In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional campaigns. With the aim of opening new research perspectives in the field of tourism promotion, this article proposes a model for evaluating the effectiveness of TPVs-the Emovie...

Inbound digital marketing strategies play a vital role in the tourism industry, significantly influencing visitors' decision-making processes, enhancing tourist experiences, and ensuring post-consumption satisfaction. This study explores the effectiveness of digital marketing strategies in...

We analyze the impact of tourist flows on local labor markets, following a novel identification strategy that uses temporary shocks in alternative international destinations to instrument for tourism flows across Spanish regions. We find that a one standard deviation increase in tourist inflows...

This article explores the relationship between useable pasts and tourism to show how towns reinvented themselves using their local and unique histories throughout the eighteenth and nineteenth centuries. To achieve this, the article focuses its attention on the growing influence and importance...

The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the present research explores the distinguishability between marketing content created by ChatGPT and that by tourism marketers, while also comparing their respective effects on...

The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge. This study attempted to discover the determinants of loyalty in destination branding from the supply side perspective. This...

The Indonesian government has developed ten super priority areas to serve as destinations for domestic and international tourists. Tourism marketing is carried out by applying the destination brand experience, which confirms the authenticity of the destination brand, and destination brand...

Tourist's length of stay; flow experience; tourist destination; tourist behavior; destination value; destination loveThis study initiates an investigation into an underexplored topic, aiming to understand the mechanism of conceptual elements of flow experience theory: enjoyment, control, focus, and...

This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and...

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...

This paper examines the effects of a sustainable destination image on residents' satisfaction and pro-sustainable behavior considered through positive word-of-mouth (WOM) and engagement in sustainable tourism practices. The paper also explains the moderating role of two demographic variables,...