EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • EN 
    • DE
    • ES
    • FR
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  • EN 
    • DE
    • ES
    • FR
  •  My account 
    • Logout
    • Change account settings
  • Login
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"TV-Werbung"
Narrow search

Narrow search

Year of publication
Subjects
All
Fernsehwerbung 506 Television advertising 506 Werbewirkung 192 Advertising effects 190 USA 121 United States 121 Theorie 67 Theory 67 Deutschland 63 Fernsehprogramm 62 Germany 62 Television programme 60 Consumer behaviour 58 Konsumentenverhalten 58 Werbung 57 Media usage 54 Mediennutzung 54 Advertising 51 Children 46 Kinder 46 Fernsehen 44 Fernsehsender 39 Television 38 Television industry 37 Internet marketing 31 Online-Marketing 31 Commercial television 30 Privater Fernsehsender 30 Product Placement 29 Product placement 29 Target group 27 Zielgruppe 27 Brand management 22 Markenführung 22 Broadcasting finance 21 Psychology of advertising 21 Rundfunkfinanzierung 21 Werbepsychologie 21 Sport event 18 Sportveranstaltung 18
more ... less ...
Online availability
All
Free 42 Undetermined 13
Type of publication
All
Article 379 Book / Working Paper 127
Type of publication (narrower categories)
All
Article in journal 304 Aufsatz in Zeitschriften 304 Graue Literatur 82 Non-commercial literature 82 Article in book 75 Aufsatz im Buch 75 Arbeitspapier 68 Working Paper 68 Hochschulschrift 30 Dissertation 29 Thesis 29 Case study 9 Fallstudie 9 Bibliographie enthalten 3 Bibliography included 3 Collection of articles of several authors 3 Collection of articles written by one author 3 Sammelwerk 3 Sammlung 3 Amtsdruckschrift 2 Government document 2 Aufsatzsammlung 1 Commentary 1 Congress report 1 Kommentar 1 Kongressschrift 1 Market information 1 Marktinformation 1 Mikroform 1
more ... less ...
Language
All
English 404 German 92 French 5 Russian 3 Swedish 2 Italian 1
Persons
All
Bellman, Steven 11 De Pelsmacker, Patrick 10 Nilssen, Tore 10 Sørgard, Lars 10 Varan, Duane 10 Kind, Hans Jarle 9 Sonnac, Nathalie 7 Cauberghe, Verolien 6 Bakir, Aysen 5 Gabszewicz, Jean Jaskold 5 Jeong, Yongick 5 Laussel, Didier 5 Wilbur, Kenneth C. 5 Cantoni, Davide 4 Coffey, Amy Jo 4 Dens, Nathalie 4 Grossman, Michael 4 Kent, Robert J. 4 Kreiner, Claus Thustrup 4 Kyhl, Søren 4 Neijens, Peter C. 4 Reijmersdal, Eva A. van 4 Reinares, Pedro 4 Schmidtke, Richard 4 Verhellen, Yann 4 Anderson, Simon P. 3 Arrazola Vacas, María 3 Boerman, Sophie C. 3 Bursztyn, Leonardo 3 Chan, Kara 3 Eisend, Martin 3 Fam, Kim Shyan 3 Hevia Payá, José de 3 Kadlec, Tomáš 3 Kalliny, Morris 3 Kennedy, Rachel 3 Lin, Panlang 3 Miglionico, Giovanna 3 Pan, Steve 3 Peitz, Martin 3
more ... less ...
Institutions
All
Økonomisk Institutt 3 Frankreich / Conseil supérieur de l'audiovisuel 1 Nomos Verlagsgesellschaft 1 Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien 1
Published in...
All
Journal of advertising research 56 Journal of advertising : official publication of the American Academy of Advertising 26 International journal of advertising : the quarterly review of marketing communications 15 The journal of media economics 14 Journal of marketing communications 12 Journal of promotion management : JPM 12 Working paper 8 Discussion paper / Centre for Economic Policy Research 6 JMM : the international journal on media management 6 CESifo working papers 5 Journal of business research : JBR 5 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 5 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 5 Memorandum / Department of Economics, University of Oslo 5 Advertising and violence : concepts and perspectives 4 Marketing intelligence & planning 4 Psychology & marketing 4 The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012] 4 Young consumers : insight and ideas for responsible marketers 4 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 3 Asia Pacific journal of marketing and logistics 3 Breaking new ground in theory and practice 3 Gabler Edition Wissenschaft 3 International journal of internet marketing and advertising : IJIMA 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Marketing letters : a journal of research in marketing 3 Media-Perspektiven 3 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 3 Schriften zur Medienwirtschaft und zum Medienmanagement 3 The journal of industrial economics 3 Theorie und Praxis der Werbung in den Massenmedien 3 Working paper series 3 Advertising in new formats and media : current research and implications for marketers 2 Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft 2 Brand Content : die Marke als Medienereignis 2 CORE discussion paper : DP 2 Canadian journal of agricultural economics : CJAE 2 DICE discussion paper 2 Discussion paper series : discussion paper 2 Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik 2
more ... less ...
Sources
All
ECONIS (ZBW) 506
Showing 1 - 50 of 506
Cover Image
Advertising competition in the free-to-air TV broadcasting industry
Ivaldi, Marc; Zhang, Jiekai - 2017
This paper empirically investigates the advertising competition in the French broadcast television industry within a two-sided market framework. We use a unique dataset on the French broadcast television market including audience, prices, and quantities of advertising of twenty-one TV channels...
Saved in:
Cover Image
Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Saved in:
Cover Image
Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Saved in:
Cover Image
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016
Saved in:
Cover Image
Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity, social media, entertainment and economic activities...
Saved in:
Cover Image
Skippable video ads : the impact of ad avoidance technologies on online two-sided platforms
Chakraborty, Soumyakanti; Basu, Sumanta; Sharma, Megha - 2015
Saved in:
Cover Image
New reformulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - 2015
Saved in:
Cover Image
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül; Suher, Hasan Kemal; Bir, Ali Atif - In: Bridging the gap between advertising academia and practice, (pp. 151-166). 2017
Saved in:
Cover Image
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167
Saved in:
Cover Image
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69
Saved in:
Cover Image
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz - In: Global advertising practice in a borderless world, (pp. 114-126). 2017
Saved in:
Cover Image
Why narrative ads work : an integrated process explanation
Kim, Eunjin; Ratneshwar, Srinivasan; Thorson, Esther - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 283-296
Saved in:
Cover Image
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 1, pp. 10-14
Saved in:
Cover Image
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Saved in:
Cover Image
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.; Droulers, Olivier; Amarantini, David - In: Journal of advertising research 57 (2017) 1, pp. 28-37
Saved in:
Cover Image
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Saved in:
Cover Image
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Saved in:
Cover Image
Kampen om reklamen
Ohlsson, Jonas; Facht, Ulrika - 2017
Preview
Preview
Saved in:
Cover Image
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa; Gaßner, Hans-Peter - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 129-149). 2017
Saved in:
Cover Image
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Saved in:
Cover Image
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini; Opree, Suzanna J.; Smits, Tim - In: Challenges in an age of dis-engagement, (pp. 45-57). 2017
Saved in:
Cover Image
The effects of social TV on television advertising effectiveness
Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91
Saved in:
Cover Image
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76
Saved in:
Cover Image
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Saved in:
Cover Image
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.; Best, Christoph; Shobowale, Sheethal; … - In: Journal of advertising research 57 (2017) 3, pp. 283-304
Saved in:
Cover Image
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María; Hevia Payá, José de; … - In: Advertising in new formats and media : current research …, (pp. 47-76). 2016
Saved in:
Cover Image
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann; De Pelsmacker, Patrick; Dens, Nathalie - In: Advertising in new formats and media : current research …, (pp. 291-306). 2016
Saved in:
Cover Image
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - In: The review of economics and statistics 98 (2016) 1, pp. 25-41
Saved in:
Cover Image
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Saved in:
Cover Image
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Saved in:
Cover Image
Creative that sells : how advertising execution affects sales
Hartnett, Nicole; Kennedy, Rachel; Sharp, Byron; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 102-112
Saved in:
Cover Image
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Saved in:
Cover Image
Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura; Giordano, Walter; Pizziconi, Sergio - In: The ins and outs of business and professional discourse …, (pp. 246-271). 2016
Saved in:
Cover Image
The advertising-financed business model in two-sided media markets
Anderson, Simon P.; Jullien, Bruno - 2016
Saved in:
Cover Image
Lights, camera, madison avenue : the golden age of advertising
Naud, Robert - 2016
"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and...
Preview
Preview
Saved in:
Cover Image
Newspapers in times of low advertising revenues
Angelucci, Charles; Cagé, Julia - 2016
Saved in:
Cover Image
New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - In: Operations research 64 (2016) 4, pp. 838-848
Saved in:
Cover Image
Fließende Grenzen zwischen TV-Werbung und Programm? : ein rundfunkökonomischer "Evergreen"
Fahle, Robert - In: Der Rundfunk als privates und öffentliches Gut : 25 …, (pp. 36-46). 2016
Saved in:
Cover Image
Managing TV commercials inventory in the Italian advertising market
Guerriero, Francesca; Miglionico, Giovanna; Olivito, … - In: International journal of production research 54 (2016) 17/18, pp. 5499-5521
Saved in:
Cover Image
Cultural differences affect interactive television advertising$h
Zorn, Steffen F.; Bellman, Steven; Robinson, Jennifer A.; … - In: Journal of marketing communications 22 (2016) 1, pp. 3-17
Saved in:
Cover Image
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng; Morris, Jon D. - In: Journal of advertising research 56 (2016) 2, pp. 193-204
Saved in:
Cover Image
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Saved in:
Cover Image
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Saved in:
Cover Image
Spot length and unaided recall in television
Martín-Santana, Josefa D.; Reinares-Lara, Pedro; … - In: Journal of advertising research 56 (2016) 3, pp. 274-288
Saved in:
Cover Image
Limited-interruption advertising in digital-video content
Brechman, Jean; Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of advertising research 56 (2016) 3, pp. 289-298
Saved in:
Cover Image
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Saved in:
Cover Image
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka; Cauberghe, Verolien; Hudders, Liselot - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 403-416
Saved in:
Cover Image
Program quality competition in broadcasting markets
Li, Changying; Zhang, Jianhu - In: Journal of public economic theory 18 (2016) 4, pp. 666-689
Saved in:
Cover Image
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Saved in:
Cover Image
Advertising content and television advertising avoidance
Wilbur, Kenneth C. - In: The journal of media economics 29 (2016) 2, pp. 51-72
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
A service of the
zbw
Questions? Chat with us

Questions? Chat with us

Loading...
 Searching for statistics or facts?
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...