Klerk, Saskia de; Buick, Fiona; Ranasinghne, Gayathri - In: Journal of innovation and entrepreneurship : JIE 14 (2025) 1, pp. 1-23
Small and medium-sized enterprises (SMEs) are crucial to economic growth. To contribute effectively to economic growth, SMEs need adequate resources. Social media is an essential yet often underestimated resource for entrepreneurs, especially in developing countries. Social media has...