EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Sports marketing"
Narrow search

Narrow search

Year of publication
Subjects
All
Sports marketing 719 Sportmarketing 706 Sponsorship 175 Professional sports 173 Profisport 173 Sponsoring 172 USA 141 United States 140 Deutschland 131 Germany 130 Sport 126 Sportveranstaltung 118 Fußball 115 Football 114 Sport event 108 Sports 99 Sportorganisation 95 Sport organization 93 Consumer behaviour 82 Konsumentenverhalten 82 Brand management 81 Markenführung 81 Sports economics 69 Sportökonomik 69 Welt 55 World 55 Werbewirkung 48 Advertising effects 47 Markenimage 47 Brand image 46 Marketingmanagement 40 Beziehungsmarketing 38 Marketing management 38 Relationship marketing 38 Ball game 37 Ballsport 37 Theorie 34 Theory 34 Event-Marketing 30 Marketing 30
more ... less ...
Online availability
All
Free 50 Undetermined 6
Type of publication
All
Article 542 Book / Working Paper 196 Journal 6 Other 2
Type of publication (narrower categories)
All
Article in journal 361 Aufsatz in Zeitschriften 361 Article in book 176 Aufsatz im Buch 176 Collection of articles of several authors 63 Sammelwerk 63 Case study 55 Fallstudie 55 Graue Literatur 53 Non-commercial literature 53 Hochschulschrift 34 Dissertation 28 Thesis 28 Arbeitspapier 25 Working Paper 25 Lehrbuch 14 Aufsatzsammlung 10 Kongress 9 Congress report 8 Kongressschrift 8 Handbook 7 Handbuch 7 Company information 5 Firmeninformation 5 Interview 4 Reprint 4 Bibliographie 3 Advisory report 2 Bibliographie enthalten 2 Bibliography included 2 Gutachten 2 Mehrbändiges Werk 2 Multi-volume publication 2 Survey 2 Übersichtsarbeit 2 Amtsdruckschrift 1 Collection of articles written by one author 1 DVD-ROM 1 Glossar enthalten 1 Glossary included 1
more ... less ...
Language
All
English 476 German 240 Undetermined 16 French 8 Polish 3 Romanian 2 Spanish 2 Danish 1 Italian 1 Russian 1
more ... less ...
Persons
All
Nufer, Gerd 47 Bühler, André W. 26 Bühler, André 12 Bennett, Gregg 7 Burmann, Christoph 7 James, Jeffrey D. 7 Ballouli, Khalid 6 Breuer, Christoph 6 Cornwell, T. Bettina 6 Funk, Daniel C. 6 Greenwell, T. Christopher 6 Kim, Yu Kyoum 6 Schade, Michael 6 Trosien, Gerhard 6 Walker, Matthew 6 Woisetschläger, David 6 Andreff, Wladimir 5 Chadwick, Simon 5 Cobbs, Joe 5 Heere, Bob 5 Kent, Aubrey 5 Kwak, Dae Hee 5 Pedersen, Paul M. 5 Rohlmann, Peter 5 Stavros, Constantino 5 DeSarbo, Wayne 4 Dinkel, Michael 4 Ferreira, Mauricio 4 Ratten, Vanessa 4 Rose, Andrew 4 Schellhaaß, Horst-Manfred 4 Schlesinger, Torsten 4 Spiegel, Mark 4 Suchy, Günther 4 Woratschek, Herbert 4 Yang, Yupin 4 Zhang, James J. 4 Alonso, Abel Duarte 3 Bachmann, Frank 3 Bodet, Guillaume 3
more ... less ...
Institutions
All
European School of Business <Reutlingen> 4 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 3 Athens Institute for Education and Research 2 Center for Economic Research <Tilburg> 1 Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion 1 Deutscher Sportökonomie-Kongress <4, 2004, Köln> 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutscher Sportökonomie-Kongress <7, 2010, Köln> 1 Erich-Schmidt-Verlag <Berlin> 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Forschungsinstitut für Wirtschaftspolitik <Mainz> 1 Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg> 1 Heidelberger Sportbusiness-Forum <5, 2001, Weinheim> 1 Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg> 1 Institut für Automobilwirtschaft und Industrielle Produktion 1 Monopolkommission 1 NMP-Verlag 1 Niederer, Kraft & Frey <Zürich> 1 Nomos Verlagsgesellschaft 1 Peter Lang GmbH 1 Sportbusiness-Forum <1, 1997, Heidelberg> 1 Universität Göttingen / Sozialwissenschaftliche Fakultät 1 Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik 1 Verlag Franz Vahlen GmbH 1
more ... less ...
Published in...
All
International journal of sport management and marketing : IJSMM 72 Sport marketing quarterly : for professionals in the business of marketing sport 64 Journal of sport management : the official journal of the North American Society of Sport Management 30 International journal of sports marketing & sponsorship 28 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 20 Sport management review 19 Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing 18 International sports marketing : principles and perspectives 12 Strategies in sports marketing : technologies and emerging trends 12 Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport 11 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 10 Journal of sports economics 8 Sportmanagement : SPM 8 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 7 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 7 European Sport management quarterly : ESMQ 6 Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie 6 Reutlinger Diskussionsbeiträge zu Marketing und Management 6 The journal of business & industrial marketing 6 European journal of marketing : EJM 5 Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg 5 Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten 5 Journal of advertising research 4 Journal of historical research in marketing 4 Journal of promotion management : JPM 4 Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie 4 The marketing review 4 An Elgar research collection 3 Asia Pacific journal of marketing and logistics 3 BestMasters 3 Customer-centric marketing strategies : tools for building organizational performance 3 Die Ökonomie des Sports in den Medien 3 Gabler Research 3 Handbook of research on integrating social media into strategic marketing 3 International journal of advertising : the quarterly review of marketing communications 3 International journal of sport finance 3 Jahrbuch der Absatz- und Verbrauchsforschung 3 Journal of marketing channels : ... distribution systems, strategy, and management 3 Journal of marketing communications 3 Journal of marketing management : MM 3
more ... less ...
Sources
All
ECONIS (ZBW) 725 RePEc 16 USB Cologne (EcoSocSci) 3 BASE 2
Showing 1 - 50 of 746
Cover Image
Spitzensportmonitor Würzburg : empirische Analyse über Image, Sponsoringangebote und strategische Handlungsfelder der regionalen Spitzensportvereine
Kagerbauer, Lukas; Naskrent, Julia; Rüttgers, Christian - 2016
Saved in:
Cover Image
The impact of sport sponsorship on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj; Matar, Ali - In: Business and Economic Research : BER 6 (2016) 1, pp. 363-380
Saved in:
Cover Image
Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity, social media, entertainment and economic activities...
Saved in:
Cover Image
The impact of service quality and sport-team identification on the repurchase intention
Oman, Branimir; Pepur, Mario; Arnerić, Josip - 2016
During the last few decades, the role of the service sector in the overall economic activities has become more significant in many countries, particularly the most developed ones. This has provoked increased scholars' interest so they have begun researching many service markets more extensively....
Saved in:
Cover Image
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : for professionals in the … 25 (2016) 4, pp. 212-226
Saved in:
Cover Image
Routledge handbook of international sport business
Dodds, Mark (ed.); Heisey, Kevin (ed.); Ahonen, Aila (ed.) - 2018
Introduction / Mark Dodds, Kevin Heisey and Aila Ahonen -- Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC...
Preview
Preview
Saved in:
Cover Image
Sport-Marketing : modernes Marketing-Management für die Sportwirtschaft
Freyer, Walter - 2018 - 5., neu bearbeitete Auflage
Preview
Preview
Saved in:
Cover Image
Outsourcing sports sponsorship activities: a multi-theoretical approach
Dietl, Helmut; Schweizer, Nicolas - 2015
Saved in:
Cover Image
Purchase intention behind Mercer University’s inaugural football team
McClung, Steven; Rynarzewska, Ania Izabela - In: International review on public and non-profit marketing 12 (2015) 2, pp. 155-167
Saved in:
Cover Image
Enhancing the experience of needs satisfaction through service engagement : a case of commercial fitness centers in Malaysia
Teik, Derek Ong Lai - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 109-121
Saved in:
Cover Image
Improving competitive advantage of Chinese sports brand through brand management
Hu, Chuming - In: Modern economy 6 (2015) 4, pp. 473-477
Saved in:
Cover Image
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin; Goldfarb, Avi - In: Journal of marketing research : JMR 52 (2015) 5, pp. 593-615
Saved in:
Cover Image
Sportmanagement : ein anwendungsorientiertes Lehrbuch mit Praxisbeispielen und Fallstudien
Quirling, Christian (ed.); Kainz, Florian (ed.);  … - 2017
Preview
Preview
Saved in:
Cover Image
Motivbasierte Leistungsdifferenzierung im Fußballstadion
Seufert, Markus - 2017
Preview
Preview
Saved in:
Cover Image
Sport in der Kommune als Managementaufgabe
Wadsack, Ronald (ed.); Wach, Gabriele (ed.) - 2017
Preview
Preview
Saved in:
Cover Image
All rivals are not equal : clarifying misrepresentations and discerning three core properties of rivalry
Tyler, B. David; Cobbs, Joe - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 1-14
Saved in:
Cover Image
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander; Liu, Xindan; Brison, Natasha T.; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 95-105
Saved in:
Cover Image
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136
Saved in:
Cover Image
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 180-195
Saved in:
Cover Image
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Saved in:
Cover Image
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227
Saved in:
Cover Image
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David; Backhaus, Christof; Cornwell, … - In: Journal of marketing 81 (2017) 5, pp. 121-141
Saved in:
Cover Image
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud; Abdellah, Chaiech; Mohammed, … - In: International journal of economics, finance and … 5 (2017) 3, pp. 182-188
Saved in:
Cover Image
Sport fans in a “smart sport” (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil; Kang, Sun J.; Kim, Yukyoum - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 281-297
Saved in:
Cover Image
Development of a scale measuring the psychic income associated with hosting the Olympic Games
Liu, Dongfeng - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 298-313
Saved in:
Cover Image
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Saved in:
Cover Image
Service quality of sports centers and customer loyalty
Lee, Sheng Yen - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 870-879
Saved in:
Cover Image
Return on Investment in Sports Marketing Initiatives: A Study Focusing on a Brazilian Soccer Team
Louzada, Laura Mendes; Costa, Andre Lucirton; Giraldi, … - In: International Journal of Business Administration 5 (2014) 5, pp. 71-83
Our study analyzes the sports marketing environment, focusing specifically on soccer, in order to determine how a soccer team marketing department operates in terms of organization, planning, development of activities, and professionalization. The method utilized was based on a Brazilian soccer...
Saved in:
Cover Image
Web interfaces for e‐CRM in sports: Evidence from Romanian Football
Roșca, Vlad - In: Management & Marketing 9 (2014) 1
The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers’ access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club...
Saved in:
Cover Image
The new classification and size estimation of the sport market : focusing on hte sport market value network
Kang, Joon Ho (contributor); Kim, Hwa-seob (contributor);  … - 2014
Preview
Preview
Saved in:
Cover Image
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Saved in:
Cover Image
Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.; Wilde, Ari de - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 452-470
Saved in:
Cover Image
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Blank, Ashley Stadler; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Saved in:
Cover Image
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 75-97
Saved in:
Cover Image
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid; Grady, John; Stewart, Randall - In: Sport management review 19 (2016) 2, pp. 211-226
Saved in:
Cover Image
Economía, gestión y deporte : una visión actual de la investigación
Gálvez Ruiz, Pablo (ed.);  … - 2016 - Primera edición
Preview
Preview
Saved in:
Cover Image
Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Angell, Robert J.; Gorton, Matthew; Sauer, Johannes; … - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 198-210
Saved in:
Cover Image
Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Saved in:
Cover Image
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Saved in:
Cover Image
Der Einsatz von Social Media in der Eventkommunikation : dargestellt am Beispiel ausgewählter Marathonläufe
Kern, Katharina - 2016
Preview
Preview
Saved in:
Cover Image
Marketing du football
Chanavat, Nicolas (ed.); Desbordes, Michel (ed.) - 2016
Le marketing représente une fonction clé, voire même un état d'esprit, nécessaire à l'expansion du football professionnel. Les entités sportives professionnelles doivent désormais différencier leur marque et innover au service de l'expérience client et des partenaires économiques....
Preview
Preview
Saved in:
Cover Image
Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Saved in:
Cover Image
Connected stadium : a pillar for football clubs' marketing development?
Bal, Charles; Fleck, Nathalie - In: Making a difference through marketing : a quest for …, (pp. 43-58). 2016
Saved in:
Cover Image
Sponsorstvo v futbole : ocenka spravedlivoj stoimosti sponsorskich soglašenij
Solncev, Ilʹja; Osokin, Nikita - In: Ėkonomičeskaja politika 11 (2016) 3, pp. 69-81
Saved in:
Cover Image
Wettbewerb 2016 : Hauptgutachten : includes an English summary
Monopolkommission - 2016 - 1. Auflage
Preview
Preview
Saved in:
Cover Image
Validating and extending the sport brand personality scale
Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221
Saved in:
Cover Image
Branding in sports
Nufer, Gerd; Bühler, André W.; Chadwick, Simon - In: The Routledge companion to contemporary brand management, (pp. 536-551). 2016
Saved in:
Cover Image
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Saved in:
Cover Image
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Saved in:
Cover Image
Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave; Crick, James M. - In: Marketing intelligence & planning 34 (2016) 2, pp. 169-187
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
A service of the
zbw
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...