Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. This study helps to improve the effect of advertisement and sales promotion of customer purchasing behaviour at the Chennai silks erode, and to give...

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

We consider the problem of setting the optimal prices and promotions for a large number of products when the firm lacks demand information. At each time, a customer arrives and chooses a product based on a discrete choice model where each product's utility depends on product features, its price...

The rapid development of technology has made changes in all aspects of human life. Seeing the opportunities that are getting bigger, everyone is competing to create innovations that can make it easier for humans in everyday life. One of them is in the field of transportation, namely the presence...

Necessity of accelerated restructuring of Croatian economy, technological modernization and increase of business efficiency are contained in consensus, both as the bearer of economic policy and various proposers of economic development measures. Common characteristic of majority of proposed...

Bundle promotions have become increasingly popular among online retailers due to their potential in increasing revenue and profit. They take various forms depending on how retailers offer them to customers (e.g., after a purchase incidence, as advertised deals, or as personalized promotions) and...

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase...

Live streaming commerce, a combination of live streaming and e-commerce, has been a huge phenomenon over the past few years. Recently, lucky draw (also known as sweepstakes) stands out as one of the most popular promotion innovations for traffic acquisition in live streaming commerce. As a...

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

This study aims to determine how the effect of promotion, price and qualityproducts against the purchase decision of viral lobster meatballs in Cibitung. The research methodused is a survey method with questionnaires spread. The population in this study areMillennial population is 100...

We empirically examine the effectiveness of referral marketing and price promotion in generating sales in a large e-commerce platform. Our results show that although referral marketing increases sales, its effect is attenuated by price promotion. We argue that price promotion arouses quality...

Today’s world fulfills with lots of surprises. “Due to technology” or “Because of innovations” world become very easier for people. When focusing on marketing field it is same as above. The concept of marketing is an essential need for each and every kind of enterprise. When talking...

The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...

This paper investigates the effect of sales and promotions on the pricing decisions of firms by providing a novel theoretical model where firms face menu costs when adjusting their price and offer items on sale to attract bargain hunters. It is demonstrated that in a recession, the frequency of...

Purpose – Personal factors may be the exciting indicators of business uniqueness and their attraction may influence the buying behavior of consumers, but to know how these buying behaviors interact with personality traits to affect buying intensity is a big challenge. This is more pertinent in...

The main goal of this study is to investigate the influence of store formats and sales promotion on consumers selecting retail store. The data was collected through an online survey of 230 Indomaret consumers in Bandung, and were analyzed using SmarPLS 3. The results reveal that both store...

The purpose of this study was: to know the positive and significant usefulness of consumer online purchasing decisions on e-commarce shopee, to know the positive and significant influence of sales promotion on consumer online purchasing decisions, to know the positive and significant influence...

Slotting allowances are fees paid by manufacturers to get access to retailers' shelf space. Both in the USA and Europe, the use of slotting allowances has attracted attention in the general press as well as among policy makers and economists. One school of thought claims that slotting allowances...

Store pricing policy helps consumers form perceptions about the products as well as the store. This paper studies two commonly used pricing policies, EDLP and HiLo from the customers point of view. We contribute by breaking down these policies based the amount of variability and the degree of...

Automobile manufacturers make frequent use of promotions that give cash-back payments. Two common types of cash-back promotions are rebates to customers, which are widely publicized to potential customers, and discounts to dealers, which are not publicized. While the payments nominally go...

Retailers often offer price and quantity promotions to customers during clearance sales. In a price promotion, they offer discounted unit prices. In a quantity promotion, they usually offer a buy-one-get-one free (BOGO) or buy-two-get-one free (BTGO) policy. Under BOGO, customers buying one unit...

We introduce the construct of auditor proactivity to the accounting literature. Since auditorswork in complex, dynamic environments where complete directives are often unavailable,auditors need to be proactive to achieve quality audit outcomes. However, proactivity is oftenlacking in practice....