Serrano, Raúl; Abella-Garcés, Silvia; Ferrer, Juan Ramón - In: Journal of wine economics 21 (2026) 1, pp. 14-33
This paper analyzes the impact of product-market fit on firms' export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that...