A unique feature of crowdfunding is that it relies on numerous individuals contributing financially to the project, which sets it apart from traditional financing channels. Unlike banks, where funding decisions are subject to strict prudential criteria and the creditworthiness of the borrowing...

This study investigates the impact of entrepreneurship education on developing entrepreneurial capital within the framework of an international entrepreneurship program integrated into higher education curricula. Drawing on empirical data collected from university students enrolled in technical...

Purpose: This study investigates how the business environment affects the entrepreneurial intentions (EIs) of female university students in Saudi Arabia. Specifically, the research examines the role of perceived social norms (PSNs) as a mediator and self-efficacy as a moderator....

Objective: The objective of the article is to integrate the theory of planned behaviour (TPB) to argue that entrepreneurial intention plays a moderating role in the relationship between institutions and entrepreneurial activity. Research Design & Methods: The article uses panel data analysis...

Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals' intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs...

Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists' revisit intention (RI). In addition, it aims to...

This study examined the effect of munificent environment factors on the antecedents of entrepreneurial intention and risk-taking propensity by means of the theory of planned behaviour. The study also assessed the effect of perceived behavioural control and entrepreneurial intention on...

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target...

This study examines the determinants of sunflower farmers' intention to seek Agricultural Value Chain Financing (AVCF) in Tanzania. A cross-sectional survey design was used to collect data from 184 farmers in Singida and Dodoma. Partial least squares structural equation modelling (PLS-SEM) was...

The rapid advancement of technology across multiple sectors including education, the workplace, manufacturing, and household appliances, has resulted in a notable increase in the prevalence of electronic gadgets. Therefore, these devices, also known as e-waste, are discarded once they have...

Globally, companies and individuals are increasingly concerned with green practices as essential in developing competitive advantages. Companies must manage their environmental practices to survive today's competitive, dynamic, and turbulent environment. Considering these concerns, this study...

The waste crisis in Australia has been exacerbated in recent years, emphasising the need to investigate consumer recycling. Purchasing intention of products with recyclable packaging, or recycling shopping behaviour, is identified as a more relevant touchpoint to improve overall recycling...

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...

The past year has brought drastic changes to the European energy market. With recent dramatic increases in energy prices, it is of the utmost importance that residential users significantly increase their use of renewable energy. The aim of our study is to understand the complex psychological...

Entrepreneurs have an essential role to play in bringing positive change and growth to the world's economy. Entrepreneurship is a necessary aspect of economic growth because of its contribution to people's welfare through employment opportunities. Likewise, institutions of higher learning offer...

This research investigates the factors affecting the internet giving behaviour among young graduates in Malaysia. The Theory of Planned Behaviour (TPB) was employed as a baseline theory to examine the effects of altruism, attitude, subjective norm, and perceived behavioural control. The analysis...

The study examined the impact of perceived susceptibility of COVID-19 on travel intentions of Pakistani outbound tourists by applying the Theory of Planned Behaviour (TPB). For the purpose of investigation, the data from 170 respondents were analysed to study the mediating effect of subjective...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

Manuscript type: Quantitative Research Research Aims: This study aimsto determine the effect of attitude, subjective norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design/methodology/approach: The population of this study is Generation Z...

This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...

This study highlights the critical role of consumer behaviour in advancing the UK's transition to a Circular Chemical Economy (CCE), a sector heavily reliant on fossil fuels and a major contributor to CO2 emissions. While most existing studies focus on the technological and economic viability of...

Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...

This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives,...

Entrepreneurship plays a crucial role in economic development due to its positive impact on employment, innovation, productivity, capital formation and economic growth. In the context of the United Nations Sustainable Development Goals, entrepreneurship education is undergoing digital...

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a...

This paper addresses a research gap by examining how two groups of individuals with different personality traits (more entrepreneurial personalities versus less entrepreneurial personalities) react to changes in entrepreneurial intention after attending an entrepreneurship course. A key aspect...

This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player's imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs....

Promoting household-level adaptation measures is an important part of climate change adaptation policies to reduce vulnerability to droughts for (agro-)pastoral communities in sub-Saharan Africa. To develop effective supportive policies, it is important to get a better understanding of the needs...

The unmanageable problem of climate change and the energy crisis caused by the war in Ukraine show the importance of promoting the consumption and production of renewable energy. Therefore, the aim of this study was to analyse the main determinants of selecting a green electricity supplier by...

The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory...

China, as the world's largest carbon emitter, plays a pivotal role in driving the global green transition. Cultural values have long been recognized as a fundamental framework influencing individual behaviors. To enhance the effectiveness of emission reduction policies, this study focuses on...