"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

A new lens : envisioning an active economy / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Mapping the active economy to community value / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Stakeholders in the active economy / Matthew Dowling,...

Since 2008 and following the royal directives in the letter addressed to the participants of the sports conference in Skhirat, Morocco, major efforts have been made to promote mass and spectator sports practice in order to improve the sporting landscape and to solve problems related to financing...

Die Digitalisierung zeigt in zahlreichen wirtschaftlichen und gesellschaftlichen Bereichen Wirkung. Prozesse verändern sich und neue Geschäftsmodelle entstehen. Auch das Sportbusiness ist hiervon betroffen. Auf Grundlage des Geschäftsmodellrasters von Schallmo wird der aktuelle Stand der...

Unter den Begriffen Industrial Internet (USA), Industrie 4.0 (Deutschland), National Manufacturing Plan (Indien) oder Produktion der Zukunft (Österreich) laufen Initiativen, deren gemeinsames Ziel die Kombination von Vernetzung (Internet) und Digitalisierung zur Virtualisierung ist. Die...

We analyze how the Bosman ruling affected the market for star players and talent development in the European football market. We develop a model with sports competition and endogenous ownership of star players in which we show how the stiffer bidding competition over star players after the...

We analyze how the Bosman ruling affected the market for star players and talent development in the European football market. We develop a model with sports competition and endogenous ownership of star players in which we show how the stiffer bidding competition over star players after the...

Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies...

Ownership of sport : philosophical perspectives -- Ownership and the history of sport -- Corporate ownership of sport -- Who owns community sport? -- Politics, policy and the ownership of sport -- Ownership of sport for development and peace -- Who owns sport at sport mega events? -- Towards a...

Contents: Preface -- 1. Understanding economics through the history of sport / John Wilson -- 2. From recreational sports clubs to sports businesses: Bradford and Queen's Park football clubs 1860s-1914 / John Dewhirst and Wray Vamplew -- 3. Home ground advantage: The determinants of sharing...

La 4ème de couv. indique : "Le monde du football a été secoué par les transferts de joueurs à plus de 100 millions d'euros en 2017 et 2018 (Neymar, Mbappé, Dembélé, Coutinho) et de nombreux observateurs ont évoqué une "bulle" qui serait prête à éclater. En réalité, l'économie du...

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country

"Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest...

Um das gesamte Instrumentarium des Sport-Marketings klassisch und online erfolgreich anzuwenden, sind vielseitige strategische und operative Kompetenzen gefragt. Erfahren Sie auf Basis der von Walter Freyer vorgestellten Marketing-Management-Methode, wie Sie systematisch Marketingkonzepte und...

Assessment of performance of China’s sports industry is not only favorable for grasping development level of sports industry, but also able to, from micro perspective, find out factors influencing development of sports industry and their contribution to development of sports industry....