Development finance institutions (DFIs) face significant challenges in addressing unmet development needs, particularly in smaller, lower-income countries with few large firms and high investment risks, and in sectors with few private operators. In response, some DFIs, like British International...

This study investigates the effects of sponsorship-based funding on open-source software contributors within a knowledge-sharing ecosystem. Specifically, we examine the influence of sponsorship on contributors' activities on the host platform, where funding is received, as well as on a...

This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire was administered on a simple randomly selected soccer...

This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and survey research design was adopted, and a pre-designed questionnaire was administered to 400 soccer supporters selected using simple random sampling. Descriptive statistics were used...

For many small business ventures that qualify for federal income tax treatment under Section 501(a) of the U.S. Internal Revenue Code of 1986, as amended, the time and expense of organizing, qualifying, managing, and maintaining a tax-exempt nonprofit corporation under state law may be daunting...

How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general...

Background: Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company's profit through an endorsement on social media networks. Objectives: This...

Digital activation is transforming sports sponsorship into a results-driven marketing tool. This article examines how companies can leverage digital strategies to boost engagement, strengthen partnerships, and achieve measurable impact in 2025 and beyond. Based on 42 expert interviews, 35 case...

Ecolabels are designed to help consumers identify environmentally superior products and services, however, they are not all created equal. Some ecolabels have strong rules that promote environmental improvements, while others have weaker rules that permit free-riding. Since information about...

This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its...

Rising powers are allegedly status quo changers in international institutions, but they do not always sponsor drafts that seek to alter current conditions at the United Nations General Assembly (UNGA). In response to the puzzle, this paper hypothesizes that rising powers care about their...

Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European top leagues. In light of the media attention that the Colin Kaepernick case and the Black Lives Matter movement have gained world-wide in recent times, the study at hand...

I develop a theory of digital marketplaces where an intermediary provides a platform for firms to advertise their product and where consumers need to engage in costly search if they want to learn more about the products. First, I show that when prices are observable prior to search, a more...

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in the beauty and style...

This study tested the influence of social orientation of hospitality industry in Abeokuta, Ogun State capital on the organizational commitment of their employees. Using a descriptive design of survey, we analyzed the effect of social entrepreneurship on the common three dimensions of...