The promise of place -- From the fields to your glass -- Whose rules rule? : creating and defining tequila quality -- The heart of the agave : farming in tequila country -- Making mezcal in the shadow of the denomination of origin -- Hipsters, hope, and the future of artisanal mezcal -- Looking...

Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to...