Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...

Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...

This paper investigates the motivations for, and implications of, the Automobile Industry code under the National Industrial Recovery Act. The amended code contained a provision calling for automobile producers to alter the timing of new model introductions and the annual automobile show as a...

Export promotion programmes (EPPs) are argued to support firms' export activity. However, the empirical evidence for the link between EPPs and exporting is inconclusive. We argue and demonstrate by using fuzzy set methods one can uncover configurations that combine the firm's participation in...

This paper investigates the relevance for innovation of international exhibitions. While the first of these events, i.e. London's 1851 Great Exhibition, was an "exhibition of innovations", many of the subsequent ones, following the model of industrial exhibitions developed in France, did not...

Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...

This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...

"This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the...

Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Digitalisierung auf die Live Communication und liefern Erklärungsansätze für den erfolgreichen Einsatz digitaler Technologien in der Event- und Messebranche. Der Band fasst die auf der 11. Wissenschaftlichen Konferenz...

Um Veranstaltungen im Unternehmenskontext professionell, effizient und effektiv zu konzipieren, kommt der Zielsetzung eine bedeutende Rolle zu. So stehen im Mittelpunkt der Konzeption die Frage danach, was konkret mit der Veranstaltung erreicht werden soll. Weiter stellt sich die Frage nach der...

Trade shows are a popular venue for firms to demonstrate their portfolio of market-ready new products as well as product concepts under different stages of development. Utilizing auto shows as a context, the authors investigate the effects of concept and product demonstrations on the...

Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...

Dieses essential ist ein praxisorientierter Leitfaden für die Planung und Umsetzung von Messebeteiligungen wissenschaftlicher Einrichtungen und Hochschulen. Beantwortet werden die zentralen Fragen im Rahmen von Messebeteiligungen: Welche Messe ist die richtige? Wie definieren wir die...