Introduction -- Founding a company and formulating a basic narrative -- The prior experience of Henrik Thorning and the context of the start-up -- Putting resources to service and strengthening the basic narrative in the start-up process -- How should the profiles of fiberline be sold? -- The...

This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth...

The founder of Starbucks shares his untold personal story - from his childhood in Brooklyn's housing projects to his rise as a business icon - and lays out his vision for how companies can improve their social impact.

"For over 130 years, Imperial Oil dominated Canada's oil industry. From Petrolia to Turner Valley, Imperial was always nearby and ready to take charge. Their 1947 discovery of crude oil in Leduc, Alberta transformed the industry and the country. But from 1899 onwards, two-thirds of the company...

"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global...