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  • Search: subject_exact:"User-generated content"
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Year of publication
Subject
All
Social Web 438 Social web 438 user-generated content 290 Customer integration 253 Kundenintegration 253 Internet marketing 228 Online-Marketing 226 User-generated content 221 Consumer behaviour 203 Konsumentenverhalten 202 Viral marketing 186 Virales Marketing 186 Web 2.0 technologies 136 Web 2.0-Technologien 136 Online retailing 87 Online-Handel 87 Brand image 85 Markenimage 85 Beziehungsmarketing 73 Relationship marketing 73 Brand management 68 Markenführung 66 social media 63 Social media 61 Content Management 48 Content management 48 E-commerce 48 Electronic Commerce 48 Holiday behaviour 46 Urlaubsverhalten 46 Digital platform 45 Digitale Plattform 45 Brand 44 Markenartikel 44 Tourism 39 User generated content 38 user generated content 38 Kundenzufriedenheit 36 User Generated Content 35 Customer satisfaction 34
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Online availability
All
Undetermined 414 Free 151 CC license 13
Type of publication
All
Article 560 Book / Working Paper 97 Other 3
Subcategories
All
Article in journal 546 Working paper 56 Book section 8 Review 6 Proceedings 5 Handbook 1
Language
All
English 593 Undetermined 47 German 18 Polish 2
Author
All
Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Klimczuk, Andrzej 7 Ghose, Anindya 6 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Kannan, P. K. 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Hofstetter, Reto 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Tan, Yong 5 Xie, Karen L. 5 Dennhardt, Severin 4 Goldenberg, Jacob 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Kübler, Raoul 4 Law, Rob 4 Münster, Johannes 4 Netzer, Oded 4 Ozuem, Wilson 4 Ranfagni, Silvia 4 Schoenmueller, Verena 4 Schweidel, David A. 4 Seiler, Stephan 4 Shapira, Daniel 4 Warut Khern-Am-Nuai 4 Willis, Michelle 4 Zhang, Michael 4 Aaltonen, Aleksi 3 Clement, Michel 3 Dover, Yaniv 3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
All
Marketing science 24 Information systems research : ISR 23 Management science : journal of the Institute for Operations Research and the Management Sciences 18 Journal of marketing research 14 Tourism management : research, policies, practice 11 ZEW Discussion Papers 11 Journal of business research : JBR 10 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of management information systems : JMIS 8 Journal of retailing and consumer services 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 International journal of contemporary hospitality management 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 International journal of hospitality management 6 Journal of Hospitality and Tourism Technology 6 Journal of electronic commerce research : JECR 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of the Academy of Marketing Science 6 Journal of travel and tourism marketing 6 Marketing Science 6 The journal of product & brand management 6 ZEW discussion papers 6 CESifo Working Paper 5 CESifo working papers 5 International journal of advertising : the review of marketing communications 5 Journal of hospitality and tourism insights 5 Journal of promotion management : innovations in planning and applied research 5 MPRA Paper 5 Asia Pacific journal of marketing and logistics 4 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of consumer studies 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of Product & Brand Management 4 Journal of marketing communications 4 Journal of vacation marketing 4 Online Information Review 4 Production and operations management : the flagship research journal of the Production and Operations Management Society 4
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Source
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ECONIS (ZBW) 500 Other ZBW resources 51 RePEc 47 EconStor 40 BASE 12 USB Cologne (EcoSocSci) 10
Showing 1 - 50 of 609
 
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"Airbnb be like…" : examining the impact of memetic doppelgängers on meme virality and brand image
Kolar, Tomaž; Gidaković, Petar; Culiberg, Barbara - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594956
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015408674
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Mining consumer mindset metrics with user-generated content
Kübler, Raoul; Adler, Susanne J.; Welke, Lina; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546695
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Unraveling the influence: Exploring the role of user generated content along the customer journey and understanding its relevance for research and practice
Schröder, Nadine; Schultz, Carsten D.; Paetz, Friederike; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546701
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Kaufentscheidungen im digitalen Zeitalter : die Rolle von User Generated Content und Künstlicher Intelligenz entlang der Customer Journey
Perst, Florian - 2025
The digitalized communication landscape has revolutionized consumer purchasing behavior, with User Generated Content (UGC) playing a central role. UGC significantly influences the customer journey, particularly in the phases of awareness, consideration, and purchase. The use of AI in UGC is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015563846
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Kaufentscheidungen im digitalen Zeitalter: Die Rolle von User Generated Content und Künstlicher Intelligenz entlang der Customer Journey
Perst, Florian - 2025
Book / Working Paper
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976
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Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis
Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176724
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From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis
Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - 2025
Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468141
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Online creators' strategic cooperation in two-sided synchronous UGC market : empirical evidence from a livestreaming platform
Wu, Bingyi; Liu, Charles Zhechao; Zhu, Hongyi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432514
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The drivers and boundaries of consumer switching from full-length to derivative condensed content
Tin Trung Nguyen; Veer, Ekant; Ballantine, Paul W. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441890
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Understanding users' content contribution behavior when knowledge can be priced
Cong, Ziwei; Zhao, Ying; Zhang, Zilei - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015442824
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Leveraging social media for sustainable fashion : how brand and user-generated content influence Gen Z's purchase intentions
El-Shihy, Dina; Awaad, Sarah - 2025
Purpose This study examines how brand‑generated content (BGC) and user‑generated content (UGC) on TikTok and Instagram shape Gen Z consumers' purchase intentions for sustainable fashion. It also investigates the mediating role of social media engagement (SME) in these relationships....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614020
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Examining the impact of advertising, firm-generated content, and user-generated content on customers' propensity to buy food online
Vasan, Sudharshini; Rao, Akshat Aditya; Gupta, Nimit - 2025
This study examines the impact of advertising, firm-generated content (FGC), and user-generated content (UGC) on the customer's propensity to buy food online. An online survey questionnaire was developed and administered to users of food aggregators. The collected responses were analyzed using...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614132
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How firms can steer social media conversations
Saljoughian, Mohammad; Hewett, Kelly; Heerde, Harald J. van - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597018
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eWOM and content marketing strategies : maximizing brand engagement among social media users in Spain
Osorio-Andrade, Carlos; Rospigliosi, Pericles asher; … - 2025
This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention, willingness to pay more, reduced...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015476740
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"I love your brand! I engage with you, and I do online brand-related activities (COBRAs)" : the role of brand value
Castro-González, Sandra; Bande, Belén; … - 2025
Purpose Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer's decision to engage in online brand-related activities, considering the mediating effect of attitudinal brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414941
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Unraveling the influence : exploring the role of user generated content along the customer journey and understanding its relevance for Research and practice
Schröder, Nadine; Schultz, Carsten D.; Paetz, Friederike; … - 2025
This article addresses the role of user-generated content (UGC) across the different stages of the customer journey and the decision process. Various types of UGC, such as online reviews and social media posts, significantly affect how customers engage with brands and make purchasing decisions....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015543147
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Mining consumer mindset metrics with user-generated content
Kübler, Raoul; Adler, Susanne J.; Welke, Lina; … - 2025
In the wake of digital transformation, marketers gained access to large amounts of user-generated content and data in which consumers specifically mention and discuss brands, products, and services. This data offers rich information potential and may ultimately provide marketers with the ability...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015543209
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Contemporary issues in social media marketing
2025 - Second edition
"Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. This 2nd edition has been fully updated with new features such as discussion questions, global...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325724
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Impact of user-generated content in digital platforms on purchase intention: the mediator role of user emotion in the electronic product industry
Sang, Vo Minh; Thanh, Thien Ngo Pham; Gia, Hao Nguyen; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457033
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The never-ending book: the role of new material and peer feedback in user-generated content production
Marchenko, Maria; Sonnabend, Hendrik - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015485973
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The Economics of Social Media
Aridor, Guy; Jiménez-Durán, Rafael; Levy, Ro'ee; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534383
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Online Review Updating: Prevalence and Implications for Platforms and Businesses
Pocchiari, Martina; Schoenmueller, Verena; Dover, Yaniv - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175309
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Instagram public and private images as an element for the spatial monitoring of tourist behaviour in cities
Paül i Agustí, Daniel - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015347761
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The economics of social media
Aridor, Guy; Jiménez Durán, Rafael; Levy, Ro'ee; … - 2024
We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy and fundamentally changed how people interact. We first define social media platforms and isolate the features that distinguish them from traditional media and other digital...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014469150
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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470070
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Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123647
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Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168465
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Online review updating : prevalence and implications for platforms and businesses
Pocchiari, Martina; Schoenmueller, Verena; Dover, Yaniv - 2024
This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary and secondary data, a dataset comprising 3 million...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015134064
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Targeting nearby influencers : the acceleration of natural triadic closure by leveraging interconnectors
Goldenberg, Jacob; Lanz, Andreas U.; Shapira, Daniel; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373407
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Does user-generated content influence value co-creation in the context of luxury fashion brand communities? : matching inclusivity and exclusivity
Basile, Vincenzo; Brandão, Amélia Maria Pinto da Cunha; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188309
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Cross-cultural electronic word-of-mouth : a systematic literature review
Poompak Kusawat; Surat Teerakapibal - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190169
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User-generated content shapes judicial reasoning : evidence from a randomized control trial on Wikipedia
Thompson, Neil C.; Luo, Xueyun; McKenzie, Brian; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193921
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Impact of user-generated content in digital platforms on purchase intention : the mediator role of user emotion in the electronic product industry
Sang Vo Minh; Thien Ngo Pham Thanh; Hao Nguyen Gia; Duy … - 2024
User-generated content (UGC) has increasingly been recognized as a valuable instrument for organizations aiming to evaluate marketing efficacy and develop a nuanced understanding of their target demographics. UGC influences both the positive sentiment towards a brand and the intention to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448941
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Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan; Martin, Jason; Elg, Mattias; Witell, Lars - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015048926
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The implication of user-generated content in new product development process : a systematic literature review and future research agenda
Nasrabadi, Mohamadreza Azar; Beauregard, Yvan; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667516
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Design and realism in virtual influencers as brand endorsers : how anthropomorphism and social identity cues shape consumer responses
Diwanji, Vaibhav Shwetangbhai; Conlin, Jeff; Burkett, … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015666971
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Merit and monetisation : a study of video game user-generated content policies
Thomas, Amy - 2023
This article explores the alternative system of contractual regulation that permits monetised user-generated content (UGC) in the video game industry. By situating the user in an industry where it is possible to earn millions from "playing games", this article challenges the assumption in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014266997
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Merit and monetisation: A study of video game user-generated content policies
Thomas, Amy - 2023
Article
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Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.; Aramendia-Muneta, Maria Elena - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460742
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Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und User Generated Content
Oetzel, Sebastian; Graf, Denise - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014517458
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People, profiles, and purchases: Investigating the impact of environmental cues in social commerce
Bryant, Morgan M.; Basu, Rituparna - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527456
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Gender Stereotypes in User-Generated Content
Kerkhof, Anna; Reich, Valentin - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014377552
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Participation shaping the values of news articles : implications of news as anti-rival information products
Jääskeläinen, Atte; Koponen, Johannes; Djakonoff, Vera - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438638
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People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.; Basu, Rituparna - 2023
Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505215
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Gender stereotypes in user-generated content
Kerkhof, Anna; Reich, Valentin Ferdinand Michael - 2023
Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014320085
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014252137
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Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.; Aramendia-Muneta, Maria Elena - 2023
Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences between Airbnb and hotels, intending to develop competitive strategies for the hospitality industry. Using advanced Natural Language Processing techniques, we analysed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388797
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Fragen oder Zuhören? : ein Vergleich von Kundenbefragungen und User Generated Content
Oetzel, Sebastian; Graf, Denise - 2023
Kundenzufriedenheit ist eines der wichtigsten Konstrukte im Marketing und ein relevanter Einflussfaktor auf den Unternehmenserfolg (vgl. Otto et al. 2020; Fornell et al. 2006; Anderson et al. 2004). Die Marketingpraxis erfordert deshalb ein tiefes Verständnis der Einflussfaktoren der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516179
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Can attractions influence the geographic distribution of tourist accommodations? : evidence from a spatial analysis in Thailand
Sangkaew, Nichapat; Chayanon Phucharoen; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547477
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Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés; Vila-Lopez, Natalia; Mora, Elísabet; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371480
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