EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Sponsorship"
Narrow search

Narrow search

Year of publication
Subject
All
Sponsoring 1,444 Sponsorship 1,362 Deutschland 356 Germany 340 Sports marketing 269 Sportmarketing 268 Sport 199 USA 197 United States 193 Sports 185 Werbewirkung 166 Advertising effects 165 Consumer behaviour 155 Konsumentenverhalten 155 Sportveranstaltung 147 Sport event 145 sponsorship 134 Fußball 124 Football 123 Marketing management 121 Marketingmanagement 121 Brand management 117 Markenführung 117 Professional sports 112 Profisport 112 Brand image 98 Markenimage 98 Öffentlichkeitsarbeit 92 Corporate Social Responsibility 90 Corporate social responsibility 88 Public relations 88 Marketing 79 Theorie 77 Theory 77 Werbung 66 Event-Marketing 65 Advertising 63 Event marketing 62 Sportsponsoring 58 Kunst 54
more ... less ...
Online availability
All
Undetermined 298 Free 138
Type of publication
All
Article 951 Book / Working Paper 590 Journal 14 Other 2
Type of publication (narrower categories)
All
Article in journal 691 Aufsatz in Zeitschrift 691 Aufsatz im Buch 217 Book section 217 Graue Literatur 144 Non-commercial literature 144 Hochschulschrift 130 Thesis 109 Collection of articles of several authors 82 Sammelwerk 82 Working Paper 61 Arbeitspapier 60 Case study 54 Fallstudie 54 Konferenzschrift 32 Aufsatzsammlung 27 Bibliografie enthalten 27 Bibliography included 27 Dissertation u.a. Prüfungsschriften 23 Conference proceedings 22 Company information 11 Firmeninformation 11 Amtsdruckschrift 10 Government document 10 Handbook 10 Handbuch 10 Lehrbuch 9 Ratgeber 9 Textbook 8 Guidebook 6 Conference paper 4 Konferenzbeitrag 4 Article 3 Bibliografie 3 Interview 3 Bibliography 2 Biografie 2 Collection of articles written by one author 2 Directory 2 Festschrift 2
more ... less ...
Language
All
English 846 German 588 Undetermined 87 French 22 Italian 8 Dutch 4 Russian 4 Polish 3 Spanish 3 Hungarian 1 Norwegian 1 Romanian 1 Serbian 1 Swedish 1
more ... less ...
Author
All
Bruhn, Manfred 35 Cornwell, T. Bettina 29 Hermanns, Arnold 24 Nufer, Gerd 22 Woisetschläger, David 17 Breuer, Christoph 12 Jensen, Jonathan A. 12 Mazodier, Marc 12 Carrillat, François A. 11 Grohs, Reinhard 11 Marwitz, Christian 10 O'Reilly, Norm 10 Scheinbaum, Angeline Close 10 Bühler, André W. 9 Dietl, Helmut 9 Lacey, Russell 9 Backhaus, Christof 8 Cobbs, Joe 8 Koronios, Konstantinos 8 Astous, Alain d' 7 Bagusat, Ariane 7 Biscaia, Rui 7 Burmann, Christoph 7 Fleck-Dousteyssier, Nathalie 7 Glogger, Anton 7 Meenaghan, John A. 7 Plewa, Carolin 7 Rumpf, Christopher 7 Ahlert, Dieter 6 Bortoluzzi Dubach, Elisa 6 Cobbs, Joe B. 6 Johnston, Margaret A. 6 Ko, Yong Jae 6 Schnittka, Oliver 6 Takeda, Fumiko 6 Westberg, Kate 6 Breuer, Markus 5 Dalakas, Vassilis 5 Deitz, George D. 5 Dinkel, Michael 5
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 10 Université Paris-Dauphine (Paris IX) 4 Causales GmbH 3 Fachhochschule Reutlingen / European School of Business 3 Université Paris-Dauphine 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Friedrich-Schiller-Universität Jena 2 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 2 International School for Social and Business Studies, Celje, Slovenia 2 Kulturstiftung Haus Europa 2 Stifterverband für die Deutsche Wissenschaft 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 Arbeitskreis Sportökonomie 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center of Market Oriented Product and Production Management 1 Centre de Droit et d'Economie du Sport 1 Chambre de commerce et d'industrie de Paris 1 Confederation of British Industry 1 Confederazione generale dell'industria italiana 1 Conference on Urban Public Expenditures <2, 1964, New York, NY> 1 Department of Economics, Auburn University 1 Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie 1 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 1 Deutscher Kommunikationsverband 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen 1 Ebs European Business School 1 Economist Intelligence Unit <London> 1 Ethnikē Trapeza tēs Hellados 1 Europarat 1
more ... less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management 40 International journal of sports marketing & sponsorship 35 Journal of business research : JBR 35 Sport marketing quarterly : for professionals in the business of marketing sport 34 International journal of sport management and marketing : IJSMM 33 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 International journal of advertising : the quarterly review of marketing communications 20 European journal of marketing : EJM 19 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 Sport management review 19 European Sport management quarterly : ESMQ 18 Journal of advertising research 15 Journal of promotion management : JPM 15 Psychology & marketing 15 Journal of advertising : official publication of the American Academy of Advertising 13 Research 10 International journal of sport finance 9 Journal of marketing communications 9 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 International journal of advertising : the review of marketing communications 8 Journal of marketing management : MM 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Europäische Hochschulschriften / 5 7 Springer eBook Collection 7 The journal of business & industrial marketing 7 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 6 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 6 Gabler Edition Wissenschaft 5 Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...] 5 Journal of strategic marketing 5 KulturKommerz 5 Marketing letters : a journal of research in marketing 5 Schriftenreihe Sportökonomie in Forschung und Praxis 5 The journal of brand management : an international journal 5 Wirtschaftswissenschaft 5 Working paper / National Bureau of Economic Research, Inc. 5 Applied Marketing Science / Angewandte Marketingforschung 4 Arbeitspapiere / Institut für Marketing, European Business School 4 DUV / Wirtschaftswissenschaft 4 Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication 4
more ... less ...
Source
All
ECONIS (ZBW) 1,391 USB Cologne (EcoSocSci) 95 RePEc 59 BASE 8 EconStor 4
Showing 1 - 50 of 1,557
Cover Image
Sponsored Search
Ilango, Akhil - 2022
I develop a theory of digital marketplaces where an intermediary provides a platform for firms to advertise their product and where consumers need to engage in costly search if they want to learn more about the products. First, I show that when prices are observable prior to search, a more...
Persistent link: https://ebtypo.dmz1.zbw/10013306454
Saved in:
Cover Image
Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer
Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022
Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European top leagues. In light of the media attention that the Colin Kaepernick case and the Black Lives Matter movement have gained world-wide in recent times, the study at hand...
Persistent link: https://ebtypo.dmz1.zbw/10013293873
Saved in:
Cover Image
The impact of CSR-CSI domain overlap on attitude toward the sponsor
Kang, Taeahn; Matsuoka, Hirotaka - In: Sport marketing quarterly : for professionals in the … 31 (2022) 1, pp. 33-47
Persistent link: https://ebtypo.dmz1.zbw/10013198832
Saved in:
Cover Image
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53
Persistent link: https://ebtypo.dmz1.zbw/10013167380
Saved in:
Cover Image
Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality
Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892
Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencing individuals’ download intention for...
Persistent link: https://ebtypo.dmz1.zbw/10013277323
Saved in:
Cover Image
Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.; Zmich, Louis J.; Pronschinske Groza, Mya - In: Journal of marketing education : JME 44 (2022) 1, pp. 72-84
Persistent link: https://ebtypo.dmz1.zbw/10013268043
Saved in:
Cover Image
Models of administrative and legal regulation of sponsorship and patronage in the EU
Antoshyna, Iryna; Bondarenko, Alina - In: Baltic Journal of Economic Studies 5 (2019) 5, pp. 18-27
Persistent link: https://ebtypo.dmz1.zbw/10012291372
Saved in:
Cover Image
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Breuer, Christoph; Rumpf, Christopher; Boronczyk, Felix - In: Psychology & Marketing 38 (2021) 5, pp. 896-907
Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and...
Persistent link: https://ebtypo.dmz1.zbw/10012620978
Saved in:
Cover Image
Shadow Insurance? Money Market Fund Investors and Bank Sponsorship
Submitter, FRB of Kansas City; Jacewitz, Stefan; Unal, Haluk - 2021
We argue that bank holding companies (BHCs) extend shadow insurance to the prime institutionalmoney market funds (PI-MMFs) they sponsor and that PI-MMFs price this shadow insurance bycharging investors significantly higher expense ratios and paying lower net yields. We provide evidence that...
Persistent link: https://ebtypo.dmz1.zbw/10013213794
Saved in:
Cover Image
Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012671768
Saved in:
Cover Image
Return Sponsorship in the EU Asylum System : A Normative Assessment
Milazzo, Eleonora - 2021
The ‘flexible’ interstate solidarity model envisaged by the 2020 ‘New Pact on Migration and Asylum’ (‘the Pact’) allows European Union (EU) member states to choose how to do their share in the distribution of the costs connected to asylum. According to one of the proposals contained...
Persistent link: https://ebtypo.dmz1.zbw/10013310709
Saved in:
Cover Image
Gender and Competitiveness when Earning for Others : Experimental Evidence and Implications for Sponsorship
Barrymore, Nathan; Dezso, Cristian L.; King, Benjamin - 2021
Men tend to be more competitive than women, with profound career consequences. However, career paths also depend on the competitiveness of individuals that advocate on their behalf. In this paper we study competitiveness when rewards accrue to another individual. In particular, we ask how female...
Persistent link: https://ebtypo.dmz1.zbw/10013228914
Saved in:
Cover Image
Sponsored Content Advertising in a Two-sided Market
Chatterjee, Prabirendra; Zhou, Bobby - 2021
Sponsored content advertising, also known as native advertising, is a new ad format in which a brand’s content takes the same form and qualities of the publisher's original content. While many advertisers have largely embraced this new advertising format, consumers seem to react negatively...
Persistent link: https://ebtypo.dmz1.zbw/10013240691
Saved in:
Cover Image
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56
Persistent link: https://ebtypo.dmz1.zbw/10012508275
Saved in:
Cover Image
Online influencers : healthy food or fake news
Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175
Persistent link: https://ebtypo.dmz1.zbw/10012512709
Saved in:
Cover Image
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://ebtypo.dmz1.zbw/10012705106
Saved in:
Cover Image
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul; Drayer, Joris - In: Sport marketing quarterly : for professionals in the … 30 (2021) 4, pp. 278-288
Persistent link: https://ebtypo.dmz1.zbw/10012816108
Saved in:
Cover Image
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207
Persistent link: https://ebtypo.dmz1.zbw/10012650011
Saved in:
Cover Image
Market entry strategies in the Middle East : unveiling the sponsorship strategy
Youssef, Moustafa Salman Haj; Teng, Da - In: International studies of management & organization : ISMO 51 (2021) 3, pp. 253-275
Persistent link: https://ebtypo.dmz1.zbw/10012650953
Saved in:
Cover Image
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : for professionals in the … 30 (2021) 2, pp. 111-121
Persistent link: https://ebtypo.dmz1.zbw/10012630750
Saved in:
Cover Image
Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu; Contreras-Espinosa, Ruth Sofia - In: Scientific Annals of Economics and Business 67 (2020) 4, pp. 495-515
Persistent link: https://ebtypo.dmz1.zbw/10012668053
Saved in:
Cover Image
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://ebtypo.dmz1.zbw/10012484045
Saved in:
Cover Image
Conquering the Spiralling Sponsorships Through Ambush Marketing
Kumar, Ashutosh - 2020
Sponsorships worldwide have been on the rise. The rising fees make sponsorships an expensive proposition for companies. Companies that cannot afford to buy sponsorship may be inclined towards an ‘ambush' tactic for both; defensive as well as offensive reasons. The paper analyses in detail the...
Persistent link: https://ebtypo.dmz1.zbw/10012856213
Saved in:
Cover Image
Construal Level Effects in Sponsorship-Linked Marketing : Informativeness and Timing of Announcements
Cobbs, Joe - 2020
Although prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete), personal level of construal (PLC;...
Persistent link: https://ebtypo.dmz1.zbw/10012830406
Saved in:
Cover Image
Sport sponsorship as cross-sectoral collaboration and its value for young customers
Mirońska, Dominika; Bergman, Antti - In: Journal of corporate responsibility and leadership : JCR&L 7 (2020) 1, pp. 21-37
Persistent link: https://ebtypo.dmz1.zbw/10012799059
Saved in:
Cover Image
Uticaj pandemije COVID-19 na industriju oglašavanja i sponzorstva u sportu
Dašić, Dejan; Tošić, Miloš; Deletic, Velimir - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 11 (2020) 2, pp. 105-116
Persistent link: https://ebtypo.dmz1.zbw/10012430533
Saved in:
Cover Image
Social Media Sponsorship : Metrics for Finding the Right Content Creator-Sponsor Matches
Doosti, Shahryar - 2020
Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video content, has become increasingly popular. Although the extant theoretical literature supports the importance of the congruency between the sponsor and sponsee in forming...
Persistent link: https://ebtypo.dmz1.zbw/10012846678
Saved in:
Cover Image
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu; Contreras-Espinosa, Ruth Sofia - In: Scientific Annals of Economics and Business 67 (2020) 3, pp. 363-387
Persistent link: https://ebtypo.dmz1.zbw/10012415618
Saved in:
Cover Image
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://ebtypo.dmz1.zbw/10012293257
Saved in:
Cover Image
Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos; Dimitropoulos, Panagiotis - In: International journal of innovation and technology … 17 (2020) 4, pp. 2050027-1-2050027-18
Persistent link: https://ebtypo.dmz1.zbw/10012299104
Saved in:
Cover Image
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://ebtypo.dmz1.zbw/10013041197
Saved in:
Cover Image
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana; Garcia-Madariaga, Jesus - In: Journal of communication management 26 (2022) 1, pp. 18-38
Persistent link: https://ebtypo.dmz1.zbw/10013162625
Saved in:
Cover Image
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 252-268
Persistent link: https://ebtypo.dmz1.zbw/10013177329
Saved in:
Cover Image
"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response
Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 227-250
Persistent link: https://ebtypo.dmz1.zbw/10013177975
Saved in:
Cover Image
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://ebtypo.dmz1.zbw/10013186363
Saved in:
Cover Image
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213
Persistent link: https://ebtypo.dmz1.zbw/10012796085
Saved in:
Cover Image
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David - In: The journal of business & industrial marketing 37 (2022) 1, pp. 103-114
Persistent link: https://ebtypo.dmz1.zbw/10012797122
Saved in:
Cover Image
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189
Persistent link: https://ebtypo.dmz1.zbw/10012797848
Saved in:
Cover Image
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://ebtypo.dmz1.zbw/10012821770
Saved in:
Cover Image
Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 145 (2022), pp. 198-209
Persistent link: https://ebtypo.dmz1.zbw/10013197894
Saved in:
Cover Image
Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Walzel, Stefan; Nowak, Gerhard - In: International small business journal : ISBJ 40 (2022) 1, pp. 47-67
Persistent link: https://ebtypo.dmz1.zbw/10012879621
Saved in:
Cover Image
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 4-28
Persistent link: https://ebtypo.dmz1.zbw/10012880026
Saved in:
Cover Image
International child sponsorship improves school performance : evidence from Goma (DRC)
Rossignoli, Domenico; Balestri, Sara; Beretta, Simona; … - In: Journal of African economies 31 (2022) 3, pp. 211-250
Persistent link: https://ebtypo.dmz1.zbw/10013253543
Saved in:
Cover Image
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David; Filo, Kevin; Reid, Sascha; Cameron, Robyn - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 68-81
Persistent link: https://ebtypo.dmz1.zbw/10013255845
Saved in:
Cover Image
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.; Balaji, M. S.; Jiang, Yangyang; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1138-1155
Persistent link: https://ebtypo.dmz1.zbw/10013258973
Saved in:
Cover Image
Sport sponsorship insights
O'Reilly, Norm; Abeza, Gashaw; Harrison, Mark - 2022
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013176396
Saved in:
Cover Image
Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko - In: Journal of advertising research 62 (2022) 2, pp. 167-176
Persistent link: https://ebtypo.dmz1.zbw/10013325502
Saved in:
Cover Image
E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012649133
Saved in:
Cover Image
E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013210133
Saved in:
Cover Image
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
Persistent link: https://ebtypo.dmz1.zbw/10013207350
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...