Search Results - subject_exact:"Tourism marketing"

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - 2025

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406477

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations : empirical evidence from visitors in Ethiopia

Setegn, Arega Enbiale; Japee, Gurudutta Pradeep - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607776

Destination evaluation attributes for tourists in hotel and non-hotel accommodation in Spain

Sánchez-Vargas, Elena; López-Salas, Sergio; … - 2025

Accommodation constitutes a key element in the competitiveness of a destination. However, there is limited information on how overnight tourists evaluate the destination according to the type of accommodation. To date, Information and Communication Technologies (ICTs) have led to an increased...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015552187

Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014633822

Researching destination branding in pandemic crises : a research agenda

Almeida, Giovana Goretti Feijó de; Almeida, Paulo - 2024

COVID-19 posed challenges to all areas of society. This study aims to analyse the impact of COVID-19 on destination brand research between 2020 and 2022. Based on Scopus and Web of Science, the researchers analysed the impact of COVID-19 on destination branding research. Thus, the systematic...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417163

Green marketing strategies and customer satisfaction in rural accommodations : a configurational approach

Dias, Álvaro Lopes; Santos, Marta; Pereira, Leandro - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441288

Understanding destination marketing processes through film tourism : local and global networks

Nakayama, Chihiro - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015183102

Storytelling in travel vlogs : scale development, validation, and application

Li, Max Wenliang; Kim, Yoo Ri; Liu, Anyu; Scarles, Caroline - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595523

Leveraging Cittaslow promotion on social media to enhance tourists' behavioral responses toward small urban tourism destinations

Özer, Mehmet; Can, Ali Selcuk; Ekinci, Yuksel; Ozer, Alper - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595528

Weather adaptation strategies in tourism

Lohmann, Guilherme; Eshaghi, M. Sadegh; Afshardoost, Mona; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015584880

Destination image and the myth of uniqueness : a profile analysis of leading Italian ski resorts

Bausch, Thomas; Ortanderl, Florian - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585106

Can destination marketing capitalise on health management?

Volgger, Michael; Taplin, Ross - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585111

Perceived realism, place attachment, and residents' support and involvement : towards resident-centric film tourism development

Castro, Deborah; Kim, Sangkyun; Rasoolimanesh, S. Mostafa; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585443

Blooming brilliant : insights into wine knowledge and motivation of wine festival visitors

Kruger, Martinette; Viljoen, Adam - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625111

The role of tone of voice in tourism destination brands' social media communication

Barattin, Marta; Latusi, Sabrina - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639654

Dual routes of persuasion in tourism : building marine destination image through the elaboration likelihood model

Prasetyawati, Yuliana Riana; Balqiah, Tengku Ezni; Sri … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632973

Deconstructing deception : exploring misleading practices in tourism marketing

Shahidul Islam, Mohammad - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595518

Virtual reality in wine tourism : Immersive experiences for promoting travel destinations

Alén, Elisa; Losada, Nieves; Melo, Miguel - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063771

Tourists' visual attention to cultural landscapes under crowding stimuli : an eye-tracking approach

Wang, Mengqing; Li, Peizhe; Xiao, Xiao; Zhang, Honglei; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063775

The impact of user-generated content on tourist visit intentions: The mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015424719

Tourists' fresh start mindset in destination marketing

Jiménez-Barreto, Jano; Campo, Sara; Cerdá-Mansilla, Elena - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015583811

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015077614

The economics of destination cards

Messori, Sonia; Fedele, Alessandro; Figini, Paolo - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372939

The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina

Zarkada, Anna K.; Kashif, Muhammad; Zainab - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015330328

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334534

Bibliometric analysis of key variables in tourism : destination, competitiveness, image, quality, and tourist satisfaction (2000–2023)

Pereira, José Marques; Almeida, Paulo; Almeida, … - 2025

In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015337343

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192992

Exploring marketing strategies in wine tourism : a comparative study of Roussillon and Empordà wine regions

Camprubi, Raquel; Goncalves, Olga - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015326986

Identifying online user discourses triggered by destination stakeholder reactions

Pikkemaat, Birgit; Pachucki, Christoph; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015421772

Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations

Chang, Chee Heng; Goi, Chai Lee; Zins, Andreas; Abbas … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422666

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - 2025

Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015468141

Older travellers as a critical sector of the tourism industry, now and in the future : overcoming myths and stereotypes

Patterson, Ian; Balderas-Cejudo, Adela - 2025

Population ageing is an irreversible global trend (United Nations, 2023). The global population of people aged 65 years and older is forecast to rise from 10% in 2022 to 16% by 2050. As a result, many older tourists who have large amounts of discretionary time and money at their disposal want to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472157

The impact of smart tourism applications in destinations on destination brand equity and competitiveness : the case of Istanbul

Ödemiş, Murat - 2025

This study attempts to reveal whether smart tourism practices in the destination of Istanbul have an impression on destination brand equity (DBE) and destination competitiveness (DC). The sample group of the study consisted of domestic tourists visiting Istanbul. The data were obtained through a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472174

Sustainable tourism marketing through destination image : an AHP approach for UNESCO creative cities in gastronomy : the case of Popayán, Colombia

Moreira, Pablo Henrique de Oliveira; Fraga, Carla; … - 2025

Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic 'myth of origin' within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406487

Destination image and brand value as predictors of tourist behavior : happiness as a mediating link

Jimenez-García, Deyber; Espinoza Heredia, Ovet; Cruz … - 2025

Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406621

From clicks to trips : examining online destination brand experience in ecotourism decision making

Candrea, Adina-Nicoleta; Ivasciuc, Ioana-Simona; Ispas, Ana - 2025

Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers' pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433129

Augmented reality marketing in family ecotourism : cognitive and behavioral drivers of destination branding

Sorcaru, Iulian Adrian; Micu, Adrian; Bleoju, Gianita; … - 2025

Most ecotourism destinations have not yet fully explored the benefits of augmented reality (AR) marketing in relation to family vacations. Although AR improves travel experiences and destination branding, there is limited research on parents' perceptions of AR when traveling with children. This...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433188

Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination

Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - 2025

Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436046

Words of mouth on destination images and intentions to revisit

Quang Linh Huynh - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015439106

A place to remember? : exploring perceived destination sustainability effects on memory and place attachment : the role of tourism experience and value co-creation

Cavalcante, William Quezado F.; Coelho, Arnaldo; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455855

The impact of digital tourism marketing dimensions on attracting domestic tourism in Saudi Arabia

AlGhaswyneh, Odai Falah Mohammad - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441810

The connection between electronic word-of-mouth communication, destination image, and revisit intention in cruise tourism

Avcı, Özkan; Sürücü, Çağrı - 2025

Understanding tourists' word-of-mouth communication, destination preferences, and revisit intentions is important in the rapidly growing cruise tourism industry. Focusing on Amasra, an emerging cruise destination on the Black Sea coast of Turkiye, this study examines the connection between...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015444053

International culinary tourists' sociodemographic characteristics on destination loyalty in Ghana

Gyebi, Barbara Efua Akyaa; Frempong, Foster; Mensah, … - 2025

Effective tourism management, particularly within the realm of culinary tourism, demands a comprehensive understanding of variations in tourists' socioeconomic and demographic characteristics. Although extensive studies in the general tourism sector have examined demographic influences on...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015612418

The destination and local brand equity role in shaping tourist’s loyalty : the moderated mediation effect of age and number of visits

Elalfy, Reem Mohamed; Elgazzar, Ahmed; El-Ashry, Youssra Y. - 2025

The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty. It examines the direct influence of both destination brand equity and local brand equity on brand loyalty, as well as...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614204

Developing sustainable gambling tourism in adjara : strategic marketing insights

Elizarova, Ana - 2025

This research investigates the gambling landscape in Georgia, focusing on strategic marketing approaches to developing sustainable gambling tourism, particularly in the Adjara region. Georgia's gambling industry, encompassing both traditional land-based venues and an emerging online sector, has...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015556207