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  • Search: subject_exact:"Tourism marketing"
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Year of publication
Subject
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Tourismusmarketing 3,942 Tourism marketing 3,936 Tourismus 1,929 Tourism 1,823 Destination management 1,480 Destinationsmanagement 1,480 Holiday behaviour 1,425 Urlaubsverhalten 1,425 Tourism industry 1,317 Tourismuswirtschaft 1,316 Tourism destination 689 Tourismusregion 687 Brand image 609 Markenimage 609 Consumer behaviour 419 Konsumentenverhalten 418 International tourism 378 Internationaler Tourismus 377 Brand management 344 Markenführung 344 Customer satisfaction 333 Kundenzufriedenheit 333 Designation of origin 319 Herkunftsbezeichnung 319 Beziehungsmarketing 254 Relationship marketing 254 Tourism policy 248 Tourismuspolitik 247 Online-Marketing 246 Internet marketing 245 Deutschland 218 Germany 217 Social Web 215 Social web 215 Destination image 145 China 142 Welt 141 World 141 Ecotourism 140 Ökotourismus 140
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Online availability
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Undetermined 1,547 Free 469
Type of publication
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Article 3,053 Book / Working Paper 918 Journal 18
Type of publication (narrower categories)
All
Article in journal 2,577 Aufsatz in Zeitschrift 2,577 Aufsatz im Buch 469 Book section 469 Collection of articles of several authors 203 Sammelwerk 203 Graue Literatur 174 Non-commercial literature 174 Aufsatzsammlung 115 Case study 73 Fallstudie 73 Konferenzschrift 73 Hochschulschrift 67 Thesis 59 Conference proceedings 42 Conference paper 38 Konferenzbeitrag 38 Lehrbuch 37 Textbook 33 Working Paper 33 Arbeitspapier 32 Bibliografie enthalten 26 Bibliography included 26 Handbook 23 Handbuch 23 Amtsdruckschrift 21 Government document 21 Article 6 Mehrbändiges Werk 6 Multi-volume publication 6 Glossar enthalten 5 Glossary included 5 Ratgeber 4 Congress Report 3 Guidebook 3 Market information 3 Marktinformation 3 Annual report 2 Interview 2 Jahresbericht 2
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Language
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English 3,418 German 451 French 39 Italian 25 Undetermined 22 Polish 21 Spanish 12 Russian 8 Czech 4 Croatian 3 Portuguese 3 Romanian 2 Slovenian 2 Swedish 2 Ukrainian 2 Bulgarian 1 Norwegian 1 Slovak 1 Serbian 1
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Author
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Pechlaner, Harald 28 Kozak, Metin 25 Fesenmaier, Daniel R. 22 Scott, Noel 19 Bieger, Thomas 16 Pike, Steven 16 Beritelli, Pietro 15 Dreyer, Axel 15 Lehto, Xinran Y. 15 Sigala, Marianna 15 Cai, Liping A. 14 Morrison, Alastair M. 14 Su, LuJun 14 Wang, Youcheng 14 Correia, Antónia 13 Han, Heesup 13 Laesser, Christian 13 Stylidis, Dimitrios 13 Buhalis, Dimitrios 12 Nicolau, Juan Luis 12 Pârgaru, Ion 12 Hall, Colin Michael 11 Prayag, Girish 11 Teodorescu, Nicolae 11 Avraham, Eli 10 Carneiro, Maria João 10 Chen, Chun-Chu 10 Christou, Evangelos 10 Freyer, Walter 10 Gnoth, Juergen 10 Gursoy, Dogan 10 Kim, Seongseop 10 Law, Chun Hung Roberts 10 Law, Rob 10 Li, Xiang 10 Okumus, Fevzi 10 Pan, Bing 10 Stepchenkova, Svetlana 10 Stăncioiu, Aurelia-Felicia 10 Wong, IpKin Anthony 10
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Institution
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World Tourism Organization 17 Springer Fachmedien Wiesbaden 9 ATOUT France <Paris> 8 Erich-Schmidt-Verlag <Berlin> 8 Deutsches Seminar für Fremdenverkehr Berlin 5 European Travel Commission 5 Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre 5 Uni-Edition GmbH 5 Geographische Gesellschaft <Trier> 4 Instituto Valenciano de Investigaciones Económicas (IVIE) 4 Organisation of Islamic Cooperation / Standing Committee for Economic and Commercial Cooperation 4 Universität St. Gallen / Institut für Systemisches Management und Public Governance 4 Arthur Andersen & Co. <Frankfurt, Main> 3 Deutsche Gesellschaft für Tourismuswissenschaft 3 International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera> 3 Internationale Vereinigung Wissenschaftlicher Tourismusexperten 3 Springer International Publishing 3 Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment 3 UVK Verlagsgesellschaft mbH 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Culinary and Wine Tourism Conference <4., 2020, Geisenheim> 2 De Gruyter Oldenbourg 2 Europäische Kommission / Referat Tourismus 2 IGI Global 2 Instituto Valenciano de Investigaciones Económicas 2 International Congress Tourism & Hospitality Industry <17, 2004, Opatija> 2 Internationale Arbeitsorganisation 2 Studienkreis für Tourismus 2 Sveučilište u Rijeci / Fakultet za Menadžment u Turizmu i Ugostiteljstvu 2 Tectum Verlag 2 UNDP 2 Uni-Taschenbücher GmbH 2 Alexander Technological Institute of Thessaloniki 1 Arbeitsgemeinschaft Alpenländer 1 Australien / Parliament / House of Representatives / Standing Committee on Industry, Science and Technology 1 BAK, Konjunkturforschung Basel AG 1 Bauhaus-Universität Weimar 1 Bayern / Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie 1 Belorusskij Gosudarstvennyj Universitet <Minsk> / Fakulʹtet Meždunarodnych Otnošenij 1 Berlin / Senatsverwaltung für Wirtschaft und Technologie 1
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Published in...
All
Tourism management : research, policies, practice 308 Journal of travel and tourism marketing 258 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 182 Tourism management perspectives : TMP 133 Tourism analysis : an interdisciplinary tourism & hospitality journal 114 Journal of vacation marketing : an international journal 103 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 62 Tourism economics : the business and finance of tourism and recreation 58 Journal of hospitality marketing & management 56 Tourism planning & development 56 Journal of destination marketing & management 55 Journal of vacation marketing 43 International journal of contemporary hospitality management 39 International journal of leisure and tourism marketing : IJLTM 38 Journal of business research : JBR 35 Tourism review : the official journal of the AIEST 33 Enlightening tourism : ET ; a pathmaking journal 27 Annals of tourism research : ATR ; a social sciences journal 25 Springer eBook Collection 23 Tourism and hospitality research : the surrey quarterly review 23 SpringerLink / Bücher 21 Journal of Tourism, Heritage & Services Marketing : JTHSM 19 Tourism and hospitality research : THR 19 Tourism review 19 Tourism review of AIEST 19 Strategic marketing in tourism services 18 Theoretical and applied economics : GAER review 18 European research studies 17 International journal of hospitality management 17 Journal of hospitality and tourism insights 15 Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit 15 The service industries journal 15 Information technology & tourism 13 Journal of retailing and consumer services 13 Economic research 11 Heilbronner Reihe Tourismuswirtschaft 11 International journal of technology marketing : IJTMkt 11 Marketing efficiency in tourism : coping with volatile demand 11 Marketing intelligence & planning 11 UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe 11
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Source
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ECONIS (ZBW) 3,950 RePEc 18 BASE 10 EconStor 8 USB Cologne (EcoSocSci) 3
Showing 1 - 50 of 3,989
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Price strategy, market orientation, and business performance in the hotel industry
Sampaio, Carlos A. F.; Rodrigues, Ricardo Gouveia; … - In: Journal of global information management 29 (2021) 1, pp. 85-102
Persistent link: https://ebtypo.dmz1.zbw/10012508118
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Why not travel to Malaysia? : variations in inbound tourists' perceptions toward halal-friendly destination attributes
Azali, Mohamed; Norazlyn Kamal Basha; Chang, Yee-Shan; … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 177-206
Persistent link: https://ebtypo.dmz1.zbw/10013566095
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Implications of an exogenous shock (COVID-19) on wine tourism business : a Portuguese winery perspective
Guedes, Alexandre; Niklas, Britta; Back, Robin M.; … - In: Tourism and hospitality research : THR 23 (2023) 1, pp. 113-120
Persistent link: https://ebtypo.dmz1.zbw/10013567992
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All-inclusive holiday packages, tourist consumption and spending patterns at tourism destinations
Cozzio, Claudia; Tokarchuk, Oksana; Maurer, Oswin - In: Tourism review 78 (2023) 1, pp. 89-100
Persistent link: https://ebtypo.dmz1.zbw/10013575153
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Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina; Dieck, M. Claudia tom; Wu, Shuang; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 39-54
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Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32
Persistent link: https://ebtypo.dmz1.zbw/10012159071
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Co-creating high-value hospitality services in the tourism ecosystem : towards a paradigm shift?
Giannopoulos, Antonios; Skourtis, George; Kalliga, Alexandra - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 3-11
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Die Website als Instrument der Vertrauensbildung in der Urlaubshotellerie
Zeisberg, Matthias - 2022
Trust is a very important factor in travel and tourism marketing. This also applies to first-time bookings in the holiday hotel industry, whose services with its many different facets can only be reliably assessed to a limited extent before the start of a trip. Against this background, this...
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Die Website als Instrument der Vertrauensbildung in der Urlaubshotellerie
Zeisberg, Matthias - 2022
Trust is a very important factor in travel and tourism marketing. This also applies to first-time bookings in the holiday hotel industry, whose services with its many different facets can only be reliably assessed to a limited extent before the start of a trip. Against this background, this...
Persistent link: https://ebtypo.dmz1.zbw/10013259283
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Open Balkan initiative : prospects for tourism development
Petrevska, Biljana - In: UTMS journal of economics / University of Tourism and … 13 (2022) 2, pp. 214-220
The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed...
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Glimpse of customer engagament in hospitality and tourism : a qualitative content analysis
Ekka, Punit Moris - In: Romanian economic and business review 17 (2022) 3, pp. 40-49
Persistent link: https://ebtypo.dmz1.zbw/10013530996
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An evaluation of the new tourist behavior model based on the extended theory of planned behavior
Trong Tien Bao Bui - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 48-57
Persistent link: https://ebtypo.dmz1.zbw/10013532278
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Goal modelling for strategic dependency analysis in destination management
Fragidis, Garyfallos; Kotzaivazoglou, Iordanis - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 3-15
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Gen "Z" and tourism destination : a tourism perspective of augmented reality gaming technology
Mavragani, Eleni; Dionysios, Paliouras - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-15
Persistent link: https://ebtypo.dmz1.zbw/10013570323
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A structured literature review of the tourism area life cycle concept
Gore, Surabhi; Borde, Nilesh; Desai, Purva Hegde; … - In: Journal of tourism, sustainability and well-being 10 (2022) 1, pp. 1-20
The tourism area life cycle is used to map the changes within the tourism destination on a temporal basis. The paper reviews the literature on the tourism area life cycle from 2003-2020. Articles appearing in journals having a cite score of 1.0 or higher were considered for the review process....
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Do travelers' reviews depend on the destination? : an analysis in coastal and urban peer-to-peer lodgings
Sánchez-Franco, Manuel J.; Rey-Moreno, Manuel - In: Psychology & marketing 39 (2022) 2, pp. 441-459
Persistent link: https://ebtypo.dmz1.zbw/10012796118
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Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
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The utility of media-delivered information for Generation Z travelers from Poland in the Covid-19 pandemic
Balińska, Agata; Jaska, Ewa - In: Ekonomia i prawo 21 (2022) 1, pp. 25-44
Persistent link: https://ebtypo.dmz1.zbw/10013173120
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Events and their influence on the destination value
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of business environment : IJBE 13 (2022) 1, pp. 1-34
Persistent link: https://ebtypo.dmz1.zbw/10012887797
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Virtual tours a means to an end : an analysis of virtual tours' role in tourism recovery post COVID-19
El-Said, Osman Ahmed; Aziz, Heba - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 528-548
Persistent link: https://ebtypo.dmz1.zbw/10012880252
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The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina; Chen, Ning; Golja, Tea - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 800-817
Persistent link: https://ebtypo.dmz1.zbw/10012880658
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Exploring the roles of multidimensional versus unidimensional construct of destination social responsibility in explaining destination trust and relationship continuity
Han, Ju Hyoung; Kim, Youngsoo; Jung, Minhee - In: Global business and finance review 27 (2022) 5, pp. 83-99
Purpose: The purpose of this study is to explore the roles of tourists’ perceived destination social responsibility (DSR) in predicting destination trust and relationship continuity by utilizing multidimensional versus unidimensional construct of DSR. Design/methodology/approach: This study...
Persistent link: https://ebtypo.dmz1.zbw/10013433641
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Effects of destination appeal and tourism infrastructure on rural tourism destination competitiveness and revisit intention : a study in Bario Kelabit Highland
Chin, Chee Hua; Winnie Poh Ming Wong; Zuhaiza Binti … - In: Pakistan journal of commerce and social sciences 16 (2022) 3, pp. 366-386
An extensive literature demonstrates that hard dimensions contribute to the growth of tourism destinations. To remain competitive, these resources are significantly important for selecting a tourism location and they also serve as a key attraction for travelers. Therefore, this study is an...
Persistent link: https://ebtypo.dmz1.zbw/10013440076
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An empirical assessment of tourist's risk perception and its impact on destination loyalty : a study of Kashmir valley
Rather, Ab Hamid; Najar, Ashaq Hussain - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 627-660
Persistent link: https://ebtypo.dmz1.zbw/10013466014
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Consumer choice determinants of online intermediary tourism platforms
Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178
The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
Persistent link: https://ebtypo.dmz1.zbw/10013471290
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A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image
Shaidathul Jemin; Saizal Pinjaman - In: Business and Economic Research : BER 12 (2022) 4, pp. 84-95
Persistent link: https://ebtypo.dmz1.zbw/10013474178
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Gay tourism in Manzanillo, Colima : push and pull development potential through Crompton model
Rodriguez, Jesus Otoniel Sosa; Campos, María Adelaida … - In: International journal of social sciences : IJoSS 11 (2022) 2, pp. 61-85
Persistent link: https://ebtypo.dmz1.zbw/10013450546
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Investigation of destination image mediating effect on tourists' risk assessment, behavioural intentions and satisfaction
Yağmur, Yenal; Aksu, Akın - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 1, pp. 16-26
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Digital marketing in hospitality - case study Hotel Manstir
Mucunska, Dafinka; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 67-75
In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...
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Regional branding of Western Balkans through sustainable tourism
Çela, Sonila; Hysa, Xhimi; Duman, Teoman; Zenelaj, Besjon - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 521-564
Persistent link: https://ebtypo.dmz1.zbw/10013326971
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Tourism broker's perspective on Turkey's image : marketing communications and subjective norms as mediators
Najjarzadeh, Mohammad; Amirzade, Nazanin; Zarch, … - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 33-69
Persistent link: https://ebtypo.dmz1.zbw/10013327007
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Examining the behavioral intentions of tourism destination communities : a critical approach to smart rural tourism information system
Johannes; Yacob, Syahmardi; Pasaribu, Johni Paul Karolus - In: International Journal of Research in Business and … 11 (2022) 2, pp. 329-335
Persistent link: https://ebtypo.dmz1.zbw/10013354965
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Are image and quality of tourist services strategic determinants of satisfaction? : millennials' perspective in emerging destinations
Travar, Irena; Todorović, Nikola; Pavlović, Sanja; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-26
This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on different dimensions of destination image and the quality of the tourist services in Belgrade, the capital of the Republic of Serbia, as an emerging destination. Despite the tarnished...
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Low-Carbon Travel Potential of Urban Tourist Destinations : An Empirical Analysis in China
Zeng, Yuxi; Viachaslau, Filimonau; wang, Lingen; Zhong, … - 2022
Understanding how cities can promote low-carbon travel among tourists is critical for sustainable urban governance. This study analyses low-carbon travel intentions of city tourists in China to develop the low-carbon travel potential (LTP) index which can aid urban policymakers in...
Persistent link: https://ebtypo.dmz1.zbw/10013290403
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Marketing communication and creative tourism : an analysis of the local destination management organization
Gato, Mafalda; Dias, Álvaro Lopes; Pereira, Leandro; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-23
Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This...
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Exploring destination image in the Egyptian context : a qualitative study
Shazly, Rana Essam Sayed - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 124-133
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Recovery measures for the tourism industry in Andalusia : residents as tourist consumers
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Economies : open access journal 10 (2022) 6, pp. 1-18
The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery will require a great effort, especially in countries where the sector...
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Destination Images of Ecotourism in Maluku : A Marketing Perspective
Asnawi, Aisah - 2022
The tourism industry has developed very rapidly in the last decade. Various types oftourism grow according to the wishes and preferences of tourists. The current kind of touristsegmentation is very diverse, so it makes multiple destinations with specific markets. One ofthem is ecotourism....
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Do Sars-Cov-2 Safety Measures Against Affect Visitors’ Experience of Traditional Gastronomy, Destination Image and Loyalty to a World Heritage City?
Huete-Alcocer, Nuria; Hernández Rojas, Ricardo - 2022
On March 11, 2020 as a result of the disease originated by coronavirus, Sars-Cov2 was determined as a pandemic by the world Health Organization (WHO). International tourism activity was paralyzed, with the beginning of a recovery emerging only after the roll-out of vaccines. This study...
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Destination recovery during COVID-19 in an emerging economy : insights from Perú
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: European research on management and business economics 28 (2022) 3, pp. 1-9
The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance of tourism in emerging economies and the peculiarities of their...
Persistent link: https://ebtypo.dmz1.zbw/10013407382
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Community-based tourism and destination competitiveness : bridging the gap
Bassols, Narcís; Bonilla, Jorge - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 145-176
Persistent link: https://ebtypo.dmz1.zbw/10013412742
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Positioning spices as a tourism product for foreigners : a study from the Indian perspective
Datta, Bivek - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 272-303
Persistent link: https://ebtypo.dmz1.zbw/10013412747
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Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu; Jamieson, Lynn M. - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 304-336
Persistent link: https://ebtypo.dmz1.zbw/10013412748
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Antecedents and impacts of the pilgrimage destination personality in the Tibetan region : case from Larong Wuming Buddhist Academy
Liu, Lijun; Zhang, Xue; Li, Cheng - In: Journal of vacation marketing 28 (2022) 4, pp. 469-485
Persistent link: https://ebtypo.dmz1.zbw/10013387792
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Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
Alyahya, Mansour Abdullah; McLean, Graeme J. - In: Journal of travel research : a quarterly publication of … 61 (2022) 7, pp. 1666-1681
Persistent link: https://ebtypo.dmz1.zbw/10013390874
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Combining conventional statistics and big data to map global tourism destinations before covid-19
Adamiak, Czesław; Szyda, Barbara - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1848-1871
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Market and administrative regulators of health and wellness tourism market in Ukraine
Yukhnovska, Yulia; Kureda, Nina; Korneliuk, Bohdan - In: Baltic Journal of Economic Studies 8 (2022) 2, pp. 173-182
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
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Tourist choice, competitive tourism markets and the effect of a tourist tax on producers revenues
Descals-Tormo, Asensi; Ruiz Tamarit, José Ramón - 2022
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Investigating the relationship between experience, well-being, and loyalty : a study of wellness tourists
Ramjit Singh; Manhas, Parikshat Singh; Mir, Mudasir Ahmad; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-20
The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory-descriptive design was adopted in the present research. A research instrument...
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