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Year of publication
Subject
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Soft drink industry 150 Softdrink-Industrie 147 USA 39 United States 38 Soft drink 25 Softdrink 25 The Coca-Cola Company 25 Theorie 18 Theory 18 Corporate Social Responsibility 14 Brand management 12 Corporate social responsibility 12 Deutschland 12 Germany 12 Markenführung 12 Marketing management 12 Marketingmanagement 12 Business history 11 India 11 Indien 11 Multinationales Unternehmen 11 Transnational corporation 11 Unternehmensgeschichte 11 Advertising 10 Werbung 10 Großbritannien 8 Product differentiation 8 Produktdifferenzierung 8 United Kingdom 8 Consumer behaviour 7 Geschichte 7 Konsumentenverhalten 7 PepsiCo Inc. 7 Betriebsgröße 6 Brand 6 Brand image 6 Business ethics 6 Firm size 6 Fusion 6 Getränkeindustrie 6
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Online availability
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Free 25 Undetermined 8
Type of publication
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Article 88 Book / Working Paper 62 Journal 5
Type of publication (narrower categories)
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Article in journal 53 Aufsatz in Zeitschrift 53 Aufsatz im Buch 32 Book section 32 Case study 22 Fallstudie 22 Graue Literatur 20 Non-commercial literature 20 Working Paper 17 Arbeitspapier 16 Hochschulschrift 6 Thesis 5 Biografie 3 Interview 3 Business report 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Company information 2 Firmeninformation 2 Geschäftsbericht 2 Sammelwerk 2 Sammlung 2 Zeitung 2 Amtsdruckschrift 1 Aufsatzsammlung 1 Bibliografie enthalten 1 Bibliography included 1 Biography 1 Erlebnisbericht 1 Government document 1
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Language
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English 127 German 21 Spanish 3 French 1 Italian 1 Russian 1 Undetermined 1
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Author
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Walsh, Patrick Paul 6 Whelan, Ciara 5 Golan, Amos 4 Karp, Larry S. 4 Levy, Daniel C. 4 Perloff, Jeffrey M. 4 Young, Andrew T. 4 Dubé, Jean-Pierre 3 Morabito, Reinaldo 3 Almada-Lobo, Bernardo 2 Birnbaum, Daniel 2 Bonel, Elena 2 Brennan, Linda 2 Clark, Alistair R. 2 Clark, Robert 2 Crawford, Robert 2 Elmore, Bartow J. 2 Ferreira, Deisemara 2 Fürweger, Wolfgang 2 Gong, Yiran 2 Harvey, Carol P. 2 Karnani, Aneel Gobindram 2 Khamis, Susie 2 Lopez, Rigoberto A. 2 McGowan, Carl B. 2 McQueen, Humphrey 2 Muris, Timothy J. 2 Pendergrast, Mark 2 Pofahl, Geoffrey M. 2 Ramanathan, Usha 2 Rocco, Elena 2 Scheffman, David T. 2 Spiller, Pablo T. 2 Sthanunathan, Stan 2 Abere, Andrew 1 Abril Barrie, Carmen 1 Adachi, Takanori 1 Adams, Jean 1 Addati, Gastón A. 1 Afef, Ayadi 1
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Institution
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The Coca-Cola Company 3 Bundesverband der Deutschen Erfrischungsgetränke-Industrie 1 Carl Ueberreuter Verlag 1 Center for the Study of Industrial Organisation 1 Econ-Verlag 1 London Business School 1 USA / Federal Trade Commission / Bureau of Economics 1 University College Dublin / Centre for Economic Research 1 Universität Siegen / Fakultät III: Wirtschaftswissenschaften, Wirtschaftsinformatik und Wirtschaftsrecht 1 Verband der Deutschen Mineralwasser- und Limonadenfabrikanten 1 Wirtschaftsvereinigung Alkoholfreie Getränke 1
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Published in...
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Case studies on MNCs in India 3 Journal of economics & management strategy : JEMS 3 CSIO working papers 2 Coopetition strategy : theory, experiments and cases 2 Department working papers / Bar-Ilan University, Department of Economics 2 Global business and organizational excellence : a review of research & best practices 2 Harvard business review : HBR 2 Health taxes : policy and practice 2 International journal of production economics 2 Journal of business case studies 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Review of industrial organization : RIO 2 Ross School of Business working paper series 2 Routledge studies in marketing 2 The corporate social responsibility reader 2 Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis 1 Agriculture, tourism and education ; Pt. 2 1 Akzente 1 Analele Universităţii Dunărea de Jos Galaţi / 1 1 Analitika LĖSI 1 Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation 1 Applied economics 1 Bureau of Economics staff report / Federal Trade Commission 1 Business and Economic Research : BER 1 Business in action 1 Business-to-business brand management : theory, research and executive case study exercises 1 CFO aktuell : Zeitschrift für Finance & Controlling 1 CSR und Lebensmittelwirtschaft : nachhaltiges Wirtschaften entlang der Food Value Chain 1 Centre for Economic Research working paper series 1 China agricultural economic review : publ. in association with the China Agricultural University 1 Colección Alternativas 1 Computers & operations research : and their applications to problems of world concern ; an international journal 1 Corporate social responsibility and environmental management 1 Cultural critique and the global corporation 1 Die Organisation in unruhigen Zeiten : über die Folgen von Strukturwandel, Veränderungsdruck und Funktionsverschiebung 1 Discussion paper series / CIS Middle Europe Centre, London Business School 1 Economia e management 1 Economics of Industry Group 1 Economics of industry publications 1 Energy : the international journal ; technologies, resources, reserves, demands, impact, conservation, management, policy 1
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Source
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ECONIS (ZBW) 153 EconStor 1 RePEc 1
Showing 1 - 50 of 155
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Ethical Examination of Coca-Cola India - A Case Study
Dash, Bibhu; Swanson, Tyler; Hundley, David - 2023
Coca-Cola is one of the most valuable brand names worldwide and has a long history of business excellence for its business style. However, in the last two decades, the company is facing strong resistance and financial constraints associated with several of its ethical policies. It is not only...
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Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely - In: Business and Economic Research : BER 12 (2022) 1, pp. 73-81
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The Coca-Cola Bottle : A Fragile Vessel for Building a Brand
Gersen, Jacob E.; Hemphill, C. Scott - 2022
The Coca-Cola bottle is celebrated today as a design classic and the paradigmatic illustration of protected trade dress. How the Coca-Cola Company achieved that exalted position, however, is poorly understood. This essay is an effort to fill that gap. As we explain, the bottle’s IP protection...
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Why do some new products fail? Evidence from the entry and exit of Vanilla Coke
Clark, Robert; Gong, Yiran - 2021
The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...
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Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert; Gong, Yiran - 2021
The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...
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The Coca-Cola and Pepsi-Cola businesses : "fizzy meeting" in the management of the pole position
Opait, Gabriela - In: Analele Universităţii Dunărea de Jos Galaţi / 1 26 (2020) 1, pp. 167-176
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Crisis and Coca-Cola
Chauhan, Megha - 2020
This paper begins with discussing how Coca-Cola paved its way from a rip off of Vin-Mariani (wine-cocoa luxury drink popular in the 18th century) to a global beverage brand, through diplomatic strategies, political lobbying, the formation of powerful allies and other strategies through covert...
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Incomplete Vertical Integration : Evidence from the U.S. Carbonated Soft Drink Industry
Adachi, Takanori - 2020
This paper empirically illustrates a new aspect of vertical integration that may hurt consumer welfare other than foreclosure and misuse of rivals' information by considering the possibility that a vertical merger turns out detrimental to the merged entity. My empirical results using data from...
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The UK soft drinks industry levy as an incentive for beverage reformulation
White, Martin; Adams, Jean; Law, Cherry; Scarborough, Peter - In: Health taxes : policy and practice, (pp. 116-125). 2022
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A political economy analysis of health taxes
Babor, Thomas F.; Collin, Jeff; Monteiro, Maristela G. - In: Health taxes : policy and practice, (pp. 431-484). 2022
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Liquidity Risk, Macroeconomics Variables, and Firm Performances : A Study of the Coca-Cola Company
Ayoob, Nor Shahira - 2019
The purpose of this study is to examine the performance of The Coca-Cola Company with specific factors (liquidity risk) and macroeconomics variables influence on profitability. The data is obtained from the annual report of The Coca-Cola Company from the year 2013 to 2017. The study used Pearson...
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Fritz gegen Goliath : wie man aus dem Nichts ein erfolgreiches Unternehmen schafft : die Fritz-Kola Story
Wiegert, Mirco Wolf - 2021
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Decoding Coca-Cola : a biography of a global brand
Brennan, Linda (ed.); Crawford, Robert (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
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Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.; Govindarajan, Vijay - In: Harvard business review : HBR 98 (2020) 2, pp. 94-103
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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin; Abril Barrie, Carmen; Haenlein, Michael - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 270-287
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Dimensiones de la responsabilidad social empresarial como determinantes de la preferencia de compra de los consumidores en la industria refresquera
Araiza Garza, Zóchitl; León Estavillo, Verónica de; … - In: Revista internacional administración finanzas : RIAF 13 (2020) 2, pp. 27-36
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The evolution of Coca-Cola Australia's soft drink reformulation strategy 2003-2017 : a thematic analysis of corporate documents
Lacy-Nichols, Jennifer; Scrinis, Gyorgy; Carey, Rachel - In: Food policy : economics planning and politics of food … 90 (2020), pp. 1-8
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A Multivariate Analysis of the Selection Factors of Carbonated Soft Drinks in Bangladesh
Islam, Nazrul; Habib, Md.Wahidul - 2016
This paper aims at identifying the factors affecting the selection of soft drinks by the university students of Bangladesh. It only includes carbonated soft drinks consumers of Bangladesh. To identify the factors, a questionnaire survey was conducted among 200 soft drinkers. The respondents were...
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The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh; Ladeira, Rodrigo; … - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 734-753
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Die Red Bull Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang - 2019 - 1. Auflage
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Counter-Cola : a multinational history of the global corporation
Ciafone, Amanda - 2019
"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global...
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Explicit evidence of an implicit contract
Young, Andrew T.; Levy, Daniel C. - 2013 - Last Revision: August 19, 2013
We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...
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Corporate social responsibility does not avert the tragedy of the commons : case study: Coca-Cola India
Karnani, Aneel Gobindram - 2013
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Gestión de proyectos de tecnología con equipos distribuidos geográficamente en distintos países (virtual teams)
Addati, Gastón A. - 2013
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The Coca-Cola company : the skinny on a big fat problem
Rapuzzi, Marshel - In: Ethics in marketing : international cases and perspectives, (pp. 143-149). 2017
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A production scheme with cyclic patterns for multi-stage, multi-product production and inventory systems : a development with a focus on the soft drink industry
Zeise, Philipp - 2017
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"Red Bull verleiht Flüüügel" : Fallstudie zum strategischen und operativen Marketing : Vorsprung durch vom Experten verdichtetes Fachwissen
Schneider, Willy - 2017 - 1. Auflage
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Big food : critical perspectives on the global growth of the food and beverage industry
Williams, Simon N. (ed.); Nestle, Marion (ed.) - 2017 - First issued in paperback
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Vklad sistemy Coca-Cola v Rossii v socialʹno-ėkonomičeskoe razvitie Rossijskoj Federacii v 2013-2016 gg.
Radaev, Vadim - 2017
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Corporate social responsibility does not avert the tragedy of the commons : case study ; Coca-Cola India
Karnani, Aneel Gobindram - 2012
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Motivation and Non-Monetary Incentives : Empirical Study on the Sales Force of Soft Drink Industry
Rehman Khan, Naveed Ur - 2012
Effective human resource practices are the cardinal and substantial for survival of any business entity. Human involvement and motivation in related work mostly depend on human resource practices validness and accuracy. On the other hand, the sales force is the reason to generate revenue for...
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Explicit Evidence on an Implicit Contract
Young, Andrew T.; Levy, Daniel C. - 2011
We offer the first direct evidence of an implicit contract in a goods market. The evidence we offer comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit contract with its consumers—a very explicit form of...
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Nachhaltigkeit bei Bionade – CSR und Verantwortlichkeit in der Rohstoffbeschaffung
Garvs, Michael - In: CSR und Lebensmittelwirtschaft : nachhaltiges …, (pp. 269-277). 2016
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If access is the symptom, what is the cause? : comparing medicine and consumer product supply chains in the developing world
Yadav, Prashant; Stapleton, Orla; Van Wassenhove, Luk N. - 2010
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
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The Coca-Cola Company : a sustainable company?
Rotthaus, P. - 2015
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Price discovery betweem carbonated soft drink manufacturers and retailers : a disaggregate analysis with PC and LiNGAM algorithms
Lai, Pei-Chun; Bessler, David A. - In: Journal of applied economics 18 (2015) 1, pp. 173-198
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Global market and commercials : understanding cultural diversities
Calabrese, Armando; Capece, Guendalina; Costa, Roberta; … - In: Knowledge and process management : the journal of … 22 (2015) 3, pp. 167-179
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Citizen Coke : the making of Coca-Cola capitalism
Elmore, Bartow J. - 2015 - 1. ed.
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SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel - In: Harvard business review : HBR 92 (2014) 1/2, pp. 39-42
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Werbung gegen Pepsi und Coke
Birnbaum, Daniel - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 4, pp. 70-77
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A genetic algorithm/mathematical programming approach to solve a two-level soft drink production problem
Toledo, Claudio Fabiano Motta; Oliveira, Lucas de; … - In: Computers & operations research : and their … 48 (2014), pp. 40-52
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Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy; McGowan, Carl B.; Moeller, Susan E. - In: Journal of business case studies 10 (2014) 4, pp. 357-362
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The Fundamentals of Financial Statement Analysis as Applied to the Coca-Cola Company
McGowan, Carl - 2014
Recent stock market crises are exacerbated by investors who don't understand what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on...
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Apropiación de agua, medio ambiente y obesidad : los impactos del negocio de bebidas embotelladas en México
Delgado, Gian Carlo - 2014 - Primera edición
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Persistent link: https://ebtypo.dmz1.zbw/10011398951
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Explicit evidence of an implicit contract
Young, Andrew T.; Levy, Daniel C. - In: The journal of law, economics, & organization 30 (2014) 4, pp. 804-832
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Product Differentiation and Firm Size Distribution : An Application to Carbonated Soft Drinks
Walsh, Patrick Paul - 2008
Using brand-level retail data, the firm size distribution in carbonated soft drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity of the firm size...
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Product Differentiation and Mergers in the Carbonated Soft Drink Industry
Dubé, Jean-Pierre - 2008
I simulate the competitive impact of several soft drink mergers from the 1980s on equilibrium prices and quantities. An unusual feature of soft drink demand is that, at the individual purchase level, households regularly select a variety of soft drink products. Specifically, on a given trip...
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The Profitable Fizz : A Critical View of Competition in the Soft Drink Industry
Hartogh, Matthew - 2008
No other country has as high of a soft drink consumption rate as the U.S., however, many international areas have been targeted as potential areas for expansion. The strategy of overseas expansion involves similar use of the differentiation and consolidation methods that are used in the U.S.,...
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