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Year of publication
Subject
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Sponsoring 1,501 Sponsorship 1,320 Deutschland 362 Germany 340 Sportmarketing 273 Sports marketing 268 Sport 202 USA 196 United States 192 Sports 182 Werbewirkung 170 Advertising effects 165 Konsumentenverhalten 156 Consumer behaviour 155 Sportveranstaltung 148 Sport event 145 Fußball 127 Football 125 Marketing management 120 Marketingmanagement 120 Brand management 117 Markenführung 117 Professional sports 113 Profisport 113 Markenimage 100 Brand image 99 Öffentlichkeitsarbeit 93 Corporate Social Responsibility 91 Corporate social responsibility 89 Public relations 88 Theorie 77 Theory 77 Marketing 76 sponsorship 71 Event-Marketing 68 Werbung 68 Advertising 63 Event marketing 62 Sportsponsoring 58 Kunst 56
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Online availability
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Undetermined 265 Free 123
Type of publication
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Article 886 Book / Working Paper 613 Journal 15
Type of publication (narrower categories)
All
Article in journal 664 Aufsatz in Zeitschrift 664 Aufsatz im Buch 216 Book section 216 Graue Literatur 149 Non-commercial literature 149 Hochschulschrift 131 Thesis 105 Collection of articles of several authors 82 Sammelwerk 82 Working Paper 76 Arbeitspapier 62 Case study 54 Fallstudie 54 Konferenzschrift 32 Bibliografie enthalten 27 Bibliography included 27 Aufsatzsammlung 26 Dissertation u.a. Prüfungsschriften 23 Conference proceedings 22 Company information 11 Firmeninformation 11 Amtsdruckschrift 10 Government document 10 Handbook 10 Handbuch 10 Lehrbuch 9 Ratgeber 9 Textbook 8 Guidebook 6 Conference paper 4 Konferenzbeitrag 4 Bibliografie 3 Interview 3 Bibliographie 2 Bibliography 2 Biografie 2 Collection of articles written by one author 2 Directory 2 Festschrift 2
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Language
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English 824 German 619 Undetermined 40 French 19 Italian 8 Dutch 4 Russian 4 Polish 3 Spanish 3 Hungarian 1 Norwegian 1 Swedish 1
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Author
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Bruhn, Manfred 35 Cornwell, T. Bettina 28 Nufer, Gerd 26 Hermanns, Arnold 24 Woisetschläger, David 23 Backhaus, Christof 17 Dreisbach, Jan 13 Jensen, Jonathan A. 12 Breuer, Christoph 11 Mazodier, Marc 11 Grohs, Reinhard 10 Marwitz, Christian 10 O'Reilly, Norm 10 Scheinbaum, Angeline Close 10 Schnöring, Marc 10 Bühler, André W. 9 Carrillat, François A. 9 Lacey, Russell 9 Burmann, Christoph 8 Cobbs, Joe 8 Dietl, Helmut 8 Bagusat, Ariane 7 Biscaia, Rui 7 Glogger, Anton 7 Meenaghan, John A. 7 Plewa, Carolin 7 Ahlert, Dieter 6 Bortoluzzi Dubach, Elisa 6 Cobbs, Joe B. 6 Johnston, Margaret A. 6 Ko, Yong Jae 6 Koronios, Konstantinos 6 Pechtl, Hans 6 Rumpf, Christopher 6 Schnittka, Oliver 6 Takeda, Fumiko 6 Astous, Alain d' 5 Breuer, Markus 5 Dinkel, Michael 5 Frank, Björn 5
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Institution
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Springer Fachmedien Wiesbaden 10 Causales GmbH 3 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 3 Fachhochschule Reutlingen / European School of Business 3 Institut für Automobilwirtschaft und Industrielle Produktion 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Friedrich-Schiller-Universität Jena 2 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 2 Kulturstiftung Haus Europa 2 Maecenata-Management GmbH <München> 2 Stifterverband für die Deutsche Wissenschaft 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 Arbeitskreis Sportökonomie 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC) 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 Center of Market Oriented Product and Production Management 1 Centre de Droit et d'Economie du Sport 1 Chambre de commerce et d'industrie de Paris 1 Confederation of British Industry 1 Confederazione generale dell'industria italiana 1 Conference on Urban Public Expenditures <2, 1964, New York, NY> 1 Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie 1 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 1 Deutscher Kommunikationsverband 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutsches Institut für Japanstudien <Tokyo 1 Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen 1 Ebs European Business School 1 Economist Intelligence Unit <London> 1
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Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management 37 International journal of sports marketing & sponsorship 36 Journal of business research : JBR 34 Sport marketing quarterly : for professionals in the business of marketing sport 31 International journal of sport management and marketing : IJSMM 30 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 International journal of advertising : the quarterly review of marketing communications 20 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 European journal of marketing : EJM 18 Sport management review 18 European Sport management quarterly : ESMQ 17 Journal of advertising research 15 Journal of promotion management : JPM 15 Psychology & marketing 14 Journal of advertising : official publication of the American Academy of Advertising 12 International journal of sport finance 10 Research 10 Journal of marketing communications 9 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Europäische Hochschulschriften / 5 7 International journal of advertising : the review of marketing communications 7 Journal of marketing management : MM 7 Springer eBook Collection 7 The journal of business & industrial marketing 7 Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion 6 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 6 Gabler Edition Wissenschaft 5 Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...] 5 Journal of strategic marketing 5 KulturKommerz 5 Marketing letters : a journal of research in marketing 5 Schriftenreihe Sportökonomie in Forschung und Praxis 5 The journal of brand management : an international journal 5 Tübinger Diskussionsbeiträge 5 Wirtschaftswissenschaft 5 Working paper / National Bureau of Economic Research, Inc. 5 Applied Marketing Science / Angewandte Marketingforschung 4 Arbeitspapiere / Institut für Marketing, European Business School 4 DUV / Wirtschaftswissenschaft 4
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Source
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ECONIS (ZBW) 1,368 USB Cologne (EcoSocSci) 103 RePEc 17 EconStor 16 USB Cologne (business full texts) 8 BASE 1 OLC EcoSci 1
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Showing 1 - 50 of 1,514
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Sponsored Search
Ilango, Akhil - 2022
I develop a theory of digital marketplaces where an intermediary provides a platform for firms to advertise their product and where consumers need to engage in costly search if they want to learn more about the products. First, I show that when prices are observable prior to search, a more...
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Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer
Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022
Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European top leagues. In light of the media attention that the Colin Kaepernick case and the Black Lives Matter movement have gained world-wide in recent times, the study at hand...
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Shadow Insurance? Money Market Fund Investors and Bank Sponsorship
Submitter, FRB of Kansas City; Jacewitz, Stefan; Unal, Haluk - 2021
We argue that bank holding companies (BHCs) extend shadow insurance to the prime institutionalmoney market funds (PI-MMFs) they sponsor and that PI-MMFs price this shadow insurance bycharging investors significantly higher expense ratios and paying lower net yields. We provide evidence that...
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Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun - 2021
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Return Sponsorship in the EU Asylum System : A Normative Assessment
Milazzo, Eleonora - 2021
The ‘flexible’ interstate solidarity model envisaged by the 2020 ‘New Pact on Migration and Asylum’ (‘the Pact’) allows European Union (EU) member states to choose how to do their share in the distribution of the costs connected to asylum. According to one of the proposals contained...
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Gender and Competitiveness when Earning for Others : Experimental Evidence and Implications for Sponsorship
Barrymore, Nathan; Dezso, Cristian L.; King, Benjamin - 2021
Men tend to be more competitive than women, with profound career consequences. However, career paths also depend on the competitiveness of individuals that advocate on their behalf. In this paper we study competitiveness when rewards accrue to another individual. In particular, we ask how female...
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Sponsored Content Advertising in a Two-sided Market
Chatterjee, Prabirendra; Zhou, Bobby - 2021
Sponsored content advertising, also known as native advertising, is a new ad format in which a brand’s content takes the same form and qualities of the publisher's original content. While many advertisers have largely embraced this new advertising format, consumers seem to react negatively...
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Conquering the Spiralling Sponsorships Through Ambush Marketing
Kumar, Ashutosh - 2020
Sponsorships worldwide have been on the rise. The rising fees make sponsorships an expensive proposition for companies. Companies that cannot afford to buy sponsorship may be inclined towards an ‘ambush' tactic for both; defensive as well as offensive reasons. The paper analyses in detail the...
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Construal Level Effects in Sponsorship-Linked Marketing : Informativeness and Timing of Announcements
Cobbs, Joe - 2020
Although prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete), personal level of construal (PLC;...
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Sport sponsorship as cross-sectoral collaboration and its value for young customers
Mirońska, Dominika; Bergman, Antti - In: Journal of corporate responsibility and leadership : JCR&L 7 (2020) 1, pp. 21-37
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Social Media Sponsorship : Metrics for Finding the Right Content Creator-Sponsor Matches
Doosti, Shahryar - 2020
Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video content, has become increasingly popular. Although the extant theoretical literature supports the importance of the congruency between the sponsor and sponsee in forming...
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
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Analysis of effective recall in radio advertising
Pedreño-Santos, Ana; Garcia-Madariaga, Jesus - In: Journal of communication management 26 (2022) 1, pp. 18-38
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"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response
Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 227-250
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
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The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David - In: The journal of business & industrial marketing 37 (2022) 1, pp. 103-114
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Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
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Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 145 (2022), pp. 198-209
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The impact of CSR-CSI domain overlap on attitude toward the sponsor
Kang, Taeahn; Matsuoka, Hirotaka - In: Sport marketing quarterly : for professionals in the … 31 (2022) 1, pp. 33-47
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Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53
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Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Walzel, Stefan; Nowak, Gerhard - In: International small business journal : ISBJ 40 (2022) 1, pp. 47-67
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 4-28
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Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality
Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892
Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencing individuals’ download intention for...
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International child sponsorship improves school performance : evidence from Goma (DRC)
Rossignoli, Domenico; Balestri, Sara; Beretta, Simona; … - In: Journal of African economies 31 (2022) 3, pp. 211-250
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Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David; Filo, Kevin; Reid, Sascha; Cameron, Robyn - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 68-81
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Beendigungsmanagement von Sponsoringbeziehungen : Konzeption und empirische Analyse eines Wirkungsmodells
Salzer, Felix - 2022
Beendigung von Sponsoringbeziehungen als Untersuchungsgegenstand des Relationship Mar -- Theoretische Fundierung und empirische Befunde zum Beendigungsmanagement von Sponsoringbeziehungen -- Entwicklung eines Untersuchungsmodells für ein Beendigungsmanagement von Sponsoringbeziehung --...
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Sport sponsorship insights
O'Reilly, Norm; Abeza, Gashaw; Harrison, Mark - 2022
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Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko - In: Journal of advertising research 62 (2022) 2, pp. 167-176
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E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
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E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
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Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.; Zmich, Louis J.; Pronschinske Groza, Mya - In: Journal of marketing education : JME 44 (2022) 1, pp. 72-84
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Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312
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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
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Sponsorship: practices and benefits in emerging markets
Goldman, Michael M.; Netto, Gabriela Klein; Lin, Shiling; … - In: Marketing Communications and Brand Development in …, (pp. 83-102). 2022
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
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Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships
Branikas, Ioannis - 2019
Product market advertising, by acting as a costly signal of quality, is thought to increase the demand for a company's stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument for investor exposure to advertising via these...
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The endowment model and modern portfolio theory
Dimmock, Stephen G.; Wang, Neng; Yang, Jinqiang - 2019
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The role of sports sponsorship in negative new stories about a brand : approach the halo effect
Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20
This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer perceptions of the company or its brands. The study highlights the necessity of examining how congruence between a sports event and a sponsoring brand is related to brand image or...
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Effect of proactive personality in the relationship between organizational sponsorship and career success of managerial staff in large manufacturing firms in Kenya
Omondi, Anjeline Akinyi; K'Obonyo, Peter Owoko; Muindi, … - In: Journal of HRM - human resource management 22 (2019) 1, pp. 46-64
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Organizational sponsorship and career success of managerial staff in large scale manufacturing firms in Kenya : mediating role of career management behaviour
Omondi, Anjeline Akinyi; K'Obonyo, Peter Owoko; Muindi, … - In: DBA Africa management review 9 (2019) 1, pp. 10-28
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Models of administrative and legal regulation of sponsorship and patronage in the EU
Antoshyna, Iryna; Bondarenko, Alina - In: Baltic Journal of Economic Studies 5 (2019) 5, pp. 18-27
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
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... annual of the european cultural market ...
Causales GmbH - Berlin : Causales - Gesellschaft für Kulturmarketing … - 1 (2021)-
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Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah; Vamosiu, Adriana - In: Journal of marketing for higher education 31 (2021) 1, pp. 1-22
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Corruption and sponsor value : an event study analysis
Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56
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Online influencers : healthy food or fake news
Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
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