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  • Search: subject_exact:"Sozio-Marketing"
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Year of publication
Subjects
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Nonprofit marketing 591 Nonprofit-Marketing 591 Social marketing 544 Social Marketing 542 Deutschland 205 Germany 194 Soziomarketing 163 USA 148 United States 143 Nonprofit-Organisation 135 Marketingmanagement 117 Marketing management 115 Nonprofit organization 113 Consumer behaviour 99 Konsumentenverhalten 99 Marketing 99 Hochschule 89 Higher education institution 86 Fundraising 84 Advertising effects 63 Werbewirkung 63 Theorie 57 Theory 57 Brand management 53 Markenführung 53 Beziehungsmarketing 51 Großbritannien 51 United Kingdom 51 Relationship marketing 50 Australia 48 Australien 48 Public relations 47 Öffentlichkeitsarbeit 47 Gesundheitsvorsorge 42 Aufsatzsammlung 41 Preventive care 39 Corporate Social Responsibility 32 Corporate social responsibility 32 Marketing theory 32 Marketingtheorie 32
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Online availability
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Free 89 Undetermined 11
Type of publication
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Article 789 Book / Working Paper 444 Journal 12
Type of publication (narrower categories)
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Article in journal 451 Aufsatz in Zeitschriften 451 Article in book 349 Aufsatz im Buch 349 Collection of articles of several authors 96 Sammelwerk 96 Graue Literatur 86 Non-commercial literature 86 Case study 56 Fallstudie 56 Arbeitspapier 55 Working Paper 55 Hochschulschrift 50 Reprint 44 Dissertation 41 Thesis 41 Lehrbuch 34 Aufsatzsammlung 31 Dissertation u.a. Prüfungsschriften 19 Handbook 13 Handbuch 13 Bibliographie enthalten 9 Bibliography included 9 Kongress 7 Congress report 5 Kongressschrift 5 Collection of articles written by one author 3 Konferenzschrift 3 Sammlung 3 Advisory report 2 Bibliographie 2 Glossar enthalten 2 Glossary included 2 Gutachten 2 Mehrbändiges Werk 2 Multi-volume publication 2 Amtsdruckschrift 1 CD-ROM 1 CD-ROM, DVD 1 Elektronischer Datenträger 1
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Language
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English 846 German 371 Undetermined 14 Polish 10 French 3 Czech 2 Bosnian 1 Macedonian 1 Russian 1
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Persons
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Kotler, Philip 31 Brennan, Linda 17 Hastings, Gerard 15 Lee, Nancy R. 14 Binney, Wayne 12 Klein, Armin 12 Andreasen, Alan R. 11 Helmig, Bernd 11 Lefebvre, R. Craig 11 Aleti, Torgeir 10 Kubacki, Krzysztof 10 Nguyen, Dang 10 Parker, Lukas 10 Bruhn, Manfred 9 Previte, Josephine 9 Rundle-Thiele, Sharyn 9 Deshpande, Sameer 8 Russell-Bennett, Rebekah 8 Sargeant, Adrian 8 Dietrich, Martin 7 Dolnicar, Sara 7 Fry, Marie-Louise 7 Gordon, Ross 7 Sunstein, Cass R. 7 Wymer, Walter W. 7 Dietrich, Timo 6 Domegan, Christine 6 Purtschert, Robert 6 Warlop, Luk 6 Weinberg, Charles B. 6 Brömmling, Ulrich F. 5 Cismaru, Magdalena 5 Cornelissen, Gert 5 Eagle, Lynne C. 5 French, Jeff 5 Lavack, Anne M. 5 Meffert, Heribert 5 Randle, Melanie 5 Reisch, Lucia A. 5 Rettie, Ruth 5
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Institutions
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Gemeinschaftswerk der Evangelischen Publizistik 3 Institut für Social Marketing <Stuttgart> 2 Schweizerische Landeskonferenz für Sozialwesen 2 Springer Fachmedien Wiesbaden GmbH 2 Vodafone-Stiftung Deutschland 2 American Marketing Association 1 Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung 1 Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing 1 Berliner Kommunikations-Forum 1 Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR 1 Deutscher Akademischer Austauschdienst 1 FH Münster / Fachbereich Gesundheit 1 Fachhochschulbibliothek Münster 1 Forum Kulturmarketing <2002, Ludwigsburg> 1 Hermann Rauhe Stiftung 1 Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung 1 Institut für Genossenschaftswesen <Münster (Westf)> 1 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 1 Institut für Südwestdeutsche Wirtschaftsforschung <Stuttgart> 1 International Institute of Administrative Sciences / European Group for Public Administration 1 National Bureau of Economic Research 1 Online Symposium on Verfassungsblog <2015, Berlin> 1 Springer-Verlag GmbH 1 Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)> 1 Symposium Neue Wettbewerbsfaktoren in der Weiterbildung <1993, Lochau> 1 Syneco ASBL 1 Verfassungsblog Conference "Choice Architecture in Democracies: Exploring the Legitimacy of Nudging" <2015, Berlin> 1 Verlag Franz Vahlen GmbH 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
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Published in...
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International journal of nonprofit and voluntary sector marketing 55 Journal of nonprofit & public sector marketing 33 International journal of nonprofit & voluntary sector marketing 32 The SAGE handbook of social marketing 25 Journal of marketing for higher education 23 Journal of business research : JBR 21 Nonprofit marketing : sectoral applications 21 Journal of marketing management : MM 20 Health marketing quarterly 18 Journal of advertising : official publication of the American Academy of Advertising 16 International review on public and non-profit marketing 15 Social marketing and behaviour change : models, theory and applications 15 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 14 Social marketing for public health : global trends and success stories 14 The evolution of nonprofit marketing 14 Kompendium Kulturmarketing : Handbuch für Studium und Praxis 12 The Routledge companion to nonprofit marketing 12 Contemporary issues in social marketing 11 Segmentation in social marketing : process, methods and application 11 International journal of advertising : the quarterly review of marketing communications 9 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 9 Psychology & marketing 9 Working paper 9 Australasian marketing journal 8 Journal of advertising research 8 European journal of marketing : EJM 7 Journal of consumer behaviour : an international research review 7 PR-Kampagnen : über die Inszenierung von Öffentlichkeit 7 The Sage library in marketing 7 Wissenschaftsmarketing : Dialoge gestalten 7 Hochschulmarketing 6 Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007 6 Journal of marketing communications 6 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 5 Gabler Edition Wissenschaft 5 Key debates and contemporary issues in nonprofit marketing 5 Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag 5 Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU : zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP 5 Critical concepts in economics 4 Europäische Hochschulschriften 4
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Sources
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ECONIS (ZBW) 1,166 USB Cologne (EcoSocSci) 79
Showing 1 - 50 of 1,245
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Nudging à la carte : a field experiment on food choice
Gravert, Christina; Kurz, Verena - 2017
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Nudging study habits : a field experiment on peer tutoring in higher education
Wilson, Nicholas; Pugatch, Todd - 2017
More than two of every five students who enrolled in college in 2007 failed to graduate by 2013. Peer tutoring services offer one approach toward improving learning outcomes in higher education. We conducted a randomized controlled experiment designed to increase take-up of university tutoring...
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Nudging households to take up health insurance : evidence from a randomized experiment in Burkina Faso
Bocoum, Fadima; Grimm, Michael; Hartwig, Renate; Zongo, … - 2017
In this paper we analyze the impact of a randomized information package on the understanding and uptake of community based health insurance. The information package consists of a detailed brochure which is distributed to households through home visits, a video also presented in people's homes...
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Nudges as conversion funnel enhancers in digital business models
Koch, Oliver Francis - 2017
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On the ethics of public nudging : autonomy and agency
Schubert, Christian - 2016 - Preliminary draft
Nudges, i.e., low-cost interventions that steer people's behavior without compromising their freedom of choice, are the key contribution of 'Libertarian Paternalism' (LP) to public policy. They typically work through either harnessing or responding to people's cognitive biases and heuristics -...
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The invisible hand of the government : "moral suasion" during the European sovereign debt crisis
Ongena, Steven; Popov, Alexander; Horen, Neeltje van - 2016
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Nudging healthy food consumption and sustainability in food deserts
Hebda, Cam; Wagner, Jeffrey - In: Letters in spatial and resource sciences : LSRS 9 (2016) 1, pp. 57-71
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The hidden costs of nudging : experimental evidence from reminders in fundraising
Trier Damgaard, Mette; Gravert, Christina - 2016
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How are you? How's it going? What's up? What's happening? : nudging people to tell us how they really are
Carlsson, Frederik; Kataria, Mitesh - 2016
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The hidden costs of nudging : experimental evidence from reminders in fundraising
Trier Damgaard, Mette; Gravert, Christina - 2016
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Is there a rationale to contact the unemployed right from the start? : evidence from a natural field experiment
Van Landeghem, Bert G. M.; Cörvers, Frank; Grip, Andries de - 2016
Active Labour Market Policies often exclusively target towards the long-term unemployed. Although it might be more efficient to intervene earlier in order to prevent long-term unemployment rather than to cure it, the climate of austerity in Eurozone countries is spreading a tendency to further...
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Informational requirements of nudging
Benkert, Jean-Michel; Netzer, Nick - 2016 - Revised version
A nudge is a paternalistic government intervention that attempts to improve choices by changing the framing of a decision problem. We propose a welfare-theoretic foundation for nudging similar in spirit to the classical revealed preference approach, by investigating a model where preferences and...
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
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Essays in applied behavioral economics
Trier Damgaard, Mette - 2016
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"Many a slip between the cup and the lip": : the effect of default-based nudges on prosocial behavior and attitudes
Gaudeul, A.; Kaczmarek, M. C. - 2016
Recent evidence suggests that default based nudges i.e. alterations in the decisional context, can have large effects on decision making and can be used as policy interventions to improve individual and public welfare. This paper presents the results of a controlled experiment (N = 988),...
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
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Mobile phones, civic engagement, and school performance in Pakistan
Asim, Minahil; Dee, Thomas S. - 2016
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Heuristic perceptions of the income tax : evidence and implications for debiasing
Rees-Jones, Alex; Taubinsky, Dmitry - 2016
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Asymmetric effects of non-pecuniary signals on search and purchase behavior for energy-efficient durable goods
Holladay, J. Scott; LaRiviere, Jacob; Novgorodsky, David M. - 2016
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Social marketing : rebels with a cause
Hastings, Gerard; Domegan, Christine - 2018 - Third edition
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing
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Die Psychologie des Steuerzahlens
Mühlbacher, Stephan; Zieser, Maximilian - 2018 - 1. Auflage 2018
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Marketing in der sozialen Marktwirtschaft : Redundanzen - Defizite - Potenziale
Zentes, Joachim - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 389-399). 2018
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
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Nudging the self-employed into contributing to social security : evidence from a nationwide quasi experiment in Brazil
Bosch Mossi, Mariano; Fernandes, Danilo; Villa, Juan M. - 2015
This paper studies the first large scale effort by the Brazilian government to increase the social security compliance of self-employed workers using behavioral interventions. In 2014, the Brazilian Ministry of Social Security gradually delivered by postal mail a booklet reminding nearly 3...
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A theory of optimal green defaults
Meran, Georg; Schwarze, Reimund - 2015
This paper develops an analytical framework for studying the Baumol-Oates efficiency of traditional single instrument abatementpolicies vis-à-vis green defaults in the face of price inertia and deliberate defaultingby subpopulations. In this special case ofbehavioural heterogeneity, command and...
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Nudging credit scores in the field : the effect of text reminders on creditworthiness in the United States
Bracha, Anat; Meier, Stephan - 2015 - This version: November 2014
In this paper we present evidence from a field experiment on the effect of text message reminders and credit card APR (annual payment rate) information on credit scores of low-to-moderate-income individuals. We find that individuals who initially had a low credit score benefited significantly...
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The emergence of law and behavioural science : a European perspective
Sibony, Anne-Lise; Alemanno, Alberto - 2015
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Nudging electricity consumption using TOU pricing and feedback : evidence from Irish households
Di Cosmo, Valeria; O'Hora, Denis; Devitt, Niamh - 2015
This paper analyses the electricity usage of 5,000 Irish residential consumers in response to the introduction of TOU tariffs and three different forms of financial feedback: immediate feedback from in-home displays (IHD), monthly billing and bimonthly billing. Halfhourly data on consumption...
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Mobile money services - design and development for financial inclusion
Lal, Rajiv; Sachdev, Ishan - 2015 - Rev. July 2015
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Condorcet's jury theorem as a rational justification of soft paternalistic consumer policies
Dold, Malte - 2015
The objective of this note is to revisit the meaningfulness of the Condorcet Jury Theorem (CJT) and apply it to the recent debate on liberal paternalism and consumer protection. The CJT con-sists of two parts, (a) stating that a jury of experts is always more competent than a single expert given...
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The persistence of moral suasion and economic incentives : field experimental evidence from energy demand
Ito, Koichiro; Ida, Takanori; Tanaka, Makoto - 2015
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
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The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang; Rifon, Nora - In: Bridging the gap between advertising academia and practice, (pp. 215-229). 2017
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Kompendium Kulturmanagement : Handbuch für Studium und Praxis
Klein, Armin (ed.) - 2017 - 4., überarbeitete Auflage
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Collective creativity for responsible and sustainable business practice
Fields, Ziska (ed.) - 2017
"This book is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity, featuring extensive coverage across a range of relevant perspective and topics, such as...
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The basics
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
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Financial matters
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
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Environmental and health behavior
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
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Development and education
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
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Marketing approach for non-profit organizations
Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017
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Sustainability and the consumer-citizen's consumption consciousness
Francis, Julie E.; Davis, Teresa - In: Sustainability and management : an international perspective, (pp. 239-246). 2017
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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Segmentation in social marketing : process, methods and …, (pp. 1-6). 2017
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
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The importance of segmentation in social marketing strategy
French, Jeff - In: Segmentation in social marketing : process, methods and …, (pp. 25-40). 2017
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Changing times for social marketing segmentation
Dibb, Sally - In: Segmentation in social marketing : process, methods and …, (pp. 41-59). 2017
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How and why segmentation improves ROI
Lee, Nancy R. - In: Segmentation in social marketing : process, methods and …, (pp. 61-74). 2017
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Segmentation in social marketing : five steps to success
Dietrich, Timo - In: Segmentation in social marketing : process, methods and …, (pp. 77-92). 2017
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Methods in segmentation
Dolnicar, Sara; Grün, Bettina - In: Segmentation in social marketing : process, methods and …, (pp. 93-107). 2017
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Segmentation using two-step cluster analysis
Tkaczynski, Aaron - In: Segmentation in social marketing : process, methods and …, (pp. 109-125). 2017
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Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017
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