While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing...

Background: Competitive dynamics has been a central theme in business, management, and finance research, addressing how firms interact strategically to gain and sustain competitive advantage. Over the past 25 years, this field has evolved significantly, incorporating theoretical and empirical...

This paper examines the competitive environment and strategic factors influencing companies in the tempered glass market. It critically evaluates challenges related to innovation, cost-efficiency, and market adaptability while identifying theoretical and practical contributions to strategic...

This report identifies three main areas for action to reignite sustainable growth. First - and most importantly - Europe must profoundly refocus its collective efforts on closing the innovation gap with the US and China, especially in advanced technologies. The second area for action is a joint...

This report identifies three main areas for action to reignite sustainable growth. First - and most importantly - Europe must profoundly refocus its collective efforts on closing the innovation gap with the US and China, especially in advanced technologies. The second area for action is a joint...

This paper identifies the salient features of feedforward control and the advantages that it provides vis-à-vis feedback control. These advantages are especially salient in strategic control situations and also during periods of environmental turbulence and extreme strategic discontinuity....

Despite its recognized importance, innovation strategy remains an underexplored field, often hindered by fragmented approaches and practical barriers. To address this critical gap, this study develops a structured methodology for aligning innovation strategies with business objectives, offering...

Creativity and innovation are now being encouraged in businesses because of technopreneurship, especially as the Fourth Industrial Revolution (IR 4.0) picks up. In addition, the evolution brought by technology has influenced our everyday lives, jobs and communication, making it easier for...

In today's dynamic tourism industry, shaped by globalization and digitalization, understanding destination competitiveness is crucial for crafting sustainable development policies. This paper explores Romania's competitive advantage as a tourist destination through both theoretical and practical...

Consumers are interested in sustainable products but they exhibit wariness about their efficacy resulting in a reluctance to purchase. Consumers perceive a high level functional risk in utilitarian benefits sustainable alternatives can provide. For that reason, communication strategy is...

Non-alcoholic wines have become increasingly important in recent years in Germany. A constant stream of new market players and products is evidence of a dynamic market development and for the creation of a new branch in the highly competitive wine sector. Thus, the central aim of this article is...

Competition is the catalyst of corporate innovation, which is the foundation of a country's core competitiveness. From the view of vertical industrial chain, this paper examines how downstream competition affects upstream firms' innovation output. Given innovation helps reduce the production...

Competitive intelligence can be used as a catalyst to guide green marketing strategies as well as to create and maintain competitive advantage. The purpose of this article is to identify and rank the effective factors of competitive intelligence on green marketing and understand the effects of...