Search Results - subject_exact:"Verbrauchsgüterindustrie"

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dubé, Jean-Pierre H. - 2016

Transportmanagement in der schnelldrehenden Konsumgüterindustrie : Entwicklung eines Gestaltungsansatzes zur Integration von Transport und Logistik

Figiel, Anna - 2016

Successfully managing challenges in German-Chinese logistics networks

Durach, Christian F.; Nitsche, Benjamin - 2016

FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing

Schmutzler, Alexander René - 2015

Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany

Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017

Adding value through appreciation : reflecting the case of Henkel

Bosten, Astrid - In: Corporate social responsibility and diversity …, (pp. 229-238). 2017

Understanding psychological contract in pharmaceutical and FMCG industry : a comparative analysis

Agarwal, Promila - 2014

Modeling production sequences in the fast moving consumer goods industry : the impact of changeover structure in integrated lot-sizing and scheduling

Lueb, Mario - 2014

Valuing plastic : the business case for measuring, managing and disclosing plastic use in the consumer goods industry

2014

Measuring meaningful differences : sensory testing based decision making in an industrial context ; applications of signal detection theory and Thurstonian modelling

Hout, Danielle Helena Alice van - 2014

Partnerschaftliches Category Management : Messung von Effizienz und Nachhaltigkeit

Anzengruber, Markus - In: Controlling im Handel : innovative Ansätze und …, (pp. 279-303). 2016

Marketing strategies for commercialization of new technologies

Vincent, Leslie - In: Technological innovation : generating economic results, (pp. 257-287). 2016

Designed for success : how building a team of leaders transformed a company

Liff, Stewart; Gustavson, Paul - In: Global business and organizational excellence : a … 35 (2015/16) 4, pp. 17-27

Flexibility planning in distribution networks : a flexibility planning model for the consumer goods industry

Pfeiffer, Dominik - 2016

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dube, Jean-Pierre - 2016

Inside the NIKE matrix

Brenner, Barbara; Schlegelmilch, Bodo B.; Ambos, Björn - 2013

Smart.NRW : Supply-Chain-Exzellenz mittels adaptiver Planungsprozesse und RFID-Source-Tagging auf Caselevel in der Konsumgüterbranche von NRW

2015

Vlijanie promyšlennoj politiki i rajonirovanija na razvitie legkoj promyšlennosti v Rossii : monografija

Burdenko, Elena Viktorovna - 2015

How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media

Baetzgen, Andreas; Tropp, Jörg - In: JMM : the international journal on media management 17 (2015) 3, pp. 135-155

Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives

Stevens, Martha Sarah - 2015

Win-Win-Win? : Interaktion von Konsumgüterindustrie, Handel und Konsumenten bei der Gestaltung von POS-Promotions

Gröppel-Klein, Andrea; Helfgen, Jennifer - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 567-587). 2015

Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht

Düerkop, Henrike - 2015

Scaling the tail : managing profitable growth in emerging markets

Park, Seung Ho; Ungson, Gerardo R.; Cosgrove, Andrew - 2015

The "Who" of successful commercialization of innovations : an empirical analysis of the influence of stakeholder integration on innovation performance

Kortüm, Viktoria - 2015

An attention-based view of family firm adaptation to discontinuous technological change : exploring the role of family CEOs' noneconomic goals

Kammerlander, Nadine; Ganter, Melanie - In: The journal of product innovation management : an … 32 (2015) 3, pp. 361-383

Diversity of human capital as a driver for corporate responsibility engagement : the case of the luxury industry

Gomes, Catarina Pessanha; Yarime, Masaru - In: Sustainable luxury : managing social and environmental …, (pp. 130-144). 2015

Aus Konsumgüterunternehmen werden Real Time Enterprises

Rorsted, Kasper - In: Digitales Neuland : warum Deutschlands Manager jetzt …, (pp. 103-112). 2015

Erfolgreiche Interaktion mit Digital Natives im Social Commerce : eine theoretische und explorative Analyse von Erfolgsfaktoren in der Kunden-Kunden-Kommunikation

Ziehe, Nikola; Stevens, Sarah - 2012

Eine Vielzahl von Herausforderung stellt die kommerzielle Verbreitung des Internets und die damit verbundene bidirektionale Kommunikation nicht nur zwischen Konsumenten und Unternehmen, sondern ebenso unter Konsumenten, für Unternehmen dar. Die Unternehmen stehen vor der Notwendigkeit, die...

Do we really know how to manage brand extension success?

2012

Einschränkungen der Preisgestaltung im Einzelhandel aus wettbewerbsökonomischer Perspektive

Haucap, Justus; Klein, Gordon J. - 2012

Resale price maintenance : hurting competitors, consumers and yourself

Hunold, Matthias; Muthers, Johannes - 2011 - First draft: April 2010

Improving retailers' incentives for service is a prominent efficiency defense for resale price maintenance (RPM). We investigate the incentives of symmetric manufacturers to use RPM when selling products through common retailers who provide services such as pre-sale advice. We show that the...