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Year of publication
Subject
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Sportswear 62 Sportbekleidung 60 Consumer behaviour 21 Konsumentenverhalten 21 USA 18 United States 18 Brand image 16 Markenimage 16 Brand management 14 Markenführung 14 Sportartikelbranche 7 Sporting goods industry 7 Sportmarketing 6 Sports marketing 6 Bekleidungsindustrie 5 Brand 5 Brand equity 5 Clothing industry 5 Markenartikel 5 Advertising effects 4 Beziehungsmarketing 4 China 4 Corporate Social Responsibility 4 Corporate social responsibility 4 Deutschland 4 Footwear 4 Lebensstil 4 Lifestyle 4 Markenwert 4 Relationship marketing 4 Schuhe 4 Sponsoring 4 Sponsorship 4 Textilindustrie 4 Werbewirkung 4 Brand loyalty 3 Football 3 Fußball 3 Germany 3 Markentreue 3
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Online availability
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Free 9 Undetermined 8
Type of publication
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Article 51 Book / Working Paper 13 Journal 3
Type of publication (narrower categories)
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Article in journal 41 Aufsatz in Zeitschrift 41 Aufsatz im Buch 9 Book section 9 Graue Literatur 8 Non-commercial literature 8 Case study 7 Fallstudie 7 Arbeitspapier 4 Working Paper 4 Biografie 2 Biography 2 Hochschulschrift 2 Market information 2 Marktinformation 2 Autobiografie 1 Thesis 1
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Language
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English 52 German 12 French 1 Spanish 1 Undetermined 1
Author
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Chi, Ting 3 Ko, Eunju 3 Tong, Xiao 3 Heere, Bob 2 Knight, Philip H. 2 Plank, Kevin 2 Riedl, Joachim 2 Taks, Marijke 2 Zips, Sebastian 2 Afthinos, Yanni D. 1 Alvarado, Jennifer 1 Angioni, Enrico 1 Apostolopoulou, Artemisia 1 Appelmann, Eva 1 Argue, Evan 1 Austmann, Henning 1 Azadegan, Arash 1 Azadi, Rasoul 1 Backhaus, Christof 1 Baier, Daniel 1 Bass, A. Erin 1 Braedley, L. Anne 1 Brusch, Michael 1 Cabiddu, Francesca 1 Casadesus-Masanell, Ramon 1 Chadwick, Simon 1 Chalip, Laurence Hilmond 1 Chang, Kai-Ming 1 Cheong, Yunjae 1 Choi, Hyeonyoung 1 Chun, Eunha 1 Clark, John S. 1 Clopton, Aaron 1 Crooke, Michael 1 David, Schmid 1 Dawes, John 1 Di Guardo, Maria Chiara 1 Eggers, Barbara 1 Evanschitzky, Heiner 1 Eydi, Hossein 1
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Institution
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Center of Market Oriented Product and Production Management 1 Indian Council for Research on International Economic Relations 1
Published in...
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International journal of sport management and marketing : IJSMM 5 Journal of fashion marketing and management 4 Sport marketing quarterly : for professionals in the business of marketing sport 3 Asia Pacific journal of marketing and logistics 2 Journal of business research : JBR 2 Open science publications of Access Marketing Management 2 The journal of product & brand management 2 Applied economics letters 1 CCSO working papers : working paper series of the CCSO Center for Economic Research 1 Case studies in sustainability management 1 Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele 1 Consumer behaviour and sustainable fashion consumption 1 Die Betriebswirtschaft : DBW 1 European Sport management quarterly : ESMQ 1 Handbook on ethics and marketing 1 Harvard business review : HBR 1 Harvard-Business-Manager : das Wissen der Besten 1 Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems 1 International journal of Islamic marketing and branding 1 International journal of business & management : IJoBM 1 International journal of economics and business research : IJEBR 1 International journal of entrepreneurial venturing 1 International journal of market research : JMRS ; the journal of the Market Research Society 1 International journal of markets and business systems 1 International journal of production research 1 Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora 1 Journal of economics & management strategy : JEMS 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of marketing management : MM 1 Journal of retailing and consumer services 1 MIS quarterly executive 1 Management and inter/intra organizational relationships in the textile and apparel industry 1 Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung 1 New developments and approaches in consumer behavior research 1 Serie estudios y perspectivas 1 Stanford University Graduate School of Business research paper 1 Strategic change : SC ; briefings in entrepreneurial finance 1 The IUP journal of brand management : IJBRM 1 The journal of brand management : an international journal 1 The journal of product innovation management : an international publication of the Product Development & Management Association 1
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Source
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ECONIS (ZBW) 64 USB Cologne (EcoSocSci) 2 BASE 1
Showing 1 - 50 of 67
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432
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The stability of attitude and the significance of affective-emotional and cognitive components
Zips, Sebastian; Riedl, Joachim; Kallweit, Barbara - 2018
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Expectations of Muslim consumers from the halal sportswear industry
Soygüden, Aydoğan - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 214-227
Persistent link: https://ebtypo.dmz1.zbw/10012512806
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Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro; Vayas Ruiz, Eliza Carolina; … - In: Management and inter/intra organizational relationships …, (pp. 241-262). 2020
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Die Stabilität des Einstellungskonstrukts und die Bedeutung affektiv-emotionaler und kognitiver Komponenten
Zips, Sebastian; Riedl, Joachim; Eggers, Barbara - 2016
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Cradle to Cradle – an analysis of the market potential in the German outdoor apparel industry
Weiner, Mareike - 2016
The purpose of this study is to investigate the market potential in the German outdoor apparel industry by focusing on sustainable production in terms of environmental and human health. A literature study of the Cradle to Cradle (C2C) design concept is provided, as it represents a solution for...
Persistent link: https://ebtypo.dmz1.zbw/10011656367
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The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul; Yousefi, Bahram; Eydi, Hossein - In: International journal of business & management : IJoBM 4 (2016) 2, pp. 19-32
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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : for professionals in the … 25 (2016) 2, pp. 79-89
Persistent link: https://ebtypo.dmz1.zbw/10011517866
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Shoe Dog
Knight, Philip H. - 2019 - 5. Auflage
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Persistent link: https://ebtypo.dmz1.zbw/10012039855
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Sustainable sports fashion and consumption
Fung, Elaine; Liu, Rong - In: Consumer behaviour and sustainable fashion consumption, (pp. 39-67). 2019
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Estrategia de autoabastecimiento de energía eléctrica en empresas de la cadena de fibras sintéticas ropa deportiva de El Salvador
Alvarado, Jennifer - 2015
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Hummel's digital transformation toward omnichannel retailing : key lessons learned
Hansen, Rina; Sia, Siew Kien - In: MIS quarterly executive 14 (2015) 2, pp. 51-66
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The impact of corporate social responsiblity on customer loyalty : a case for two global corporations in China
Lu, Xiaoming; Liu, Hoi Wan; Rahman, Mizan - In: Strategic change : SC ; briefings in entrepreneurial finance 26 (2017) 3, pp. 251-260
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Identifying factors affecting export performance of sports equipment and sportswear firms
Mohammadkazemi, Reza - In: Iranian entrepreneurship : deciphering the …, (pp. 319-330). 2017
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Shoe Dog
Knight, Philip H.; Knight, Phil - 2016
Als junger, abenteuerlustiger Business-School-Absolvent auf der Suche nach einer Herausforderung lieh Phil Knight sich von seinem Vater 50 Dollar und gründete eine Firma mit einer klaren Mission: qualitativ hochwertige, aber preiswerte Laufschuhe aus Japan importieren. In jenem ersten Jahr,...
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Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon; Kim, Kihan; Cheong, Yunjae - In: Journal of business research : JBR 69 (2016) 12, pp. 5793-5800
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Sports retailing in India : opportunities, constraints and way forward
Mukherjee, Arpita; Goswami, Ramneet; Goyal, Tanu M.; … - 2010
Sports retail is a small but fast growing segment of modern retail in India. Recently, the country has been hosting many international sports and this has given a boost to this sector. Many foreign and domestic corporate retailers have entered sports retail. Sports goods manufacturing is a focus...
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Persistent link: https://ebtypo.dmz1.zbw/10003984757
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Marketing ethics and differentiation : implications for normalized deviance
Martin, Kelly D.; Johnson, Jean L. - In: Handbook on ethics and marketing, (pp. 150-167). 2015
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
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Consumer behavior of generational cohorts for compression sportswear
Rahulan, Monika; Troynikov, Olga; Watson, Chris; Janta, … - In: Journal of fashion marketing and management 19 (2015) 1, pp. 87-104
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Eine Frage des Charakters?! : Die Rolle der Persönlichkeitsmerkmale für den Erfolg von Mass Customization
Appelmann, Eva; David, Schmid; Geuecke, Fabian; Huber, Frank - 2015
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242
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What consumers want from sportswear? : an anatomy of consumer perceived value
Chi, Ting - In: International journal of markets and business systems 1 (2015) 4, pp. 314-328
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Brand personality and brand equity : evidence from the sportswear industry
Su, Jin; Tong, Xiao - In: The journal of product & brand management 24 (2015) 2, pp. 124-133
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Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Tong, Xiao; Hawley, Jana M. - 2009
This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market.Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand equity, this study employed structural equation modeling to investigate...
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Lead user innovation and the UK outdoor trade since 1850
Parsons, Mike; Rose, Mary B. - 2009
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Persistent link: https://ebtypo.dmz1.zbw/10003939248
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The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar; Pattanayak, J. K. - In: The IUP journal of brand management : IJBRM 11 (2014) 4, pp. 40-52
Persistent link: https://ebtypo.dmz1.zbw/10010490355
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Lululemon's commitment to the environment : a tangle of seaweed, suppliers, and social responsibility
Bass, A. Erin; Morris, Rebecca J. - In: Case studies in sustainability management, (pp. 175-189). 2014
Persistent link: https://ebtypo.dmz1.zbw/10010378660
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Lululemon : a sheer debacle in risk management
Larcker, David F.; Larcker, Sarah M.; Tayan, Brian - 2014
Persistent link: https://ebtypo.dmz1.zbw/10011523658
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Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao; Li, Chunxiao - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 491-509
Persistent link: https://ebtypo.dmz1.zbw/10009776152
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The effects of contingency factors on perceived values of casual sportswear : an empiriscal study of US consumers
Chi, Ting - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 249-262
Persistent link: https://ebtypo.dmz1.zbw/10009752330
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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : for professionals in the … 22 (2013) 3, pp. 138-151
Persistent link: https://ebtypo.dmz1.zbw/10010199635
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://ebtypo.dmz1.zbw/10009733430
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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; … - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 42-57
Persistent link: https://ebtypo.dmz1.zbw/10009491691
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
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Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico; Cabiddu, Francesca; Di Guardo, Maria Chiara - In: Information systems : crossroads for organization, …, (pp. 259-266). 2012
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Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin - In: Harvard business review : HBR 90 (2012) 5, pp. 45-48
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Werben mit Stars
Plank, Kevin - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 8, pp. 74-79
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Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung; Heere, Bob - In: Sport marketing quarterly : for professionals in the … 21 (2012) 1, pp. 19-31
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Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia; Papadimitriou, Dimitra; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 93-110
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Quality performance in a global supply chain : finding out the weak link
Soltani, Ebrahim; Azadegan, Arash; Liao, Ying Ying; … - In: International journal of production research 49 (2011) 1, pp. 269-293
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Expenditures on sport apparel : creating consumer profiles through interval regression modelling
Scheerder, Jeroen; Vos, Steven; Taks, Marijke - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 251-274
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Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling; Peretz, Adrian - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 639-649
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Does a red shirt improve sporting performance? : evidence from Spanish football
García-Rubio, Miguel A.; Picazo Tadeo, Andrés José; … - In: Applied economics letters 18 (2011) 10/12, pp. 1001-1004
Persistent link: https://ebtypo.dmz1.zbw/10009317641
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Understanding consumer perceived value of casual sportswear : an empirical study
Chi, Ting; Kilduff, Peter P. D. - In: Journal of retailing and consumer services 18 (2011) 5, pp. 422-429
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An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Afthinos, Yanni D.; Nassis, Pantelis; Theodorakis, … - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 76-90
Persistent link: https://ebtypo.dmz1.zbw/10003937865
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Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri; Argue, Evan - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 132-143
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Decent work and transnational governance : multi-stakeholder initiatives' impact on labour rights in global supply chains
Göbel, Thorsten - 2010 - 1. ed.
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Households' willingness to pay for "green" goods : evidence from Patagonia's introduction of organic cotton sportswear
Casadesus-Masanell, Ramon; Crooke, Michael; Reinhardt, … - In: Journal of economics & management strategy : JEMS 18 (2009) 1, pp. 203-233
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