journal of electronic marketing and retailing : IJEMR 83 Springer eBook Collection 83 Journal of travel and tourism marketing 82 Journal of electronic commerce research : JECR 80 The journal of product & brand management 80 Journal of marketing management : MM 78 International journal of contemporary hospitality management 77 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 74 Cogent business & management 73 Journal of marketing 72 Journal of information & knowledge management : JIKM 69 International journal of technology marketing : IJTMkt 68
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Source
All
ECONIS (ZBW) 24,570 USB Cologne (EcoSocSci) 215 EconStor 32 Other ZBW resources 7 OLC EcoSci 2 BASE 1 RePEc 1
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Showing 1 - 50 of 24,828
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190421
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Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976
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Gender and digital rights : an empirical study among young entrepreneurs
Fariña-Sánchez, Marisa; Gutiérrez-Santiuste, Elba - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-18
Digital rights have been little studied from a gender perspective until now. This research analyses, from a gender perspective, the characteristics of young entrepreneurs, the use of social media in their entrepreneurial projects, and their observance of digital rights. It uses a descriptive...
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
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(Not) the right time for social media ads? : exploring the impact of social media detox on attention to the ad
Kopka, Julian Felix; Borgmann, Lennart Wolfgang; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 87-108
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194216
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194218
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Acting real : a cross-cultural investigation of finfluencer strategic authenticity
Zhu, Lin; Wang, Yan - In: International journal of advertising : the review of … 44 (2025) 1, pp. 164-183
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Influence and predictive value of seeking alpha articles
Breuer, Wolfgang; Knetsch, Andreas; Sachsenhausen, Eric - In: Financial analysts journal : FAJ 81 (2025) 1, pp. 102-128
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Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis
Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176724
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The health paradoxes of social media influencers
Mileros, Martin; Norrman, Charlotte; Öberg, Christina - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-17
This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...
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A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective
Nazir, Muhammad Arsalan; Rizwan, Hadia; Zhu, Xiaoxian - In: Qualitative market research : an international journal 28 (2025) 1, pp. 178-204
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Twitter-based attention and the cross-section of cryptocurrency returns
Maître, Arnaud T.; Pugachyov, Nikolay; Weigert, Florian - 2025
This paper investigates how investors' abnormal attention affects the cross-section of cryptocurrency returns in the period from 2018 to 2022. We capture abnormal attention using the (log) number of Twitter posts on individual cryptocurrencies on the current day minus a 30-day average. Our...
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How fake news effects spread in an oligopolistic market : evidence from the insulin market
Louchez, Aniss - In: Finance research letters 73 (2025), pp. 1-12
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Leveraging artificial intelligence-powered chatbots for nonprofit organizations : examining the antecedents and outcomes of chatbot trust and social media engagement
Cheng, Yang; Wang, Yuan - 2025
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How digital applications can facilitate knowledge sharing in health care
Aggestam, Lena; Svensson, Ann - In: The learning organization : TLO ; an international journal 32 (2025) 1, pp. 58-74
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211188
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I like, I share, I vote : mapping the dynamic system of political marketing
Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154373
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15
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Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry
Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993
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Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network
Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158170
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015141811
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How stakeholders respond to airline sustainability signaling : a social media analysis
Setälä, Kaarle; Aarikka-Stenroos, Leena; Wright, … - In: Corporate communications : an international journal 30 (2025) 2, pp. 276-293
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Social media use, loneliness and emotional distress among young people in Europe
Cabeza Martínez, Begoña; D'Hombres, Beatrice; … - 2025
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
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Home-country internet and immigrants' well-being
Yarkin, Alexander - 2025
This paper documents the effects of home-country Internet expansion on immigrants' health and subjective well-being (SWB). Combining data on SWB and health from the European Social Survey (ESS) with data on 3G and overall Internet expansion (ITU and Collins Batholomew), I find that immigrants'...
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Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
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Mobilized social capital and career success : a model of retrieval, referral, and reinforcement
Zhao, Helen H.; Liu, Shuning; Zheng, Xiaoming; Li, Ning; … - In: Journal of vocational behavior 157 (2025), pp. 1-18
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Introduction to the special issue on content moderation on digital platforms
Badouard, Romain; Bellon, Anne - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-24
In this special issue, we refer to "content moderation" as the multi-dimensional process through which content produced by users is monitored, filtered, ordered, enhanced, monetised or deleted on social media platforms. This process encompasses a great diversity of actors who develop specific...
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The role of civil society organisations in co-regulating online hate speech in the EU : a bounded empowerment
Michalon, Barthélémy - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-29
Civil society organisations (CSOs) have been gradually expanding their role in monitoring the Code of Conduct jointly developed in 2016 by the European Commission and four large social media platforms to counter online hate speech. While their function was initially limited to collecting data...
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Aspirational platform governance : how creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-28
While content moderation began as a solution to online abuse, it has increasingly been framed as a source of abuse by a diverse coalition of users, civil society organisations, and politicians concerned with platform bias. The resulting crisis of legitimacy has motivated interest in more...
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The realm of digital content regulation as a social space : sociogenesis of moderation norms and policies on Twitch platform
Ferret, Nathan - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-25
This article seeks to explore the socio-demographic determinants underlying the engagement of moderators and the production of content moderation norms in the French Twitch scene. Using a mixed-method approach, it highlights gender, politicisation, social class, and social vulnerability...
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Analyzing social media activities of startups incubated in the business incubators of North East India
Hussain, Jamal; Barman, Himadri - In: Journal of small business strategy 35 (2025) 1, pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399096
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The power of a smile : the use of smiles and adjectives in crowdfunding social media
Taylor, Kevin P.; Golden, Jennifer D.; Weaver, Kathryn; … - In: Journal of small business strategy 35 (2025) 1, pp. 16-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399098
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
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Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38
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Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services
Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71
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Phishing scams on social media : an evaluation of cyber awareness education on impact and effectiveness
Mouncey, Emma; Ciobotaru, Simona - In: Journal of economic criminology 7 (2025), pp. 1-10
The threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly...
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Is social media a democratic forum for public accountability in times of crisis? : the Brazilian government's response to the COVID-19 pandemic
Santos, Tassiani Aparecida dos; Lopes, Iago França - 2025
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Endless scrolling through social media and work boredom : a dynamic spillover of information overload
Bhowmik, Tathagata - 2025
Purpose - Based on the premise that young adults, as knowledge workers, are overstimulated by a constant bombardment of information from digital channels like social media, this paper aims to explore how the information overload, largely redundant and noisy, extracts cognitive resources from the...
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Gender, culture, and social media : exploring women’s adoption of social media entrepreneurship in Qatari society
Al Boinin, Hamda; Savanid Vatanasakdakul; Zaghouani, Wajdi - In: Administrative Sciences : open access journal 15 (2025) 3, pp. 1-22
Purpose: Social media has become a significant catalyst for entrepreneurship in the Middle East, particularly for women. Considering the limited research conducted to understand the factors influencing social media adoption in conservative societies such as Qatar, this study aims to examine the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397755
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Design and development of a new web platform for the management of physical flows and customs documents at port terminals
Lupi, Marino; Conte, Daniele; Benenati, Stefano; … - In: Logistics 9 (2025) 1, pp. 1-28
Background: Telematization is essential for improving port efficiency by reducing dwell times and simplifying document management. Currently, only a few ports use informatic document management tools like the Port Community System (PCS), and customs documents are produced and shared in paper...
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Navigating through the digital workplace : measuring leader digital competence
Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205
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The hybrid authenticity of virtual pilgrimage
Tran, Mai Khanh; Davies, Andrew - In: Marketing theory 25 (2025) 1, pp. 139-163
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Political socialization and social networks
Feldman, Stanley; Hjerm, Mikael; Nilsson, Jan Olof William - 2025
The literature on political socialization highlights the importance of parents and friends, but it is rare to find studies analyzing these socializing agents in the same model. In contrast, friends are often limited to one or a few friends that may not account for the actual effect of friends....
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The mediatedness of interorganizational collaboration : how collaboration materializes through affordances, chains, and switches
Berglez, Peter; Hedenmo, Otto - 2025
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Investigating proxies for retail investor attention in financial markets
Cahill, Daniel; Liu, Zhangxin; Smales, Lee A. - In: Accounting and finance 65 (2025) 1, pp. 521-550
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Multidimensional skills on LinkedIn profiles : measuring human capital and the gender skill gap
Dorn, David; Schoner, Florian; Seebacher, Moritz; … - 2025
We measure human capital using the self-reported skill sets of nearly 9 million U.S. college graduates from professional profiles on LinkedIn. We aggregate skill strings into 48 clusters of general, occupation-specific, and managerial skills. Multidimensional skills can account for several...
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