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  • Search: subject_exact:"Virales Marketing"
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Year of publication
Subject
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Virales Marketing 5,832 Viral marketing 5,820 Konsumentenverhalten 3,958 Consumer behaviour 3,957 Social Web 2,883 Social web 2,882 Online-Marketing 2,153 Internet marketing 2,140 Online-Handel 1,739 Online retailing 1,738 Beziehungsmarketing 1,096 Relationship marketing 1,094 Kundenzufriedenheit 916 Customer satisfaction 915 Electronic Commerce 601 Brand image 598 Markenimage 598 E-commerce 592 Brand management 586 Markenführung 586 Dienstleistungsqualität 557 Service quality 557 Emotion 432 Brand 401 Markenartikel 396 Soziales Netzwerk 384 Advertising effects 376 Werbewirkung 376 Customer integration 375 Kundenintegration 375 Social network 375 Confidence 374 Vertrauen 374 Hotel industry 369 Hotellerie 369 Marketing management 336 Marketingmanagement 335 Personalization 315 Personalisierung 313 Online reviews 290
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Online availability
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Undetermined 3,244 Free 1,014 CC license 159 Digitizable 2
Type of publication
All
Article 4,981 Book / Working Paper 875
Subcategories
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Article in journal 4,618 Book section 330 Working paper 139 Proceedings 53 Case study 36 Guidebook 31 Textbook 2 Government document 1 Literature review 1
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Language
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English 5,618 German 239 Undetermined 2 French 1 Italian 1 Swedish 1
Author
All
Law, Rob 40 Filieri, Raffaele 26 Berger, Jonah 17 Kim, Jong Min 16 Loureiro, Sandra Maria Correia 16 Mariani, Marcello M. 15 Bilgihan, Anil 14 Liu, Yong 14 Bigné Alcañiz, J. Enrique 13 East, Robert 13 Li, Hengyun 13 Dwivedi, Yogesh K. 12 Ranaweera, Chatura 12 Ye, Qiang 12 Duan, Wenjing 11 Gu, Bin 11 Hu, Nan 11 Mayzlin, Dina 11 Tan, Yong 11 Usman, Osly 11 Van Den Bulte, Christophe 11 Wu, Luorong 11 Yang, Yang 11 Yin, Dezhi 11 Zhang, Han 11 Zhang, Ziqiong 11 Godes, David 10 Gopinath, Shyam 10 Han, Heesup 10 Hong, Yili 10 Jayawardhena, Chanaka 10 Kim, Woo Gon 10 Korfiatis, Nikolaos 10 Kumar, V. 10 Liang, Sai 10 Pelsmacker, Patrick de 10 Verlegh, Peeter 10 Zhang, Lu 10 Akram, Umair 9 Balaji, M. S. 9
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Institution
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Deutscher Dialogmarketing Verband 9 Springer Fachmedien Wiesbaden 9 National Bureau of Economic Research 7 Fachhochschule Reutlingen / European School of Business 2 Friedrich-Schiller-Universität Jena 2 Nomos Verlagsgesellschaft 2 Technische Universität Dresden 2 Universität Mannheim 2 Academy of Marketing 1 Berliner Wissenschafts-Verlag 1 BusinessVillage GmbH 1 Center of Market Oriented Product and Production Management 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 Digital Marketing & eCommerce Conference <5., 2024, Barcelona> 1 European Union Agency for Law Enforcement Cooperation 1 Frankfurt School Verlag GmbH 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Haufe-Lexware GmbH & Co. KG 1 Information Resources Management Association 1 OECD 1 Springer International Publishing 1 Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth> 1 Universität Bayreuth 1 Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät 1 Universität des Saarlandes 1 Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin> 1 Verlag Dr. Kovač 1 Westfälische Wilhelms-Universität Münster 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg> 1 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz> 1
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Published in...
All
Journal of business research : JBR 202 Journal of retailing and consumer services 179 International journal of hospitality management 150 Tourism management : research, policies, practice 99 Psychology & marketing 77 International journal of internet marketing and advertising : IJIMA 76 International journal of contemporary hospitality management 73 Electronic commerce research 66 Journal of hospitality marketing & management 65 Information systems research : ISR 61 Journal of marketing communications 60 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 58 International journal of advertising : the review of marketing communications 57 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 55 Journal of travel and tourism marketing 55 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 Marketing science 48 Asia Pacific journal of marketing and logistics 47 Journal of marketing 46 Cogent business & management 44 The journal of product & brand management 44 International journal of electronic marketing and retailing : IJEMR 42 Management science : journal of the Institute for Operations Research and the Management Sciences 42 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 40 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 40 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 38 Journal of electronic commerce research : JECR 36 Journal of management information systems : JMIS 36 Journal of advertising research 34 Journal of promotion management : innovations in planning and applied research 34 European journal of marketing : EJM 33 Journal of the Academy of Marketing Science 33 Journal of internet commerce 32 Journal of marketing research : JMR 32 The journal of services marketing 31 Marketing letters : a journal of research in marketing 29 SpringerLink / Bücher 29 Journal of consumer marketing 26 Journal of marketing research 26 Journal of vacation marketing 26
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Source
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ECONIS (ZBW) 5,836 USB Cologne (EcoSocSci) 13 EconStor 5 BASE 1 OLC EcoSci 1
Showing 1 - 50 of 5,651
 
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Effects of product online reviews on product returns : a review and classification of the literature
Wang, Yun; Yu, Bo; Chen, Jing - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015459120
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The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2026
Information often spreads and influences beliefs regardless of its reliability. We show that this occurs in part because indicators of reliability are disproportionately lost in the process of word-of-mouth transmission. We conduct controlled experiments where participants listen to economic...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614361
Saved in:
Show 3 more versions 3
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
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Online reviews : information content, drivers, and platform design
Bondi, Tommaso; Rossi, Michelangelo - 2026
Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015592820
Saved in:
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2026
Information often spreads and influences beliefs regardless of its reliability. We show that this occurs in part because indicators of reliability are disproportionately lost in the process of word-of-mouth transmission. We conduct controlled experiments where participants listen to economic...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614361
Saved in:
Show 3 more versions 3
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
Cover Image
The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
Cover Image
A strategic compass for navigating Senegal's debt crisis
Ndiaye, Abdoulaye; Kessler, Martin - 2026
Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015592832
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"Airbnb be like…" : examining the impact of memetic doppelgängers on meme virality and brand image
Kolar, Tomaž; Gidaković, Petar; Culiberg, Barbara - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015594956
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Exploring the interplay of psychological need satisfaction, well-being, and behavioral intentions in tourism : a self-determination theory perspective
Kim, Youngsoo - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595047
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Sound in mode on : how sound stimuli influence customer engagement?
Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595714
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Navigating uncertainty in the presence of negative word of mouth : how different consumer modes impact innovation diffusion
Dawid, Herbert; Kohlweyer, Dirk; Schleef, Melina; … - 2026
Negative word of mouth (NWoM) can be a major factor in new product diffusion, as indicated by Goldenberg et al. (2007). We extend their work by accounting for the role of consumer uncertainty for NWoM's impact on adoption dynamics. Using an agent-based simulation framework we compare three...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595781
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The role of social media in online shopper behavior : insights from South Africa
Wiese, Melanie - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597334
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Eliciting emotions through e-WOM : a lever for enhancing blood donation?!
Kaltenbrunner, Katharina Anna; Stötzer, Sandra; Weber, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625311
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How ephemeral content marketing fosters brand love and customer engagement
Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638925
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Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention : Rashad Maharramov; Bahman Huseynli; Gözde Kandemir Çomoğlu
Maharramov, Rashad; Huseynli, Bahman; Kandemir … - 2026
Purpose- The purpose of the research is to analyse the impact of electronic word-of-mouth (e-WOM), brand image, and consumer attitude on purchase intention, as well as the moderating influence of trendiness on these relationships.Research methodology - The study is quantitative research. Six...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015644302
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Reputation and eWOM in accommodation decision-making : insights from Generation Z users
Perez-Aranda, Javier; Tolkach, Denis; Panchal, Jenny H. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637297
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Indirect negatively valenced influencing behavior of digital wallet : interplay of intensity and valence on Facebook reviews
Lamichhane, Santoshi; Pokhrel, Laxman - 2026
Purpose - Negative online reviews are significantly increasing with the increasing popularity of digital payment. Strategies for managing negative reviews are limited to encouraging positive reviews from service providers. However, the role of an appropriate number of positive reviews to manage...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015675484
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From sustainable hotel practices to customer brand evangelism : examining brand pride, brand fidelity, and green perceived quality in the era of digital advocacy
Elshaer, Ibrahim A.; Kooli, Chokri; Azazz, Alaa M. S.; … - 2026
As sustainability becomes a strategic priority within the hospitality industry, understanding how environmentally responsible practices influence customer behaviours beyond loyalty has become increasingly important. This study investigates the mechanisms through which green hotel practices...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016070852
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Affordances of social networking sites and imitation of interactions by Generation Z users
Stepaniuk, Krzysztof; Misiewicz, Chrystyna - 2026
The article examines the relationship between the affordances of selected social media platforms and the ability to imitate interactions through herd behavior (HB) and behavioral mimicry (BM).We conducted the study using the CAWI method on a group of 184 representatives of Generation Z from...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016081570
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Mitigating the negative effects of online skepticism from SNS users through CSR message types
Ma, Liang - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015617310
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Voice versus text? : an empirical analysis on the impact of physicians' voice messages in online medical consultations
Ma, Yuanhong; Zhang, Alan Ran; Li, Xitong; Mao, Shengjun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015618148
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Is money all-powerful? : an optimal online review rebate strategy for independent remanufacturers
Xie, Shushu; Zhao, Yingxue - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015459142
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The power of senses : how sensory cues in online reviews shape consumers' acceptance of service robots
Zhang, Chubing; Zheng, Wei; Li, Tiange; Wang, Yipeng - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609271
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Commercialization of influencer content on social media : the roles of parasocial relationships and sponsorship disclosures
Lim, Weng Marc; Koay, Kian Yeik; Cheah, Chee Wei - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547062
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Sustainable tourism begins in the itinerary : scale development and validation of the ethically minded tourist behavior
Nhi Thao Ho-Mai; Tran Thi Kim Phuong; Tran Trung Vinh; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609278
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Does ethical ideology really matter in consumer responses to corporate wrongdoing? : the effects on trust and word-of-mouth recommendations
Zasuwa, Grzegorz; Węgierak, Alicja - 2025
The purpose of this study is to better understand how the ethical ideologies of consumers influence their responses to perceived corporate social irresponsibility (CSI), focusing on trust and word-of-mouth (WOM) recommendations. Data were collected through a survey involving 627 car owners in...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015655179
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On the interaction between cheap-talk advertising and credible product reviews
Jia, Xue; Suijs, Jeroen - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015485769
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How green influencers' content strategies promote pro-environmental awareness through electronic word of mouth (e-WOM)
Nguyen, Thi Thao Vi; Dang, Thai-Thinh - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610304
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From perceived value to customer loyalty behavioral intentions : a social exchange theory perspective on value-based selling
Liu, Dong; Son, Sangbum; Zhu, Yupeng - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610431
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Review valence impact on jello shot sales
Westland, James Christopher - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015486190
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Associations among the Premier League's social media marketing activities, consumer relationship quality and consumers' word-of-mouth intention in the Chinese market
Cheng, Bingxu; Pyun, Do Young; Yilmaz, Serhat - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615097
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I like, I share, I vote : mapping the dynamic system of political marketing
Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015154373
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From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Su, LuJun; Wang, Xiushan; Lin, Zhibin; Xiao, Sarah Hong - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372964
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Social CRM and reciprocal behaviour among Latin American consumers
Bailey, Ainsworth Anthony; Bonifield, Carolyn; … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615124
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Game on : enhancing customer engagement through influencers' gamified messages
Kapoor, Payal; Balaji, M. S.; Maity, Moutusi - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015594811
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372971
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Does strategic return promote word-of-mouth recommendation? : an empirical study based on consumption experience theory
Zhang, Hongchao; Zhou, Kunlu; Chen, Hang; Feng, Qinghua - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595659
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373119
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Dynamic interaction effects between online reviews and spoilers : a PVAR approach
Li, Yang; Zhang, Junrui; Feng, Miao; Si, Haoran - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595664
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373126
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When did they post it? : how temporal markers influence the persuasiveness of online reviews
Hagen, Linda; O'Brien, Ed - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373304
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Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews
Liu, Dian; Zhao, Wenshuang; Sugumaran, Vijayan; Zhang, Jing - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595681
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How listening versus reading alters consumers' interpretations of news
Melumad, Shiri; Meyer, Robert J. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374368
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Integrating user reviews and risk factors from social networks in a multi-objective recommender system
Noorian, Ali - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595702
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Advance selling strategy and pricing decisions with online reviews
Tang, Ming-Zhao; You, Tian-Hui; Cao, Bing-Bing - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015375848
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Online venting : the impact of temporal proximity cues and emotionality on perceptions of negative online review value
Grewal, Lauren; Stephen, Andrew T.; Bart, Yakov - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597063
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Two decades of viral marketing landscape : thematic evolution, knowledge structure and collaboration networks
Gibreel, Omer; Mostafa, Mohamed M.; Kinawy, Ream N.; … - 2025
This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331577
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Can a viral blunder damage auditor brand name reputation? : evidence from envelopegate
Barnes, Beau Grant; Cussatt, Marc; Demeré, Paul; Harp, … - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597267
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Newsvendors with customer referrals
Li, Meng - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015556112
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Newsvendors with Customer Referrals
Li, Meng - 2022
Book / Working Paper
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Newsvendors with Customer Referrals
Li, Meng - 2021
Book / Working Paper
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Does negative online review matter? : an investigation of travel consumers
Pooja, K.; Upadhyaya, Pallavi - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333876
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Building a university brand through intercollegiate athlete programs : a comparison of emerging sports and esports programs
Lee, Minkyo; Lee, Ju Young - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015589955
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Construal level theory and online reviews : a search stage perspective
Kirshner, Samuel N.; Kuan, Kevin; Wang, Micah - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334613
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