I develop a theory of digital marketplaces where an intermediary provides a platform for firms to advertise their product and where consumers need to engage in costly search if they want to learn more about the products. First, I show that when prices are observable prior to search, a more...

Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European top leagues. In light of the media attention that the Colin Kaepernick case and the Black Lives Matter movement have gained world-wide in recent times, the study at hand...

Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencing individuals’ download intention for...

Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and...

We argue that bank holding companies (BHCs) extend shadow insurance to the prime institutionalmoney market funds (PI-MMFs) they sponsor and that PI-MMFs price this shadow insurance bycharging investors significantly higher expense ratios and paying lower net yields. We provide evidence that...

The ‘flexible’ interstate solidarity model envisaged by the 2020 ‘New Pact on Migration and Asylum’ (‘the Pact’) allows European Union (EU) member states to choose how to do their share in the distribution of the costs connected to asylum. According to one of the proposals contained...

Men tend to be more competitive than women, with profound career consequences. However, career paths also depend on the competitiveness of individuals that advocate on their behalf. In this paper we study competitiveness when rewards accrue to another individual. In particular, we ask how female...

Sponsored content advertising, also known as native advertising, is a new ad format in which a brand’s content takes the same form and qualities of the publisher's original content. While many advertisers have largely embraced this new advertising format, consumers seem to react negatively...

Sponsorships worldwide have been on the rise. The rising fees make sponsorships an expensive proposition for companies. Companies that cannot afford to buy sponsorship may be inclined towards an ‘ambush' tactic for both; defensive as well as offensive reasons. The paper analyses in detail the...

Although prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete), personal level of construal (PLC;...

Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video content, has become increasingly popular. Although the extant theoretical literature supports the importance of the congruency between the sponsor and sponsee in forming...

Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...