Trust is a very important factor in travel and tourism marketing. This also applies to first-time bookings in the holiday hotel industry, whose services with its many different facets can only be reliably assessed to a limited extent before the start of a trip. Against this background, this...

Trust is a very important factor in travel and tourism marketing. This also applies to first-time bookings in the holiday hotel industry, whose services with its many different facets can only be reliably assessed to a limited extent before the start of a trip. Against this background, this...

The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed...

The tourism area life cycle is used to map the changes within the tourism destination on a temporal basis. The paper reviews the literature on the tourism area life cycle from 2003-2020. Articles appearing in journals having a cite score of 1.0 or higher were considered for the review process....

Purpose: The purpose of this study is to explore the roles of tourists’ perceived destination social responsibility (DSR) in predicting destination trust and relationship continuity by utilizing multidimensional versus unidimensional construct of DSR. Design/methodology/approach: This study...

An extensive literature demonstrates that hard dimensions contribute to the growth of tourism destinations. To remain competitive, these resources are significantly important for selecting a tourism location and they also serve as a key attraction for travelers. Therefore, this study is an...

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...

This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on different dimensions of destination image and the quality of the tourist services in Belgrade, the capital of the Republic of Serbia, as an emerging destination. Despite the tarnished...

Understanding how cities can promote low-carbon travel among tourists is critical for sustainable urban governance. This study analyses low-carbon travel intentions of city tourists in China to develop the low-carbon travel potential (LTP) index which can aid urban policymakers in...

Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This...

The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery will require a great effort, especially in countries where the sector...

The tourism industry has developed very rapidly in the last decade. Various types oftourism grow according to the wishes and preferences of tourists. The current kind of touristsegmentation is very diverse, so it makes multiple destinations with specific markets. One ofthem is ecotourism....

On March 11, 2020 as a result of the disease originated by coronavirus, Sars-Cov2 was determined as a pandemic by the world Health Organization (WHO). International tourism activity was paralyzed, with the beginning of a recovery emerging only after the roll-out of vaccines. This study...

The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance of tourism in emerging economies and the peculiarities of their...

In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...

The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory-descriptive design was adopted in the present research. A research instrument...