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Boomers

Schouten, John W. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015656354

A theory of dynamic product awareness and targeted advertising

Cavenaile, Laurent; Çelik, Murat Alp; Perla, Jesse; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015656667

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334534

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192992

Welfare of competitive price discrimination with captive consumers

Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179470

Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory

Filipovic, Jelena; Gorton, Matthew; Markovic, Stefan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463997

Perceptions of greenwashing and purchase intentions : a model of Gen Z responses to ESG-labeled digital advertising

Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - 2025

This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448882

Microtargeting, voters' unawareness, and democracy

Gils, Freek van; Müller, Wieland; Prüfer, Jens - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459377

Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI

Chen, Qiuying; Choi, Beom-Jin; Lee, Sang-Joon - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441209

Targeting audience personas with programmatic geographic segments using unsupervised methods

Noorithaya, Viraj - 2025

The digital advertising industry, where clients advertise to existing and potential customers through digital channels, is going through a rapid transformation. This is necessitated by evolving privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444172

Enhancing customer repurchase prediction : integrating classification algorithms with RFM analysis for precision and actionable insights

Verma, Rakesh; Rathor, Devesh; Kumar, Saurabh; Mishra, … - 2025

Accurate prediction of customer repurchase behaviour is vital for businesses aiming to boost customer retention. This study introduces an advanced approach that merges classification algorithms with RFM analysis, a widely adopted framework in customer relationship management. The proposed models...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444242

From consumers to consumption : the socio-technical assemblage of the persona in market segmentation

Syrjälä, Henna; Diaz Ruiz, Carlos; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425727

Brand and customer management mindsets creating brand relationships and equity in young adults

Diniso, Chuma; Duh, Helen Inseng - 2025

Purpose: Players in the highly competitive smartphone industry can use either brand management mindset (BMM) or customer management mindset (CMM) to build consumer-brand relationships and ultimate customer-based brand equity (CBBE) in different market segments. This research integrates three...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596921

Using segmentation to co-design a healthy eating program

Kitunen, Anna; Carins, Julia; Isbanner, Sebastian; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519560

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526543

Differences in advertising's effectiveness across age groups

Mecredy, Philip; Stocchi, Lara; Feetham, Pamela - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015531693

A machine learning framework for uplift modeling through customer segmentation

Pinheiro, Paulo; Cavique, Luis - 2025

In uplift modeling, the goal is to identify high-value customers based on persuadable customers, those who make a purchase only if contacted. To achieve this, uplift modeling combines machine learning techniques with causal inference, allowing businesses to refine their customer targeting...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586630

An automated machine learning framework for interpretable customer segmentation in financial services

Grigorova, Iveta; Efremov, Aleksandar; Karamfilov, … - 2025

Customer segmentation is essential in financial services for designing targeted interventions, managing dormant portfolios, and supporting marketing re-engagement strategies. Traditional approaches such as Recency-Frequency-Monetary (RFM) analysis offer interpretability but often lack the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591090

Omnichannel usage influence on webrooming-showrooming : the moderating influence of consumer segment and product price

Sharma, Neeru; Fatima, Johra Kayeser - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620299

Misleading marketing of unhealthy foods and beverages to children in South Africa as a consumer protection issue

Omoruyi, A. J.; Durojaye, Ebenezer - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015476873

A segmentation study on how Czech consumers make household food purchases

Velčovská, Šárka; Prokopová, Vendula - 2025

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415167

Model-based co-clustering in customer targeting utilizing large-scale online product rating networks

Chen, Qian; Agarwal, Amal; Fong, Duncan K. H.; DeSarbo, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534257

Product returns as a reflection of intergenerational differences : a comparison of Baby Boomers, Generation X, Millennials, and Generation Z

Lysenko-Ryba, Kateryna; Reveniuk, Marharyta; Kauf, Sabina - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015558331

Development of a marketing strategy for the toy brand Lego to appeal to the female target group - girls and parents of girls

Schaub, Franziska - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015584369

Overwhelming targeting options : selecting audience segments for online advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057181

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Overwhelming Targeting Options : Selecting Audience Segments for Online Advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2023

Book / Working Paper

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208

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Customer recognition and mobile geo-targeting

Baye, Irina; Reiz, Tim; Sapi, Geza - 2018

Book / Working Paper

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553252

Traveler segmentation through Instagram Fashion Influencers : Mirror Tourist as a new segment consumer group

Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - 2024

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085036

Exploring moral gaze : children gazing at suffering in dark tourism

Dresler, Emma - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077478

Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency

Aridor, Guy; Che, Yeon-Koo - 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468980

"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511550

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511925

Ban targeted advertising? : an empirical investigation of the consequences for app development

Kircher, Tobias; Foerderer, Jens - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513902

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519164

Baby boomers' Over-The-Top (OTT) rush-older customers on new platforms

Chanda, Ruby; Islam, Tajamul - 2024

In 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524933

Nutzung digitaler Anwendungen im Mittelstand : Nutzersegmente, Trends und Konnektivitätsanforderungen

Gries, Christin-Isabel; Tenbrock, Sebastian; Strube … - 2024

Bei der Nutzung digitaler Anwendungen ist ein deutlicher Nachholbedarf des Mittelstands gegenüber Großunternehmen feststellbar, der innerhalb des heterogenen KMUSegments und in verschiedenen Anwendungsclustern wiederum unterschiedlich stark ausgeprägt ist. Vor diesem Hintergrund werden in der...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159451

Omni-channel customer segmentation : a personalized customer journey perspective

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117065

Participation vs. effectiveness in sponsored tweet campaigns : a quality-quantity conundrum

Peng, Jing; Van Den Bulte, Christophe - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145027

Technology oriented, service intensive, transnational entrepreneurs' international target market strategies

Chaudhry, Shiv; Crick, Dave; Crick, James M. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116920

Luxury fashion brand coolness : niche versus mass cool

Loureiro, Sandra Maria Correia; Aleem, Aihoor; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190189

Paying for privacy: pay-or-tracking walls

Müller-Tribbensee, Timo; Miller, Klaus Matthias; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410337

Branding fashion through gameplay : the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - 2024

Purpose The aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with particular emphasis on fashion gaming collaborations. We used game theory as a theoretical framework to analyse immersive branding strategies and gain a deeper understanding of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130645

To hinder or to facilitate : retailers' strategy of consumer information sharing

Ma, Buqing; Li, Guang; Kong, Guangwen - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015484526

Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

Bindah, Eric; Gunnoo, Leenshya - 2024

The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014540568