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Year of publication
Subject
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Celebrity endorsement 1,033 Celebrity-Werbung 1,033 Werbewirkung 637 Advertising effects 636 Consumer behaviour 573 Konsumentenverhalten 573 Markenimage 289 Brand image 283 Brand management 237 Markenführung 237 Werbung 171 Advertising 167 Brand 149 Markenartikel 149 Social Web 145 Social web 145 Sportler 112 Athletes 109 Glaubwürdigkeit 107 Credibility 106 Online-Marketing 97 Internet marketing 96 celebrity endorsement 73 Influencer 70 Marketing management 62 Marketingmanagement 62 Beziehungsmarketing 60 Relationship marketing 60 Indien 56 India 55 USA 55 United States 55 Marketing 40 Kaufentscheidung 39 Purchase decision 39 Sportmarketing 39 Sports marketing 39 Confidence 35 Vertrauen 35 celebrity 34
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Online availability
All
Undetermined 485 Free 186 CC license 20
Type of publication
All
Article 833 Book / Working Paper 209 Journal 1
Subcategories
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Article in journal 748 Book section 73 Working paper 14 Case study 11 Proceedings 8 Biography 1 Guidebook 1
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Language
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English 981 German 60 French 1 Undetermined 1
Author
All
Roy, Subhadip 16 Huber, Frank 9 Ilicic, Jasmina 9 Jain, Varsha 7 Schimmelpfennig, Christian 7 Erfgen, Carsten 6 Arora, Nilesh 5 Chan, Kara 5 D'Rozario, Denver 5 Hussain, Shahzeb 5 Liu, Matthew Tingchi 5 Parmar, Yadvinder 5 Pradhan, Debasis 5 Schaaf, Daniela 5 Singh, Ramendra Pratap 5 Usman, Osly 5 Alatas, Vivi 4 Banerjee, Neelotpaul 4 Baxter, Stacey M. 4 Bettman, James R. 4 Budzinski, Oliver 4 Carrillat, François A. 4 Clark, Timothy 4 Franck, Egon 4 Ko, Yong Jae 4 Mann, Bikram Jit Singh 4 Meyer, Frederik 4 Mobius, Markus 4 Olken, Benjamin A. 4 Paladines, Cindy 4 Sattler, Henrik 4 Srinivasan, Kannan 4 Stork, Philip 4 Um, Nam-Hyun 4 Webster, Cynthia M. 4 Abirami, U. 3 Adler, Moshe 3 Agnihotri, Arpita 3 Alpízar, Francisco 3 Andresen, Claus 3
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Institution
All
European Institute of Innovation and Technology 4 National Bureau of Economic Research 3 European Commission / Directorate-General for Communication 2 Springer Fachmedien Wiesbaden 2 European Commission / Directorate-General for Education and Culture 1 Frankfurter Allgemeine Buch 1 Ghana Academy of Arts and Sciences <Accra> 1 Peter Lang GmbH 1 Technische Universität Ilmenau 1 World Bank / Development Research Group / Poverty and Human Resources 1 bbw Hochschule 1 epubli GmbH 1
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Published in...
All
Psychology & marketing 35 Journal of business research : JBR 32 International journal of advertising : the review of marketing communications 29 Journal of retailing and consumer services 18 International journal of sports marketing & sponsorship 16 Journal of marketing communications 16 The journal of product & brand management 16 Journal of advertising research 15 Journal of promotion management : JPM 15 Journal of promotion management : innovations in planning and applied research 15 Journal of marketing management : MM 14 Young consumers : insight and ideas for responsible marketers 13 The journal of brand management : an international journal 11 Marketing letters : a journal of research in marketing 10 International journal of internet marketing and advertising : IJIMA 9 Journal of global marketing 9 Marketing intelligence & planning 9 Sport marketing quarterly : preferred journal of the Sport Marketing Association 9 Asia Pacific journal of marketing and logistics 8 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 8 Global business review 7 International journal of sport management and marketing : IJSMM 7 Journal of advertising : official publication of the American Academy of Advertising 7 Journal of marketing management : JMM ; journal of the Academy of Marketing 7 Journal of strategic marketing 7 Journal of travel and tourism marketing 7 Cogent business & management 6 European journal of marketing : EJM 6 Health marketing quarterly 6 International journal of hospitality management 6 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 6 Journal of international consumer marketing 6 Celebrity, convergence and transformation 5 International review on public and non-profit marketing 5 Journal of advertising 5 Journal of customer behaviour 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Journal of sport management : the official journal of the North American Society of Sport Management 5 SpringerLink / Bücher 5 European Sport management quarterly : ESMQ 4
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Source
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ECONIS (ZBW) 1,036 USB Cologne (EcoSocSci) 5 BASE 1 EconStor 1
Showing 1 - 50 of 1,013
 
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Influence of environmental stimuli on impulsive buying behavior in online livestream commerce : the moderating role of livestream viewing frequency and livestream shopping experience
Dinh Huu De; Khoa Bui Thanh - 2026
The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming: Role of celebrity endorsements and moderating effects of live streaming frequency and shopping experience This study examined the effect of environmental factors like perceived...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015628749
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Influence leads intention : how micro-celebrity endorsements and care motivations drive sustainable consumption
Rouf, Md. Abdur; Babu, Md Asaduzzaman; Islam, Md Rohibul; … - 2026
The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase Intention (PI) are investigated in this study. Incorporating MCE as a novel...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016083194
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Editorial: Celebrating success : JBSED's global recognition and impact
Al-Hawaj, Abdullah Y.; Hamdan, Allam - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194386
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Assessing the impact of female athlete endorsers on brands : a focus on Olympic athletes
Liu, Teng; Chen, Weimin; Xue, Shenyuan; Wu, Cisheng - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615113
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Celebrity endorsement, customer attitude and brand selection as determinants of the fast-food industry performance : the moderating role of customer age and perceived service quality
Chikazhe, Lovemore; Moyo, Thenjiwe; Mandibaya, Hamudiwamwe - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597333
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Sharing the spotlight : the benefits of having a celebrity competitor
Curran, Kevin; Lee, Eric Y.; Pfarrer, Michael D.; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015386909
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Impact of online reviews and celebrity endorsement on the brand reputation of healthcare services : evidence from India
Ahmad, Saifuddin; Srivastava, Ved; Mishra, Raj Kumar; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015628434
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The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products
Hossain, Md Shamim; Islam, Tarannum; Babu, Md Asaduzzaman; … - 2025
The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption. This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455939
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Becoming a celebrity! : gaining benefits and competitive advantage through scheduled release strategy
Pang, Zhiliang; Han, Dongmei; Zhao, Wenfei; Wu, Zhengze - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638786
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Delight my brain and my eyes : credibility and aesthetic judgments of endorsers
Volkmer, Sara Alida; Meißner, Martin - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441682
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Influence of TV drama celebrity characteristics on viewers’ travel intention : the mediating effect of presence
Jia, Yanju; Zhao, Jinfeng - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641002
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Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements
Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427559
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From social media influence to economic performance : the capital conversion mechanism of rural internet celebrities in China
Sun, Dapeng; Ma, Jun; Zhu, Di; Zhu, Jia - 2025
With the widespread adoption of digital technology and self-media, the rural "internet celebrity economy" has become a leading force in the development of the rural digital economy. Rural internet celebrities quickly attract followers by showcasing local culture, talents, skills, or everyday...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596532
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The role of social media content creators in reputation repair : a netnographic study of Depp v. Heard
Rynarzewska, Ania Izabela; Nafees, Lubna; Johnson, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666205
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Make your fans mine : the effects of value co-creation with idols on brand advocacy
Rui-Xiao Li; Lo, Pei-San; Aw, Eugene Cheng-Xi; Yet Mee Lim - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666243
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Influence of celebrity endorsements in advertisements on the purchasing intentions among higher education students
Mohan, R. - 2025
Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015398225
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Decision-making in choosing an effective celebrity endorsement strategy using fuzzy forgotten effects : a cross-cultural study
Patel, Karan; Arroyo-Cañada, Francicso-Javier; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015669986
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When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes
Papp-Váry, Árpád Ferenc - 2025
Athletes today are no longer defined solely by their performance on the pitch; they have evolved into powerful personal brands that shape advertising narratives and influence consumer behavior globally. Their charisma, public personas, and ability to engage with audiences often make them as...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015399726
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From brands to celebrities : how para-social brand interactions relate to positive WOM
Quan Ha Minh Tran; Huynh Ba Chan Nhu; Paramita, Widya; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069982
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Do endorsers contribute to the social standing of brands? : exploring social judgments about celebrities versus influencers
Simon, Françoise; Cambefort, Marine - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015558967
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How celebrity-endorsed travel livestreaming triggers impulsive buying? : the role of trust and positive emotions
Al-Romeedy, Bassam Samir; Zaki, Heba Salah - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063772
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Influencer marketing : service supplier selection
Sorooshian, Shahryar - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015561181
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The idea endorser’s dilemma : how status dynamics disincentivize creative idea endorsement
Johnson, Wayne; Lucas, Brian J. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059279
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A comforting cup of celeb tea : understanding how social exclusion influences the appeal of celebrity gossip
Nasa, Jayant; Ghoshal, Tanuka; Raghunathan, Raj - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547042
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Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto; Ono, Akinori - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014551085
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The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness
Pantin Sohier, Gaëlle; Sohier, Romain; Sohier, Alice; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547048
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Doctor and celebrity credibility : their dual impact on livestream viewers' trust and service adoption intentions
Hoang Minh Dao; Minh Le Bui; Hoang, Duc; Martinez, Luis F. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015486189
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Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014531757
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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Febriyantoro, Mohamad Trio; Mulyadi, Tirta; Hendrayani, Eka - 2024
Despite the growing popularity and commercial potential of live streaming, research on live streaming trade is still in its early stages. Moreover, previous studies have produced inconsistent results regarding the influence of digital celebrity perceptions on consumer shopping intentions....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014521061
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What makes consumers purchase social media influencers endorsed organic food products
Kim, Minji; Kim, Hyelin; Ma, Zihui; Lee, Sooyeon - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015371699
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Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement : A cue diagnosticity perspective
Gong, Heming; Bian, Xuemei; Zheng, Chundong - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015095107
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Event study analysis of immoral incidents and social activism in athlete endorsement
Cho, Sungho; Lee, Minyong; Kim, Taewoo - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272671
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Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.; Mai, Enping; Waldsmith, Casey; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015339340
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Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015168465
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The effect of celebrity endorsement on brand equity : a cross cultural comparison
Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191953
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The power of endorsement in upcycled food promotion : investigating the moderating effect of perceived food familiarity
Jeon, Jiyeon; Shin, Heejin; Jeong, EunHa; Zhang, Xingyi - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015114682
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Public enemies? : the differential effects of reputation and celebrity on corporate misconduct scandalization
Han, Jung-Hoon; Pollock, Timothy G.; Paruchuri, Srikanth - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015114795
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The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment : from an emotional connection perspective
Tser-Yieth, Chen; Yeh, Tsai Lien; Ya-Wen, Huang - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194279
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Is authenticity key? : mobilization by social media influencers versus celebrities and young people's political participation
Harff, Darian; Schmuck, Desirée - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015133893
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Star power and economic shifts : celebrity entrepreneurship in the GCC
Yasin, Naveed; Khan, Mahwish J.; Ahmad, Fajr; Samhouri, Dina - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015358125
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Unveiling the psychological mechanisms behind sports celebrity social media endorsements
El-Shihy, Dina - 2024
This study aims to examine the influence of sports celebrities' personalities as social media endorsers on customers' purchasing intentions, considering the mediating role of perceived product quality. A quantitative research approach was employed to gather data from 228 millennial individuals...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015443837
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The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan; Van Esch, Patrick; Eskridge, Brad; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015325150
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How not who : message strategies adopted by celebrities v/s social media influencers
Sharma, Daneshwar - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417038
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Why did I buy this? : examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
Dankwah, Justice Boateng; Kwakwa, Paul Adjei; Nnindini, … - 2024
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including consumer satisfaction, consumer repurchase...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015443900
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The effect of celebrity endorser selection on consumer purchase intention
Khan, Marium Mateen; Khan, Ayesha Mateen - 2024
While companies often use celebrity endorsement to increase their sales, they fail to realize that the selection of the endorser greatly influences consumer purchase intention. Consequently, they may end up using an endorser based solely on their popularity, with a poor match between the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015444207
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Celebrity political party endorsement and voter behaviour : a post-election empirical evidence
Senanu, Bright; Yao Amu, Prince; Ampomah Mensah, Hannah - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417269
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Sports celebrities and advertising on Instagram : a case study of brand sponsorship in Spain
Gordillo-Rodriguez, Maria-Teresa; Marín-Montín, Joaquín - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015415956
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The Role of confidence in the effects of endorsing images
Trinh, Can - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417290
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How do fashion endorsers' credibility sources shape young consumers' attitudes, perceptions, and purchase intents? : decoding fashion influencers using S-O-R perspective
Kant, Rishi; Tiwari, Archana; Jaiswal, Deepak - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015421528
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The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa; Quaye, Emmanuel Silvia; Ligaraba, Neo - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015047379
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