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  • Search: subject_exact:"Verbrauchsgüterindustrie"
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Year of publication
Subjects
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Konsumgüterindustrie 637 Consumer goods industry 629 Deutschland 136 Germany 132 Theorie 98 Theory 98 Lieferantenmanagement 78 Supplier relationship management 78 USA 58 United States 58 Lieferkette 56 Supply chain 56 Consumer products distribution 51 Konsumgüterhandel 51 Brand management 46 Markenführung 46 Consumer behaviour 45 Konsumentenverhalten 45 Marketingmanagement 39 Marketing management 37 Innovationsmanagement 33 Multinationales Unternehmen 33 Consumer goods marketing 32 Einzelhandel 32 Innovation management 32 Konsumgütermarketing 32 Transnational corporation 32 Retail trade 31 Erfolgsfaktor 29 Beziehungsmarketing 27 Relationship marketing 27 Success factor 27 Innovation 25 Hochschulschrift 24 Marketing 24 Unternehmenskooperation 24 Verbrauchsgüterindustrie 24 Handel 23 Markenartikel 23 Brand 22
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Online availability
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Free 42 Undetermined 10
Type of publication
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Article 373 Book / Working Paper 265 Journal 12
Type of publication (narrower categories)
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Article in journal 245 Aufsatz in Zeitschriften 245 Article in book 129 Aufsatz im Buch 129 Dissertation 115 Thesis 115 Graue Literatur 106 Non-commercial literature 106 Hochschulschrift 89 Case study 68 Fallstudie 68 Arbeitspapier 41 Working Paper 41 Bibliographie enthalten 21 Bibliography included 21 Collection of articles of several authors 13 Sammelwerk 13 Amtsdruckschrift 12 Government document 12 Statistik 10 Congress report 8 Kongressschrift 8 Statistics 8 Company information 6 Firmeninformation 6 No longer published / No longer aquired 6 Dissertation u.a. Prüfungsschriften 5 Mehrbändiges Werk 4 Multi-volume publication 4 Collection of articles written by one author 3 Forschungsbericht 3 Market information 3 Marktinformation 3 Sammlung 3 Aufsatzsammlung 2 Business report 2 Geschäftsbericht 2 Handbook 2 Handbuch 2 Interview 2
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Language
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English 304 German 296 Russian 18 French 13 Undetermined 7 Polish 5 Italian 3 Spanish 2 Bulgarian 1 Czech 1 Ukrainian 1
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Persons
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Zentes, Joachim 9 Großpietsch, Jochen 6 Kopka, Udo 5 Olbrich, Rainer 5 Swoboda, Bernhard 5 Beissinger, Thomas 4 Breuer, Peter 4 Dellago, Verena 4 Gierl, Heribert 4 Kotzab, Herbert 4 Marczak, Martyna 4 Perrey, Jesko 4 Schlippenbach, Vanessa von 4 Sänger, Frank 4 Weng, Jens 4 Behrenbeck, Klaus 3 Brown, Bruce 3 Hoffman, Donna L. 3 Huber, Frank 3 Inderst, Roman 3 Kirchgeorg, Manfred 3 Kopalle, Praveen K. 3 Küpper, Jörn 3 Lopes, Teresa da Silva 3 Macario, Carla 3 Meyer, Jan Christoph 3 Michaelis, Nils 3 Miskell, Peter 3 Novak, Thomas P. 3 Otto, Andreas 3 Pethig, Rüdiger 3 Schuh, Günther 3 Tochtermann, Thomas C. 3 Wey, Christian 3 Andreae, Jacob 2 Anthony, Scott D. 2 Bahrami, Kourosh 2 Bauer, Hans H. 2 Belanovskij, Sergej Aleksandrovič 2 Berg, Maxine 2
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Institutions
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Institut National de la Statistique et des Études Économiques <Paris> 4 Bundesvereinigung Logistik 2 Deutschland / Statistisches Bundesamt 2 Fisher Investments Inc. <Woodside, Calif.> 2 Gesellschaft für Konsum-, Markt- und Absatzforschung 2 Procter & Gamble Company 2 Springer Fachmedien Wiesbaden GmbH 2 Accenture 1 Aprelʹskaja meždunarodnaja naučnaja konferencija po problemam razvitija ėkonomiki i obščestva <15., 2014, Moskau> 1 Axel Springer AG 1 BearingPoint GmbH <Berlin> 1 Deutsches Institut für Wirtschaftsforschung 1 FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main> 1 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 1 Friedrich-Alexander-Universität Erlangen-Nürnberg / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Logistik 1 Gesellschaft für Bildung und Information des Handels <Berlin> 1 Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon> 1 Harvard Graduate School of Business Administration 1 Institut Istorii i Archeologii <Sverdlovsk> 1 Institut Sociologii <Minsk> 1 Institut for Miljø- og Erhvervsøkonomi <Esbjerg> 1 Institut für Marketing <Berlin> / Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing 1 Institut °ekonomiki, Akad. nauk SSSR. Mockva: Izd. Akad. nauk 1 Institut Ėkonomiki <Kiew> 1 Investicionnaja Gruppa Aton <Moskau> 1 Latvijskaja SSR / Komitet po Statistike 1 Logos Verlag Berlin GmbH 1 MVIRDC World Trade Centre <Muṃbaī> 1 Martin-Luther-Universität Halle-Wittenberg / Sektion Wirtschaftswissenschaft 1 McKinsey & Company <Köln> 1 McKinsey & Company <München> 1 PriceWaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft 1 Procter & Gamble GmbH 1 Russland / Komitet po Statistike 1 SAP AG 1 Sowjetunion / Komitet po Statistike 1 Steria Mummert Consulting AG 1 UNEP 1 Universität <Halle, Saale> / Wissenschaftsbereich Politische Ökonomie 1 Universität Mannheim / Institut für Volkswirtschaft und Statistik 1
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Published in...
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Akzente 17 The journal of brand management : an international journal 11 Gabler Edition Wissenschaft 9 Journal of advertising research 9 Direct store delivery : concepts, applications and instruments 6 Harvard-Business-Manager : das Wissen der Besten 6 Industrial marketing management : the international journal for industrial and high-tech firms 6 Europäische Hochschulschriften 5 Longer lasting products : alternatives to the throwaway society 5 Case studies on MNCs in India 4 Discussion paper / Centre for Economic Policy Research 4 Handelsforschung 4 Marketing : ZFP : journal of research and management 4 Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences 4 The journal of product innovation management : an international publication of the Product Development & Management Association 4 Trademarks, brands, and competitiveness 4 Wirtschaftswissenschaftliches Studium : WiSt : Zeitschrift für Studium und Forschung 4 Discussion papers 3 European management journal 3 Gabler-Edition Wissenschaft 3 Harvard business review : HBR 3 International journal of retail & distribution management 3 Journal of business ethics : JOBE 3 Journal of economics & management strategy : JEMS 3 Neue betriebswirtschaftliche Forschung : Nbf 3 Reihe: Marketing : MAR 3 Schriftenreihe Logistik-Management in Forschung und Praxis 3 Working paper 3 Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007 2 Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent 2 DUV / Wirtschaftswissenschaft 2 Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen 2 E-business management : integration of Web technologies with business models 2 Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management 2 Fisher Investments on series 2 Forschungspapiere / Private Fachhochschule Göttingen 2 Führung, Innovation und Wandel : wie Sie Potenziale entdecken und erfolgreich umsetzen 2 GSBE research memoranda 2 Galileo Business 2 Global business and organizational excellence : a review of research & best practices 2
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Sources
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ECONIS (ZBW) 633 USB Cologne (EcoSocSci) 17
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A framework for better evaluations of supply chain collaborations : evidence from the Dutch fast moving consumer goods industry
Jung, Verena; Peeters, Marianne; Vredeveld, Tjark - 2017
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Shaping the future of retail for consumer industries : insight report
Weltwirtschaftsforum - 2017
"The next decade is expected to be the golden age of the consumer, with shoppers having more choices and control than ever before. They will be presented with a growing array of products and services, often personalized to their specific needs and wants. Consumers will continue to demand price...
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On the acceptance of gain sharing methods in supply chain collaboration
Grigoriev, Alexander; Jung, Verena; Peeters, Marianne; … - 2017
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Transportmanagement in der schnelldrehenden Konsumgüterindustrie : Entwicklung eines Gestaltungsansatzes zur Integration von Transport und Logistik
Figiel, Anna - 2016
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Investment-specific shocks, business cycles, and asset prices
Curatola, Giuliano; Donadelli, Michael; Grüning, Patrick; … - 2016
We introduce long-run investment productivity risk in a two-sector production economy to explain the joint behavior of macroeconomic quantities and asset prices. Long-run productivity risk in both sectors, for which we provide economic and empirical justification, acts as a substitute for shocks...
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Successfully managing challenges in German-Chinese logistics networks
Durach, Christian F.; Nitsche, Benjamin - 2016
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The formation of consumer brand preferences
Bronnenberg, Bart J.; Dubé, Jean-Pierre H. - 2016
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Investment-specific shocks, business cycles, and asset prices
Curatola, Giuliano; Donadelli, Michael; Grüning, Patrick; … - 2016
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Global luxury : organizational change and emerging markets since the 1970s
Donzé, Pierre-Yves (ed.); Fujioka, Rika (ed.) - 2018
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René - 2015
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
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Adding value through appreciation : reflecting the case of Henkel
Bosten, Astrid - In: Corporate social responsibility and diversity …, (pp. 229-238). 2017
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Organizing for success in internal corporate venturing : an inductive case study of a multinational consumer goods company
Makarevich, Alex - In: Creativity and innovation management 26 (2017) 2, pp. 189-201
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Valuing plastic : the business case for measuring, managing and disclosing plastic use in the consumer goods industry
2014
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Understanding psychological contract in pharmaceutical and FMCG industry : a comparative analysis
Agarwal, Promila - 2014
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Modeling production sequences in the fast moving consumer goods industry : the impact of changeover structure in integrated lot-sizing and scheduling
Lueb, Mario - 2014
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Capital structure and investment decision : what does emerging consumer goods industry tell us?
Arafat, M. Yasser; Ari Warokka; Suryasaputra, Ruswiati - In: Journal of financial studies & research : JFSR 2014 (2014), pp. 1-11
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Measuring meaningful differences : sensory testing based decision making in an industrial context ; applications of signal detection theory and Thurstonian modelling
Hout, Danielle Helena Alice van - 2014
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Flexibility planning in distribution networks : a flexibility planning model for the consumer goods industry
Pfeiffer, Dominik - 2016
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Designed for success : how building a team of leaders transformed a company
Liff, Stewart; Gustavson, Paul - In: Global business and organizational excellence : a … 35 (2015/16) 4, pp. 17-27
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Marketing strategies for commercialization of new technologies
Vincent, Leslie - In: Technological innovation : generating economic results, (pp. 257-287). 2016
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Partnerschaftliches Category Management : Messung von Effizienz und Nachhaltigkeit
Anzengruber, Markus - In: Controlling im Handel : innovative Ansätze und …, (pp. 279-303). 2016
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The formation of consumer brand preferences
Bronnenberg, Bart J.; Dube, Jean-Pierre - 2016
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Inside the NIKE matrix
Brenner, Barbara; Schlegelmilch, Bodo B.; Ambos, Björn - 2013
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Erfolgreiche Interaktion mit Digital Natives im Social Commerce : eine theoretische und explorative Analyse von Erfolgsfaktoren in der Kunden-Kunden-Kommunikation
Ziehe, Nikola; Stevens, Sarah - 2012
Eine Vielzahl von Herausforderung stellt die kommerzielle Verbreitung des Internets und die damit verbundene bidirektionale Kommunikation nicht nur zwischen Konsumenten und Unternehmen, sondern ebenso unter Konsumenten, für Unternehmen dar. Die Unternehmen stehen vor der Notwendigkeit, die...
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Do we really know how to manage brand extension success?
Ringle, Christian Marc (contributor);  … - 2012
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Einschränkungen der Preisgestaltung im Einzelhandel aus wettbewerbsökonomischer Perspektive
Haucap, Justus; Klein, Gordon J. - 2012
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An attention-based view of family firm adaptation to discontinuous technological change : exploring the role of family CEOs' noneconomic goals
Kammerlander, Nadine; Ganter, Melanie - In: The journal of product innovation management : an … 32 (2015) 3, pp. 361-383
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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas; Tropp, Jörg - In: JMM : the international journal on media management 17 (2015) 3, pp. 135-155
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Diversity of human capital as a driver for corporate responsibility engagement : the case of the luxury industry
Gomes, Catarina Pessanha; Yarime, Masaru - In: Sustainable luxury : managing social and environmental …, (pp. 130-144). 2015
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Win-Win-Win? : Interaktion von Konsumgüterindustrie, Handel und Konsumenten bei der Gestaltung von POS-Promotions
Gröppel-Klein, Andrea; Helfgen, Jennifer - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 567-587). 2015
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Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
Düerkop, Henrike - 2015
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Smart.NRW : Supply-Chain-Exzellenz mittels adaptiver Planungsprozesse und RFID-Source-Tagging auf Caselevel in der Konsumgüterbranche von NRW
Schuh, Günther (contributor); Stich, Volker (contributor);  … - 2015
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Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Stevens, Martha Sarah - 2015
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Aus Konsumgüterunternehmen werden Real Time Enterprises
Rorsted, Kasper - In: Digitales Neuland : warum Deutschlands Manager jetzt …, (pp. 103-112). 2015
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Scaling the tail : managing profitable growth in emerging markets
Park, Seung Ho; Ungson, Gerardo R.; Cosgrove, Andrew - 2015
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The "Who" of successful commercialization of innovations : an empirical analysis of the influence of stakeholder integration on innovation performance
Kortüm, Viktoria - 2015
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Vlijanie promyšlennoj politiki i rajonirovanija na razvitie legkoj promyšlennosti v Rossii : monografija
Burdenko, Elena Viktorovna - 2015
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Jentschke, Mirjam - 2011
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Hersteller- und Handelsmarketing
Bormann, Ingrid; Hurth, Joachim - 2014
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Her mit den Superkunden!
Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 4, pp. 6-10
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Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian; Fuchs, Dominik; Lechner, Christian - In: Unternehmenssteuerung in der produzierenden Industrie : …, (pp. 271-285). 2014
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Management Reporting : konsequente Ausrichtung auf die Unternehmensstrategie und Branchenspezifika
Kroll, Katharina; Kittelberger, Daniel - In: Unternehmenssteuerung in der produzierenden Industrie : …, (pp. 187-199). 2014
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Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E. - In: Journal of advertising research 54 (2014) 4, pp. 398-406
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Successful international new product launches in the consumer goods industry
Reichl, Claudia - 2014
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Controlling in der Konsumgüterindustrie : innovative Ansätze und Praxisbeispiele/ Michael Buttkus; Ralf Eberenz (Hrsg.)
Buttkus, Michael (ed.); Eberenz, Ralf (ed.) - 2014
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The limits on pay as a strategic tool : obstacles to alignment in non-union environments
Trevor, Jonathan; Brown, William Arthur - In: BJIR : an international journal of employment relations 52 (2014) 3, pp. 553-578
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Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris; Trott, Paul - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2009-2032
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Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Koene, Merlin (contributor); Wagner, Katja (contributor);  … - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 411-427). 2014
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Make your best customers even better
Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard business review : HBR 92 (2014) 3, pp. 23-25
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