Search Results - subject_exact:"Verkaufsförderung"

In-store advertising with digital signage

Herhausen, Dennis; Jong, David de; Grewal, Dhruv - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670289

Uncovering sales agents' recruitment, hiring and training practices as necessary conditions to sales agents' exceeding quota and turnover intentions

Conde, Richard - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610175

Service-level anchoring in demand forecasting : the moderating impact of retail promotions and product perishability

Fahimnia, Ben; Tan, Tarkan; Tahirov, Nail - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440559

Special ticket packages and stadium giveaway promotions and the effect on demand for live sporting events

Cisyk, Jeffrey - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615118

Cross-channel impacts of platform-based online promotions : evidence from a leading restaurant chain in china

Guo, Yixin; Liu, Xiaoou; Mao, Zhenxing; Tang, Wenxue - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637672

Measuring customer experience in e-retail

Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - 2025

In digital retail, where competition intensifies and customer expectations evolve rapidly, understanding the interplay among customer experience metrics is critical for strategic decision-making. Despite widespread adoption of feedback programmes, practitioners struggle to interpret how...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549141

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372974

The influence mechanism of scarcity promotion on consumers' future-oriented emotions and impulse buying intention

Tang, Xiaoli; Shao, Fan; Zhang, Yi - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015651595

IPMA analysis of the digitalised SCOR model's effect on customer satisfaction in Indian online merchandising : a mediating and moderating perspective

Avula, Akhila Ramya; Thangaiah, Stephan I. S. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635547

The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers

Wang, Wanxin; Deleersnyder, Barbara; Yildirim, Gokhan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420046

Looking a gift horse in the mouth : the dark side of uncertain price promotions

Talebi, Arash; Prokopec, Sonja; Önçüler, Ayse - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464044

The influence of perceived congruity and information processing mode on consumer response to the free gift with purchase promotions

Kulkarni, Atul; Amit Surendra Singh - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666624

When less pressure leads to more talk : sales tactics and word-of-mouth

Yang, Jingyi; Xu, Yuanyi; Lin, Zhibin - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464223

Identifying key drivers of online impulse buying : evidence from National Capital Region of India

Kaur, Ravinder; Shaw, Tanya; Mishra, Suyash - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059231

Online retail formats and product sales performance : the moderating role of product characteristics

Wang, Hao; Good, Valerie; Lim, Joon Ho - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436274

Decomposing cyclical grocery prices : store and household responses

Aursland, Thor Andreas; Friberg, Richard; Steen, Frode; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016090192

Brand image and net promoter score : a repeated cross-sectional study in the banking sector

Thorhallur Gudlaugsson; Unnar Theodorsson - 2025

This study explores the link between brand image and Net Promoter Score (NPS) in Iceland's banking sector using data from three survey waves (2021, 2023, and 2025). While NPS is widely used to track customer loyalty, its relationship with brand image, especially in financial services, remains...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436298

The model-sizing dilemma : the use of varied female model sizes helps the impressions of brand values but hurts shopping ease

D'Angelo, Jennifer K.; Ross, Gretchen R. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015460193

Timing matters : how pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail

Darbanian, Farzaneh; Brandtner, Patrick; Falatouri, Taha; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441879

The role of social media influencers in influencing consumers' imitation intentions

Chaichana Ampornklinkaew - 2025

Given the proliferation of social media influencer marketing, companies are increasingly collaborating with social media influencers (SMIs) to shape consumer decision-making. This study examines how food-related content created by SMIs can influence consumers' imitation intentions. This paper...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564634

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations : empirical evidence from visitors in Ethiopia

Setegn, Arega Enbiale; Japee, Gurudutta Pradeep - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607776

Incentivising innovation : the moderating role of promotions in shaping millennials' mobile payments adoption

Raghukumari P. S.; Doshi, Aarzoo - 2025

The current study examines the factors impacting mobile payments (M-Payments) adoption in the presence of promotions as a moderator. Using primary data, a confirmatory factor analysis (CFA) and path analysis were used to examine the direct and indirect effects proposed in the research model....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015608008

Retail practices for plant-based meat alternatives in Italy

Samoggia, Antonella; Rossi, Giulia; Macaione, Giuseppe; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614946

Competitive coupon promotions : a theory-based model for online retail platforms and third-party sellers

Li, Zonghuo; Leszczyc, Peter T. L. Popkowski - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595503

Coupon redemption in food and beverage businesses : situational effects of in-vehicle scenarios

Chen, Yong; Bianchi, Giuliano - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595790

Disrespectful promotions : the negative impact of price promotions on products symbolically linked to stigmatized identities

Du, Guanzhong; Millet, Kobe; Aydinli, Aylin; Argo, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596787

Designing e-commerce livestreams : how product presentation duration affects sales?

Xie, Si; Sharma, Siddhartha; Mehra, Amit - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549483

Banning unsolicited store flyers : does helping the environment hurt retailing?

Guyt, Jonne; Lin, Arjen van; Keller, Kristopher Oliver - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015552620

Promoting fisheries compliance

2025

EFCA promotes the highest common standards for the control, inspection and surveillance under the Common Fisheries Policy (CFP). The purpose of the European Fisheries Control Agency is to ensure a high, uniform and effective level of control, inspection and compliance with the rules of the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015554585

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Promoting fisheries compliance

2025

Book / Working Paper

Promoting fisheries compliance

2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015554729

Show one more version 1

Promoting fisheries compliance

2025

Book / Working Paper

Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets

Tsujikawa, Rin; Hoshino, Takahiro - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015519565

When sales promotions make consumers experiencing financial restrictions purchase more or less : the role of decisional conflict

Ulqinaku, Aulona; Sarial-Abi, Gülen - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526487

Promoting and advertising tourism resorts in the UK 1914-1918 : a re-appraisal

Page, Stephen J.; Connell, Joanne - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015584636

Promotion's power in halal product purchases : the mediating role of trust and knowledge

Sri Rahayu; Saputra, Yudha Mahrom Darma; Helmi, Sulaiman; … - 2025

This study explores the effect of promotion on halal product purchasing decisions, with mediation of trust and knowledge among college students in Palembang. The study used a cross-sectional design, with data from 201 students randomly selected through a questionnaire. The analysis was conducted...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607109

Marketing communications mix practices among micro and small-scale enterprises

Urbiztondo, Marge Ethan A. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638441

Forecasting fashion retail sales in Brazil : a case study before, during and after COVID-19

Padilha, André Garcia; Pereira, Veridiana Rotondaro; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635670

Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior

Lin, Arjen van; Keller, Kristopher Oliver; Guyt, Jonne - 2025

Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015475568

Small but powerful : the impact of shelf talker flags on consumer shopping behavior

Gamper, Günther - 2025

Unseen is unsold, which means that shoppers can only buy what they see in the store. Therefore, retailers use different in-store marketing techniques to increase visual exposure and stimulate purchases. In this paper, I investigate the effect of shelf talker flags on consumer shopping behavior....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015414718

Exploring Barcelona's portrayal in promotional videos and fiction films

Castro, Deborah; Nieto Ferrando, Jorge; Gómez-Morales, … - 2025

This article analyzes the projected image of Barcelona using a combination of qualitative visual content analysis and frequency data. The study focuses on 48 promotional videos released by the destination management organization, Turisme de Barcelona, and ten fiction films. The results suggest...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015560872