The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers' online behavior improve, influencers are becoming increasingly significant in social media marketing strategies. This...

Nach der bedingungslosen Kapitulation Deutschlands am 8. Mai 1945 - und den vorhergehenden Beschlüssen der Konferenz von Jalta - setzte unmittelbar die Zweiteilung des Landes in die SBZ und die drei Westzonen ein. Über 200 Jahre Buchgeschichte mit dem 1825 in Leipzig gegründeten Börsenverein...

Volume 4: Publishers, Markets, ReadersVolume 4 IntroductionBibliographyPart 1. THE PRICE OF BOOKS Charles Knight, The Old Printer and the Modern Press (London: John Murray, 1854), pp. 238-58. ⁰́₈Literature for the People⁰́₉, Times (9 Feb 1854), p. 10.⁰́₈Cheap Books and their...

"Tracing the variety of printed commodities that were circulating in the urban sphere, Agnes Gehbald provides a comprehensive study of print culture in Peru in the decades before Independence. An important volume for those interested in the history of books beyond the European market."

"This edited volume explores the development of the European book world between 1650 and 1750, concentrating on changes in publishing strategies, practices of censorship, the circulation of second-hand books and the building of libraries. Its essays discuss this critical, but much neglected...

Despite the interest in measuring price sensitivity of online consumers, most academic work on Internet commerce is hindered by a lack of data on quantity. In this paper we use publicly available data on the sales ranks of about 20,000 books to derive quantity proxies at the two leading online...

Over the years, many European countries have regulated their national book markets. Chief among the regulatory schemes is the resale price maintenance (“RPM”) regime, under which booksellers must offer books for a fixed price for a limited time period. The suggested rationales for thislegal...

Using data collected between August 1999 and January 2000 covering 399 books, including New York Times bestsellers, computer bestsellers, and random books, we examine pricing by thirty-two online bookstores. One common prediction is that the reduction in search costs on the Internet relative to...

Digitization has led to product proliferation, straining traditional institutions for product discovery; but digitization has also spawned crowd-based rating systems. We compare the relative impacts of professional critics and crowd-based Amazon star ratings on consumer welfare in book...

Digitization has led to product proliferation, straining traditional institutions for product discovery; but digitization has also spawned crowd-based rating systems. We compare the relative impacts of professional critics and crowd-based Amazon star ratings on consumer welfare in book...

Digitization in the tourism sector beside hospitality information systems application as its integral part has also led to the application of on-line booking systems, which enable the booking of the desired tourist arrangement via the Internet. Consequently, the emergence of the e-booking...

We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in...

The Book of Sales is one of the lengthiest chapters of the Muwatta. It provides an interesting window into the market and the economy of 8th century Medina, where Malik treats a wide variety of legal problems arising out of cash, credit and barter transactions, involving a diverse range of...

Part 1. Networks of Books -- Selling Luther : Printing Counterfeits in Reformation Augsburg / Drew B. Thomas -- Market Realities : Christopher Plantin's International Networks in an Ever-Changing World / Julianne Simpson -- Far Off from the Well's Head : The Production and Circulation of Books...

"When a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny...

Tension between value creation and value appropriation can arise when firms enter relationships with a platform. While creating value collectively, these relationships strengthen the network effects which increase the platform's ability to appropriate value. This shift in bargaining position...

The price parity clauses (PPCs) that online booking platforms impose have come under antitrust scrutiny. Wang and Wright (2017) show how by preventing showrooming, a narrow PPC can reduce search costs and benefit consumers under between-platform competition. In response to having to give up its...

E-commerce is the fastest growing subsector within retail trade, yet the exact nature of competition between physical stores and the online channel is thinly studied empirically. Following a period of rapid growth, national aggregate establishment counts for the bookstore industry declined by...

This research analyzes the impact of the degree of omnivorousness on consumer choice in the book market. Panel Scanner data for 2012-2015 were provided by a Saint Petersburg chain store. The final sample was restricted to 10,789 purchase occasions made by 3,709 loyal clients in 2015. We assessed...

This paper explores the structure of the book publishing industry postdigitalisation. We argue that the introduction of successful e-book readers has belatedly given digitalisation the characteristics of a disruptive technology by making self-publishing a serious option for authors. This has...

"The Renaissance in Florence conjures images of beautiful frescoes and elegant buildings-the dazzling handiwork of the city's skilled artists and architects. But equally important for the centuries to follow were geniuses of a different sort: Florence's manuscript hunters, scribes, scholars, and...

"This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the...