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Year of publication
Subject
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Messe 519 Trade fair 519 Messe <Wirtschaft> 299 Deutschland 142 Germany 108 Ausstellung 106 Messebeteiligung 71 Trade fair participation 71 Marketing management 63 Marketingmanagement 63 Marketing 59 Event sector 51 Technik 51 Veranstaltungswirtschaft 51 B-to-B-Marketing 41 Business-to-business marketing 41 Theorie 30 Theory 29 Consumer behaviour 28 Event-Marketing 28 Konsumentenverhalten 28 Europa 26 Messemarketing 24 Tourismus 24 Innovation 23 Lieferantenmanagement 23 Supplier relationship management 23 Leipzig 22 Paris 22 Welt 22 World 22 Außenwirtschaftsförderung 21 Europe 21 Geschichte 21 Trade promotion 21 Frankreich 20 Relationship marketing 20 Wien 20 Beziehungsmarketing 19 Knowledge transfer 19
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Online availability
All
Undetermined 116 Free 70 Digitizable 22 CC license 9
Type of publication
All
Book / Working Paper 430 Article 295 Journal 49
Subcategories
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Article in journal 165 Book section 104 Working paper 30 Proceedings 29 Government document 10 Report 8 Case study 7 Guidebook 5 Statistics 4 Handbook 3 Reference work 2 Glossary included 1 Literature review 1 Textbook 1
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Language
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German 386 English 332 Undetermined 39 French 23 Italian 5 Hungarian 3 Russian 3 Czech 2 Norwegian 2 Spanish 2 Multiple languages 1 Polish 1 Romanian 1 Serbian 1 Swedish 1
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Author
All
Bathelt, Harald 17 Kirchgeorg, Manfred 9 Penzkofer, Horst 8 Ziegler, Rainer 8 Golfetto, Francesca 7 Moser, Petra 7 Müller, Klaus 7 Rinallo, Diego 7 Weitzel, Günter 7 Zanger, Cornelia 7 Farhangmehr, Minoo 6 Gopalakrishna, Srinath 6 Luppold, Stefan 6 Meffert, Heribert 6 Mortsiefer, Joachim 6 Neven, Peter 6 Sarmento, Maria 6 Simões, Cláudia 6 Tafesse, Wondwesen 6 Täger, Uwe Christian 6 Zeng, Gang 6 Moutinho, Victor Ferreira 5 Arnold, Dieter 4 Haag, Patrick 4 Knoll, Thorsten 4 Müller-Hagedorn, Lothar 4 Peters, Michael 4 Prüser, Sven 4 Reis, Jose Guilherme Almeida dos 4 Silva, Pedro Mendonça 4 Skallerud, Kåre 4 Stoeck, Norbert 4 Ueding, Ralf 4 Békés, Gábor 3 Cooper, Russell W. 3 Denzel, Markus A. 3 Domini, Giacomo 3 Edwards, Jeremy S. S. 3 Fließ, Sabine 3 Funke, Kaspar 3
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Institution
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Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft 18 Weltausstellung <1873, Wien> 9 Springer Fachmedien Wiesbaden 6 Deutsches Ausstellungs- und Messe-Amt <Berlin> 5 Ifo-Institut für Wirtschaftsforschung 4 Weltausstellung <1867, Paris> 4 Deutsche Industrie-Messe 3 Deutsche Messe- und Ausstellungs-Aktiengesellschaft <Hannover> 3 Deutschland / Bundesministerium für Wirtschaft 3 Exposition Coloniale Internationale <1931, Paris> 3 Sächsisch-Thüringische Industrie- und Gewerbe-Ausstellung <1897, Leipzig> 3 Weltausstellung <1878, Paris> 3 Weltausstellung <1900, Paris> 3 Berliner Gewerbe-Ausstellung <1896, Berlin> 2 Eurohandelsinstitut 2 European Innovation Council and SMEs Executive Agency 2 Europäische Kommission / Generaldirektion Regionalpolitik und Kohäsion 2 Europäische Kommission / Statistisches Amt 2 Forschungsstelle für den Handel Berlin 2 Jahresschau Deutscher Arbeit 2 National Bureau of Economic Research 2 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 2 Weltausstellung <1876, Philadelphia, Pa.> 2 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 Österreich-Ungarn / Commission für die Weltausstellung in Philadelphia 1876 2 Berliner Gewerbe-Ausstellung 1 Bleistift-Fabrik von A. W. Faber 1 Brněnské Veletrhy a Výstavy AS 1 Bundesarbeitsgemeinschaft Schule Wirtschaft 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Deutsche Industriemesse <1954, Hannover> 1 Deutsche Kolonial-Ausstellung <1., 1896, Berlin> 1 Deutscher Industrie- und Handelstag 1 Deutsches Museum von Meisterwerken der Naturwissenschaft und Technik 1 Deutsches Reich / Centralcommission für die Wiener Weltausstellung 1 Deutsches Reich / Reichskommissar für die Weltausstellung in Saint Louis 1 Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln> 1 EuroShop 1 EuroShop <1966 - 2005> 1
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Published in...
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Trade show management : planning, implementing and controlling of trade shows, conventions and events 42 Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region 16 Ifo-Schnelldienst 13 Industrial marketing management : the international journal for industrial and high-tech firms 12 The journal of business & industrial marketing 12 Intereconomics : review of European economic policy 8 SpringerLink / Bücher 7 Europäische Hochschulschriften / 5 6 Göttinger handwerkswirtschaftliche Studien 6 International journal of hospitality management 6 Research 6 Ifo-Studien zu Handels- und Dienstleistungsfragen 5 Journal of business-to-business marketing 5 Schriften zu Marketing und Management 5 Schriften zur Handelsforschung 5 Commmercial intelligence journal / Apple supplement 4 Markenkommunikation und Beziehungsmarketing 4 Springer eBook Collection 4 Veröffentlichungen des Deutschen Ausstellungs- und Messe-Amtes 4 Economic geography 3 Edition / AUMA 3 European journal of marketing : EJM 3 Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs 3 Handbook of business-to-business marketing 3 Journal of business research : JBR 3 Journal of economic geography 3 Journal of promotion management : JPM 3 Schriftenreihe der HHL Leipzig Graduate School of Management 3 Studienreihe Messe-, Kongress- und Eventmanagement 3 Tourism management : research, policies, practice 3 Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG 3 Working paper / National Bureau of Economic Research, Inc. 3 Zeitschrift für Wirtschaftsgeographie 3 Advances in business marketing : a research annual 2 Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag 2 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 2 Auma-Edition 2 BMWI-Dokumentation 2 Beiträge zur Mittelstandsforschung 2 Beiträge zur Wirtschafts- und Sozialgeschichte 2
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Source
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ECONIS (ZBW) 672 USB Cologne (EcoSocSci) 97 Other ZBW resources 3 RePEc 2
Showing 1 - 50 of 682
 
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What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions
Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026
Search and matching frictions prevent firms from forming international trade linkages. Despite trade fairs being a common and often subsidized tool to overcome these frictions, we lack causal evidence on how they facilitate link formation. We exploit a unique feature of Hungarian firms'...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654349
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What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions
Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026
Book / Working Paper
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What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions
Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026
Book / Working Paper
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The future of B2B trade shows : drivers of transformation from a process view
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - 2025
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
2024
Book / Working Paper
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Structural determinants of trade fair attendance : evidence from European exhibition tourism
Kourkouridis, Dimitris; Salepaki, Asimenia - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641379
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Is Trade Justice? Is Fair Trade Fair?
Booth, Philip - 2023
This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347861
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - 2023
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318814
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290354
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Exhibitionist Japan : the spectacle of modern development
Lockyer, Angus - 2025
From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357490
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Messen : Wahrnehmung und Erlebnis : Management-Ansätze für die Live-Kommunikation
2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445551
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How does a B2B trade show satisfy visitors' needs? : a literature review of visitor satisfaction : research approaches, themes and future research directions
Wang, Jing; Yin, Xiaolan; Wang, Yi; Zhu, Zhangxiang; … - 2025
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Have trade fairs recovered in the post-COVID era? : a comparative analysis of bleisure trends in Thessaloniki's trade fairs
Kourkouridis, Dimitris; Salepaki, Asimenia; Angelou, Ioannis - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415157
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What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context
Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - 2022
Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013177500
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The effects of timing and order of government support mechanisms for SME exports
Tinits, Priit; Fey, Carl F. - 2022
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Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - 2022
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Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam; Narwal, Preeti - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574590
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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong; Park, Kwangsoo; Lee, Yoon Joo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513619
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Innovations in arts marketing : from art sensationalism to experiential art Fairs
Kumorowski, Sandra - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098627
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Accounting for sources of information in trade fairs: evidence from Portuguese exhibitors
Silva, Pedro M. da; Santos, J. F.; Moutinho, Victor Ferreira - 2021
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Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities
Cooper, Russell W.; Haltiwanger, John C. - 2021
This paper investigates the motivations for, and implications of, the Automobile Industry code under the National Industrial Recovery Act. The amended code contained a provision calling for automobile producers to alter the timing of new model introductions and the annual automobile show as a...
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Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities
Cooper, Russell - 1992
Book / Working Paper
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Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation
Lee, Hee Yeon; Park, Chang Won; Kim, Bong-Seok - 2021
Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...
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Role of Trade Show Event Experiences on Participants’ Happiness and Their Behavioural Intentions
Rai, Shivam - 2020
Trade show events are $100bn industry, with more than 24500 trade shows are organized each year across the world (Singh et al., 2017). Asian exhibition market is growing at a pace of over 5.6% each year, and with an annual growth rate of more than 7.8%, Indian exhibition market is showing...
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The impact of export promotion with matchmaking on exports and service outsourcing
Makioka, Ryo - 2020 - Revised: April 2021
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A configurational approach to the impact of trade fairs and trade missions on firm export activity
Monreal-Pérez, Joaquín; Geldres-Weiss, Valeska V. - 2020
Export promotion programmes (EPPs) are argued to support firms' export activity. However, the empirical evidence for the link between EPPs and exporting is inconclusive. We argue and demonstrate by using fuzzy set methods one can uncover configurations that combine the firm's participation in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012169802
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Trade fair fee as a source of income for the budgets of municipalities in Poland on selected examples
Szydłowski, Cezary - 2020
The public finance system in force in Poland provides for a trade fair fee (Polish - "opłata targowa") as part of municipalities' own revenues. The trade fair fee is collected from persons selling at marketplaces located in the municipality. It constitutes own income for the commune's budget...
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Determinants of consumer's buying behaviour for digital products in trade fair
Gera, Navneet; Di Fatta, Davide - 2020
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Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece
Kourkouridis, Dimitris; Frangopoulos, Yannis; … - 2023
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Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol; Nicolau, Juan Luis - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304487
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Services weiterdenken: App, CO₂-Ermittlung und Supply Chain Management für Veranstaltungen : Management-Ansätze für die Live-Kommunikation
Grimm, Valerie I.; Kreuser, Kim; Reil, Lena - 2023
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Räumliche Konfigurationen des Messehandels im frühneuzeitlichen Europa : gedruckte Messekalender des 16. und 17. Jahrhunderts und ihre computergestützte Analyse
Ewert, Ulf Christian; Rau, Susanne; Scheuermann, Leif - 2023
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The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011795384
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The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors
Chun, Chang-Suk - 2019
Book / Working Paper
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Generating intangible resource and international performance: insights into enterprises organizational behavior and capability at trade shows
Shih, Tsui-Yii; Yang, Chien-Ching - 2019
This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...
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Die wirtschaftliche Bedeutung von Veranstaltungen der Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH und der Congress und Messe Innsbruck GmbH
Fritz, Oliver; Streicher, Gerhard - 2019
Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...
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Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition
Domini, Giacomo - 2020
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Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition
Domini, Giacomo - 2019
Book / Working Paper
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Massenmagnet oder Publikumskiller? : eine experimentelle online-Studie zum Einfluss von Hintergrundmusik und Persönlichkeit auf die subjektive Bewertung des präsentierenden Unternehmens eines Messestandes
Herr, Julia; Georgi, Richard von; Starcke, Katrin - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163172
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A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165190
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Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto; Johnston, Wesley J.; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013169501
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Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277286
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Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri; Roh, Taewoo - 2022
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Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.; Monreal-Pérez, Joaquin; … - 2022
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Exhibits
2022
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Exhibits
1916
Book / Working Paper
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Olivetti identities : spaces and languages 1933-1983
2022
Über die visuelle Identität und Markenbildung bei Olivetti - Beispiele aus Showrooms, Messen, Weltausstellungen - Kulturelle Aktivitäten und Werbemassnahmen des weltweit einzigartigen Unternehmens. Die Schreibmaschinenklassiker sind der bekannteste Ausdruck des industriellen Vermächtnisses...
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Kommunikations-Booster durch hybride, interkulturelle und digitale Konzepte : Management-Ansätze für die Live-Kommunikation
Wenzel, Ann-Kathrin; Straub, Benjamin; Renz, Mariell; … - 2022
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Chapter 14. Trade shows in the business marketing communications mix
Gopalakrishna, Srinath; L. Lilien, Gary; Donsbach, Andrew - 2022
For many B2B firms, trade show participation is a major element of their marketing mix, often second only to the cost of the salesforce. Trade shows involve three sets of stakeholders - exhibitors, attendees and show organizers and perform multiple functions, three of which we highlight here:...
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International trade fairs and inter-firm knowledge flows : understanding patterns of convergence-divergence in the technological specializations of firms
Gibson, Rachael - 2022
Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating...
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Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements
Agyapong, Gloria Kakrabah-Quarshie; Light, Osman; Twum, … - 2022
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Trade shows in the 21st century : the role of events in structuring careers and professions
2022
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Trade Fairs and Their Relationship with Egyptian Exports in the Contexts of Globalization
Saleh, Khaled Ahmed Elsayed Elsaid - 2018
THESIS TITLE: The title of this thesis is & ldquo; Trade Fairs and Their Relation-Ship with Egyptian Exports in the Contexts of Globalization& rdquo, the total number of the thesis pages are 120 page, Arabic is the official writing language of this thesis. THESIS STRUCTURE: This study content is...
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Temporary Restraining Orders to Enforce Intellectual Property Rights at Trade Shows : An Empirical Study
Trimble, Marketa - 2018
Infringements of intellectual property (“IP”) rights by exhibitors at trade shows (also called trade fairs or exhibitions), such as infringements committed through exhibitions of or offers to sell infringing products, can be extremely damaging to IP right owners because of the wide exposure...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014118201
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Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
Reis, Jose Guilherme Almeida dos - 2017
Entering and successfully surviving in export markets is a costly process for firms. The process involves learning about the existence of foreign demand, "discovering" production costs of exportable goods, building up reputation, succeeding in product branding to reduce competitive pressures and...
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Travel Channel Meets Discovery Channel or How Tourism Can Encourage Better Export Performance and Diversification in Nepal
Reis, Jose Guilherme Almeida dos - 2013
Book / Working Paper
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Veranstaltungstechnik im Kontext von Corporate Events
2017 - 1. Auflage
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