Search Results - subject_exact:"Sozio-Marketing"

Marketing approach for non-profit organizations

Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017

Kompendium Kulturmanagement : Handbuch für Studium und Praxis

2017 - 4., überarbeitete Auflage

Investigating online recognition for blood donor retention : an experiential donor value approach

Chell, Kathleen; Mortimer, Gary - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 143-163

CSR and service quality in nonprofit organizations : the case of a performing arts association

Andreini, Daniela; Pedeliento, Giuseppe; Signori, Silvana - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 127-142

Segmenting nonprofit stakeholders to enable successful relationship marketing : a review

Rupp, Christine; Kern, Sarah; Helmig, Bernd - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 76-91

Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities

Kelly, Sean P.; Morgan, Gareth G.; Coule, Tracey M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 57-75

Political market orientation and the network party type : understanding relationship structures in political parties

Ormrod, Robert P. - 2014

Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement

Patel, Sheetal J.; McKeever, Brooke Weberling - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 224-238

Rhetorical framing : examining the message structure of nonprofit organizations on Twitter

Auger, Giselle Andree - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 239-249

Best practices in noncommercial radio fundraising : a practitioner perspective

Bentley, Joshua M. - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 250-261

Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia

Branigan, Elizabeth; Mitsis, Ann - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 314-321

Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising

Cockrill, Antje; Parsonage, Isobel - In: Journal of advertising research 56 (2016) 4, pp. 401-413

Marketing jednostek terytorialnych : przykłady z Polski

2016

Marketing for social entrepreneurship

Chiweshe, Nigel - In: Incorporating business models and strategies into …, (pp. 131-144). 2016

Marketing in social ventures

Derera, Evelyn; Shayamunda, Cynthia - In: Incorporating business models and strategies into …, (pp. 113-130). 2016

Not-for-profit branding

Stride, Helen - In: The Routledge companion to contemporary brand management, (pp. 294-308). 2016

Branding higher education

Nguyen, Bang; Hemsley-Brown, Jane; Melewar, T. C. - In: The Routledge companion to contemporary brand management, (pp. 407-422). 2016

Political branding : the case of the Scottish referendum 2014

Lannoy, Camille; Baines, Paul; Mortimore, Roger - In: The Routledge companion to contemporary brand management, (pp. 423-447). 2016

Handbuch Fundraising

2016

Sozialmarketing

Rohn, Friederike; Berswordt-Wallrabe, Martin von - 2016 - 2. Auflage

The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece

Tsourvakas, George; Monastiridis, Prodromos; Goulaptsi, … - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 133-147

First-year donation behavior and risk of supporter lapse

Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224

Star for life

Rosencreutz, Annette - In: Brands with a conscience : how to build a successful …, (pp. 27-30). 2016

Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals

Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426

Social enterprise and nonprofit ventures

Helm, Scott T. - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 334-365). 2016

Marketing for nonprofit organizations

Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 366-395). 2016

(Sozial-)Marketing: Das Geschäft mit der Moral?!

Reinbacher, Paul - In: Moral und Geschäft : Positionen zum ethischen …, (pp. 79-92). 2016

Marketing for nonprofit organisations

Sargeant, Adrian; MacQuillin, Ian - In: The marketing book, (pp. 533-554). 2016

Social marketing : changing behaviors for good

Lee, Nancy R.; Kotler, Philip - 2016 - 5. edition

Social sector communication in India : concepts, practices, and case studies

Jethwaney, Jaishri N. - 2016

Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention

Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12

Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India

Bhati, Abhishek; Eikenberry, Angela M. - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 31-42

Outstanding fundraising practice : how do nonprofits substantively increase their income?

Sargeant, Adrian; Shang, Jen - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 43-56

Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?

Waters, Richard D.; Feneley, Kristin LeBlanc - In: International journal of nonprofit & voluntary sector … 18 (2013) 3, pp. 216-230

Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations

Hausmann, Andrea - In: International review on public and non-profit marketing 10 (2013) 2, pp. 143-161

Does definition of self predict adopter dog breed choice?

Tesform, Goitom; Birch, Nancy J. - In: International review on public and non-profit marketing 10 (2013) 2, pp. 103-127

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal

García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102

Aldridge, Nick; Fowles, Joe - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 52-59

Launching a new middle donor programme and making it work

Armson, Meriel; McKenzie, Angharad - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 24-30

(Cognitive) mobilization and political blogs

Moreno, Ramón Rufín; Molina, Cayetano Medina; Morena, … - In: Global business perspectives 1 (2013) 1, pp. 48-67

Co-creating nonprofit brand equity

Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132

Ethical and social marketing in Asia : incorporating fairness management

2015

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...