This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges....

Abstract Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though...

This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges....

Jede Anonymität, auch gerade die im Netz (J. Kubeziel: ID-A 30/12), die einerseits dem Schutz der Bürgerrechte dient, kann für dunkle Zwecke genutzt werden. Dass es digitale Unterwelten gibt, in denen - ethisch betrachtet - allen menschlichen Abgründen und verbrecherischen Absichten in...

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...

В статье рассмотрена проблема отчуждения российского и украинского общества от основных институтов социализации. В качестве одного из негативных последствий...

В представленной статье проводится анализ механизма и причин воздействия на сознание людей, ведущей к дифференциации общества на различные субкультуры....

Biogenetic structural perspectives on shamanism and raves: the origins of collective ritual dance / Michael James Winkelman -- The roots of trance: reflections of space rock, psychedelia, krautrock, and post punk live in the 1970s and 1980s / Peter Smith -- Transformational festivals: a new...

The article reflects the results of the expert interviews that were aimed to expose and interpret the peculiarities of the corporate culture of public servants. There are expert opinions concerning the phenomenon of the corporate culture, the factors of its formation its basic values and normes...

В статье дается понятие культуры, контркультуры, субкультуры. Обосновывается применение термина «криминальная субкультура» в криминологии.

The Netherlands knows a persistent threat of flooding. To adapt to this dangerous reality, the Dutch have cultivated what disaster research literature has labeled ‘disaster subcultures’ or a set of cultural (tangible and intangible) tools to deal with the recurrent hazard. While there is...

This study explores the relationship between individual birthplace [rural birthplace (RB) and urban birthplace (UB)] and consumer unethical behavior (CUB). As a result, CUB is verified to closely relate to individual birthplace, and those new urban residents with RB are found to behave more...

Post-subcultural studies has emerged as a critical response to perceived difficulties with the previously dominant approach to subcultures associated with the Birmingham Centre for Contemporary Cultural Studies (CCCS). Alternative terms such as scene and tribe have been suggested in light of the...

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...